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November 27 - 28, 2018|San Francisco, USA

2018’s action-packed agenda!

Take an early look at this year’s Open Mobile Summit agenda. 2018’s agenda offers insights into the changing connected ecosystem through case-studies, interactive panel discussions and all of the latest digital product insights.

Make sure to check back regularly for the latest updates on sessions and speakers!

Day One - 27th November

MORNING KEYNOTES: Beyond Mobile to a Seamless Customer Experience

  • Creating a singular view across all digital products
  • Moving on from mobile
  • Personalizing connected experiences for your consumers to cut through the noise
  • The implications of IoT on brand interactions

TRACK 1: Customer Marketing and Engagement
Engage and retain mobile customers across all platforms

  • Panel Discussion: Create impactful engagement by delivering personalized interactions
  • Customer retention and a data-driven approach to measuring success
  • Using video and innovative content for higher engagement levels
  • The customer journey: Providing consumers with a seamless experience

TRACK 2: Product Innovation
Leverage innovative technologies to enhance customers mobile experience

  • Panel Discussion: Delighting consumers with innovative tech in every day interactions
  • Leveraging bot technology to offer more well-informed customer service
  • Changing consumer habits: Mobile payments and digital wallets
  • Delivering on the hype: Real world uses for VR/AR technology


Day Two - 28th November

MORNING KEYNOTES: AI and your Customer's Journey

  • TGI Fridays and the reimagining of the customer experience
  • Panel Discussion: AI and Personalization
  • From Artificial Intelligence to Augmented Intelligence
  • Microsoft Case Study: Understanding users and leveraging AI to deliver features

TRACK 1: Bringing it all Together
Harmonizing Product, Market and Design

  • Bringing it all Together: Harmonizing Product, Market and Design
  • Building UX and measuring engagement through emerging tech
  • Glassdoor Case Study: Personalization and discovery - Understanding and personalizing your customers journey
  • How to keep your in-app user engaged from the point of purchase onwards
  • Maximizing an apps capability across all operating systems and platforms

TRACK 2: UX & Design
Deliver and design a seamless user experience

  • Uber Case Study: Designing for Uncertainty
  • Designing across multiple touchpoints: Multi-platform design
  • Accelerated Mobile Pages
  • Designing for all demographics - Creating an inclusive approach

Day One - 27th November

MORNING DAY ONE KEYNOTES: Beyond Mobile to A Seamless Product Experience
08:30 - 09:00
KEYNOTE
Create a singular view across all digital products

As product expands to incorporate numerous platforms the importance of delivering a consistent message has never been as crucial.

08:30 - 09:00
CASE STUDY SESSION
How the Wall St Journal is changing its approach to developing products, getting even closer to our customers

In recent months the product team has become part of the “PDE” Product Design and Engineering single team with a dual report to both the newsroom and the technology teams and shifted to OKRs. Find out how WSJ are prioritizing product in a rapid-moving industry.

08:30 - 09:00
Providing connected experiences and the implications of IoT on brand interactions

As the Internet of Things opens more potential avenues of engagement for brands, discover how new touchpoints and devices can be leveraged to provide great connected experiences.

08:30 - 09:00

Personalizing your brands digital product experience

Moving on from mobile – Personalization strategies for the connected consumer

Understand how brands are delighting their customers and managing digital strategies that deliver personalized products.

08:30 - 09:00
Personalizing connected experiences for your consumers to cut through the noise

How to increase customer engagement by delivering a truly personalized experience through every brand touchpoint.

08:30 - 09:00
AI and the Future of Work

Technological disruption driven by AI and ML is happening faster than ever before. With the availability of massive computing power and smarter algorithms, this trend will continue into the foreseeable future as AI establishes itself as a general-purpose technology. The impact of AI and other market transitions will transform the future of work as we know today.


AFTERNOON DAY 1:

10:30 - 11:00
PANEL DISCUSSION
Create impactful engagement by delivering personalized interactions

With a new wealth of data touchpoints at the fingertips of brands it is becoming increasingly possible to tailor interactions to individual consumers. This segment will show how brands can engage customers to become super users.

10:30 - 11:00
Customer retention and a data-driven approach to measuring success

With so many touch points to gauge information from and communicate through, marketers need to assess how and what can be useful when delivering clear and personalized messages. In this session we cover what solutions they use and how they attribute success.

10:30 - 11:00
CASE STUDY SESSION
Using video and innovative content for higher engagement levels

At a glance, the e-commerce landscape is dominated by industry giants. From marketplaces like Amazon to site builders like Shopify, one might think that the future of the industry lies solely in the hands of those developing it. But consumer behaviour tells another story. As shoppers shift their time and attention from websites to platforms, and from desktop to mobile, e commerce brands of all sizes must shift with them.

10:30 - 11:00
The customer journey: Providing consumers with a seamless experience

As consumers interact with a brand across multiple touch points and devices the need to have a seamless customer journey from initial outreach through to the browsing and payment stages has never been more crucial. How brands unify their customers experience and what impact this has on engagement strategies will be covered.

10:30 - 11:00
PANEL DISCUSSION
Delighting consumers with innovative tech in every day interactions

Find out how brands are incorporating innovations into their digital strategy and using them to enhance the customer experience both at scale and speed.

10:30 - 11:00
Leveraging bot technology to offer more well-informed customer service

Bots are an example of the strides AI has made. Brands are now seeing the value in both automating customer interactions as well as utilizing data they have on consumers to deliver a personalized interaction that improves each time.

10:30 - 11:00
Changing consumer habits: Mobile payments and digital wallets

The advantages of mobile payments using near field communications are numerous, from safety through to ease of use for the consumer. We will be analyzing the future for digital wallets and what lessons can be learnt from driving adoption when it comes to new technology.

10:30 - 11:00
Delivering on the hype: Real world uses for VR/AR technology

As AR and VR have developed there have been numerous stand out cases where the technology has proved suitable for the mainstream. Discover how brands are planning to incorporate both AR and VR into their online strategy.

Day Two - 28th November

MORNING DAY TWO KEYNOTES: AI and your customer’s journey
08:30 - 09:00
KEYNOTE CASE STUDY
TGI Fridays and the reimagining of customer experience

Artificial intelligence is driving forward a host of new innovations and allowing brands to personalize the customers journey. TGI Fridays have pioneered the use of AI in their sector and are closer than ever before to understanding their customers at scale. Find out how this household name is boldly utilizing AI from chatbots through to personalized cocktails and offers.

08:30 - 09:00
PERSONALIZATION PANEL DISCUSSION
One size doesn’t fit all.

Your customer doesn’t just want but is growing to expect a tailored experience with your digital product. We will cover how leading brands are working towards meeting their customers' expectations of their experience and how personalization can improve both satisfaction and your bottom line.

08:30 - 09:00
MICROSOFT CASE STUDY
Understanding users and leveraging AI to deliver features

Artificial intelligence is the catalyst for a number of changes including how companies react to customers changing needs. Set to be discussed is how you can use artificial intelligence to find out what features your customer requires and build a product that meets their current expectations and exceeds them.

08:30 - 09:00
From “Artificial Intelligence” to “Augmented Intelligence”

Much ado has been made about the power and potential for Artificial Intelligence to change the way we do business. For many services consumers don’t want “automation”, they want “augmentation”—technology used to make them smarter and better consumers. How can you meet this challenge?


AFTERNOON DAY 2:

10:30 - 11:00
Building UX and measuring engagement through emerging tech

As product management teams introduce ever more exciting technologies into their brands digital repertoire, design and marketing teams must figure out how to measure engagement and design a great UX. Find out how product management, UX and marketing teams are collaborating to get the most out of their users connected experience.

10:30 - 11:00
GLASSDOOR CASE STUDY
Personalization and discovery - Understanding and personalizing your customers journey

The need to move beyond traditional discovery and search tools is one component of moving towards a truly personalized customer experience. Incorporating personalization and analysing user behaviour allows for better search results and more natural interactions with consumers. This presentation will explore how Glassdoor has worked to deliver a tailored digital product for their consumers and what lessons the community can draw from this process.

10:30 - 11:00
How to keep your in-app user engaged from the point of purchase onwards

One of the toughest challenges facing product managers, marketers and designers is how to keep your user engaging with your app long after they first download it. Whether incorporating new technologies, personalizing the experience or communications it is essential to keep your user engaged and thinking of you as the go-to brand in your space.

10:30 - 11:00
Maximizing an apps capability across all operating systems and platforms

While hardware and OS’s have improved rapidly the use of apps has still not yet been fully exploited and some apps are guilty of remaining “dumb products”. Customers deserve a more sophisticated product that reflects the huge improvements and untapped potential their apps can provide. Find out how to maximize an apps capability and improve user experience.

10:30 - 11:00
UBER CASE STUDY
Designing for uncertainty

As the example of disruptive technology, Uber has set about redefining ride-hailing, taxi and transport completely. Find out how they are developing new tools to compensate and limit any uncertainty for consumers when using their range of apps.

10:30 - 11:00
Designing across multiple touchpoints: Multi-platform design

With more connected platforms, having a clear and usable product when your consumer is facing a touch point of the brand has never been more important. Discover how UX teams are facing up to the challenges of creating beautiful and useful products.

10:30 - 11:00
INNOVATIONS SESSION
Accelerated Mobile Pages

Loading web pages faster is crucial to keeping connected consumer engaged. AMPs can improve both the responsiveness and UX of a mobile web page. Find out how brands can leverage AMPs and the advantages and negatives they need to balance to achieve great results.

10:30 - 11:00
Successfully managing your tech stack: The cases for outsourcing and developing internal capabilities

As brands expand across platforms and OS’s it becomes increasingly important to find a suitable tech stack and ability to modify and track content across the board. This section explores what brands want from their marketing and engagement partners.

10:30 - 11:00
Designing for all demographics –Creating an inclusive approach

Across the board of devices and consumers it is essential to be consistent in your message and delivering an accessible product for all, find out how brands are taking these factors into consideration when designing their apps.

Day One - 27th November

MORNING DAY ONE KEYNOTES: Beyond Mobile to A Seamless Product Experience
08:30 - 09:00
KEYNOTE
Create a singular view across all digital products

As product expands to incorporate numerous platforms the importance of delivering a consistent message has never been as crucial.

08:30 - 09:00
CASE STUDY SESSION
How the Wall St Journal is changing its approach to developing products, getting even closer to our customers

In recent months the product team has become part of the “PDE” Product Design and Engineering single team with a dual report to both the newsroom and the technology teams and shifted to OKRs. Find out how WSJ are prioritizing product in a rapid-moving industry.

08:30 - 09:00
Providing connected experiences and the implications of IoT on brand interactions

As the Internet of Things opens more potential avenues of engagement for brands, discover how new touchpoints and devices can be leveraged to provide great connected experiences.

08:30 - 09:00

Personalizing your brands digital product experience

Moving on from mobile – Personalization strategies for the connected consumer

Understand how brands are delighting their customers and managing digital strategies that deliver personalized products.

08:30 - 09:00
Personalizing connected experiences for your consumers to cut through the noise

How to increase customer engagement by delivering a truly personalized experience through every brand touchpoint.

08:30 - 09:00
AI and the Future of Work

Technological disruption driven by AI and ML is happening faster than ever before. With the availability of massive computing power and smarter algorithms, this trend will continue into the foreseeable future as AI establishes itself as a general-purpose technology. The impact of AI and other market transitions will transform the future of work as we know today.


AFTERNOON DAY 1:

10:30 - 11:00
PANEL DISCUSSION
Create impactful engagement by delivering personalized interactions

With a new wealth of data touchpoints at the fingertips of brands it is becoming increasingly possible to tailor interactions to individual consumers. This segment will show how brands can engage customers to become super users.

10:30 - 11:00
Customer retention and a data-driven approach to measuring success

With so many touch points to gauge information from and communicate through, marketers need to assess how and what can be useful when delivering clear and personalized messages. In this session we cover what solutions they use and how they attribute success.

10:30 - 11:00
CASE STUDY SESSION
Using video and innovative content for higher engagement levels

At a glance, the e-commerce landscape is dominated by industry giants. From marketplaces like Amazon to site builders like Shopify, one might think that the future of the industry lies solely in the hands of those developing it. But consumer behaviour tells another story. As shoppers shift their time and attention from websites to platforms, and from desktop to mobile, e commerce brands of all sizes must shift with them.

10:30 - 11:00
The customer journey: Providing consumers with a seamless experience

As consumers interact with a brand across multiple touch points and devices the need to have a seamless customer journey from initial outreach through to the browsing and payment stages has never been more crucial. How brands unify their customers experience and what impact this has on engagement strategies will be covered.

10:30 - 11:00
PANEL DISCUSSION
Delighting consumers with innovative tech in every day interactions

Find out how brands are incorporating innovations into their digital strategy and using them to enhance the customer experience both at scale and speed.

10:30 - 11:00
Leveraging bot technology to offer more well-informed customer service

Bots are an example of the strides AI has made. Brands are now seeing the value in both automating customer interactions as well as utilizing data they have on consumers to deliver a personalized interaction that improves each time.

10:30 - 11:00
Changing consumer habits: Mobile payments and digital wallets

The advantages of mobile payments using near field communications are numerous, from safety through to ease of use for the consumer. We will be analyzing the future for digital wallets and what lessons can be learnt from driving adoption when it comes to new technology.

10:30 - 11:00
Delivering on the hype: Real world uses for VR/AR technology

As AR and VR have developed there have been numerous stand out cases where the technology has proved suitable for the mainstream. Discover how brands are planning to incorporate both AR and VR into their online strategy.

Limited Availability - Register now

Only 6 days left to save $50 - Register Here!

Day Two - 28th November

MORNING DAY TWO KEYNOTES: AI and your customer’s journey
08:30 - 09:00
KEYNOTE CASE STUDY
TGI Fridays and the reimagining of customer experience

Artificial intelligence is driving forward a host of new innovations and allowing brands to personalize the customers journey. TGI Fridays have pioneered the use of AI in their sector and are closer than ever before to understanding their customers at scale. Find out how this household name is boldly utilizing AI from chatbots through to personalized cocktails and offers.

08:30 - 09:00
PERSONALIZATION PANEL DISCUSSION
One size doesn’t fit all.

Your customer doesn’t just want but is growing to expect a tailored experience with your digital product. We will cover how leading brands are working towards meeting their customers' expectations of their experience and how personalization can improve both satisfaction and your bottom line.

08:30 - 09:00
MICROSOFT CASE STUDY
Understanding users and leveraging AI to deliver features

Artificial intelligence is the catalyst for a number of changes including how companies react to customers changing needs. Set to be discussed is how you can use artificial intelligence to find out what features your customer requires and build a product that meets their current expectations and exceeds them.

08:30 - 09:00
From “Artificial Intelligence” to “Augmented Intelligence”

Much ado has been made about the power and potential for Artificial Intelligence to change the way we do business. For many services consumers don’t want “automation”, they want “augmentation”—technology used to make them smarter and better consumers. How can you meet this challenge?


AFTERNOON DAY 2:

10:30 - 11:00
Building UX and measuring engagement through emerging tech

As product management teams introduce ever more exciting technologies into their brands digital repertoire, design and marketing teams must figure out how to measure engagement and design a great UX. Find out how product management, UX and marketing teams are collaborating to get the most out of their users connected experience.

10:30 - 11:00
GLASSDOOR CASE STUDY
Personalization and discovery - Understanding and personalizing your customers journey

The need to move beyond traditional discovery and search tools is one component of moving towards a truly personalized customer experience. Incorporating personalization and analysing user behaviour allows for better search results and more natural interactions with consumers. This presentation will explore how Glassdoor has worked to deliver a tailored digital product for their consumers and what lessons the community can draw from this process.

10:30 - 11:00
How to keep your in-app user engaged from the point of purchase onwards

One of the toughest challenges facing product managers, marketers and designers is how to keep your user engaging with your app long after they first download it. Whether incorporating new technologies, personalizing the experience or communications it is essential to keep your user engaged and thinking of you as the go-to brand in your space.

10:30 - 11:00
Maximizing an apps capability across all operating systems and platforms

While hardware and OS’s have improved rapidly the use of apps has still not yet been fully exploited and some apps are guilty of remaining “dumb products”. Customers deserve a more sophisticated product that reflects the huge improvements and untapped potential their apps can provide. Find out how to maximize an apps capability and improve user experience.

10:30 - 11:00
UBER CASE STUDY
Designing for uncertainty

As the example of disruptive technology, Uber has set about redefining ride-hailing, taxi and transport completely. Find out how they are developing new tools to compensate and limit any uncertainty for consumers when using their range of apps.

10:30 - 11:00
Designing across multiple touchpoints: Multi-platform design

With more connected platforms, having a clear and usable product when your consumer is facing a touch point of the brand has never been more important. Discover how UX teams are facing up to the challenges of creating beautiful and useful products.

10:30 - 11:00
INNOVATIONS SESSION
Accelerated Mobile Pages

Loading web pages faster is crucial to keeping connected consumer engaged. AMPs can improve both the responsiveness and UX of a mobile web page. Find out how brands can leverage AMPs and the advantages and negatives they need to balance to achieve great results.

10:30 - 11:00
Successfully managing your tech stack: The cases for outsourcing and developing internal capabilities

As brands expand across platforms and OS’s it becomes increasingly important to find a suitable tech stack and ability to modify and track content across the board. This section explores what brands want from their marketing and engagement partners.

10:30 - 11:00
Designing for all demographics –Creating an inclusive approach

Across the board of devices and consumers it is essential to be consistent in your message and delivering an accessible product for all, find out how brands are taking these factors into consideration when designing their apps.

Limited Availability - Register now

Limited availability - Register now!