CMO Keynotes & Brand Story
08:30 - 09:00
Live Polling with Slido App

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

08:30 - 09:00
Futureproof Your Brand with Purpose

Nike sacrificed everything to believe in Kapernick, Toms donated one for one and Patagonia’s 1% lives with environmental purpose. The truth is as many as 55% of consumers are willing to pay more to a brand that aligns with their beliefs. What is the purpose of your brand? What do you stand for? And perhaps most importantly of all, how do you communicate it authentically?

  • Embrace brand values that are authentic and relevant to your tribe
  • Connect your customers with something they believe in – be the conduit between customers and cause
  • Spread the message with a simple, shareable narrative
08:30 - 09:00
Ensure Integrated Marketing with the Modern Marketing Department

This industry moves fast and your brand story needs consistency. If your business is going to thrive, you need the right people, with the right skills, in the right roles. Develop a holistic structure that inspires ambitious ideas, pioneers new technologies and collaborates effectively for integrated marketing.

  • What skills, roles and disciplines are crucial to a successful marketing team in 2020
  • Strategies to attract, hire, and grow a diverse and empowered marketing team
  • Break down silos and enable cross-functional collaboration, communication, innovation, and integrated marketing
08:30 - 09:00
INTERACTIVE PANEL DISCUSSION The CMO Role Hangs in the Balance – Who Will Tip the Scales?

The role of the Chief Marketing Officer undergoes more change than any other member of the C-suite. No longer responsible for simply owning the brand and delivering creativity in the business, a modern CMO must provide real growth and tangible ROI.

  • Clarify the new role and responsibilities – How CMOs need to adapt and transform to meet new stakeholder expectations
  • Who’s next in line? How the marketing department will change with a new leader
08:30 - 09:00
How much is too much? From Creepy to Value Led Personalization

Amazon do it well, but there have been a few creepy personalization campaigns in recent years (not naming names, Target…). Today’s customers expect to be served relevant, personalized content, but rarely do they fit into neat little boxes, and different generations expect different levels of personalization. So, what is the most effective way to segment customers and how targeted does messaging need to be for maximum effect?

  • How tailored does your messaging need to be, in order to be effective?
  • Where and when? Which touchpoints / channels benefit most from tailored messaging
  • How can you take only small number of inputs / customer interactions and still deliver effective personalization?
08:30 - 09:00
Authentically Build Brand Relevancy and Affinity Across All Generations

Teenagers are ever-evolving, which means you must continually update your strategy to stay relevant. Millennials want one thing, Gen Z another, and boomers? Entirely different again. So, how do we keep up with the desires of each generation, whilst staying true to our brand?

  • Employ multimethod approaches to inform and evaluate the creative work
  • Incorporate pre-campaign market testing to develop strategy, and post-campaign evaluation to measure performance
  • Strategies to segment, target, personalize and categorize each generation and customer group
08:30 - 09:00
Closing Roundtable The Future of Marketing – Challenges, Opportunities & How to Progress in 2020 & Beyond

In this session, we will be breaking into our core discipline groups and discussing the challenges and opportunities of the next few years ahead of us. Let’s dive into your unique challenges with like-minded peers.

  • How can we ensure we remain the elite of marketing and continue to produce cutting edge, personalized content?
  • What is your current marketing departmental structure, and do you see that changing in the next 2-5 years?
  • What strategies can you put into place on your return to the office? And what internal hoops do you have to jump through to do so?
Compelling Content & Creative Storytelling
08:30 - 09:00
Live Polling with Slido App

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

Cut through the noise with impactful interactions that inspire. Tell stories that engage on an emotional level but are grounded in brand.

08:30 - 09:00
It’s all About Experience – The Future of Storytelling

The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience. Whether it’s a physical installation or digital, think outside the box and allow your customer to interact with your brand in a more engaging way.

  • Digital vs traditional – how is traditional marketing breaking through the clutter?
  • 2020 trends for digital content and experiential marketing
08:30 - 09:00
INTERACTIVE PANEL Storytelling Deconstructed – It’s Time to Put an ROI on Emotion

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience.

  • Key metrics and strategies for measuring success and engagement
  • Marry an imaginative mindset with a disciplined analytical one, to drive great storytelling and even better results
  • Develop a comprehensive picture of storytelling returns and use data to inspire future campaigns
08:30 - 09:00
Engaging Storytelling at Scale – Think like a Publisher Not a Salesman

Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence, they need to think like a publisher and not a salesperson. Learn how the modern marketer can create and distribute engaging content on an enterprise scale, just like a publisher.

  • Find or create engaging stories that are authentic to your product and brand
  • Embed brand identity into every piece of content
  • Break through the noise with content that connects, not just sells
08:30 - 09:00
Capturing Lightning in a Bottle – Relevant & Timely Creative

Oreo wowed us at the Superbowl, but real-time marketing is not a new strategy. So, what’s the 411 – how can you tap into current events and cultural phenomena and boost the reach, relevancy and effectiveness of your content?

  • Enable agility with effective budget planning, team structure and cross agency collaboration
  • Use recent news stories and events to communicate your brand values
  • Create an exciting cultural calendar to inform your production plans ahead of time
08:30 - 09:00
Go Live! – Live Streaming Strategies to Grow an Engaged Audience

As intimidating as streaming live might be to some, it is an unmissable opportunity favored by both your customers and Facebook’s newsfeed algorithm. Develop a consistent strategy to efficiently build brand credibility, reach new customers and engage in real time.

  • Build an emotional & personal connection through two-way storytelling
  • Leverage the platform to keep the pulse on customer interests & opportunities
Martech Innovation & Customer Insights
08:30 - 09:00
Live Polling with Slido App

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

Fully understand your customer and their journey to unlock data-driven personalized experiences at moments that matter.

08:30 - 09:00
It’s All Too Much – Harness the Potential of BIG Data with a Martech Infrastructure Rehash

Put simply, how can we collate, store, and harness big data effectively? Customer data is spread across so many different channels, layered on platform after platform, and often controlled by 3rd parties. In order to effectively personalize experiences and prove ROI, marketing teams need to have a handle on their own data.

  • Take back control from 3rd parties and use it real-time – your leads are going cold!
  • Create a strategy for IT and marketing collaboration to make the most of big data
  • Organize, democratize and de-silo data, or continue to lose ROI
  • Maintain a clear taxonomy message that serves the right message to the right audience across diverse verticals and horizontals
08:30 - 09:00
Automation drives Authenticity: Humanizing Marketing with Artificial Intelligence

It sounds contradictory, but could AI and machine learning be the key to empowering marketers to deliver authentic experiences? Dive into how AI and the CMO can work together to enhance and manage customer insights, content and lead generation, marketing automation, programmatic advertising, and even brand strategy and experience.

  • Deliver authentic, personalized experiences at an unprecedented scale
  • Leverage AI to build reliable, efficient, and insightful tools that generate deep and actionable customer insights and Interactions
  • Using AI and ML to track and qualify experiences for effective personalization and targeting to specific personas in different parts of the funnel
08:30 - 09:00
INTERACTIVE PANEL DISCUSSION Intuition Isn’t Enough! Metrics, Feedback Loops & Moving to a Growth Mindset

When a CMO is unable to prove ROI, major distrust emerges within an organization. We may live in a world driven by intuition, but according to growth leaders globally, the marketing department must be grounded in data and feedback loops.

  • What exactly are the CEO and CMO looking for? Find out what’s on their dashboards
  • Move beyond vanity KPIs – reliable measurement and insights for when your failing fast and need to learn faster
  • Lead the cultural shift from intuition to data-driven decision-making
08:30 - 09:00
Customizing the Customer Journey – Personal Experiences at Moments that Matter

One of the most poignant issues we face as marketers is the over-saturation of the digital space. It’s not new, but it evolves each year, and we have to stay ahead of the curve. So, how do we cut through the noise with tailored messaging at moments that matter? How can we leverage customer insights to identify opportune moments to deliver unique, customized experiences?

  • Map out sophisticated user journeys and provide unique data-driven experiences for your customer
  • Utilize customer information, interaction triggers and more to deliver targeted, valuable messaging
  • Deliver a holistic seamless experience across multiple channels and touchpoints
  • Think small - translate larger brand narrative into specific messaging for smaller targeted groups
08:30 - 09:00
Is Multi-Touch Attribution too good to be true? – A Practical Approach to Marketing Measurement

Customer journeys are more complex than ever before, and first/last touch attribution is no longer an effective way to measure the performance of your marketing. However, multi-touch attribution is hard to implement and far from perfect. Take a holistic approach to measuring the impact of each channel and touch point of the customer journey.

  • Implement an omni-channel tech stack to help you join the dots and get the full picture
  • How important is multi touch attribution?
  • How the industry is working to clean up Multi-Touch data and what impact will it have on your 2020 strategy
Influencers & Social Success
08:30 - 09:00
Live Polling with Slido App

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

Amplify your reach! Create and distribute a large amount of content with less effort and lower overheads. The formula for social success: collaborate with the right influencer’s, empower employees, leverage live streaming and engage with ephemeral.

08:30 - 09:00
Escaping the Duopoly – What’s the Next Big Digital Channel?

Facebook and Google have ruled the digital marketing space since the dawn of time (or what seems like forever), but in recent years, the volatile nature and oversaturation of the most popular platforms is drawing marketing campaigns to new channels. Gen Z have already escaped, when will you join them?

  • Generate targeted content for new marketing channels, such as Pintrest, Ticktock, and more
  • Find new data points and measuring success on new channels
08:30 - 09:00
A Brief Encounter – Tell Short Stories with Ephemeral Content to Increase your reach

The impermanent nature of ephemeral content such as Instagram and Snapchat stories is incredibly popular with the millennial demographic and a great opportunity to boost your organic reach.

  • Elicit an immediate response – create a sense of urgency fueled by FOMO (fear of missing out)
  • Tailor your content and messaging to a short time frame
  • Develop a strategy that allows you to create a large amount of content with less effort and lower overheads
08:30 - 09:00
INTERACTIVE PANEL DISCUSSION An Audience is Only a Start – Arm Influencers with Quality Creative & Ample Direction

70% of people don't trust traditional brand advertising. However, when a person or organization they trust recommends your brand, you’ve got their attention. Now, use it wisely!

  • Kick start the campaign with high-quality content – a lazy, hastily thought-through idea will deter even the most ‘obsessed’ follower or reader
  • Influencer coaching – strategies to get the most out of the influencers you work with
  • Adopt influencers as a creative extension of broader digital campaigns, integrate them!
  • Create a long-term partnership and tell an authentic and consistent story to an influencers’ audience over time
08:30 - 09:00
Use Data to Drive Impactful Influencer and Micro Influencer Programs

Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful.  You must ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.

  • Analyze audiences to identify influencers with the right balance of reach and relevancy for your brand
  • Peak engagement ratio and why Micro Influencers matter
08:30 - 09:00
Empowering Employees to become Trusted advisors, Brand Ambassadors and Social Sellers

Do your employees believe in your brand? Learn about the benefits of a comprehensive employee advocacy program and strategies for implementing one in your organization / sales team. Untapped influencer gold.

  • Get good uptake, help your employees see the benefits
  • Build a content library and ensure the right people get the right content
  • Practical tips to keep your employees informed, engaged, and authentic
  • How to measure real business outcomes from your advocacy programs
Workshops
08:30 - 09:00
Futureproof Your Brand with Purpose

Delivering a quality product is no longer enough to engage your customers. Consumers now expect brands to have a purpose and give back to humanity. What does your brand stand for and how can you share an authentic, engaging narrative, grounded in brand?

08:30 - 09:00
Compelling Content for Brand Affinity

The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience. Whether it’s a physical installation or digital, how are the world leaders making marketing valuable and what is the secret sauce for driving brand affinity?

