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7-8th November, 2019|San Francisco, USA

Conference Agenda

As we reimagine 2019’s agenda, we would love your input! Feel free to contact me at hayley@incite-group.com

2019 will bring together the forward-thinking Mobile, Digital Product and Growth leaders to discuss:

C-Suite Opening: How Product, Digital and Marketing is Changing the Customer Experience
08:30 - 09:00
PANEL: Create exemplary digital experiences that impact, engage and add value to your customers daily lives

As customer engagements shift rapidly to digital channels your brand needs to become a part of your customers daily lifestyle. Hear from C-Suite leaders are adapting to a new data-driven model to deliver and drive value for customers

09:00 - 09:30
The importance of future technologies to support the consumer digital experience

Keep ahead of your customer and ensure your digital product strategy is constantly evolving. Hear how c-suite leaders are driving innovation through new technologies and reaching their customer in new ways

09:30 - 10:00
Bring digital, marketing and product teams together to create one true customer understanding

De-Silo your organization to ensure we create one customer facing organization to understand customer needs, analyse data, identify friction points and improve the customer experience to make their lives easier

Customer Understanding & Impactful Digital Engagement
Gain a Deeper Customer Understanding
08:30 - 09:00
Customer Journey Management: Develop a deeper understanding of your customers cross-platform journey

Explore solutions to help analyze customer feedback and know your customer on a deeper level from behavioural usability analytics, AB Testing, to data science and customer journey software tools.

09:00 - 09:30
Panel: Create a customer lens and ensure continuity for the customer through technology and reorganization

Embrace your organizations customer-centric shift, and put product leaders at the centre of customer understanding to identify new opportunities and deliver a unified experience across the business

09:30 - 10:00
Go above and beyond to integrate your product solutions into your consumers lives, and add value beyond just your product offering

Using data to get customer input into what additional products, features and information your customer could need in their journey – creating a product experience that goes beyond just your own offerings

09:30 - 10:00
Collaborative customer product development

Put in place the right customer feedback loops to become customer centric through the product development lifecycle. Gather cross-company data, and 1-to-1 customer insights to co-create digital product solutions

Create Personalized Digital Product Experiences
08:30 - 09:00
Drive engaged and personalized customer experiences through AI

Create experiences based on customers buying habits, persona’s, past interactions and needs through AI and accelerate your use of big data to predict and be ahead of your customer

09:00 - 09:30
Turn your CX from transactional to relational through out every touch point to become a part of your customers lifestyle

Learn how to explore data and gather a complete understanding of your customer’s lifestyle and needs to deliver customer driven experiences across mobile, web, desktop and other connected devices

09:30 - 10:00
Experiment across your customer touchpoints to optimize their entire journey

Learn to experiment and innovate across your customer journey by embedding feedback loops and capturing customer insights to scale and advance your customers brand interactions

09:30 - 10:00
Become part of your customers lifestyle with 3rd party collaboration to engage consumers outside of your channels

Create micro experiences by reaching out to consumers before they come to you. Hear how brands have collaborated with 3rd parties to identify prospective members and reach them through other channels

Digital Innovation & Technology
Unpack technological trends and understand how these could potentially contribute to your brand
08:30 - 09:00
Understand how AI, AR, VR and 5G could contribute to your brand and impact your mobile & web experience

Keep ahead of the forward industry revolution as customers become more advanced with technology. Hear model examples of how you can incorporate new technology into your mobile experiences, and if they are worth investing in.

09:00 - 09:30
Gain a deeper understanding of how you can embrace voice

Hype or Reality?

This discussion focusses on the emergence of new connected devices falling within the digital product portfolio and how your experience offering could change with Voice. Do you really need to be pushing this forward? And how can you deliver these brand experiences?

09:30 - 10:00
Resolve customer friction points and service your customer with chatbots / Virtual Agents

Add to your customer experience by removing friction points through virtual assistants or bots that are trained to engage with the modern-day consumer, identify the most common issues through collaboration with data and service teams

09:30 - 10:00
How to evolve in the new ecosystem – Virtual assistants and Voice

This session will discuss how to figure out why or if you need a virtual agent and/or chatbot and how your customers experience can fit within existing platform assistant experiences

Put in place the right architecture & solution for a cohesive CX
09:30 - 10:00
The Digital Experience Architecture

Ensure you have the right systems in place to bring together data from the entire customer journey, and the processes to action your findings.

