Artificial” drives “Authentic”: Humanizing Marketing with Artificial Intelligence
Today’s CMO juggles multiple roles – from being the voice of an organization, to driving 1:1 personalized experience for customers. Increasingly however, as organizations become more customer-focused, CMOs are also tasked with reimagining the business itself. AI has long been heralded as a gamechanger in this regard. But can AI really empower marketers to deliver authentic experiences?
Buried under jargon and esoteric rules, AI and its applications are often poorly understood, relegated to buzzwords and blog posts. This session seeks to change that status quo. Discover how AI makes the leap from theory to practice, and how marketers can leverage AI to build reliable, efficient, and insightful tools that generate deep and actionable customer insights and Interactions. Because it’s clear that for CMOs to truly embrace AI, it needs to become a strategic partner that can help enhance and manage all their myriad responsibilities, including customer insights, content and lead generation, marketing automation, programmatic advertising, and even brand strategy and experience.
Explore the transformative power of AI in fuelling ‘heart-felt’ customer engagement, ‘empathy and sentiment-based conversations, and ‘bursts of emotions’ that elevate customer experiences from artificial to authentic, and from average to exceptional. Learn how AI-driven insights can give marketers an inside out, re-vitalized understanding of their customers, and help them deliver experiences that are personalized, delightful, and at scale.