08:30 - 09:00
Revive Your Digital Strategy with Influencers and Partnerships

In a world where 70% of people don't trust traditional brand advertising, partnering with media and influencers could be our best bet to win back consumer trust. From micro-influencers to huge media partnerships, how can you amplify reach and build trust with less effort and lower overheads?

08:30 - 09:00
2020 Digital Marketing Nuances

Oversaturated? Cluttered? Digital noise? That’s old news. Our role as marketers has always been to stand out, and the digital medium provides us with new opportunities to personalize experiences and make marketing valuable. So, how can we create hyper-relevant ads and personalize experiences with historical and real-time data, alongside AI capabilities, to make an impact at every touchpoint?

08:30 - 09:00
Data & Customer Insights

Consumers expect nothing less than personalized marketing. As a result, it’s no surprise that understanding your customer is key to success in 2020 and beyond; wants, habits, buying patterns and more. Create the rules, define the personas, amplify the content, plan back and inject that into all the layers of your strategy!

PRE-SUMMIT: MAY 13, 2020
5:00PM
Interactive Kickstart Workshops
6:00PM
Pre-Registration Icebreaker Party
DAY 1: MAY 14, 2020
6:30AM
Morning Yoga & Wellness Breakfast
8:20AM
KEYNOTES & NETWORKING BREAK
Brand Story & the CMO
12.25PM
Networking Lunch
+ VIP Luncheon Workshop
1.50PM
TRACK 1
Compelling Content & Creative Storytelling
TRACK 2
Martech Innovation & Customer Insights
TRACK 3
Influencers & Social Success
4:00PM
Networking Coffee Break
4:30PM
Interactive Classroom-Style Workshops
WORKSHOP 1
Futureproof Your Brand with Purpose
WORKSHOP 2
Compelling Content for Brand Affinity
WORKSHOP 3
Revive Your Digital Strategy with Influencers
WORKSHOP 4
2020 Digital Marketing Nuances
WORKSHOP 5
Data & Customer Insights
5:30PM
Incite Networking Party
DAY 2: MAY 15, 2020
7:00AM
Morning Yoga & Wellness Breakfast
8:40AM
KEYNOTES & NETWORKING BREAK
Brand Story & the CMO
+ Martech Innovation Sharktank
12:25PM
Networking Lunch
+ Women’s Leadership Luncheon
9:00PM
TRACK 1
Compelling Content & Creative Storytelling
TRACK 2
Martech Innovation & Customer Insights
TRACK 3
Influencers & Social Success
4:00PM
CLOSING ROUNDTABLES
What is the future of marketing?
4:30PM
Closing Remarks from the Incite Group
+ Grab & Go Coffee
CMO Keynotes & Brand Story
08:30 - 09:00
Live Polling with Slido App

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

08:30 - 09:00
Futureproof Your Brand with Purpose

Nike sacrificed everything to believe in Kapernick, Toms donated one for one and Patagonia’s 1% lives with environmental purpose. The truth is as many as 55% of consumers are willing to pay more to a brand that aligns with their beliefs. What is the purpose of your brand? What do you stand for? And perhaps most importantly of all, how do you communicate it authentically?

  • Embrace brand values that are authentic and relevant to your tribe
  • Connect your customers with something they believe in – be the conduit between customers and cause
  • Spread the message with a simple, shareable narrative
08:30 - 09:00
Ensure Integrated Marketing with the Modern Marketing Department

This industry moves fast and your brand story needs consistency. If your business is going to thrive, you need the right people, with the right skills, in the right roles. Develop a holistic structure that inspires ambitious ideas, pioneers new technologies and collaborates effectively for integrated marketing.

  • What skills, roles and disciplines are crucial to a successful marketing team in 2020
  • Strategies to attract, hire, and grow a diverse and empowered marketing team
  • Break down silos and enable cross-functional collaboration, communication, innovation, and integrated marketing
08:30 - 09:00
INTERACTIVE PANEL DISCUSSION The CMO Role Hangs in the Balance – Who Will Tip the Scales?

The role of the Chief Marketing Officer undergoes more change than any other member of the C-suite. No longer responsible for simply owning the brand and delivering creativity in the business, a modern CMO must provide real growth and tangible ROI.

  • Clarify the new role and responsibilities – How CMOs need to adapt and transform to meet new stakeholder expectations
  • Who’s next in line? How the marketing department will change with a new leader
08:30 - 09:00
How much is too much? From Creepy to Value Led Personalization

Amazon do it well, but there have been a few creepy personalization campaigns in recent years (not naming names, Target…). Today’s customers expect to be served relevant, personalized content, but rarely do they fit into neat little boxes, and different generations expect different levels of personalization. So, what is the most effective way to segment customers and how targeted does messaging need to be for maximum effect?

  • How tailored does your messaging need to be, in order to be effective?
  • Where and when? Which touchpoints / channels benefit most from tailored messaging
  • How can you take only small number of inputs / customer interactions and still deliver effective personalization?
08:30 - 09:00
Authentically Build Brand Relevancy and Affinity Across All Generations

Teenagers are ever-evolving, which means you must continually update your strategy to stay relevant. Millennials want one thing, Gen Z another, and boomers? Entirely different again. So, how do we keep up with the desires of each generation, whilst staying true to our brand?

  • Employ multimethod approaches to inform and evaluate the creative work
  • Incorporate pre-campaign market testing to develop strategy, and post-campaign evaluation to measure performance
  • Strategies to segment, target, personalize and categorize each generation and customer group
08:30 - 09:00
Closing Roundtable The Future of Marketing – Challenges, Opportunities & How to Progress in 2020 & Beyond

In this session, we will be breaking into our core discipline groups and discussing the challenges and opportunities of the next few years ahead of us. Let’s dive into your unique challenges with like-minded peers.

  • How can we ensure we remain the elite of marketing and continue to produce cutting edge, personalized content?
  • What is your current marketing departmental structure, and do you see that changing in the next 2-5 years?
  • What strategies can you put into place on your return to the office? And what internal hoops do you have to jump through to do so?

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Compelling Content & Creative Storytelling
08:30 - 09:00
Live Polling with Slido App

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

Cut through the noise with impactful interactions that inspire. Tell stories that engage on an emotional level but are grounded in brand.

08:30 - 09:00
It’s all About Experience – The Future of Storytelling

The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience. Whether it’s a physical installation or digital, think outside the box and allow your customer to interact with your brand in a more engaging way.

  • Digital vs traditional – how is traditional marketing breaking through the clutter?
  • 2020 trends for digital content and experiential marketing
08:30 - 09:00
INTERACTIVE PANEL Storytelling Deconstructed – It’s Time to Put an ROI on Emotion

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience.

  • Key metrics and strategies for measuring success and engagement
  • Marry an imaginative mindset with a disciplined analytical one, to drive great storytelling and even better results
  • Develop a comprehensive picture of storytelling returns and use data to inspire future campaigns
08:30 - 09:00
Engaging Storytelling at Scale – Think like a Publisher Not a Salesman

Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence, they need to think like a publisher and not a salesperson. Learn how the modern marketer can create and distribute engaging content on an enterprise scale, just like a publisher.

  • Find or create engaging stories that are authentic to your product and brand
  • Embed brand identity into every piece of content
  • Break through the noise with content that connects, not just sells
08:30 - 09:00
Capturing Lightning in a Bottle – Relevant & Timely Creative

Oreo wowed us at the Superbowl, but real-time marketing is not a new strategy. So, what’s the 411 – how can you tap into current events and cultural phenomena and boost the reach, relevancy and effectiveness of your content?

  • Enable agility with effective budget planning, team structure and cross agency collaboration
  • Use recent news stories and events to communicate your brand values
  • Create an exciting cultural calendar to inform your production plans ahead of time
08:30 - 09:00
Go Live! – Live Streaming Strategies to Grow an Engaged Audience

As intimidating as streaming live might be to some, it is an unmissable opportunity favored by both your customers and Facebook’s newsfeed algorithm. Develop a consistent strategy to efficiently build brand credibility, reach new customers and engage in real time.

  • Build an emotional & personal connection through two-way storytelling
  • Leverage the platform to keep the pulse on customer interests & opportunities

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Martech Innovation & Customer Insights
08:30 - 09:00
Live Polling with Slido App

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

Fully understand your customer and their journey to unlock data-driven personalized experiences at moments that matter.

08:30 - 09:00
It’s All Too Much – Harness the Potential of BIG Data with a Martech Infrastructure Rehash

Put simply, how can we collate, store, and harness big data effectively? Customer data is spread across so many different channels, layered on platform after platform, and often controlled by 3rd parties. In order to effectively personalize experiences and prove ROI, marketing teams need to have a handle on their own data.

  • Take back control from 3rd parties and use it real-time – your leads are going cold!
  • Create a strategy for IT and marketing collaboration to make the most of big data
  • Organize, democratize and de-silo data, or continue to lose ROI
  • Maintain a clear taxonomy message that serves the right message to the right audience across diverse verticals and horizontals
08:30 - 09:00
Automation drives Authenticity: Humanizing Marketing with Artificial Intelligence

It sounds contradictory, but could AI and machine learning be the key to empowering marketers to deliver authentic experiences? Dive into how AI and the CMO can work together to enhance and manage customer insights, content and lead generation, marketing automation, programmatic advertising, and even brand strategy and experience.

  • Deliver authentic, personalized experiences at an unprecedented scale
  • Leverage AI to build reliable, efficient, and insightful tools that generate deep and actionable customer insights and Interactions
  • Using AI and ML to track and qualify experiences for effective personalization and targeting to specific personas in different parts of the funnel
08:30 - 09:00
INTERACTIVE PANEL DISCUSSION Intuition Isn’t Enough! Metrics, Feedback Loops & Moving to a Growth Mindset

When a CMO is unable to prove ROI, major distrust emerges within an organization. We may live in a world driven by intuition, but according to growth leaders globally, the marketing department must be grounded in data and feedback loops.

  • What exactly are the CEO and CMO looking for? Find out what’s on their dashboards
  • Move beyond vanity KPIs – reliable measurement and insights for when your failing fast and need to learn faster
  • Lead the cultural shift from intuition to data-driven decision-making
08:30 - 09:00
Customizing the Customer Journey – Personal Experiences at Moments that Matter

One of the most poignant issues we face as marketers is the over-saturation of the digital space. It’s not new, but it evolves each year, and we have to stay ahead of the curve. So, how do we cut through the noise with tailored messaging at moments that matter? How can we leverage customer insights to identify opportune moments to deliver unique, customized experiences?

  • Map out sophisticated user journeys and provide unique data-driven experiences for your customer
  • Utilize customer information, interaction triggers and more to deliver targeted, valuable messaging
  • Deliver a holistic seamless experience across multiple channels and touchpoints
  • Think small - translate larger brand narrative into specific messaging for smaller targeted groups
08:30 - 09:00
Is Multi-Touch Attribution too good to be true? – A Practical Approach to Marketing Measurement

Customer journeys are more complex than ever before, and first/last touch attribution is no longer an effective way to measure the performance of your marketing. However, multi-touch attribution is hard to implement and far from perfect. Take a holistic approach to measuring the impact of each channel and touch point of the customer journey.

  • Implement an omni-channel tech stack to help you join the dots and get the full picture
  • How important is multi touch attribution?
  • How the industry is working to clean up Multi-Touch data and what impact will it have on your 2020 strategy

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Influencers & Social Success
08:30 - 09:00
Live Polling with Slido App

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

Amplify your reach! Create and distribute a large amount of content with less effort and lower overheads. The formula for social success: collaborate with the right influencer’s, empower employees, leverage live streaming and engage with ephemeral.

