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An Entire Agenda Dedicated to Mobile Product and Mobile Engagement


Mobile plays a critical role in consumers lives with 40%+ of online transactions done via mobile although 84% of consumers still experience difficulties with their mobile experience. It is critical that your better serve your customers on-the-go lifestyle with seamless, convenient and valuable mobile experiences. 

Join the Open Mobile & Digital Experience Summit for two dedicated themes covering how to set your Mobile Experience Strategy and how to Engage and Market to your mobile customer.

“Day to day I am so immersed in my own industry, OMS allows me to see how other brands are solving customer problems and learning from them”

Stubhub - Logo Stubhub

For your role in mobile we recommend Themes 3 & 4 which delve deep into the business critical discussions focused on mobile strategy and engagement

MOBILE Unique Mobile Engagement & Strategy

  • Understand and Analyze your Mobile Customer: Enable full flow of live and historic data, location and journey to remove friction points from your customers mobile journey
  • Create Disruptive Products and an APP Experience that Engages: With app downloads at a all time low, discover how to create an App experience that offers value beyond a transaction
  • Personalize yours Mobile Interactions: Leverage technology, location-based services, customer interactions and insights to proactively guide and inform your customers of the product they need, before they need them
  • Ensure your Mobile Architecture Works: Debate your mobile strategy from Native vs Hybrid vs PWA and reviewing IOS vs Android experiences to scaling mobile or micro-site thinking

MARKETING Digital & Mobile Growth Marketing

  • Alternative Growth Tactics: Faced with expensive paid marketing strategies, we will explore new routes to grow your users
  • Data-Driven Customer Activation: Utilize analytics to identify unengaged customers and develop data-driven engagement to trigger engagement
  • Hyper-Personalized Engagement: Profile your customer, understand their journey, analyze data and understand past interactions to create personalized messaging, engagement and shopping experience
  • Mobile App Marketing: Only 15% of app installs remain in use after 7 days, learn how to ensure your marketing keeps your app engagement alive!

Plus, gain access to Themes 1 & 2 focused on broader digital strategy

PRODUCT Impactful Digital & Mobile Experience

  • Gain a Deeper Customer Understanding: Utilize data & insights to deliver customer-first experiences and remove friction points
  • Create Experiences Beyond a Transaction: Integrate your products into consumers lives, and add value beyond your own brands offering
  • Deliver Personalized Digital Product Experiences: Create experiences based on customers buying habits, persona’s, past interactions and needs through AI
  • Provide Customers with A Seamless Omni-Channel Experience: Build your customer journey to break down the silos between online and in-store experiences

PRODUCT Digital & Mobile Innovation/Tech

  • Innovate your CX with Emerging Tech: Unpack technological trends across IoT, voice, chat, virtual assistants and AR/VR
  • How AI can Impact your Digital Experiences: Hear the latest use cases of AI to accelerate your use of big data for improved CX
  • Scale Digital Product Innovation: Put in place the right architecture, tech stack and culture to deliver customer-first experiences
  • Resolve customer friction points with chatbots: Removing friction points through virtual assistants or bots that are trained to engage with your modern-day consumer

Pre-order the 2020 event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Discover an entire conference dedicated to your role

As a mobile leader we have an entire two day conference agenda dedicated to you (Themes 3 & 4), click below to view the mobile agenda or take a look at Themes 1 & 2 to see what else you gain access to:

2019 Mobile Innovators

Learn from the leading brands and innovators on the cutting edge of mobile strategy, with a speaker line-up of 50+ Senior Executives including:

Jill Ramsey
Jill Ramsey

Macy's

Chief Product and Digital Revenue Officer

Jason Craig
Jason Craig

IHG

Director, Mobile Applications

Laura Jones
Laura Jones

Uber

Director of Product Marketing

Megan Li
Megan Li

Google

Product Marketing Manager

Sarah Butterfass
Sarah Butterfass

Groupon

Chief Product Officer

Dana Shefsky
Dana Shefsky

Hilton

Sr Director, Enterprise Product

Mark Tan
Mark Tan

Wyze Labs

Director of Product

Vipul Govil
Vipul Govil

Walmart

Director Mobile

Genevieve Owyang
Genevieve Owyang

Realtor.com

Mobile Marketing Director

Donald Chesnut
Donald Chesnut

Mastercard

Chief Experience Officer

Russ Freyman
Russ Freyman

Google

Head of Mobile UX

Travis Bogard
Travis Bogard

Samsung NEXT

SVP, Head of Product

Mission Statement:

{

It’s time to break down silo’s and bring together Digital, Product and Marketing to be the face of, and driver for customer-driven strategies. Utilizing data, analytics and technology to deliver the experience and engagement consumers desire, you are integral to driving the business forward.
It’s time to reinvent digital and mobile experiences, removing customer friction points and creating disruptive solutions that add value beyond a transaction. Join this movement to deliver exemplary digital experiences and inspire 400 leaders.

}

Pre-order the 2020 event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Business Critical Mobile Discussions in One Place:

  • The death of standalone apps and what's next: With app downloads being a key challenge, this year's meeting will delve deep into the solutions, new opportunities and next steps you need to take in order to survive the dying app statistics from progressive apps to growth tactics and changing your app strategy to stand out among the 5 million apps available
  • Mobile marketing that cuts through the noise: 40+ of online transactions are done via mobile, opening opportunities for your brand to better serve customers with on-the-go lifestyles. As a mobile marketer learn how to drive deep engagement, incentivize users to take certain actions and deliver an exceptional shopping experience.

Access Mobile Strategy Case Studies, Insights and Interactive Discussions Including:

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Mobile analytics and metrics: define and track the right KPIs to improve product engagement

Understand how to delve deeper into customers mobile interactions, identify drop-off points and identify opportunities for improvement. Utilize customer insight and analytics to reposition content, product features and service for improved retention.

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From reactive to proactive mobile engagement: Put in place the right technology to reimagine your customer engagement

Bring to life and reimagine your app engagement by being one step ahead of your customers. Put in place the right tech stack to enable full flow of live data, location and journey to ensure your messaging across mobile takes them to their next step

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Creating mobile experiences that matter: Add value to your customers life through mobile

Leverage technology, location-based services, customer interactions and insights to proactively guide and inform your customers of the product they need, before they need them.

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Create disruptive products and an APP experience that engages customers throughout their entire guest experience

Creating an App that offers value beyond a transaction is critical in order to grow in a crowded App market. Hear how Hilton is innovating their guests mobile experience through digital check in, key, checkout, messaging and how they are bridging the gap between offline and online to provide the ultimate product experience.

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Hyper-Personalization: Create customer-driven engagement that gives your user valuable, relevant and timely product solutions

As consumers become bombarded with messaging, this session will look at the tactics to break through the noise, grab your mobile customers attention and ensure they keep coming back to your app.

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Driving Deep User Engagement Within Your App

Digital marketing channels drive user acquisition and help you optimize your cost-per-install, but once your users are in the door, how do you drive deep engagement? Only 15% of app installs remain in use after 7 days, so attend this session to discover how you can maintain engagement

Pre-order the 2020 event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Learn from The World’s Biggest Brands

Jascha Kaykas-Wolff
Chief Marketing Officer

Jascha Kaykas-Wolff, Mozilla

Dana Shefsky
Sr Director, Enterprise Product

Dana Shefsky, Hilton


Laura Jones
Director of Product Marketing

Laura Jones, Uber


Tim Salau, Future of Work
Global Product Marketing Manager, Evangelist

Tim Salau, Future of Work, The We Company


Eliza Ollinger
Sr. Director Product Management

Eliza Ollinger, Papa Johns

Megan Li
Product Marketing Manager

Megan Li, Google



4 Reasons Why You Must Attend in 2019

  • The Most Senior Collection of 400+ Leaders: Learn from the very best, who are at the forefront of customer journey mapping, experience delivery, customer engagement and performance measurement to ensure your brand innovates beyond competition.
  • Designed by Brands for Brands: Deep dive into 4 key themes chosen by your industry peers and takeaway insights from C-Suite, SVP's and Heads of Mobile, Digital, Product and Growth. Manage your time to customize your experience or delve deep into one discussion
  • The ONLY conference to unite digital, product, mobile and growth: As customers demand seamless, personalized journeys at the right time it is critical that all 4 communities come together to map the experience and deliver it. 
  • The Top Brands of 2019: Network with senior decision makers and benchmark your strategy against the very best US brands. We have personally invited each speaker to ensure we bring together the most innovative, forward thinking brands of today.

Pre-order the 2020 event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

4 Communities, One Meeting: Who Attends

The Open Mobile & Digital Experience Summit is the US's most high profile gathering for those currently shaping the way brands digitally interact with consumers.

Join 400+ leaders responsible for:

Product Strategy:

  • Chief Product Officer
  • Head of Digital Product
  • Head of Mobile
  • Product Managers
  • User Experience/ Design

Digital Strategy:

  • Chief Experience Officer
  • Chief Digital Officer
  • Chief Technology Officer
  • Head of Customer Experience

Growth Strategy:

  • Head of Growth
  • User Acquisition
  • Product Marketing
  • Head of Marketing
  • Mobile Marketing

Mobile Strategy:

  • Head of Mobile
  • Directors of Apps
  • Mobile Marketing
  • Mobile Developer / Architect

Brands in attendance include:

Shutterfly

“It’s always great to take time to exchange ideas. We get so busy with our work it is nice to carve out time to connect with others doing similar work”

Michael Korcuska, Chief Product Officer, Weight Watchers

Pre-order the 2020 event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Choose the Topic that's Relevant to You

Digital Experience & Product Strategy

Mobile Strategy

Digital & Mobile Growth Marketing

Pre-order the 2020 event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown


The brochure comes with all the information you need about this must-attend event, including:

  • The detailed agenda designed by your industry peers: From digital experiences, digital innovation to mobile and growth marketing, we’re bringing the digital, product and marketing departments together for two full days of actionable insights.
  • The world’s biggest brands headlining the event: Check out the full speaker line-up and why they think the meeting is a must-attend, with exec leaders and strategy-makers from Hilton, Groupon, Macy’s, Papa John’s, SoFi, Moovit, Samsung NEXT and many more.
  • How to maximize this opportunity and join the movement: From planning your pre-event and onsite networking to registering your vote on the exclusive round table discussions
Shutterfly

“It was refreshing learning about the best practices and growing pains from mobile leaders at the most innovative companies. In many cases, we're all in the same boat and trying to solve the same problems”

Ryan Lee, Shutterfly
Hayley Dunn

Hayley Dunn

Head of Strategy
Incite Group

UK: +44 (0) 207 375 7236

Email: hayley@incite-group.com

Pre-order the 2020 event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown