Native vs Hybrid vs PWA mobile apps and which is best for which use case?
When deciding to build your app as either a web, native or hybrid app, there are a variety of factors you need to consider. This session will examine all three approaches to development, outlining the advantages and disadvantages of each and how brands are applying these in practice
IOS VS Android: How should your mobile experiences differ?
In this session we debate whether you should differentiate your mobile strategy to iOS and android users focusing on creating two different user experiences
Creating one scaled mobile platform
Build one scaled platform to consolidate multiple applications into one experience. How to move away from micro-site thinking to understanding where the customer came from and where they will transition through different applications