08:30 - 09:00
Escaping the Duopoly – What’s the Next Big Digital Channel?

Facebook and Google have ruled the digital marketing space since the dawn of time (or what seems like forever), but in recent years, the volatile nature and oversaturation of the most popular platforms is drawing marketing campaigns to new channels. Gen Z have already escaped, when will you join them?

  • Generate targeted content for new marketing channels, such as Pintrest, Ticktock, and more
  • Find new data points and measuring success on new channels
08:30 - 09:00
A Brief Encounter – Tell Short Stories with Ephemeral Content to Increase your reach

The impermanent nature of ephemeral content such as Instagram and Snapchat stories is incredibly popular with the millennial demographic and a great opportunity to boost your organic reach.

  • Elicit an immediate response – create a sense of urgency fueled by FOMO (fear of missing out)
  • Tailor your content and messaging to a short time frame
  • Develop a strategy that allows you to create a large amount of content with less effort and lower overheads
08:30 - 09:00
INTERACTIVE PANEL DISCUSSION An Audience is Only a Start – Arm Influencers with Quality Creative & Ample Direction

70% of people don't trust traditional brand advertising. However, when a person or organization they trust recommends your brand, you’ve got their attention. Now, use it wisely!

  • Kick start the campaign with high-quality content – a lazy, hastily thought-through idea will deter even the most ‘obsessed’ follower or reader
  • Influencer coaching – strategies to get the most out of the influencers you work with
  • Adopt influencers as a creative extension of broader digital campaigns, integrate them!
  • Create a long-term partnership and tell an authentic and consistent story to an influencers’ audience over time
08:30 - 09:00
Use Data to Drive Impactful Influencer and Micro Influencer Programs

Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful.  You must ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.

  • Analyze audiences to identify influencers with the right balance of reach and relevancy for your brand
  • Peak engagement ratio and why Micro Influencers matter
08:30 - 09:00
Empowering Employees to become Trusted advisors, Brand Ambassadors and Social Sellers

Do your employees believe in your brand? Learn about the benefits of a comprehensive employee advocacy program and strategies for implementing one in your organization / sales team. Untapped influencer gold.

  • Get good uptake, help your employees see the benefits
  • Build a content library and ensure the right people get the right content
  • Practical tips to keep your employees informed, engaged, and authentic
  • How to measure real business outcomes from your advocacy programs

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Workshops
08:30 - 09:00
Futureproof Your Brand with Purpose

Delivering a quality product is no longer enough to engage your customers. Consumers now expect brands to have a purpose and give back to humanity. What does your brand stand for and how can you share an authentic, engaging narrative, grounded in brand?

08:30 - 09:00
Compelling Content for Brand Affinity

The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience. Whether it’s a physical installation or digital, how are the world leaders making marketing valuable and what is the secret sauce for driving brand affinity?

08:30 - 09:00
Revive Your Digital Strategy with Influencers and Partnerships

In a world where 70% of people don't trust traditional brand advertising, partnering with media and influencers could be our best bet to win back consumer trust. From micro-influencers to huge media partnerships, how can you amplify reach and build trust with less effort and lower overheads?

08:30 - 09:00
2020 Digital Marketing Nuances

Oversaturated? Cluttered? Digital noise? That’s old news. Our role as marketers has always been to stand out, and the digital medium provides us with new opportunities to personalize experiences and make marketing valuable. So, how can we create hyper-relevant ads and personalize experiences with historical and real-time data, alongside AI capabilities, to make an impact at every touchpoint?

08:30 - 09:00
Data & Customer Insights

Consumers expect nothing less than personalized marketing. As a result, it’s no surprise that understanding your customer is key to success in 2020 and beyond; wants, habits, buying patterns and more. Create the rules, define the personas, amplify the content, plan back and inject that into all the layers of your strategy!

Jasmine Kees

Jasmine Kees

Global Project Director
Incite Group

UK: +44 (0) 207 375 7532

Email: jasmine@incite-group.com

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