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7-8th November, 2019|San Francisco, USA

Action-packed agenda!

Day One - 27th November

MORNING KEYNOTES: Beyond Mobile to a Seamless Customer Experience

  • Creating a singular view across all digital products
  • Moving on from mobile
  • Personalizing connected experiences for your consumers to cut through the noise
  • The implications of IoT on brand interactions

TRACK 1: Customer Marketing and Engagement
Engage and retain mobile customers across all platforms

  • Panel Discussion: Create impactful engagement by delivering personalized interactions
  • Customer retention and a data-driven approach to measuring success
  • Using video and innovative content for higher engagement levels
  • The customer journey: Providing consumers with a seamless experience

TRACK 2: Product Innovation
Leverage innovative technologies to enhance customers mobile experience

  • Panel Discussion: Delighting consumers with innovative tech in every day interactions
  • Leveraging bot technology to offer more well-informed customer service
  • Changing consumer habits: Mobile payments and digital wallets
  • Delivering on the hype: Real world uses for VR/AR technology


Day Two - 28th November

MORNING KEYNOTES: AI and your Customer's Journey

  • TGI Fridays and the reimagining of the customer experience
  • Panel Discussion: AI and Personalization
  • From Artificial Intelligence to Augmented Intelligence
  • Microsoft Case Study: Understanding users and leveraging AI to deliver features

TRACK 1: Bringing it all Together
Harmonizing Product, Market and Design

  • Bringing it all Together: Harmonizing Product, Market and Design
  • Building UX and measuring engagement through emerging tech
  • Glassdoor Case Study: Personalization and discovery - Understanding and personalizing your customers journey
  • How to keep your in-app user engaged from the point of purchase onwards
  • Maximizing an apps capability across all operating systems and platforms

TRACK 2: UX & Design
Deliver and design a seamless user experience

  • Uber Case Study: Designing for Uncertainty
  • Designing across multiple touchpoints: Multi-platform design
  • Accelerated Mobile Pages
  • Designing for all demographics - Creating an inclusive approach

Day One - 27th November

Open Product in the Age of the Connected Consumer
Chaired by Gina Michnowicz, CEO Executive Creative Director, The Craftsman Agency
08:45
Opening Keynote Case Study: How WW is creating a seamless customer journey across digital and physical experiences

This year, WW announced its new purpose: inspiring healthy habits for real life. Placing priority on making wellness accessible to all, WW has been leveraging new tools and tactics to continue its transformation into a technology experience company. Key to that transformation is creating a seamless experience across digital platforms and real-life experiences. Find out how WW has created a seamless brand experience, regardless of the touchpoint.

Company_Name Michael Korcuska Chief Product Officer Weight Watchers

09:10
Building Products for Growth

The world of products is changing fast. It's not about clicks and page views anymore it's about entire lives lived inside apps. Industries are changing overnight. The old ways and tools of product management don't work in this world anymore. Most digital businesses are struggling to grow sustainably.

We need a modern product development methodology rooted in behavioural science, rapid iteration and business impact. Learn how companies like Amazon, Spotify and Netflix are scaling and growing their products.

Amplitude Sandhya Hegde Vice President of Global Marketing Amplitude

09:40
eBay Case Study - Truly Personalizing the Consumer Experience

Find out how eBay is enhancing the customer journey by removing friction throughout and delivering a modern, personalized marketplace that caters to the needs of their users. With over 175m active buyers and 1bn products listed, eBay is shining a light on how to ensure your customer finds what they want rather than vice versa.

Moderated By: Yahoo Finance JP Mangalindan Chief Tech Correspondent Yahoo Finance

eBay Bradford Shellhammer Vice President Buyer Experience eBay

10:05
Transforming the modern media company

Conde Nast Fred Santarpia Chief Digital Officer Conde Nast

10:30
Design for Pattern

Uber’s scale has become massive, and the interactions we drive go beyond the digital - they are deeply intertwined with the concrete world.

We like to say that we “Design for Pattern,” looking beyond individuals acting with screens, to understand how our design choices impact interactions in the real world. This talk will focus on why Uber needs to rethink its approach to design and some of the steps we are taking to address these opportunities and challenges.

Uber Michael Gough Vice President Product Design Uber

10:55
Coffee and Networking
11:25
Case Study: How the Wall St Journal is changing its approach to developing products, getting even closer to our customers

In recent months the product team has become part of the “PDE” Product Design and Engineering single team with a dual report to both the newsroom and the technology teams and shifted to OKRs. Find out how WSJ are prioritizing product in a rapid-moving industry.

Wall Street Journal Katharine Bailey SVP Digital Product – Head of Product Wall Street Journal

11:50
Managing Large teams and Prioritization Intelligently

Tesla Parag Vaish Head of Digital Product Management and Content Tesla

12:15
Lunch and networking
Reach and engage your customers in a fragmented landscape
Integrating new technology into your digital strategy

Chair: viral_nation Travis Hawley Vice President Business Development Viral Nation

Chair: The Reset Sonia Hunt Chief Marketing Officer The Reset

14:00
Panel Discussion: Create impactful engagement by delivering personalized interactions

With a new wealth of data touchpoints at the fingertips of brands it is becoming increasingly possible to tailor interactions to individual consumers. This segment will show how brands can engage customers to become super users.

Moderated By: viral_nation Travis Hawley Vice President Business Development Viral Nation

Philz Coffee Francisca Hawkins VP Digital Philz Coffee

Pandora Franz Bernstein Senior Product Manager Pandora

Intuit Subha Townsend Product Leader Intuit

Leanplum Nick Resnik Director of Customer Success Leanplum

Adidas Swave Szymczyk Global Director Digital & Retail Marketing Adidas

Panel Discussion: Delighting consumers with innovative tech in every day interactions

Find out how brands are incorporating innovations into their digital strategy and using them to enhance the customer experience both at scale and speed.

Moderated By: Catalyst Companies Innovation Council Jeremiah Owyang Founder Catalyst Companies Innovation Council

TravelBank Katie Mentus Head of Marketing and Design TravelBank

Connecthings Allan Anastacio Vice President Sales Connecthings

Marriott International Arzan Devlaliwalla Director Experience Design Ecommerce Marriott International

14:45
App Store Optimization - how to achieve double digit install and user growth

App Store Optimization is one of the most interesting but also confusing areas of mobile growth and optimization. James will explore how The ASO Co views App Store Optimization and give insight into some of the proprietary methodologies they us in order to achieve double and sometimes triple digit install and user growth.

The ASO Co James Bott CEO & Co-Founder The ASO Co

Focusing on cyber security and mobile security

Micro Focus Mike Silverman Director of Business Development - Information Archiving Governance - Retain Solution Micro Focus

15:10
How to grow your online users with offline events

Ever wonder why AirBnb do community events, or why Bumble needs to throw parties? Nothing connects people to your product more than meeting you in person. From instant downloads to long term brand loyalty, events humanise your company. This talk will show you how to do it with zero budget.

HER Social App Vivienne Errington-Barnes Chief Strategy Officer HER Social App

Changing consumer habits with Digital Wallets

Learn how Samsung became the most widely accepted mobile wallet with over $1.3B in global transaction value. In this session we will discuss first-hand learnings from the mobile wallet industry, along with case studies on how Samsung is changing consumer behavior for millions of users worldwide.

Samsung Pay Sang Ahn VP and GM Samsung Pay

15:35
Artificial Intelligence and Machine Learning and its impact on Recruiting

With AI set to be one of the most important trends impacting recruiting and future of work it is essential that your organization plan for its impact. Find out how to augment current talent acquisition skills, develop social intelligence in an AI world, get comfortable with data analysis and be able to combine human instincts with AI to be able to hire and manage talent efficiently.

LinkedIn Sankar Venkatraman Global Product Evangelist - Product Marketing LinkedIn

How Brands and Content Creators can leverage AR to engage their audience while increasing mobile app downloads and overall usage

AR is a new form of media that allows content owners and advertisers to interact and engage with consumers in a fun and innovative way. By adding an AR Camera Module to an existing app, companies have been able to rapidly drive new app downloads as well as grow overall app usage by 500% or more.

Alchemy Innovation Patrick Aluise Founder and CIO Alchemy Innovation

15:35
Coffee and networking
16:05
Upgrading the Mobile Web

Historically, the mobile web’s reach has outmatched its performance. That’s changing. New technologies and trailblazing brands are lighting the path to a modern mobile web that drives engagement and conversion as effectively as native apps, or better. This talk will cover the latest on AMP, Progressive Web Apps and the business benefits of a performance-first mobile mindset.

Google Barb Palser Global Product Partnerships Google

Know the Customer, Know the Journey: Transforming Customer Experience Through Data-Driven, Personalized, End-to-End Experiences

How well do you understand the end-to-end experience of your customers? Customer experience is the sum total of every touchpoint - from our ads and emails, to our mobile apps and products, to our customer support and account management experiences. In this session Gail Giacobbe, VP Product at GoDaddy, will share how GoDaddy has transformed their customer experience by shifting to a customer-centric, data-driven model.

GoDaddy Laura Messerschmitt Vice President Global Customer Experience GoDaddy

16:30
The Next Era of Mobile Messaging

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers' needs for instant notification, it lacks the interactivity and personalization consumers expect.

Rich Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

Google Rob Lawson Global Partnerships Google

Tech adapting to us

How tech should adapt to us vs the other way around. Discover how through natural language understanding, ML and AI will make engaging with technology as easy as we engage with each other.

Google Hector Ouilhet Head of Design, Google Search and Assistant Google

16:55
How to break through the noise to reach and engage customers

Case study with Mastercard and the city of Chicago in which Syniverse’s mobile engagement solution was used to reduce commuter congestion during peak travel hours in Chicago.

Syniverse David Hassman Vice President of Strategy Syniverse

17:20
Panel Discussion: Engaging users through creation of inclusive products

Brands need to ensure that their products are inclusive for everyone and that there are actionable steps in place to guarantee this. This panel discussion will bring those leading this change to discuss best practice and techniques when it comes to building inclusive digital products and experiences.

Moderated By: Google Annie Jean-Baptiste Global Product Inclusion Evangelist and Senior Strategist Google

Pinterest Lulu Cheng Product Manager Pinterest

Realtor.com Heather Visco-Mamula Director of Product Management Realtor.com

Panel Discussion: The future of digital product

Customers digital experience will change beyond recognition in the coming years as numerous new technologies transform the landscape. Find out what innovations will enable these drastic changes and how you can incorporate them into your brands customer journey.

Moderated by: Dan Olsen Consultant and Author of the Lean Product Playbook

Madison Reed Tyler Wozny VP Digital Product Madison Reed

Twitter Aliza Rosen Senior Product Manager Twitter

3Pillar Global Jonathan Rivers Chief Technology Officer 3Pillar Global

National Geographic Bethany Powell VP Digital Experiences and Product National Geographic

18:05
Networking drinks

Day Two - 28th November

Artificial intelligence and machine learning
Chaired by Jeremy Callahan, CTO and Founder, Callahan & Associates Inc

Chaired by: Callahan & Associates Inc. Jeremy Callahan CTO and Founder Callahan & Associates Inc.

08:45
TGI Fridays and the reimagining of customer experience

Artificial intelligence is driving forward a host of new innovations and allowing brands to personalize the customers journey. TGI Fridays have pioneered the use of AI in their sector and are closer than ever before to understanding their customers at scale. Find out how this household name is boldly utilizing AI from chatbots through to personalized cocktails and offers.

TGI Fridays Sherif Mityas Chief Experience Officer TGI Fridays

09:10
Personalization panel: One size doesn’t fit all

Your customer doesn’t just want but is growing to expect a tailored experience with your digital product. We will cover how leading brands are working towards meeting their customers' expectations of their experience and how personalization can improve both satisfaction and your bottom line.

Moderated By: The Reset Sonia Hunt Chief Marketing Officer The Reset

Google Marco Lenoci Head of Business Development - Global Partnerships Google

Lenda Alice Liang Chief Operating Officer Lenda

Credit Karma Karla Fornall Director Growth Marketing Credit Karma

Realtor.com Genevieve Owyang Mobile Marketing Director Realtor.com

Localytics Stephen Mello Vice President Product and Marketing Localytics

09:55
The atomization of content: staying relevant in a world of voice search

We’re raising our next generation on smart speakers and digital assistants. Kids are learning to ask questions aloud, long before we’d give them cell phones. How can you adapt, compete and remain relevant in a “Hey Google” world where new capabilities challenge business models? We’ll outline some steps we’re taking, as America’s largest local media company, to leverage natural language processing and machine learning to structure editorial assets for our Q&A future.

USA today Network Jason Jedlinski Global Head of Consumer Product USA today Network

10:20
Artificial intelligence and machine learning and its impact on recruiting

With AI set to be one of the most important trends impacting recruiting and future of work it is essential that your organization plan for its impact. Find out how to augment current talent acquisition skills, develop social intelligence in an AI world, get comfortable with data analysis and be able to combine human instincts with AI to be able to hire and manage talent efficiently.

LinkedIn Sankar Venkatraman Global Product Evangelist - Product Marketing LinkedIn

10:45
Coffee and networking
11:10
From “Artificial Intelligence” to “Augmented Intelligence”

Much ado has been made about the power and potential for Artificial Intelligence to change the way we do business. For many services consumers don’t want “automation”, they want “augmentation”—technology used to make them smarter and better consumers. How can you meet this challenge?

Esurance Haden Kirkpatrick Vice President Strategy and Innovation Esurance

11:35
Building an infrastructure of kindness: How to create a platform that encourages people to be the best version of themselves

Creating a digital experience that resonates deeply with your digital audience isn’t easy. At Bumble, the mission to help end misogyny and brand values of kindness, equality, respect, accountability and growth is integrated into every part of a user’s digital journey. Join Alex Williamson, Bumble’s Chief Brand Officer to uncover how to create a mobile platform that encourages users to be the best version of themselves.

Bumble Alex Williamson Chief Brand Officer Bumble

12:00
A pragmatic approach to AI in product development

Artificial intelligence is the catalyst for a number of changes including how companies react to customers changing needs. Set to be discussed is how you can use artificial intelligence to find out what features your customer requires and build a product that meets their current expectations and exceeds them.

Microsoft James Colgan Senior Director of Product Management Microsoft

12:25
Lunch and networking
Bringing it all together: Harmonizing product, marketing and design
Designing a seamless UX

Chair: The Reset Sonia Hunt Chief Marketing Officer The Reset

13:35
Transforming Avis Budget Group into a Digital Company

Avis Budget believes that soon, mobility will be completely connected, integrated, on-demand and will be delivered to both consumers and businesses as a service. To meet the needs of today’s – and tomorrow’s – customers, Avis Budget Group has embarked on a digital transformation journey, including retooling infrastructure; developing mobile apps for reservations, building an API Gateway to expose services to accelerate, engage and grow partnership applications, offering other travel needs in journey; moving its Next Gen platform to the cloud; and deploying more than 100,000 connected cars across the fleet. This session will showcase how Avis Budget Group’s digital transformation is opening new opportunities for partnerships, integration and new business models.

Avis Budget Group Bill Sheppard Lead Developer Program Avis Budget Group

Voice Tech & Travel: Expedia’s ongoing experiment in new technology

Expedia Brent Harrison Vice President Global Product Expedia

14:00
Building a creative machine for the digital marketing landscape of today

AI and machine learning have taken over the bulk of campaign optimization in the realm of digital marketing and levelled the playing field for advertisers from MNCs to startups. This leaves creative as the only way to truly set your business apart, if you don’t want to waste your precious ad spend engaging in a bidding war. Find out what it takes to build a Creative Machine and achieve better ROI from online advertising than ever before.

Creadits David Flynn Customer Success Manager Creadits

The Future of The Interface: Where UX and CX Meet

The interfaces of the future will be both ubiquitous and invisible – they will be so seamlessly integrated into our lives that we will seldom need to be aware of their existence, let alone consciously interact with them using formal input / output formats. In such an environment, where intuition will replace conscious processes, how will we experience the brand? What will it mean to design a seamless User Experience? And how will User Experience (UX) and Customer Experience (CX) overlap?

PHASE-5 Arnie Guha, Ph.D. Partner PHASE-5

14:25
Building UX and measuring engagement through emerging tech

As product management teams introduce ever more exciting technologies into their brands digital repertoire, design and marketing teams must figure out how to measure engagement and design a great UX. Find out how product management, UX and marketing teams are collaborating to get the most out of their users connected experience.

Olsen Solutions Dan Olsen Product Management and Lean Startup Consultant Olsen Solutions

Creating Experience with Content: Designing connected experience with context of the user in mind

Pervasive connectivity and cheap components have blurred the lines of when and how we interact with the internet. The physical and digital is connected to every action we do and Context has a lot more importance to our experience than in the past when you had few access points to the internet. To design connected experiences, Context of the user is no longer just about location and time it expands to physical digital and social structures around point of use. This talk will discuss how we design experience and how to look at Context ensuring that it is integrated throughout the experiences you are creating.

Glassdoor Jordan Girman Senior Director of UX Glassdoor

14:50
Glassdoor Case Study: Personalization and discovery - Understanding and personalizing your customers journey

The need to move beyond traditional discovery and search tools is one component of moving towards a truly personalized customer experience. Incorporating personalization and analysing user behaviour allows for better search results and more natural interactions with consumers. This presentation will explore how Glassdoor has worked to deliver a tailored digital product for their consumers and what lessons the community can draw from this process.

Glassdoor Phillip Nelson Director of Product, Job Search, UX Lead Glassdoor

Native v Progressive web apps: Providing consumers with an exemplary experience

While native apps can deliver a sophisticated product on a platform or operating system, progressive apps are being assessed as a way of presenting a product over multiple channels. Hear what brands are using both native and progressive for - and their findings.

TravelBank Reid Williams Chief Technology Officer TravelBank

15:15
The next big thing in eCommerce that will drive user engagement

eCommerce has been around for over 20 years and mCommerce for over 10. As the industry matures, a key question facing industry leaders, product managers, marketer and designers is what the next phase of eCommerce will look like, and how they can stay ahead of the curve. This talk gives an overview of how commerce has evolved over the years, and provides a framework to create engaging shopping experiences for the future using emerging digital technologies, to drive engagement and growth.

Walmart eCommerce Varun Bahl Director of Product Management Walmart eCommerce

Designing for all: creating positive digital experience with empathy and inclusivity

The Kloeckner Metals’ customer varies between Fortune 500 Manufacturers with million-dollar IT budgets and mom and pop shops who are still heavy users of fax machines. Regardless of budget, age, and technical savviness, each of these customer segments have common goals while possessing many different challenges. This session will talk about how we have engaged both our older and younger customers with desktop experiences and mobile applications within our own limited resources. We will also discuss how Kloeckner Metals was able to turn a $2,500 mobile prototype into a $50 Million Digital Sales Channels by literally walking a mile in our customers’ facilities.

Kloeckner Metals Corporation Jonathan Toler Head of Product and Innovation Kloeckner Metals Corporation

15:40
Strava Case Study: Designing for both the physical and digital worlds

There is no one-size-fits-all athlete. Athletes have a variety of motivations, equipment they use, even perceptions of what it means to be an “athlete.” To support athletes in their shared desire of being active in the physical world, Strava has built a platform to enable athletes to accomplish their goals, regardless of the devices they use to record their activities or what sports they like to do. Find out how Strava has built flexibility into the experience and how it continues to evolve to address changing user needs.

Strava Meghann Lomas Director of Product Management Strava

Day One - 27th November

Open Product in the Age of the Connected Consumer
Chaired by Gina Michnowicz, CEO Executive Creative Director, The Craftsman Agency
08:45
Opening Keynote Case Study: How WW is creating a seamless customer journey across digital and physical experiences

This year, WW announced its new purpose: inspiring healthy habits for real life. Placing priority on making wellness accessible to all, WW has been leveraging new tools and tactics to continue its transformation into a technology experience company. Key to that transformation is creating a seamless experience across digital platforms and real-life experiences. Find out how WW has created a seamless brand experience, regardless of the touchpoint.

Company_Name Michael Korcuska Chief Product Officer Weight Watchers

09:10
Building Products for Growth

The world of products is changing fast. It's not about clicks and page views anymore it's about entire lives lived inside apps. Industries are changing overnight. The old ways and tools of product management don't work in this world anymore. Most digital businesses are struggling to grow sustainably.

We need a modern product development methodology rooted in behavioural science, rapid iteration and business impact. Learn how companies like Amazon, Spotify and Netflix are scaling and growing their products.

Amplitude Sandhya Hegde Vice President of Global Marketing Amplitude

09:40
eBay Case Study - Truly Personalizing the Consumer Experience

Find out how eBay is enhancing the customer journey by removing friction throughout and delivering a modern, personalized marketplace that caters to the needs of their users. With over 175m active buyers and 1bn products listed, eBay is shining a light on how to ensure your customer finds what they want rather than vice versa.

Moderated By: Yahoo Finance JP Mangalindan Chief Tech Correspondent Yahoo Finance

eBay Bradford Shellhammer Vice President Buyer Experience eBay

10:05
Transforming the modern media company

Conde Nast Fred Santarpia Chief Digital Officer Conde Nast

10:30
Design for Pattern

Uber’s scale has become massive, and the interactions we drive go beyond the digital - they are deeply intertwined with the concrete world.

We like to say that we “Design for Pattern,” looking beyond individuals acting with screens, to understand how our design choices impact interactions in the real world. This talk will focus on why Uber needs to rethink its approach to design and some of the steps we are taking to address these opportunities and challenges.

Uber Michael Gough Vice President Product Design Uber

10:55
Coffee and Networking
11:25
Case Study: How the Wall St Journal is changing its approach to developing products, getting even closer to our customers

In recent months the product team has become part of the “PDE” Product Design and Engineering single team with a dual report to both the newsroom and the technology teams and shifted to OKRs. Find out how WSJ are prioritizing product in a rapid-moving industry.

Wall Street Journal Katharine Bailey SVP Digital Product – Head of Product Wall Street Journal

11:50
Managing Large teams and Prioritization Intelligently

Tesla Parag Vaish Head of Digital Product Management and Content Tesla

12:15
Lunch and networking
Reach and engage your customers in a fragmented landscape
Integrating new technology into your digital strategy

Chair: viral_nation Travis Hawley Vice President Business Development Viral Nation

Chair: The Reset Sonia Hunt Chief Marketing Officer The Reset

14:00
Panel Discussion: Create impactful engagement by delivering personalized interactions

With a new wealth of data touchpoints at the fingertips of brands it is becoming increasingly possible to tailor interactions to individual consumers. This segment will show how brands can engage customers to become super users.

Moderated By: viral_nation Travis Hawley Vice President Business Development Viral Nation

Philz Coffee Francisca Hawkins VP Digital Philz Coffee

Pandora Franz Bernstein Senior Product Manager Pandora

Intuit Subha Townsend Product Leader Intuit

Leanplum Nick Resnik Director of Customer Success Leanplum

Adidas Swave Szymczyk Global Director Digital & Retail Marketing Adidas

Panel Discussion: Delighting consumers with innovative tech in every day interactions

Find out how brands are incorporating innovations into their digital strategy and using them to enhance the customer experience both at scale and speed.

Moderated By: Catalyst Companies Innovation Council Jeremiah Owyang Founder Catalyst Companies Innovation Council

TravelBank Katie Mentus Head of Marketing and Design TravelBank

Connecthings Allan Anastacio Vice President Sales Connecthings

Marriott International Arzan Devlaliwalla Director Experience Design Ecommerce Marriott International

14:45
App Store Optimization - how to achieve double digit install and user growth

App Store Optimization is one of the most interesting but also confusing areas of mobile growth and optimization. James will explore how The ASO Co views App Store Optimization and give insight into some of the proprietary methodologies they us in order to achieve double and sometimes triple digit install and user growth.

The ASO Co James Bott CEO & Co-Founder The ASO Co

Focusing on cyber security and mobile security

Micro Focus Mike Silverman Director of Business Development - Information Archiving Governance - Retain Solution Micro Focus

15:10
How to grow your online users with offline events

Ever wonder why AirBnb do community events, or why Bumble needs to throw parties? Nothing connects people to your product more than meeting you in person. From instant downloads to long term brand loyalty, events humanise your company. This talk will show you how to do it with zero budget.

HER Social App Vivienne Errington-Barnes Chief Strategy Officer HER Social App

Changing consumer habits with Digital Wallets

Learn how Samsung became the most widely accepted mobile wallet with over $1.3B in global transaction value. In this session we will discuss first-hand learnings from the mobile wallet industry, along with case studies on how Samsung is changing consumer behavior for millions of users worldwide.

Samsung Pay Sang Ahn VP and GM Samsung Pay

15:35
Artificial Intelligence and Machine Learning and its impact on Recruiting

With AI set to be one of the most important trends impacting recruiting and future of work it is essential that your organization plan for its impact. Find out how to augment current talent acquisition skills, develop social intelligence in an AI world, get comfortable with data analysis and be able to combine human instincts with AI to be able to hire and manage talent efficiently.

LinkedIn Sankar Venkatraman Global Product Evangelist - Product Marketing LinkedIn

How Brands and Content Creators can leverage AR to engage their audience while increasing mobile app downloads and overall usage

AR is a new form of media that allows content owners and advertisers to interact and engage with consumers in a fun and innovative way. By adding an AR Camera Module to an existing app, companies have been able to rapidly drive new app downloads as well as grow overall app usage by 500% or more.

Alchemy Innovation Patrick Aluise Founder and CIO Alchemy Innovation

15:35
Coffee and networking
16:05
Upgrading the Mobile Web

Historically, the mobile web’s reach has outmatched its performance. That’s changing. New technologies and trailblazing brands are lighting the path to a modern mobile web that drives engagement and conversion as effectively as native apps, or better. This talk will cover the latest on AMP, Progressive Web Apps and the business benefits of a performance-first mobile mindset.

Google Barb Palser Global Product Partnerships Google

Know the Customer, Know the Journey: Transforming Customer Experience Through Data-Driven, Personalized, End-to-End Experiences

How well do you understand the end-to-end experience of your customers? Customer experience is the sum total of every touchpoint - from our ads and emails, to our mobile apps and products, to our customer support and account management experiences. In this session Gail Giacobbe, VP Product at GoDaddy, will share how GoDaddy has transformed their customer experience by shifting to a customer-centric, data-driven model.

GoDaddy Laura Messerschmitt Vice President Global Customer Experience GoDaddy

16:30
The Next Era of Mobile Messaging

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers' needs for instant notification, it lacks the interactivity and personalization consumers expect.

Rich Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

Google Rob Lawson Global Partnerships Google

Tech adapting to us

How tech should adapt to us vs the other way around. Discover how through natural language understanding, ML and AI will make engaging with technology as easy as we engage with each other.

Google Hector Ouilhet Head of Design, Google Search and Assistant Google

16:55
How to break through the noise to reach and engage customers

Case study with Mastercard and the city of Chicago in which Syniverse’s mobile engagement solution was used to reduce commuter congestion during peak travel hours in Chicago.

Syniverse David Hassman Vice President of Strategy Syniverse

17:20
Panel Discussion: Engaging users through creation of inclusive products

Brands need to ensure that their products are inclusive for everyone and that there are actionable steps in place to guarantee this. This panel discussion will bring those leading this change to discuss best practice and techniques when it comes to building inclusive digital products and experiences.

Moderated By: Google Annie Jean-Baptiste Global Product Inclusion Evangelist and Senior Strategist Google

Pinterest Lulu Cheng Product Manager Pinterest

Realtor.com Heather Visco-Mamula Director of Product Management Realtor.com

Panel Discussion: The future of digital product

Customers digital experience will change beyond recognition in the coming years as numerous new technologies transform the landscape. Find out what innovations will enable these drastic changes and how you can incorporate them into your brands customer journey.

Moderated by: Dan Olsen Consultant and Author of the Lean Product Playbook

Madison Reed Tyler Wozny VP Digital Product Madison Reed

Twitter Aliza Rosen Senior Product Manager Twitter

3Pillar Global Jonathan Rivers Chief Technology Officer 3Pillar Global

National Geographic Bethany Powell VP Digital Experiences and Product National Geographic

18:05
Networking drinks

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Day Two - 28th November

Artificial intelligence and machine learning
Chaired by Jeremy Callahan, CTO and Founder, Callahan & Associates Inc

Chaired by: Callahan & Associates Inc. Jeremy Callahan CTO and Founder Callahan & Associates Inc.

08:45
TGI Fridays and the reimagining of customer experience

Artificial intelligence is driving forward a host of new innovations and allowing brands to personalize the customers journey. TGI Fridays have pioneered the use of AI in their sector and are closer than ever before to understanding their customers at scale. Find out how this household name is boldly utilizing AI from chatbots through to personalized cocktails and offers.

TGI Fridays Sherif Mityas Chief Experience Officer TGI Fridays

09:10
Personalization panel: One size doesn’t fit all

Your customer doesn’t just want but is growing to expect a tailored experience with your digital product. We will cover how leading brands are working towards meeting their customers' expectations of their experience and how personalization can improve both satisfaction and your bottom line.

Moderated By: The Reset Sonia Hunt Chief Marketing Officer The Reset

Google Marco Lenoci Head of Business Development - Global Partnerships Google

Lenda Alice Liang Chief Operating Officer Lenda

Credit Karma Karla Fornall Director Growth Marketing Credit Karma

Realtor.com Genevieve Owyang Mobile Marketing Director Realtor.com

Localytics Stephen Mello Vice President Product and Marketing Localytics

09:55
The atomization of content: staying relevant in a world of voice search

We’re raising our next generation on smart speakers and digital assistants. Kids are learning to ask questions aloud, long before we’d give them cell phones. How can you adapt, compete and remain relevant in a “Hey Google” world where new capabilities challenge business models? We’ll outline some steps we’re taking, as America’s largest local media company, to leverage natural language processing and machine learning to structure editorial assets for our Q&A future.

USA today Network Jason Jedlinski Global Head of Consumer Product USA today Network

10:20
Artificial intelligence and machine learning and its impact on recruiting

With AI set to be one of the most important trends impacting recruiting and future of work it is essential that your organization plan for its impact. Find out how to augment current talent acquisition skills, develop social intelligence in an AI world, get comfortable with data analysis and be able to combine human instincts with AI to be able to hire and manage talent efficiently.

LinkedIn Sankar Venkatraman Global Product Evangelist - Product Marketing LinkedIn

10:45
Coffee and networking
11:10
From “Artificial Intelligence” to “Augmented Intelligence”

Much ado has been made about the power and potential for Artificial Intelligence to change the way we do business. For many services consumers don’t want “automation”, they want “augmentation”—technology used to make them smarter and better consumers. How can you meet this challenge?

Esurance Haden Kirkpatrick Vice President Strategy and Innovation Esurance

11:35
Building an infrastructure of kindness: How to create a platform that encourages people to be the best version of themselves

Creating a digital experience that resonates deeply with your digital audience isn’t easy. At Bumble, the mission to help end misogyny and brand values of kindness, equality, respect, accountability and growth is integrated into every part of a user’s digital journey. Join Alex Williamson, Bumble’s Chief Brand Officer to uncover how to create a mobile platform that encourages users to be the best version of themselves.

Bumble Alex Williamson Chief Brand Officer Bumble

12:00
A pragmatic approach to AI in product development

Artificial intelligence is the catalyst for a number of changes including how companies react to customers changing needs. Set to be discussed is how you can use artificial intelligence to find out what features your customer requires and build a product that meets their current expectations and exceeds them.

Microsoft James Colgan Senior Director of Product Management Microsoft

12:25
Lunch and networking
Bringing it all together: Harmonizing product, marketing and design
Designing a seamless UX

Chair: The Reset Sonia Hunt Chief Marketing Officer The Reset

13:35
Transforming Avis Budget Group into a Digital Company

Avis Budget believes that soon, mobility will be completely connected, integrated, on-demand and will be delivered to both consumers and businesses as a service. To meet the needs of today’s – and tomorrow’s – customers, Avis Budget Group has embarked on a digital transformation journey, including retooling infrastructure; developing mobile apps for reservations, building an API Gateway to expose services to accelerate, engage and grow partnership applications, offering other travel needs in journey; moving its Next Gen platform to the cloud; and deploying more than 100,000 connected cars across the fleet. This session will showcase how Avis Budget Group’s digital transformation is opening new opportunities for partnerships, integration and new business models.

Avis Budget Group Bill Sheppard Lead Developer Program Avis Budget Group

Voice Tech & Travel: Expedia’s ongoing experiment in new technology

Expedia Brent Harrison Vice President Global Product Expedia

14:00
Building a creative machine for the digital marketing landscape of today

AI and machine learning have taken over the bulk of campaign optimization in the realm of digital marketing and levelled the playing field for advertisers from MNCs to startups. This leaves creative as the only way to truly set your business apart, if you don’t want to waste your precious ad spend engaging in a bidding war. Find out what it takes to build a Creative Machine and achieve better ROI from online advertising than ever before.

Creadits David Flynn Customer Success Manager Creadits

The Future of The Interface: Where UX and CX Meet

The interfaces of the future will be both ubiquitous and invisible – they will be so seamlessly integrated into our lives that we will seldom need to be aware of their existence, let alone consciously interact with them using formal input / output formats. In such an environment, where intuition will replace conscious processes, how will we experience the brand? What will it mean to design a seamless User Experience? And how will User Experience (UX) and Customer Experience (CX) overlap?

PHASE-5 Arnie Guha, Ph.D. Partner PHASE-5

14:25
Building UX and measuring engagement through emerging tech

As product management teams introduce ever more exciting technologies into their brands digital repertoire, design and marketing teams must figure out how to measure engagement and design a great UX. Find out how product management, UX and marketing teams are collaborating to get the most out of their users connected experience.

Olsen Solutions Dan Olsen Product Management and Lean Startup Consultant Olsen Solutions

Creating Experience with Content: Designing connected experience with context of the user in mind

Pervasive connectivity and cheap components have blurred the lines of when and how we interact with the internet. The physical and digital is connected to every action we do and Context has a lot more importance to our experience than in the past when you had few access points to the internet. To design connected experiences, Context of the user is no longer just about location and time it expands to physical digital and social structures around point of use. This talk will discuss how we design experience and how to look at Context ensuring that it is integrated throughout the experiences you are creating.

Glassdoor Jordan Girman Senior Director of UX Glassdoor

14:50
Glassdoor Case Study: Personalization and discovery - Understanding and personalizing your customers journey

The need to move beyond traditional discovery and search tools is one component of moving towards a truly personalized customer experience. Incorporating personalization and analysing user behaviour allows for better search results and more natural interactions with consumers. This presentation will explore how Glassdoor has worked to deliver a tailored digital product for their consumers and what lessons the community can draw from this process.

Glassdoor Phillip Nelson Director of Product, Job Search, UX Lead Glassdoor

Native v Progressive web apps: Providing consumers with an exemplary experience

While native apps can deliver a sophisticated product on a platform or operating system, progressive apps are being assessed as a way of presenting a product over multiple channels. Hear what brands are using both native and progressive for - and their findings.

TravelBank Reid Williams Chief Technology Officer TravelBank

15:15
The next big thing in eCommerce that will drive user engagement

eCommerce has been around for over 20 years and mCommerce for over 10. As the industry matures, a key question facing industry leaders, product managers, marketer and designers is what the next phase of eCommerce will look like, and how they can stay ahead of the curve. This talk gives an overview of how commerce has evolved over the years, and provides a framework to create engaging shopping experiences for the future using emerging digital technologies, to drive engagement and growth.

Walmart eCommerce Varun Bahl Director of Product Management Walmart eCommerce

Designing for all: creating positive digital experience with empathy and inclusivity

The Kloeckner Metals’ customer varies between Fortune 500 Manufacturers with million-dollar IT budgets and mom and pop shops who are still heavy users of fax machines. Regardless of budget, age, and technical savviness, each of these customer segments have common goals while possessing many different challenges. This session will talk about how we have engaged both our older and younger customers with desktop experiences and mobile applications within our own limited resources. We will also discuss how Kloeckner Metals was able to turn a $2,500 mobile prototype into a $50 Million Digital Sales Channels by literally walking a mile in our customers’ facilities.

Kloeckner Metals Corporation Jonathan Toler Head of Product and Innovation Kloeckner Metals Corporation

15:40
Strava Case Study: Designing for both the physical and digital worlds

There is no one-size-fits-all athlete. Athletes have a variety of motivations, equipment they use, even perceptions of what it means to be an “athlete.” To support athletes in their shared desire of being active in the physical world, Strava has built a platform to enable athletes to accomplish their goals, regardless of the devices they use to record their activities or what sports they like to do. Find out how Strava has built flexibility into the experience and how it continues to evolve to address changing user needs.

Strava Meghann Lomas Director of Product Management Strava

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