09:30 - 10:00
Building a cohesive customer experience

Put in place the right tools to capture customer interactions, remove disjointed steps and ensure customers can interact with your brand in a seamless and consistent manner

09:30 - 10:00
Tackle data security concerns and keep ahead of GDPR 2020

Balance your customers’ ability to use your site in a seamless manner whilst maintaining security and data security in a world with GDPR on its way

09:30 - 10:00
Interactive Roundtable Discussion: Tools and solution sharing

Overwhelmed with technology solutions? With a room full of like-minded senior executives, we will breakout into individual groups for an intimate discussion on building the right teck-stack so we together can learn from the do’s and don’ts

Valuable and Unique Mobile Experiences
Understand and analyse your mobile customer
08:30 - 09:00
Cross-platform engagement: knowing and acting on your customers prior interactions to create one seamless transaction

Put in place the right tech stack to enable full flow of data and insights to know how customers are moving through the platforms during one singular journey, and ensure your messaging across mobile takes them to their next step

09:00 - 09:30
Mobile experience analysis: Ensure you define and track the right KPIs for customer engagement

Understand how brands are delving deeper into their customers mobile interactions, to identify drop-off points and areas whereby better content, product features and service can improve retention

09:30 - 10:00
From reactive to proactive mobile engagement: Put in place the right technology to reimagine your customer engagement

Bring to life and reimagine your app engagement by being one step ahead of your customers. Put in place the right tech stack to enable full flow of live data, location and journey to ensure your messaging across mobile takes them to their next step

Personalized Mobile Interactions that add Value
09:30 - 10:00
Creating mobile experiences that matter: Add value to your customers life through mobile

Leverage technology, location-based services, customer interactions and insights to proactively guide and inform your customers of the product they need, before they need them.

09:30 - 10:00
Keeping your consumers engaged on APPS: How to tackle disengaged customers and create a mobile experience that is engaging outside of the purchase process

Hear how to entice your customers to engage by leveraging analytics to look at where customers are slowing down their interactions and working with your customers to identify what features are needed outside of the transaction

09:30 - 10:00
Create personalised mobile notifications at the right time to capture customers at key moments

How to identify the points throughout the customer journey in which notifications can we smartly used to trigger a positive reaction

09:30 - 10:00
Reduce the noise and filter your multiple products to the customer need with the right content

Overcome multi product challenges by leveraging location-based services, customer interactions and knowledge to proactively guide and engage your customers with the right content to show them the product they need, before they need it

Mobile architecture and strategy
09:30 - 10:00
Creating one scaled mobile platform

Build one scaled platform to consolidate multiple applications into one experience. How to move away from micro-site thinking to understanding where the customer came from and where they will transition through different applications

09:30 - 10:00
Native or Reactive?

A debate on the Pros, Cons and considerations for developing new products with native iOS/Android or React Native

09:30 - 10:00
IOS VS Android: How should your mobile experiences differ?

In this session we debate whether you should differentiate your mobile strategy to ios and android users focusing on a difference in user experience and technology in order to understand how different each requires in creating product solution.

09:30 - 10:00
Native vs Hybrid vs PWA mobile apps and which is best for which use case?
Marketing for Growth
Capture customer insights, understand performance and spot opportunities
08:30 - 09:00
Define and drive bottom line KPI’s to identify which marketing channels to engage

Define the right KPIs for your business, identify clear goals for marketing and track points of influence to know where users are coming from, what channels to engage and when

09:00 - 09:30
Marketing Incrementality

Hear the best ways to measure this effectively and optimize ad budgets to allocate retargeting ad spend in the most impactful ways possible

09:30 - 10:00
Understanding your user journey with analytics

Map out your customer journey from discovery to conversion and download. Understand interactions more deeply to identify interactions, customer actions and gaps for your reengagement campaign

09:30 - 10:00
Extract customer insights with the right growth stack

Integrate the right technology to help accelerate your growth engagement from CRM, to retargeting to Insight driven marketing tools. Put in place the right tech stack and analyse this data to map the engagement journey.

Onboard and activate your digital customers
09:30 - 10:00
Onboard and Activate customers through real-time analytics user insights

Increase brand awareness of your digital product by utilizing analytics to identify members who don’t engage and how to provide personalized solutions to increase performance

09:30 - 10:00
Getting your customer from chore to explore: Design a shopping experience that simplifies the routine and leaves room for inspiration

In the limited time that your customer has for doing their online shopping, how do you identify and solve for the routine tasks and information they need to fill a basket, leaving more time for more discovery and inspiration. We will address how to profile your customer, track their shopping routine and figure out how to create a more personalized customer experience

09:30 - 10:00
Mobile Activation: Reengage your busy customer through mobile

As consumers become bombarded with messaging, this session will look at the tactics to break through the noise, grab your mobile customers attention and ensure they keep coming back to your app

09:30 - 10:00
Mobile: From Discovery to Regular user

Discuss ways to optimise across the user journey from discovery, install, first-user experience and onboarding flows to nurturing new users to regular users through notifications, emails and in-app messaging.

Engage and Monetize
09:30 - 10:00
Alternative Growth Tactics from Paid Growth

As growth officers faces expensive paid marketing strategies, we much innovative and find new routes to market. In this session, we will discuss opportunities outside of paid to grow your users.

09:30 - 10:00
From brand marketing to performance marketing: Create relevancy and monetize engagement

In this session we will discuss how relevant, timely communication at the right points in the customer journey can increase purchase behaviours, upsell products and ensure impactful engagement is monetized.

09:30 - 10:00
Personalized Mobile Marketing Engagement – upsell

Take a deeper level of understanding who your customer is, their profile, behaviours, interests, persona’s and marry that with the right products to help upsell through targeted marketing engagement

09:30 - 10:00
Engage Customers with the right product content at the right time to drive new revenue opportunities

Ensure your content and messaging is consistent across platform and accessible no matter what device your customer interacts with. Understand your consumer needs and surface the right information to them at the right point of contact, upselling based on behaviours and driving new revenue opportunities

C-Suite Opening: How Product, Digital and Marketing is Changing the Customer Experience
08:30 - 09:00
PANEL: Create exemplary digital experiences that impact, engage and add value to your customers daily lives

As customer engagements shift rapidly to digital channels your brand needs to become a part of your customers daily lifestyle. Hear from C-Suite leaders are adapting to a new data-driven model to deliver and drive value for customers

09:00 - 09:30
The importance of future technologies to support the consumer digital experience

Keep ahead of your customer and ensure your digital product strategy is constantly evolving. Hear how c-suite leaders are driving innovation through new technologies and reaching their customer in new ways

09:30 - 10:00
Bring digital, marketing and product teams together to create one true customer understanding

De-Silo your organization to ensure we create one customer facing organization to understand customer needs, analyse data, identify friction points and improve the customer experience to make their lives easier

Hot off the press - Download the detailed event brochure

Full speaker list • Full conference agenda • Audience breakdown

Customer Understanding & Impactful Digital Engagement
Gain a Deeper Customer Understanding
08:30 - 09:00
Customer Journey Management: Develop a deeper understanding of your customers cross-platform journey

Explore solutions to help analyze customer feedback and know your customer on a deeper level from behavioural usability analytics, AB Testing, to data science and customer journey software tools.

09:00 - 09:30
Panel: Create a customer lens and ensure continuity for the customer through technology and reorganization

Embrace your organizations customer-centric shift, and put product leaders at the centre of customer understanding to identify new opportunities and deliver a unified experience across the business

09:30 - 10:00
Go above and beyond to integrate your product solutions into your consumers lives, and add value beyond just your product offering

Using data to get customer input into what additional products, features and information your customer could need in their journey – creating a product experience that goes beyond just your own offerings

09:30 - 10:00
Collaborative customer product development

Put in place the right customer feedback loops to become customer centric through the product development lifecycle. Gather cross-company data, and 1-to-1 customer insights to co-create digital product solutions

Create Personalized Digital Product Experiences
08:30 - 09:00
Drive engaged and personalized customer experiences through AI

Create experiences based on customers buying habits, persona’s, past interactions and needs through AI and accelerate your use of big data to predict and be ahead of your customer

09:00 - 09:30
Turn your CX from transactional to relational through out every touch point to become a part of your customers lifestyle

Learn how to explore data and gather a complete understanding of your customer’s lifestyle and needs to deliver customer driven experiences across mobile, web, desktop and other connected devices

09:30 - 10:00
Experiment across your customer touchpoints to optimize their entire journey

Learn to experiment and innovate across your customer journey by embedding feedback loops and capturing customer insights to scale and advance your customers brand interactions

09:30 - 10:00
Become part of your customers lifestyle with 3rd party collaboration to engage consumers outside of your channels

Create micro experiences by reaching out to consumers before they come to you. Hear how brands have collaborated with 3rd parties to identify prospective members and reach them through other channels

Hot off the press - Download the detailed event brochure

Full speaker list • Full conference agenda • Audience breakdown

Digital Innovation & Technology
Unpack technological trends and understand how these could potentially contribute to your brand
08:30 - 09:00
Understand how AI, AR, VR and 5G could contribute to your brand and impact your mobile & web experience

Keep ahead of the forward industry revolution as customers become more advanced with technology. Hear model examples of how you can incorporate new technology into your mobile experiences, and if they are worth investing in.

09:00 - 09:30
Gain a deeper understanding of how you can embrace voice

Hype or Reality?

This discussion focusses on the emergence of new connected devices falling within the digital product portfolio and how your experience offering could change with Voice. Do you really need to be pushing this forward? And how can you deliver these brand experiences?

09:30 - 10:00
Resolve customer friction points and service your customer with chatbots / Virtual Agents

Add to your customer experience by removing friction points through virtual assistants or bots that are trained to engage with the modern-day consumer, identify the most common issues through collaboration with data and service teams

09:30 - 10:00
How to evolve in the new ecosystem – Virtual assistants and Voice

This session will discuss how to figure out why or if you need a virtual agent and/or chatbot and how your customers experience can fit within existing platform assistant experiences

Put in place the right architecture & solution for a cohesive CX
09:30 - 10:00
The Digital Experience Architecture

Ensure you have the right systems in place to bring together data from the entire customer journey, and the processes to action your findings.

09:30 - 10:00
Building a cohesive customer experience

Put in place the right tools to capture customer interactions, remove disjointed steps and ensure customers can interact with your brand in a seamless and consistent manner

09:30 - 10:00
Tackle data security concerns and keep ahead of GDPR 2020

Balance your customers’ ability to use your site in a seamless manner whilst maintaining security and data security in a world with GDPR on its way

09:30 - 10:00
Interactive Roundtable Discussion: Tools and solution sharing

Overwhelmed with technology solutions? With a room full of like-minded senior executives, we will breakout into individual groups for an intimate discussion on building the right teck-stack so we together can learn from the do’s and don’ts

Hot off the press - Download the detailed event brochure

Full speaker list • Full conference agenda • Audience breakdown

Valuable and Unique Mobile Experiences
Understand and analyse your mobile customer
08:30 - 09:00
Cross-platform engagement: knowing and acting on your customers prior interactions to create one seamless transaction

Put in place the right tech stack to enable full flow of data and insights to know how customers are moving through the platforms during one singular journey, and ensure your messaging across mobile takes them to their next step

09:00 - 09:30
Mobile experience analysis: Ensure you define and track the right KPIs for customer engagement

Understand how brands are delving deeper into their customers mobile interactions, to identify drop-off points and areas whereby better content, product features and service can improve retention

09:30 - 10:00
From reactive to proactive mobile engagement: Put in place the right technology to reimagine your customer engagement

Bring to life and reimagine your app engagement by being one step ahead of your customers. Put in place the right tech stack to enable full flow of live data, location and journey to ensure your messaging across mobile takes them to their next step

Personalized Mobile Interactions that add Value
09:30 - 10:00
Creating mobile experiences that matter: Add value to your customers life through mobile

Leverage technology, location-based services, customer interactions and insights to proactively guide and inform your customers of the product they need, before they need them.

09:30 - 10:00
Keeping your consumers engaged on APPS: How to tackle disengaged customers and create a mobile experience that is engaging outside of the purchase process

Hear how to entice your customers to engage by leveraging analytics to look at where customers are slowing down their interactions and working with your customers to identify what features are needed outside of the transaction

09:30 - 10:00
Create personalised mobile notifications at the right time to capture customers at key moments

How to identify the points throughout the customer journey in which notifications can we smartly used to trigger a positive reaction

09:30 - 10:00
Reduce the noise and filter your multiple products to the customer need with the right content

Overcome multi product challenges by leveraging location-based services, customer interactions and knowledge to proactively guide and engage your customers with the right content to show them the product they need, before they need it

Mobile architecture and strategy
09:30 - 10:00
Creating one scaled mobile platform

Build one scaled platform to consolidate multiple applications into one experience. How to move away from micro-site thinking to understanding where the customer came from and where they will transition through different applications

09:30 - 10:00
Native or Reactive?

A debate on the Pros, Cons and considerations for developing new products with native iOS/Android or React Native

09:30 - 10:00
IOS VS Android: How should your mobile experiences differ?

In this session we debate whether you should differentiate your mobile strategy to ios and android users focusing on a difference in user experience and technology in order to understand how different each requires in creating product solution.

09:30 - 10:00
Native vs Hybrid vs PWA mobile apps and which is best for which use case?

Hot off the press - Download the detailed event brochure

Full speaker list • Full conference agenda • Audience breakdown

Marketing for Growth
Capture customer insights, understand performance and spot opportunities
08:30 - 09:00
Define and drive bottom line KPI’s to identify which marketing channels to engage

Define the right KPIs for your business, identify clear goals for marketing and track points of influence to know where users are coming from, what channels to engage and when

09:00 - 09:30
Marketing Incrementality

Hear the best ways to measure this effectively and optimize ad budgets to allocate retargeting ad spend in the most impactful ways possible

09:30 - 10:00
Understanding your user journey with analytics

Map out your customer journey from discovery to conversion and download. Understand interactions more deeply to identify interactions, customer actions and gaps for your reengagement campaign

09:30 - 10:00
Extract customer insights with the right growth stack

Integrate the right technology to help accelerate your growth engagement from CRM, to retargeting to Insight driven marketing tools. Put in place the right tech stack and analyse this data to map the engagement journey.

Onboard and activate your digital customers
09:30 - 10:00
Onboard and Activate customers through real-time analytics user insights

Increase brand awareness of your digital product by utilizing analytics to identify members who don’t engage and how to provide personalized solutions to increase performance

09:30 - 10:00
Getting your customer from chore to explore: Design a shopping experience that simplifies the routine and leaves room for inspiration

In the limited time that your customer has for doing their online shopping, how do you identify and solve for the routine tasks and information they need to fill a basket, leaving more time for more discovery and inspiration. We will address how to profile your customer, track their shopping routine and figure out how to create a more personalized customer experience

09:30 - 10:00
Mobile Activation: Reengage your busy customer through mobile

As consumers become bombarded with messaging, this session will look at the tactics to break through the noise, grab your mobile customers attention and ensure they keep coming back to your app

09:30 - 10:00
Mobile: From Discovery to Regular user

Discuss ways to optimise across the user journey from discovery, install, first-user experience and onboarding flows to nurturing new users to regular users through notifications, emails and in-app messaging.

Engage and Monetize
09:30 - 10:00
Alternative Growth Tactics from Paid Growth

As growth officers faces expensive paid marketing strategies, we much innovative and find new routes to market. In this session, we will discuss opportunities outside of paid to grow your users.

09:30 - 10:00
From brand marketing to performance marketing: Create relevancy and monetize engagement

In this session we will discuss how relevant, timely communication at the right points in the customer journey can increase purchase behaviours, upsell products and ensure impactful engagement is monetized.

09:30 - 10:00
Personalized Mobile Marketing Engagement – upsell

Take a deeper level of understanding who your customer is, their profile, behaviours, interests, persona’s and marry that with the right products to help upsell through targeted marketing engagement

09:30 - 10:00
Engage Customers with the right product content at the right time to drive new revenue opportunities

Ensure your content and messaging is consistent across platform and accessible no matter what device your customer interacts with. Understand your consumer needs and surface the right information to them at the right point of contact, upselling based on behaviours and driving new revenue opportunities

Hayley Dunn

Hayley Dunn

Head of Strategy
Incite Group

UK: +44 (0) 207 375 7236

Email: hayley@incite-group.com

Hot off the press - Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown