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7-8th November, 2019|San Francisco, USA

A speaker line-up featuring the US's most senior brand leaders in the digital space


Sherif Mityas

Sherif Mityas

Chief Experience Officer, TGI Friday's

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Sherif Mityas is the Chief Experience Officer for TGI FRIDAYS with oversight for the Brand’s Strategy, Marketing, Operations, and Digital efforts. Mr. Mityas has more than 20 years’ experience in the retail and hospitality industries in both senior consulting and executive industry roles.

Prior to joining TGI FRIDAYS, Mr. Mityas served as the Managing Partner for JS Consulting and as the Chief Executive Officer for Hollywood Video/Movie Gallery.

Mr. Mityas received a B.S. degree in aerospace engineering from Boston University, a M.S. in mechanical engineering from Rensellaer Polytechnic Institute and an M.B.A. from Northwestern’s Kellogg School of Management.

Fred Santarpia

Fred Santarpia

Chief Digital Officer, Condé Nast

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Fred Santarpia was named chief digital officer of Condé Nast in October 2014, and is responsible for building and executing the company's digital strategy to expand the reach of its brands, strengthen its marketing offerings, and deepen its relationship with consumers across all platforms.

In this role, he has pushed the company to explore new distribution partners and develop new revenue streams, leading the recent acquisitions of the popular music editorial property, Pitchfork, the London-based editorial tech company, Poetica, leading social data and marketing platform, CitizenNet, and the launch of a new digital innovation center in Austin, Texas. Santarpia’s team, Condé Nast Co/Lab, works across 10 categories—business development, monetization, data, technology, product, design, audience development, digital assets, content, and strategy—to support the company both from a collaborative centralized team and from positions embedded within the brands. Previously, Santarpia served as executive vice president and chief digital officer of Condé Nast Entertainment (CNÉ). Under his leadership, CNÉ launched 14 fully distributed video channels based on Condé Nast’s iconic portfolio of brands, in addition to The Scene, a platform dedicated to creating and curating premium digital video content.

Michael Korcuska

Michael Korcuska

Chief Product Officer, Weight Watchers

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Michael Korcuska joined WW in November 2017 as Chief Product Officer, where he leads product transformation. Drawing on more than 25 years of experience in both consumer and enterprise technology companies, Michael is responsible for seamlessly integrating an overall product vision into the digital and physical worlds.

Prior to joining WW, Michael was Vice President of Product Management at LinkedIn where he led several product teams, including Lynda.com and LinkedIn’s products for China. Previously he was Senior Director of Global Customer Operations at LinkedIn, where he was responsible for supporting and training the company’s individual members and corporate customers.

Prior to LinkedIn, Michael spent 20 years in technology-enabled education and training. He was Executive Director of the Sakai Foundation, a non-profit consortium of universities working together to produce a teaching and learning software platform, and served as COO for Employment Law Training, a leading compliance-training provider. He also held leadership positions at e-learning companies DigitalThink and Cognitive Arts, and previously served on the board of ATD, the Association for Talent Development.

Michael earned his M.S. in Computer Science from Northwestern University and B.S. in Symbolic Systems from Stanford University.

Bryan Mahoney

Bryan Mahoney

Chief Technology Officer, Glossier

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Bryan started his career in Montreal, pursuing a degree in Finance and Entrepreneurship at McGill University. In 1998, during his sophomore year, he founded Dynamo, a digital design studio that would later become his full-time job with a team of thirty-five. Over the course of 15 years, Dynamo established itself as a go-to partner for venture-backed startups in the e-commerce space, including brands like Blue Bottle Coffee, Samsung, the Honest Company, and Glossier. After Glossier launched in 2014, Bryan was tasked with helping the New York-based company build out their own in-house tech team. He ended up taking on the job himself and now serves as their Chief Technology Officer. At Glossier, Bryan’s focus has shifted to overseeing an international team of developers and data analysts as they work to create a forward-thinking experience for customers and build a technology infrastructure from the ground up. He lives with his wife and daughter in New York City.

Michael Gough

Michael Gough

Vice President – Product Design, Uber

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Michael Gough is the Vice President of Product Design at Uber. Prior to working at Uber he was the Chief Design Officer for the Office Product Group at Microsoft and the Vice President of Design at Adobe. Today, Michael is involved in every bit of design that Uber touches- ranging from the rider app to the driver app. He is passionate about the radical changes Uber is making to transportation and how it is helping reshape our cities to become more efficient.

Vivienne Errington-Barnes

Vivienne Errington-Barnes

Chief Strategy Officer, HER Social App

Bradford Shellhammer

Bradford Shellhammer

Vice President Buyer Experience, eBay

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Bradford Shellhammer is eBay’s Global Head of Buyer Engagement & Growth and a leading product visionary in the company. He and his teams define the direction, design, and build of eBay's Discovery and Personalization experiences including: homepages, browse pages, global header and navigation, content, Interests, My eBay, fashion and soft goods experiences, guest experiences, couponing and referral programs, Watch List and saving searches, sellers, and collections. He also sets the vision of eBay’s personalized shopping algorithms and products, and the company’s mobile strategy, while providing creative direction of visual design and curation.  Prior to eBay he was one of Fast Company’s ‘100 Most Creative People in Business’ and was coined the ‘King of Quirk’ by Forbes Magazine and the ‘Eames of E-Commerce’ by Wired. He was also the founder of Fab.com, Bezar, and Queert, was Chief Design Officer at Backcountry.com, and has won 3 Webbys. In his spare time, you can find Shellhammer singing in a rock band.

Katharine Bailey

Katharine Bailey

Senior Vice President - Digital Product/Head of Product, Wall Street Journal

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Katharine Bailey is SVP, Digital Products at The Wall Street Journal.  She has held roles in Corporate Communications, Marketing, Engineering, and Digital Product, and has worked at IAC, NBC Universal and Dow Jones, most recently at WSJ.  She currently oversees our WSJ website, apps, video, audio, editorial tools, newsletters, alerts and off platform products.  She is most excited lately about the formation of the WSJ PDE 'Product Design and Engineering' team, as well as implementing OKRs and seeing how they can force us to ask the hard questions around 'why' we are building things, tighten the product development cycle, as well as innovate and come up with creative solutions.

Parag Vaish

Parag Vaish

Head of Digital Product Management, Content and Design, Tesla

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Parag Vaish is an innovative professional, and industry leader, in the field of digital product management. Boasting a successful track record in product and business roles, Parag has helped both large corporations and startups surpass their goals on an annual basis. With an emphasis on quantitative analysis, his efforts in the field of mobile commerce, as well as product design and vision, create a road map to success in his current role as Head of Digital Product Management, Content and Design at Tesla in San Francisco.

Parag came to Tesla in 2017 after previous successes at such diverse companies as Epocrates, Inc, StubHub and MSNBC.

He earned a Bachelor of Science, Business Administration at California State University, Northridge and an MBA, Business Administration and Management, General from Boston University.

Sankar Venkatraman

Sankar Venkatraman

Global Product Evangelist - Product Marketing, Linkedin

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Jason Jedlinski

Jason Jedlinski

Head of Consumer Product, USA Today Network

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Jason Jedlinski leads the Consumer Product team for the USA TODAY NETWORK, responsible for designing brand-defining experiences that meet target audiences wherever they want to engage. The group’s primary focus is to deepen audience engagement. Jason is passionate about putting customers and users first, delivering true value and ROI over vanity metrics, and showing the country that our success is vital for communities to connect, act and thrive.

Prior to Gannett, Jason led sales and marketing for Twelvefold, an ad tech startup that used a deep understanding of content to build custom audience segments and help brands identify where their creative message would resonate best. Jason was previously SVP Marketplace Development at News Distribution Network (now Inform), a disruptive online video platform.

Before that, Jason enjoyed a seven-year run at Tribune Company (before split and well before “tronc”), where he managed digital products and the content management system for flagship media businesses like KTLA-TV and the Los Angeles Times. Jason spent the first seven years of his career producing local television news in Chicago, after graduating from the S.I. Newhouse School of Public Communications at Syracuse University.

Jason is a Chicago native, lifelong Cubs fan, former choral singer, avid student of history, aspiring photographer and proud Chihuahua dad.

Sonika Chandra

Sonika Chandra

Global Head of Product, Western Union

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Sonika Chandra is an executive who brings together deep knowledge and experience in both digital money transfer and payment networks. She is currently Vice President, Global Head of Products at Western Union Inc., the industry leader in cross border money transfers. She is responsible for product strategy and management for the global portfolio of money transfer products. Since joining the company in 2013 she productized and launched the first partner facing platform “WUConnect” for strategic partnerships with Banks, Telcos and Fintech companies. She spearheaded company’s efforts to explore alternative money transfer mechanisms and conceived and launched key partnerships with tech/messaging giants WeChat, Viber, and Coinbase (bitcoin wallet).

Previously, at Visa Inc., she led product innovation for emerging markets and launched key payment products and partnerships in India, Africa and Latin America. She led several initiatives for financial inclusion in partnership with the Governments across markets. She launched the first biometric identity based financial service in India, led expansion of Visa Network in Latin America and the go-to-market for Visa Mobile product, globally.

In her current role, she heads a global organization and is responsible for strategic partnerships and products, with a goal towards driving an omnichannel customer experience through new products and solutions. She is a strong advocate for women in leadership and is on the CEO Council for driving gender equality and diversity within Western Union ranks. Sonika is passionate about connecting people with payments and is constantly exploring ways to make things simple.

Alex Williamson

Alex Williamson

Chief Brand Officer, Bumble

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Alexandra Williamson is Bumble’s Chief Brand Officer. She majored in Cinema-Television at Southern Methodist University, where she discovered her love of content creation. Having a variety of experience with film and production, Alex began managing social media for Bumble in October 2014 and worked her way into her current position with an unwavering passion for the company’s mission and a strong belief in the brand. Williamson helps empower Bumble users and brings Bumble CEO and founder Whitney Wolfe Herd’s innovative ideas to life. Alex communicates this vision with the Bumble community through voice, content, social media, and customer service.

Annie Jean-Baptiste

Annie Jean-Baptiste

Global Product Inclusion Evangelist, Google

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Annie Jean-Baptiste is Google’s Global Product Inclusion Evangelist. She is passionate about making the web and Google’s products work for underserved communities and ensuring that Google is a place where everyone shines for their differences. She’s responsible for working with Google product teams on the creation and execution of their diversity strategy, and formerly created programs related to Diversity talent management/career development within several technical product areas within Google.

She graduated from the University of Pennsylvania (go Quakers!) with degrees in International Relations & Political Science. She is an avid Boston sports fan & loves to bring her dog Hercules to work. She currently is based in Google’s San Francisco office.

Outside of Google, Annie is an American Heart Association spokesperson and a One Young World ambassador, focused on healthy lifestyles in underserved communities. She most recently was featured in Sheryl Sandberg’s Option B campaign to help people find resilience in the face of adversity. She’s also been covered in Vogue, Milton Magazine and the Boston Globe.

Brent Harrison

Brent Harrison

Vice President - Global Product, Expedia

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As Vice President of Global Product for Expedia, Brent leads commerce and in-trip traveler experiences across mobile apps (iOS and Android) and websites (home page, shopping search and itinerary). He is also responsible for cultivating emergent technologies such as chatbots, voice (Alexa, Google Assistant), and virtual reality.

Brent has over 20 years of experience leading product, design, engineering and marketing with Apple, AOL, and Netscape. Prior to joining Expedia, Brent was recruited by the COO of an Alibaba-funded mobile technology startup – Quixey – to lead consumer product development and go-to-market in Silicon Valley and India.

Brent served as an advisor to Facebook and currently advises early-stage startups: Eventzz, Maven, Mobile Pages and Mohji.

Swave Szymczyk

Swave Szymczyk

Global Director Digital and Retail Marketing, Adidas

Haden Kirkpatrick

Haden Kirkpatrick

Vice President Strategy and Innovation, Esurance

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Mr. Kirkpatrick is a marketing, product, and strategy professional specializing in the mobile, fintech, and technology categories.  Currently, Haden serves as the Head of Strategy and Innovation at Esurance, where he is responsible for all consumer, competitive, and market intelligence, as well as the marketing, product, and customer experience strategies that help differentiate Esurance in the category overall.  Prior to Esurance, Haden spent 15 years in the mobile telco category on both the carrier and technology platform side of the business, helping brands like T-Mobile, Rogers, DirectTV, and AT&T develop consumer value propositions for the ever-changing world of mobile services

Bethany Powell

Bethany Powell

Vice President Digital Products and Experience, National Geographic

Sang Ahn

Sang Ahn

Vice President and General Manager, Samsung Pay

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Mr. Ahn is the VP & General Manager of Samsung Pay, Inc., responsible for driving the business and operations of Samsung’s mobile wallet in the U.S. Mr. Ahn has been involved in Samsung Pay from day one by leading the investment and then strategic acquisition of a proprietary technology that became the basis for Samsung Pay’s Magnetic Secure Transmission (MST). Today he leads teams in Silicon Valley, Boston, and New York City working closely with Samsung divisions in the U.S. and Korea. 

Mr. Ahn also leads the commercialization of select Samsung services in the identity management, artificial intelligence, mobile commerce, and mobile browser spaces for the U.S. market. He reports to the Global SVP of Services at Samsung Electronics.

Previously Mr. Ahn was the Managing Director and Head of East Coast Investments for Samsung’s Global Innovation Center (GIC). GIC builds, buys, invests, and partners with innovative startups that can make a strategic impact for Samsung. At Samsung he invested in LoopPay (payments, acquired by Samsung), Automated Insights (language processing, acquired by Vista Equity) and Wevr (software and content for virtual reality). 

Prior to Samsung, Mr. Ahn was a Principal at Dawntreader Ventures (a $300mm venture fund based in New York) where he served as a lead investor and Board Director of companies that have been acquired by leading technology companies such as Google, EMC, VeriSign, and IAC.

As an entrepreneur, Mr. Ahn was the founder and President of Glenkirk Advisors (technology advisory) and Founder & CEO of AhnWalker Therapeutics (novel drug development). Mr. Ahn is a current Board Director of MarketFactory, an emerging financial technology company. 

Mr. Ahn is a husband and father of two daughters and resides in Palo Alto, CA.

Arzan Devlaliwalla

Arzan Devlaliwalla

Director, Digital Design and Ecommerce, Marriott International

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Hector Ouilhet

Hector Ouilhet

Head of Design, Google Search and Assistant, Google

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Hector enjoys the ups and downs of life in sunny California. He has lived in six countries and eleven cities always refining his routine. A designer by heart Hector is driven by finding potential in everything and everyone, and translating that potential into making our lives a bit better.

Hector currently leads Design for Google Search and Assistant products. He is fascinated by a better future in which technology and people understand and interact with each other easily. Previously he worked on multiple other products at Google, MIT Mobile Experience Lab, HP, among others.

Bill Sheppard

Bill Sheppard

Lead Developer Program, Avis Budget Group

Francisca Hawkins

Francisca Hawkins

Vice President of Digital, Philz Coffee

Laura Messerschmitt

Laura Messerschmitt

Vice President of Global Customer Experience, GoDaddy

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Laura Messerschmitt is the Vice President of Global Customer Experience for GoDaddy, where she leads customer insights and experience strategy for GoDaddy's seventeen million small business customers. She has also held roles leading social media and customer marketing at GoDaddy. Prior to GoDaddy, Laura led marketing for a startup, Outright, which was acquired by GoDaddy in 2012. Earlier in her career, Laura was at Intuit, leading product management for QuickBooks and establishing Intuit's small business presence in social media. She also worked at Deloitte Consulting as a strategy consultant.  Laura has her MBA from Stanford University and graduated Summa Cum Laude from UCLA with a degree in Mathematics. Twitter: @ljmesser

James Bott

James Bott

CEO & Co-Founder, The ASO Co

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James has over a decade of digital and mobile marketing experience. He is CEO & Co-Founder of The ASO Co (A Jellyfish Company), the world’s leading App Store Optimization agency. The ASO Co counts eBay, Spotify, Walmart, Sephora, Ebates, Twitter, Twitch and many others as their clients. All work is focused on improving visibility, conversion rates and organic growth within the app stores globally.

Prior to founding The ASO Co, James was Director of Global Business Development at a leading performance focused mobile media agency. Here he led the commercial team working directly with many clients including Alibaba, OpenTable, Skyscanner and others on acquisition, retention and monetization strategies.

David Hassman

David Hassman

Vice President Strategy, Syniverse

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David Hassman is Vice President of Strategy for Syniverse, where he oversees the development and execution of Syniverse’s long-range strategic plans and their tactical incubation, including the ideation of new products through concept development to commercial deployment. David joined Syniverse in 2013 and brings more than 20 years of experience in telecommunications. Prior to Syniverse, he held a number of senior roles with companies across the communications ecosystem, including Motorola, Level 3 Communications and Airvana. David holds a bachelor’s degree from the University of Illinois at Urbana-Champaign and an MBA from the Harvard Business School.

Nick Resnik

Nick Resnik

Director of Global Customer Success, Leanplum

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Nick Resnik is the Director of Global Customer Success at Leanplum. His strategic vision drives how Leanplum's Customer Success Managers work with Leanplum’s top clients such as Tinder, TED, and Publisher’s Clearing House, guiding clients to enhance their mobile strategy and engage app users at the right time with personalized content. He previously held account management and lead technical support engineer roles at Apsalar and 3VR. Nick received his degree in political economy at UC Berkeley.

Arnie Guha, Ph.D.

Arnie Guha, Ph.D.

Partner, Phase5

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Widely regarded as an expert in online user groups and environments, and related marketing and business issues, Arnie works with his team to help clients – industry leaders like Thomson Reuters, Refinitiv, 3M and TD Bank, among others – better understand their customers and develop products, services and strategies that best respond to market needs and business objectives.

A former Cambridge Nehru Centenary Scholar, Arnie holds a BA and MA from Cambridge University, and a Ph.D. from the University of British Columbia. His doctoral dissertation explored user-disorientation in navigating networked information spaces.

Arnie speaks regularly at conferences, focusing on various aspects of online user experience research, from qualitative evaluation of interfaces and task-flow analysis, to benchmarking and performance measurement.

Sandhya Hegde

Sandhya Hegde

Vice President of Global Marketing, Amplitude

Carl Rivera

Carl Rivera

CEO and Co-Founder, Tictail

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Carl Rivera is the co-founder and CEO of Tictail, the Swedish-born shopping destination dedicated to empowering the self-made entrepreneur to build a global brand. Carl grew up in Stockholm and launched his first company -- a boutique design agency -- at the age of 18, with early clients such as Spotify and Nokia. The company saw early success and was acquired by Identity Works, one of Sweden’s largest branding agencies. It was during his time at Identity Works when Carl first realized e-commerce’s need for a platform that both allowed entrepreneurs to easily create an online shop and also gain access to the tools needed to grow a global business.

In 2012, he and three co-founders launched Tictail as an easy to use, free custom shop service. In the past six years, they’ve raised $32 million in funding, launched a sprawling online marketplace with 4 million products from tens of thousands of brands across 140+ countries, and opened two retail locations in New York City and Stockholm. 

Carl opened Tictail’s New York offices in 2014, where he is currently based, alongside the company’s marketing, growth, and creative teams. Today, Carl and the Tictail team are heavily invested in mobile and video as the future of e-commerce, As Tictail was the first ever e-commerce platform to allow entrepreneurs to build a business entirely on their phone, it has found that young, mobile-based small business owners are overwhelmingly attracted to the platform: 62% of Tictail sellers are Millennials or Gen-Z, and 65% of this population use their phones to run their businesses. And with shoppers on Tictail being equally attracted to mobile shopping (70% of sales and traffic comes from mobile), Tictail aims to be at the forefront of mobile innovation, developing products that create a seamless mobile experience for sellers and shoppers alike. 

Carl lives in Brooklyn with his wife, Babba, and their Boston Terrier, Blue.

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Reid Williams

Reid Williams

Co-Founder and Chief Technology Officer, TravelBank

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Reid Williams is an engineering leader and entrepreneur with with more than a decade of experience in systems architecture and software design and development. Currently, Reid is Co-Founder and Chief Technology Officer of TravelBank, a San Francisco-based travel and expense management company.

Prior to working at TravelBank, Reid ran his own consultancy for over 4 years and spent over a year at Parature building a social media monitoring tool that was key in it’s Microsoft acquisition. He served in the United States Marine Corps (USMC) for six years as both a network/systems administrator and a developer. Reid earned his Master’s of Science in Information Systems Technology from George Washington University.

Kate Seiberlich

Kate Seiberlich

Co-Founder/Chief Product Officer, Taste It Wines

Yasi Baiani

Yasi Baiani

Vice President, Product Management, Halo Neuroscience

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Yasi Baiani is a product innovator, entrepreneur, and startup advisor. She's currently the VP of Product Management at Halo Neuroscience, where she leads product and design to help unlock human potential using neurotechnology.

Yasi is also a Lecturer at UC Berkeley, Haas School of Business, teaching the Product Management course she designed from scratch to the MBA students. Yasi was the Head of Product Management, Software Experiences at Fitbit, where she strategized the next generation of wellness products and led the product teams to deliver those products and experiences. Yasi is a blogger with over 380K followers. She was recognized as The Top LinkedIn Voices in Healthcare in 2015 and 2016. Prior to Fitbit, Yasi was the CEO and Co-Founder of ActivePepper, a health and fitness mobile company and the Product Innovation Manager at athenahealth, a $5.5 billion healthcare IT firm. She experienced entrepreneurship through the lens of a venture investor; she was a VC for a $3.5 billion venture fund in Silicon Valley, invested in tech and digital health startups. She served on the board of for-profit (Zvents) and non-profit organizations (City of Dreams) in the past. She holds a BS in Business Administration from UC Berkeley and an MBA from Harvard Business School. Yasi was listed as The 27 Most Impressive Harvard MBAs by Business Insiders.

Katie Mentus

Katie Mentus

Head of Marketing and Design, Travelbank

Matthew Brian Buchenroth

Matthew Brian Buchenroth

Vice President of Brand and Experience, Pluto TV

Patrick Aluise

Patrick Aluise

Founder and CIO, Alchemy Innovation

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Patrick Aluise is Founder and CIO of Alchemy Innovation where he launches new digital products, develops marketing plans, generates new business and provides strategic advice for 3rd party companies. Patrick also has spent the last 10 years leveraging emerging technology and mobile to deliver best-in-show AR and interactive mobile experiences for global consumers.

Most recently, Patrick launched the “connected-print” movie magazine Moviebill, in partnership with Regal Cinemas. Patrick acted as head of AR and digital, while supervising the development of their Augmented Reality platform & Moviebill AR Camera module, as well as it’s integration into the Regal Cinema app Patrick is now in production on the LootLens AR Module for Loot Crate, which will launch in Jan 2019. Other recent work includes the creation of AR experiences for Google and LEGO as well as “The Walking Dead” AR Encounter app for AMC & Mountain Dew.

Before forming Alchemy in 2016, Patrick served as Vice President, Head of Media and Entertainment at Blippar and helped launch the AR platform and Visual Search app in North America, while turning the company into a $1B Unicorn. Prior to Blippar, Patrick was VP, Business Development for mobile interactive agency, BlueSoho (fka Nellymoser) where he created over 500 other interactive mobile campaigns for media outlets, entertainment companies and brand advertisers

Patrick also has produced the feature films, “The Lather Effect” and the award-winning, “Green Street Hooligans.”

Phillip Nelson

Phillip Nelson

Director of Product, Job Search, UX Lead, Glassdoor

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Phillip Nelson is Director of Product at Glassdoor, where he's leading Jobs User Experience and Mobile. Previously he was Senior Director of Product and the Search lead at Quixey. Phillip has co-founded 3 start-ups that have all led to acquisitions. He has 9 years of product ownership experience in the consumer mobile space. Phillip has a Computer Science degree from Cornell University and worked as a software engineer before his career in product management.

Genevieve Owyang

Genevieve Owyang

Mobile Marketing Director, Realtor.com

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Genevieve Owyang is the Director of Mobile Marketing at Realtor.com, the leading real estate portal with the most accurate data in homes for sale and rent. 

In her role, she oversees the team for user acquisition, consumer and product app marketing, and ASO efforts. She’s been in the Mobile space for 6 years. Prior to Realtor.com, she led the team for Search Engine Marketing at Ticketmaster. 

Jonathan Toler

Jonathan Toler

Head of Product and Innovation, Kloeckner Metals Corporation

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Jonathan is a product and innovation leader with over 16 years of industry experience at both Fortune 500 and early stage startups. He currently is the Head of Product & Innovation at Kloeckner Metals were he is tasked with helping turn a billion dollar steel company into a B2B e-commerce marketplace. Previous to Kloeckner, Jonathan led product management teams at Owners.com, Bridgevine, Triton Digital, Macys, and Autotrader.com. He has previously spoken at ProductCamp Atlanta, Bosnia Agile, Prime Advantage, and Gsummit. Jonathan currently holds an MBA and BBA from Kennesaw State University and is a Certified Scrum Product Owner. He is an avid Atlanta Falcons and Atlanta United fan.

Jordan Girman

Jordan Girman

Senior Director of User Experience, Glassdoor

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Jordan has worked for more than fifteen years in the fields of user experience architecture and interaction design. In the past, Jordan has managed large teams at award-winning agencies like Critical Mass, has lead UX for product development on triple-A titles at Electronic Arts and has lead design advancing mobile eCommerce for Mobify. Currently Jordan is the Head of Design at Glassdoor, driving the strategic design vision, perspective, and execution of Glassdoor's full product suite end-to-end, spanning Consumer (B2C) and Employer (B2B) facing products. Leading the creative execution of the future product at Glassdoor as well as growing and guiding a full UX team of designers and researchers.

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Safia Ali

Safia Ali

Director of Product Design, Stubhub

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As Director of Product Design at StubHub, Safia Ali leads the organization that is accountable for product experiences on all browsers (mWeb), native apps (iOs & Android), bots, wearables and other platforms at StubHub. During her career, she’s witnessed firsthand how UX needs have shifted from web to mobile to wearables to voice-activated devices.

Along with a fearless team of visual designers, interactions designers, content writers and prototypers, Safia is elevating design thinking at StubHub and partnering with a cross-functional group – including product marketing and engineering – to deliver an engaging, simple experience for StubHub’s tens of millions of customers across 48 countries. Safia joined StubHub to create a user experience that helps fans create lifelong memories.

With nearly two decades of experience in UX design, Safia leads a team that is responsible for creating experiences for StubHub users across browsers, apps, wearables, connected TV devices, chatbots and other platforms. Prior to StubHub, she led teams at Intuit for TurboTax, DemandForce and Intuit Health. 

Originally from Pakistan, Safia Ali has always loved art and design. During her youth, she was enrolled in a co-ed art school – an extremely progressive move at the time – where she excelled in photography, fashion, and graphic design. Safia holds a Master’s degree in Web design from the Academy of Art College in San Francisco.

A strong advocate for women in tech, Safia has shared her own advice on developing an executive presence. She encourages women to know their strengths and master them; work smarter, not harder; hone their people skills; speak with confidence; and trust their instincts.

James Colgan

James Colgan

Senior Director of Product Management - Enterprise for Outlook, Mobile, Mac, Desktop, Microsoft

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James Colgan currently serves as the Senior Director of Product Management – Enterprise for Outlook Mobile, Mac, Desktop for Microsoft in San Francisco. In his time at Microsoft, he has been responsible for growing Microsoft Outlook on iOS and Android to over 54 million MAU (monthly active members), in just 6 months, from the previous number of under 1-million.

James specializes in understanding product management from the context of the user. This unique insight enables him to develop compelling products that also delight, and ignite, the experience of the customer.

Besides his current position, Colgan has rapidly grown business for revolutionary startups, well-known companies and multibillion-dollar juggernauts through the effective optimization of both the customer and user journey.

Respected by his peers for his customer empathy and understanding, as well as the ability to develop highly rated consumer products, Colgan leverages disruptive technologies and an analytic-based knowledge of consumer behaviors/needs in order to spur tremendous growth for companies of all sizes.

In addition to playing a key role in the cultural transformation of Outlook, Colgan has enhanced the user interface and experience of customers and casual users at organizations as varied as  Nestlé, Novartis, Unilever, Dentsu Aegis, Koch Industries and Bank of America.

Meghann Lomas

Meghann Lomas

Director of Product Management, Strava

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Meghann Lomas is Director of Product Management at Strava, where she leads the Athlete Experience team. Previously, she was a Senior Product Manager at Opower focused on engagement, internationalization, and data insights. She is most excited by product development that informs, inspires, and enables users to accomplish their goals and make a positive impact on their lives. Meghann has an undergraduate degree in Mechanical Engineering from Princeton University and a PhD in Mechanical Engineering from the University of Pennsylvania.

Alon Rivel

Alon Rivel

Director of Global Sales and Marketing, Jack'd

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Alon Rivel has been the Director of Global Sales & Marketing at Jack’d since March 2018. He first joined the company as the Brand Manager for Jack’d in October of 2016 and was then promoted to Director of Global Marketing in March of 2017. Alon heads the entire marketing, advertising sales, & creative departments for all brands and products within the Online Buddies umbrella internationally. Alon is a marketing & advertising media sales, buying, & planning professional with expertise in all aspects of digital, TV, mobile/tablet, radio, and print mediums. He has held roles in some of the biggest brands in the industry such as The New York Times, OMD, and Bloomberg. Alon was raised in NYC and brings that attitude and energy to the Online Buddies Boston office. He has an undergraduate degree with a double major in Communication & Legal Studies from the University of Massachusetts Amherst which he completed with highest honors. He is also IAB Certified in Digital Media Sales as of 2015.

Franz Bernstein

Franz Bernstein

Senior Product Manager, Pandora

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Franz Bernstein is a Sr. Product Manager at Pandora, where he leads the strategy and execution of ad format innovations in the area of Rewarded Advertising. Before joining Pandora, Franz was a Product Manager at Dictionary.com. He holds a Bachelor of Science degree in Engineering Management as well as an MBA from the University of Vermont.

Subha Townsend

Subha Townsend

Product Leader, Intuit

Ramanand Reddi

Ramanand Reddi

Director of Product - Mobile, Match.com

Carlos González de Villaumbrosia

Carlos González de Villaumbrosia

Founder and CEO, Product School

Rob Lawson

Rob Lawson

Global Partnerships, Google

Jeremiah Owyang

Jeremiah Owyang

Co-founder, Kaleido Insights

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Travis Hawley

Travis Hawley

Vice President Business Development, Viral Nation

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Travis has always had knack for language and creativity. As an adolescent he wrote and recorded hip hop songs, taught himself foreign languages for fun, and then as a young adult he went on to became a cryptologic linguist in the US Air Force working at the National Security Agency (NSA).

On his way to Afghanistan one winter he began making 'memes' for fun (yes those funny images you see on the internet). Somehow this lead him to a job leading social media, influencer marketing, and celebrity marketing at the mobile gaming company Machine Zone in the heart of Silicon Valley. He's managed social media for brands, for celebrities, and now is the VP of Business Development at Viral Nation.

Dan Olsen

Dan Olsen

Consultant and Author of the Lean Product Playbook,

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Dan Olsen is a product management consultant and author. At Olsen Solutions, he works with companies to build great products and strong product teams. His clients include Facebook, Box, PayPal, Microsoft, and One Medical Group.

Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan was a product management leader at Intuit. Dan is also the founder of Lean Product, a monthly speaker series in Silicon Valley with over 7,100 members.

Barb Palser

Barb Palser

Global Product Partnerships, Google

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Barb Palser works on Google's Global Product Partnerships team, collaborating with large publishing platforms and open-source ecosystems to improve the open web experience for consumers, creators, brands, and developers through modern web technologies and performance best practices. Prior to joining Google Barb developed her career in local online news, working in product, partnership and editorial roles. She was a columnist for Search Engine Land and American Journalism Review, and news editor at the Poynter Institute for Media Studies. In 2015 Barb co-founded Relay Media, Inc., a startup focused on helping news publishers adopt and optimize AMP.

Lulu Cheng

Lulu Cheng

Product Manager, Pinterest

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Lulu is a product manager on the Discovery team at Pinterest, where she focuses on creating intuitive, personalized recommendation experiences. Before Pinterest she was a product marketer at Dropbox working on growth and new user activation. In her free time she writes a newsletter and tweets things that sometimes go viral. She's also a transformation coach and would love to connect via Twitter if there's an area of life where you'd like some change or are feeling stuck.

Marco Lenoci

Marco Lenoci

Head of Business Development, Global Partnerships, Google

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Marco works as a Strategic Partner Development Manager in the Google Assistant Team. Marco is also the Global Lead for Partner Discovery, helping developers succeed throughout their journey on the Assistant.

Prior to joining the Assistant Team, Marco spent >6 years at Google leading the Business Development and Emerging Market Teams across 3 continents and >20 countries. building monetization partnerships with large web publishers and app developers.

Heather Visco-Mamula

Heather Visco-Mamula

Director of Product Management, Realtor.com

Tyler Wozny

Tyler Wozny

Vice President Digital Product, Madison Reed

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Tyler Wozny is VP of Digital Product at Madison Reed, a direct to consumer hair care brand. Tyler and team focus on driving the online business through acquisition and retention of Madison Reed Members, and design and build the digital experience wrapped around our brick and mortar Color Bars.

Aliza Rosen

Aliza Rosen

Senior Product Manager, Twitter

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Aliza Rosen is a Senior Product Manager at Twitter. She leads the Notifications product experience, focusing on helping users stay informed and engaged outside of the app. She previously led the platform-wide change to expand Twitter's character limit from 140 to 280 characters. Aliza has worked on efforts related to content creation, fighting abuse, and increasing user engagement on the platform. Prior to Twitter, Aliza worked at LinkedIn. She received her bachelor’s degree in Science, Technology, and Society from Stanford University

Varun Bahl

Varun Bahl

Director of Product Management, Walmart eCommerce

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Varun Bahl currently serves as Director of Product Management for Walmart eCommerce, where he helps Walmart's customers save money and live better. Prior to Walmart, Varun has lead product management for startups and Fortune 10 companies alike. He shaped the price optimization offering at Boomerang Commerce, a series B enterprise SaaS startup. He also lead aspects of product management for the Windows user experience and API platform during his time at Microsoft.

Varun loves experimentation, in product, in career and in personal life. His career spans working in both Silicon Valley and Wall Street. Despite being such disparate industries, the common thread that Varun found in them revolved around customer obsession - if you develop your product, service and organization around solving a real customer need, you will be able to create outsized value.

Varun has an MBA from New York University Stern School of Business, an MS from the University of Southern California and holds the Chartered Financial Analyst designation.

Sonia Hunt

Sonia Hunt

Chief Marketing Officer, The Reset

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Sonia Hunt is an Award-Winning Marketing + Product Leader, Consumer Tech Entrepreneur, and TEDx speaker.  Sonia creates innovative marketing experiences that connect humans.  She has had the pleasure of working with global, luxury brands such as Apple, TiVo, and Moët Hennessy Louis Vuitton SE where she led her team to win the WWD Digital Innovator of the Year Award in 2015.

Sonia is the Chief Marketing Officer of The Reset, a female owned and operated Empowered Lifestyle Apparel Brand rooted in helping women love themselves every day.  She is also the Founder of Noie Media, Inc, a San Francisco based ‘CMO-to-Go’ digital consultancy that transforms companies by designing best-in-class marketing experiences, driven by strong strategy and rooted in technology and data.

Enchanted by the entrepreneurship force as a way of impacting the global society, Sonia believes in ‘Relationship Driven Businesses’, adding value to the lives of people by creating experiences that change industries and foster meaningful relationships with users. She is frequent Keynote Speaker on the ‘How to Humanize Your Brand’.

Sonia’s purpose also led her to create a digital Healthy Living + Wellness brand focused on helping a younger generation with food restrictions to “Stay Safe, Live Healthy & Eat Wellä.”  This brand was recognized by Fast Company Magazine as #19 in their online Influence Project and by Traackr as one of the most Influential online. She has collaborated with Food & Wine Magazine, Holland America Cruise Lines, and numerous Celebrity Chefs for this cause, and has been a guest on television shows, and podcasts.

In 2015, Sonia was honored to give a TEDx Talk about this platform and is currently publishing her first book in the wellness space.

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JP Mangalindan

JP Mangalindan

Chief Tech Correspondent, Yahoo Finance

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JP Mangalindan is the chief tech correspondent for Yahoo Finance based in San Francisco, where he covers the intersection of business and technology for the outlet's 70 million monthly readers. His work has previously appeared in Fortune Magazine and GQ.

Jonathan Rivers

Jonathan Rivers

Chief Technology Officer, 3Pillar Global

Stephen Mello

Stephen Mello

Vice President Product and Marketing, Localytics

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We’re raising our next generation on smart speakers and digital assistants. Kids are learning to ask questions aloud, long before we’d give them cellphones. How can you adapt, compete and remain relevant in a “Hey Google” world where new capabilities challenge business models? We’ll outline some steps we’re taking, as America’s largest local media company, to leverage natural language processing and machine learning to structure editorial assets for our Q&A future.

Michael Korcuska

Michael Korcuska

Chief Product Officer,
Weight Watchers

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Incite Group: Could you tell us a bit about your role as Chief Product Officer at Weight Watchers?

Michael: There’s a misconception that Weight Watchers “products” are low-calorie packaged foods. You might be surprised to learn that, while we do sell some food, more than 80% of our revenue comes from our subscription business. In fact, we ended Q1 with 4.6 million subscribers.

WW has a food and activity program - WW Freestyle - that has been scientifically proven effective to help people develop healthy habits. That is the main product we sell. It is supported by digital tools (web and mobile) and, for many members, the opportunity to attend weekly meetings for information, inspiration, and community. My team is responsible for those digital tools. It’s a fairly typical organization with product managers and designers and user researchers. Engineering reports to our fabulous CTO.

What’s a bit unusual is that the product team at WW is also responsible for the experience in the meeting rooms. This is new for us. We are working to provide a unified member experience...something that is seamless, online and offline.

Incite Group: What are your top 3 priorities for 2018 when it comes to your brands digital product?

Michael: Well, there are a lot more than 3 important things that we’re doing.

First, as I mentioned above, we need to do a better job of integrating our online and offline experience. As well as modernizing WW meetings and making them more relevant to a wider variety of people.

Second, we have an amazing program for fitness and for a positive mindset. Our digital tools are best in class for food and nutrition, they don’t reflect the quality and depth of our science and program in activity and mindset. So we need to bring those forward.

Finally, we’re exploring how we will use voice as an interface. And there are a number of other emerging technologies that seem like they could be transformational...stay tuned on that front.

Actually, I can’t resist mentioning a fourth...and that’s the global need for proven health and wellness solutions. We operate in the US, Canada, Australia, New Zealand, Brazil, and in some of Europe. But the entire world needs to learn how to build and sustain healthy habits.

Incite Group: What new technologies or trends do you see impacting digital product and the wider industry this year?

Michael: As I mentioned above, voice is a big one for us. Obviously AR will have a large impact on the wider industry...I think it is going to provide a lot more value in the medium term than VR.

Overall, though, I think consumers have changed. They want companies not only to service a functional need for them. They also want them to be making a positive contribution to the world. Earlier this year we got very specific about our purpose: We inspire healthy habits for real life. We’ve also defined clear metrics and organized several large initiatives to deliver on that promise. But, regardless of particular initiatives, it helps everyone in the organization know why we are here and what we are trying to accomplish.

Incite Group: As a company that now utilizes both digital and real-life experiences, what unique challenges are you facing at Weight Watchers to deliver a consistent and seamless experience across all a consumer’s interactions with the brand?

Michael: One of the most complex things is understanding what the consumer may have experienced on-line and in real life. A meeting leader may not know what the member has been doing in the app.There are privacy issues and, of course, only so many hours in the day. And online we probably don’t know what happened for the member in their most recent meeting. It’s different from ordering a coffee at Starbucks because our meetings are rich and often emotional experiences. We can certainly do better about sharing knowledge across these channels but it will never be perfect. So the challenge is to design experiences that are flexible enough so the member can get what they need in the moment.

We’re thinking about the long-term structure of our product teams to try to address this. Remember when smartphones first rolled out and everyone built a mobile team? But, by now, most product teams are organized around user needs, not platforms, and are expected to deliver user experiences across desktop and mobile. And maybe voice. We’re asking the question “What if we considered meetings to be another delivery platform?” Should our member onboarding team, for example, just be thinking about web and mobile or should they be thinking about what should happen in the meeting too? For now, though, we have a dedicated team designing the meeting experience. But next year, who knows?

Incite Group: As a keynote speaker at this year’s show, what are you hoping to learn and take away from the summit?

Michael: It’s always great to take time to exchange ideas. We get so busy with our work it is nice to carve out time to connect with others doing similar work.

Being a product leader is as much about building product teams as it is about building the product itself. So I’m interested in talking with others about developing talent and creating effective teams. One thing I’m specifically interested in, at this particular moment, is how companies are thinking about attracting talent, especially engineering talent.

Carl Rivera

Carl Rivera

CEO and Co-Founder,
Tictail

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Incite Group: What are your top 3 priorities for 2018 when it comes to customer engagement?

Carl: At Tictail, our top priorities are centered around not only creating the best experience for a shopper browsing the website, but for the brands that use our marketplace to grow their businesses.

  1. Video: We’ve created tools that allow our brands to create videos of their products straight from their mobile phone and then upload them simultaneously onto their Tictail shop and Instagram. Not only is video incredibly easy to take on a phone (easier than writing out a lengthy product description) but it allows consumers to see the full scope of whatever product they’re browsing. For example, with a video you can see how a dress would move as you walk down the street or discover every angle of a geometric vase.
  2. Personalization: Tictail is on its way to becoming the most personalized marketplace in e-commerce. Through machine learning and interactive elements we can discover what products and brands a shopper is interested in and recommend others almost immediately. When you return to the site after your first visit, you’re greeted with a incredibly customized homepage; we’re focused on finding new ways to make this experience even better for shoppers and brands.
  3. Mobile: A large portion of our sellers and shoppers are experiencing the site through their mobile phones (70% of our traffic comes from mobile), so with video and personalization in mind, we want to make the mobile experience as seamless as possible. Through our newest video tool on our app along with the Sell on Instagram integration, shoppers can discover products and purchase them straight from the Instagram app and entrepreneurs can run their businesses directly from their phones.

Incite Group: What’s the biggest game changer for Tictail’s product this year?

Carl: We’re very excited about our latest in-app video tool and its integration with Instagram. The ability to record and upload a video onto a product listing is not just a game changer for Tictail and our brands, but for the future of e-commerce itself. 62% of our brands belong to the Millennial Generation and Gen-Z, and 65% of them are running their businesses through their phones, which means they’re creating content for their businesses with them too. Video is the easiest and most comprehensive way to show a product on a mobile device. By integrating this tool with Instagram, where 30% of our traffic comes from, we’re giving sellers an opportunity to turn their audiences on social media into customers.

Incite Group: How much emphasis does Tictail place on personalization?

Carl: Personalization is a large part and benefit of our marketplace. The tools that we’ve created with machine learning assist our shoppers in discovering new emerging brands that we know they’ll love, that they might not have found on their own in a marketplace with 4+ million products. After your first visit to Tictail, we personalize your homepage with suggestions based with how you engaged with brands and products in the past. For example, if you saved two handmade mugs and followed several emerging artists, we’ll show you the latest in ceramics and prints, while continuously adjusting what we show you based on your ongoing behavior. Since we’ve implemented this homepage, we’ve seen conversion rate increase by 70%.

Personalization is especially important on mobile because we see 70% of our traffic coming from mobile devices. Images are more eye grabbing and quick to process on mobile devices, so we’ve made our mobile and desktop experience as visual as possible. The large visual grid that becomes your home page after you’ve visited the site allows shoppers to endlessly scroll through new products they would never have discovered before.

Incite Group: You’re confirmed to speak at the Open Mobile Summit, could you reveal a little about what you’re hoping to share and what you’re hoping to learn?

Carl: I’m excited to share why Tictail believes that mobile video is the future of e-commerce, how we’ve created a product that reflects that, and what types of results we’ve seen from it. I believe it’s important that every marketer, no matter their business, understands what mobile users are looking for in a website’s mobile view. (Hint: it’s not just a compressed version of your desktop site.)

I’m also looking forward to learning how companies in other sectors outside of e-commerce are utilizing mobile technologies to succeed. I believe that to be truly innovative, it’s important to not just look at what your direct competitors are doing, but to understand how technologies are changing the global landscape as well.

Jerry Leisure

Jerry Leisure

Vice President Player Retention and Customer Services,
Kabam

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Incite Group: Could you tell us a bit about your role as Vice President of Player Retention and Customer Services at Kabam?

Jerry: At Kabam, I lead an amazing group of customer service and community experts that focus on “keeping our players playing everyday.” In the last two years we have improved overall player support customer satisfaction by 45 per cent and rolled out new ways to engage our community of players that allows their voices to be heard and part of our creative and development process. This empowers our players to share what is amazing and fun about our games!

Incite Group: What are your top 3 priorities for 2018 when it comes to engaging and retaining your customers?

Jerry:

  1. Remove Barriers - Players have choices of how they want to be entertained. When barriers arise, they often leave to go do something different. Our job as a team is to remove these barriers and help keep our players enjoying our wonderful entertainment experience, everyday.
  2. Enabling, Playing Together - Players like to share cool tricks and strategies to win. Our recently launched Content Creators and Meet Ups program enables players to help each other, Meet Up physically, and engage one another about how to win, have fun, and play together.
  3. Co-Creating - Players are super passionate and love to play our games. As part of our listening systems, we have a beta program that enables players to share their feedback on our latest update plans and in a sense gives them a stake in helping us build a wonderful entertainment experience for them.

Incite Group: What new technologies or trends do you see impacting digital product and the gaming industry on the whole this year?

Jerry: At a Macro level, think Alexa for your gaming experience. The future of community, engagement, and support is Alexa and Google Home with Star Trek level upgrades. Players can and will engage with throughout the entire game with a character (of their choosing) that will not only be their friend, it will also help with all of their questions and remove barriers for their success and enable a wonderful entertainment experience.

At a Micro and starting level, first steps are Machine Learning and AI Bot Support. To get to the macro level, we must construct essential building blocks to enable smart and dynamic AI character voice interaction. Machine Learning and AI Bot Support lay great groundwork for us to listen and understand players and start to engage them in a more automated and conversational way. This groundwork will teach us enormous bits of information that will help us prepare for the voice activated character evolution.

Incite Group: How do you think marketing is changing in the digital space and what changes have you noticed in your own role and company?

Jerry: The most intriguing change I have noticed is how BI, Machine Learning, and AI now inform, real time, the success or failure of different marketing strategies and tactics. This has completely revolutionized how companies market. It has never been more important to have an agile and dynamic team that operates with this information. Their ability to adapt and acquire will be the difference between winning the eyeball and gaming entertainment opportunity that is in front of us.

Incite Group: As a speaker at this year’s show, what are you hoping to learn and take away from the summit?

Jerry: I am excited to share a bit of my knowledge, learn what my peer craft leaders are doing, and build great relationships with folks cut from the same cloth.

Safia Ali

Safia Ali

Director of Product Design,
Stubhub

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Incite Group: Could you tell us a bit about your role as Director for Product Design at Stubhub?

Safia: StubHub is the world’s largest ticket marketplace, generating a ticket sale every 1.3 second seconds. We connect millions of buyers and sellers each month, and more than 100 million unique, highly qualified visitors come to StubHub every year.

As Director of Product Design at StubHub, I lead the design organization that is accountable for product experiences on all digital platforms. With a fearless team of visual, interaction designers, content strategists, prototypers and researchers, we are elevating design thinking at StubHub by building relationships with cross-functional teams and partnering to deliver beautiful, easy-to-use and inspiring experiences for StubHub’s global customer base.

Incite Group: What are your top 3 priorities for 2018 when it comes to your brands product design?

Safia: Creating relevant customer experiences through Personalization Universally our attention span is much shorter than 10 or 20 years ago. Having a product that can appeal to the senses of the new generation and grab their attention within seconds is essential for brands to be successful. Successful brands have a long term relationship with their customers that exists beyond the transaction and they know their customers well. StubHub’s marketplace has been known for its eCommerce transactions for more than 17 years. We are evolving our experience to deliver both personalized and relevant experiences that can inspire fans to be there for more live events. Partnering with marketing, engineering and product we are investing in greater personalization to help fans find the events they are interested in and make it easy for them to get there. Raising the customer experience bar within StubHub StubHub is passionate about connecting fans to inspiring event experiences. Everything we do as a company, from our product to our customer service, reflects a deep desire to put fans first.

Fans are looking for experiences that bring them closer than ever before to their favorite athletes and entertainers. It’s not enough give fans what they expect. We’ve got to continuously anticipate their needs, surprise and delight them with the next generation of event experiences.

Shifting from a transactional experience to an inspirational experience requires us to work differently and think differently. Functional isn’t good enough anymore. Changing mindsets to go above and beyond to delight our customers in innovative ways is a big part of my job. This is more than leading my design team. Partnering with engineering, product and marketing to create delightful experiences for our customers is what gets me out of bed to come into work everyday. Creating a Global mindset StubHub was originally founded in the U.S for U.S customer base. In 2016, we acquired Ticketbis and now operate in more than 48 countries. This market expansion requires that we embrace a global mindset. A date treatment component must work in many formats and languages; payment methods have to support many partners; and the discovery experience has to be locally relevant using design patterns that appeal locally in each region. Creating a product that is global ready and can be adapted by different countries is a big focus for this year for me.

Incite Group: What new technologies or trends do you see impacting digital product and the wider industry this year?

Safia: Voice assistants & Augmented Reality - these might sound like buzzwords, but I believe there will be a lot more experimentation and adoption in all of these areas. At StubHub we launched an AR experience for SuperBowl this year to help our football fans plan their stadium experience. Most people haven’t been to the city or stadium before. Using augmented reality, fans on StubHub were able to more accurately visualize where their seats were in relation to the rest of stadium, as well as check out locations of various parking garages and pre-game events in the surrounding downtown area.

I expect lots of companies will experiment in areas to solve customers’ problems in ways that go beyond screen interfaces. People are becoming more comfortable with voice activated interfaces and more companies will invent ways of communicating with their customers, anticipating their needs and providing relevant solutions without having them to interact with screens.

Incite Group: As a brand that operates across multiple devices and touchpoints how are you aiming to solve any customer pain points and improve the customers cross platform journey?

Safia: Being multi-platform is table stakes now. Customers are using multiple devices, and we must adapt to the platform of their choice to meet their needs. As a tech company we want to build experiences in a way that power multiple platforms at the backend, but the front end adapts to the capabilities of the platform and uses the differences in platforms to make our customers lives better. For example, we have mobile check-in in our apps and wearables but not in desktop experiences. We solve different pain points through different channels based on customer needs. Our product managers and designers follow our customers and observe the end to end journey and constantly innovate with the latest technology to solve customer pain points.

As a speaker at this year’s show, what are you hoping to learn and take away from the summit? Besides networking, it’s fun to see how other industries are solving customer problems. Day to day I am so immersed in my own industry so I enjoy seeing how other brands are solving customer problems and learning from them. There is a whole spectrum of industries, from beverages to hospitality to dating and finance, which I find very energizing.

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