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7-8th November, 2019|San Francisco, USA

An Entire Agenda Dedicated to Digital and Mobile Marketing


Product management is moving front and center of business, with 81% of executives stating they’ll compete on customer experience alone, it is the product team’s responsibility to create value for customers beyond a transaction. 69% of product managers report customer insights is the best source for new ideas and opportunities to create personalized, frictionless product experiences.

Join the Open Mobile & Digital Experience Summit for three dedicated themes covering how to set your Digital Product Experience, Embrace New Technology and Advance your Mobile Product Strategy

“Day to day I am so immersed in my own industry, OMS allows me to see how other brands are solving customer problems and learning from them”

Stubhub - Logo Stubhub

For your role in marketing we recommend Theme 4 which delves deep into the business critical discussions focused on growth.

MARKETING Digital & Mobile Growth Marketing

  • Alternative Growth Tactics: Faced with expensive paid marketing strategies, we will explore new routes to grow your users
  • Data-Driven Customer Activation: Utilize analytics to identify unengaged customers and develop data-driven engagement to trigger engagement
  • Hyper-Personalized Engagement: Profile your customer, understand their journey, analyze data and understand past interactions to create personalized messaging, engagement and shopping experience
  • Mobile App Marketing: Only 15% of app installs remain in use after 7 days, learn how to ensure your marketing keeps your app engagement alive!

Plus, gain access to Themes 1, 2 & 3 focused on digital and mobile experience

PRODUCT Impactful Digital Experiences

  • Gain a Deeper Customer Understanding: Utilize data & insights to deliver customer-first experiences and remove friction points
  • Create Experiences Beyond a Transaction: Integrate your products into consumers lives, and add value beyond your own brands offering
  • Deliver Personalized Digital Product Experiences: Create experiences based on customers buying habits, persona’s, past interactions and needs through AI
  • Provide Customers with A Seamless Omni-Channel Experience: Build your customer journey to break down the silos between online and in-store experiences

PRODUCT Digital Innovation & Technology

  • Innovate your CX with Emerging Tech: Unpack technological trends across IoT, voice, chat, virtual assistants and AR/VR
  • How AI can Impact your Digital Experiences: Hear the latest use cases of AI to accelerate your use of big data for improved CX
  • Scale Digital Product Innovation: Put in place the right architecture, tech stack and culture to deliver customer-first experiences
  • Resolve customer friction points with chatbots: Removing friction points through virtual assistants or bots that are trained to engage with your modern-day consumer

MOBILE Unique Mobile Experiences

  • Understand and Analyze your Mobile Customer: Enable full flow of live and historic data, location and journey to remove friction points from your customers mobile journey
  • Create Disruptive Products and an APP Experience that Engages: With app downloads at a all time low, discover how to create an App experience that offers value beyond a transaction
  • Personalize yours Mobile Interactions: Leverage technology, location-based services, customer interactions and insights to proactively guide and inform your customers of the product they need, before they need them
  • Ensure your Mobile Architecture Works: Debate your mobile strategy from Native vs Hybrid vs PWA and reviewing IOS vs Android experiences to scaling mobile or micro-site thinking

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Discover an entire conference dedicated to your role

As a marketing leader we have an entire discussion dedicated to you (Theme 4), click below to view the marketing agenda or take a look at Themes 1, 2 & 3 to see what else you gain access to:

2019 Marketing Innovators

Learn from the leading brands and innovators on the cutting edge of digital and mobile marketing strategy, with a speaker line-up of 50+ Senior Executives including:

Yovav Meydad
Yovav Meydad

Moovit

Chief Growth & Marketing Officer

Jascha Kaykas-Wolff
Jascha Kaykas-Wolff

Mozilla

Chief Marketing Officer

Alex Weinstein
Alex Weinstein

Grubhub

SVP of Growth

Hai Habot
Hai Habot

StubHub

Sr. Director of Incubation and Growth

Henry Kim
Henry Kim

Caesars Entertainment

Senior Director, Digital Audience Strategy

Laura Jones
Laura Jones

Uber

Director of Product Marketing

Tim Salau
Tim Salau

WeWork

Global Product Marketing Manager, Evangelist

Megan Li
Megan Li

Google

Product Marketing, Next Billion Users

Stephen Kennedy
Stephen Kennedy

Domino’s

Director - Digital Marketing and Media

Genevieve Owyang
Genevieve Owyang

Realtor.com

Mobile Marketing Director

Beth Murphy
Beth Murphy

Amazon Music

Global Head of Acquisition

Anne Mercogliano
Anne Mercogliano

Good Eggs

VP of Customer Experience and Growth

Mission Statement:

{

It’s time to break down silo’s and bring together Digital, Product and Marketing to be the face of, and driver for customer-driven strategies. Utilizing data, analytics and technology to deliver the experience and engagement consumers desire, you are integral to driving the business forward.
It’s time to reinvent digital and mobile experiences, removing customer friction points and creating disruptive solutions that add value beyond a transaction. Join this movement to deliver exemplary digital experiences and inspire 400 leaders.

}

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Business Critical Marketing Discussions in One Place:

  • Mobile marketing that cuts through the noise: 40+ of online transactions are done via mobile, opening opportunities for your brand to better serve customers with on-the-go lifestyles. As a mobile marketer learn how to drive deep engagement, incentivize users to take certain actions and deliver an exceptional shopping experience.
  • The death of standalone apps and what's next: With app downloads being a key challenge, this year's meeting will delve deep into the solutions, new opportunities and next steps you need to take in order to survive the dying app statistics from progressive apps to growth tactics and changing your app strategy to stand out among the 5 million apps available
  • Experience trumps competition: 75% of consumers are more likely to make a purchase from a company that knows their name and purchase history and recommends products based on their preferences - it is time to capture your customers attention with the strategies and tools to deliver personalized product experiences, omnichannel strategies and segmented marketing
  • Unpack the latest technological trends and know what is right for your business: 76% of companies are investing in emerging technology and it's time to ensure you know how AI, Chatbots, Voice, AR/VR can impact your brand interactions
  • Create a seamless customer experience across desktop, mobile, smart devices and more: 71% of consumers want a consistent experience across all channels, but only 29% say they actually get it – hear how to create a connected user journey across all touchpoints and devices

Access Marketing Case Studies, Insights and Interactive Discussions Including:

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Alternative Growth Tactics from Paid Growth

As growth officers faces expensive paid marketing strategies, we much innovative and find new routes to market. In this session, we will discuss opportunities outside of paid to grow your users.

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Onboard and Activate customers through real-time analytics user insights

Increase brand awareness of your digital product by utilizing analytics to identify members who don’t engage and how to provide personalized solutions to increase performance

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Getting your customer from chore to explore: Design a shopping experience that simplifies the routine and leaves room for inspiration

In the limited time that your customer has for doing their online shopping, how do you identify and solve for the routine tasks and information they need to fill a basket, leaving more time for more discovery and inspiration. We will address how to profile your customer, track their shopping routine and figure out how to create a more personalized customer experience

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Engage Customers with the right product content at the right time to drive new revenue opportunities

Ensure your content and messaging is consistent across platform and accessible no matter what device your customer interacts with. Understand your consumer needs and surface the right information to them at the right point of contact, upselling based on behaviours and driving new revenue opportunities

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Hyper-Personalization: Create customer-driven engagement that gives your user valuable, relevant and timely product solutions

As consumers become bombarded with messaging, this session will look at the tactics to break through the noise, grab your mobile customers attention and ensure they keep coming back to your app.

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Driving Deep User Engagement Within Your App

Digital marketing channels drive user acquisition and help you optimize your cost-per-install, but once your users are in the door, how do you drive deep engagement? Only 15% of app installs remain in use after 7 days, so attend this session to discover how you can maintain engagement

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Learn from The World’s Biggest Brands

Jascha Kaykas-Wolff
Chief Marketing Officer

Jascha Kaykas-Wolff, Mozilla

Dana Shefsky
Sr Director, Enterprise Product

Dana Shefsky, Hilton


Laura Jones
Director of Product Marketing

Laura Jones, Uber


Tim Salau
Global Product Marketing Manager, Evangelist

Tim Salau, WeWork


Eliza Ollinger
Sr. Director Product Management

Eliza Ollinger, Papa Johns

Megan Li
Product Marketing, Next Billion Users

Megan Li, Google



4 Reasons Why You Must Attend in 2019

  • The Most Senior Collection of 400+ Leaders: Learn from the very best, who are at the forefront of customer journey mapping, experience delivery, customer engagement and performance measurement to ensure your brand innovates beyond competition.
  • Designed by Brands for Brands: Deep dive into 4 key themes chosen by your industry peers and takeaway insights from C-Suite, SVP's and Heads of Mobile, Digital, Product and Growth. Manage your time to customize your experience or delve deep into one discussion
  • The ONLY conference to unite digital, product, mobile and growth: As customers demand seamless, personalized journeys at the right time it is critical that all 4 communities come together to map the experience and deliver it. 
  • The Top Brands of 2019: Network with senior decision makers and benchmark your strategy against the very best US brands. We have personally invited each speaker to ensure we bring together the most innovative, forward thinking brands of today.

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

4 Communities, One Meeting: Who Attends

The Open Mobile & Digital Experience Summit is the US's most high profile gathering for those currently shaping the way brands digitally interact with consumers.

Join 400+ leaders responsible for:

Product Strategy:

  • Chief Product Officer
  • Head of Digital Product
  • Head of Mobile
  • Product Managers
  • User Experience/ Design

Digital Strategy:

  • Chief Experience Officer
  • Chief Digital Officer
  • Chief Technology Officer
  • Head of Customer Experience

Growth Strategy:

  • Head of Growth
  • User Acquisition
  • Product Marketing
  • Head of Marketing
  • Mobile Marketing

Mobile Strategy:

  • Head of Mobile
  • Directors of Apps
  • Mobile Marketing
  • Mobile Developer / Architect

Brands in attendance include:

Shutterfly

“It’s always great to take time to exchange ideas. We get so busy with our work it is nice to carve out time to connect with others doing similar work”

Michael Korcuska, Chief Product Officer, Weight Watchers

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Choose the Topic that's Relevant to You

Digital Experience & Product Strategy

Mobile Strategy

Digital & Mobile Growth Marketing

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown


The brochure comes with all the information you need about this must-attend event, including:

  • The detailed agenda designed by your industry peers: From digital experiences, digital innovation to mobile and growth marketing, we’re bringing the digital, product and marketing departments together for two full days of actionable insights.
  • The world’s biggest brands headlining the event: Check out the full speaker line-up and why they think the meeting is a must-attend, with exec leaders and strategy-makers from Hilton, Groupon, Macy’s, Papa John’s, SoFi, Moovit, Samsung NEXT and many more.
  • How to maximize this opportunity and join the movement: From planning your pre-event and onsite networking to registering your vote on the exclusive round table discussions
Shutterfly

“It was refreshing learning about the best practices and growing pains from mobile leaders at the most innovative companies. In many cases, we're all in the same boat and trying to solve the same problems”

Ryan Lee, Shutterfly

This will be the most beneficial two days out of the office all year... reserve your place now before it’s too late!

Hayley Dunn

Hayley Dunn

Head of Strategy
Incite Group

UK: +44 (0) 207 375 7236

Email: hayley@incite-group.com

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown