With huge leaps in automated technology including AI, chatbots and self-serve capabilities the era of automation is well underway. But how do we ensure that customers don’t feel detached and receive personal customer service? In this discussion we'll analyse how to balance tech innovation and our customers need for human interactions

AI has the potential to automate some of the more mundane and every day queries that a customer has for a brand and its product. By automating some of these responses the agents will have more time and be able to deal with queries that need a human input such as quality control complaints for example

The benefit of chatbot technology is that you are now able to offer your customers 24/7, round the clock responses in almost real time. From implementation through to release chatbots can revolutionise the way your customers interact with your brand and the accessibility you offer. In this session we will cover the benefits and implications of a chatbot strategy

Customers today demand more, better, and faster food than ever before. At Pizza Hut, we’re responding to these demands by changing and enhancing the ways we do business by projecting a brand that is relevant and distinctive. But rather than creating an extra burden, learn how we’re leveraging this challenge as an opportunity to rejuvenate our business strategy and build a more powerful bond with our customers.

Increasingly, customers expect brands to offer support on their preferred digital communication channels and to manage persistent dialogues. If you're thinking that's easier said than done— then think again. The latest findings in Helpshift's State of Service Automation Report reveal that leaders in digital customer service are rising to the occasion by not only providing a well-orchestrated experience but reducing support costs to boot. Join this session to learn:

• The new standard top performers are setting in service automation
• 3 steps to streamline and scale 80% of your customer service processes
• How to improve agent productivity by 200% with a well-orchestrated support experience

Communicating with customers across different regions, countries and languages can be a real challenge for customer service teams. From language translation and processing through to regional teams with specific training it is now more important than ever to be able to serve all your customers in any location. Find out how to become proficient as a brand and deliver a service that matches your values regardless

Brands need to figure out where their customers are across social media channels and what their strategy is for each platform. Find out how to compile and analyse data/findings/activity and be able to act upon what your customers are saying

• Convenience is the new loyalty
• Why WhatsApp will become the leading EMEA customer service channel
• A messaging customer service maturity model to improve loyalty and reduce TCO
• Why BYOB (Bring Your Own Bot) is a future proof AI strategy
• How leading B2C brands excel in digital customer service

With customers becoming more tech savvy the self-service approach becomes a realistic alternative to complete reliance on AI. With many customers preferring self-service to speaking to an agent, coupled with the fact it’s the most cost-effective method of CS it makes perfect sense to expand on this. Find out how to make it as easy as possible for your customer to help themselves

When your consumer is active across several different platforms, how are you managing your engagement strategy? Work to deliver higher levels of engagement and customer satisfaction by streamlining experiences

Millions of businesses rely on SMS to communicate with mobile consumers. Though SMS meets the consumers’ needs for instant notification, it lacks the interactivity and personalization consumers expect. RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app.

Most brands are now focused on driving only those complex cases that can’t be automated to service agents. With the possibility of live chat as an effective communication tool, is the time and labour investment worth it? In this segment we analyse how live chat can offer a more personal service and reduce customer dissatisfaction

Building and motivating employees in the customer service sector has been a longstanding challenge for brands. The importance of training and clear progression has been underestimated for too long. Discuss how through improved internal team development and management we can build an organisation that is geared towards serving the customers' needs

What metrics and tools are you using to track success and efficiency of your CS agents? Aside from individual performance how are brands going about goals management and how can companies ensure that their agents have clear, trackable targets. In this segment we analyse what metrics are best for driving team performance and NPS

For an organisation to be considered truly 'customer-centric' it is essential that customer complaints and feedback is onboarded quickly as to avoid further issue. Agents should be empowered to share the feedback and combined with data collection/analysis your brand can be geared towards constant improvement. Here we debate how to manage internal procedures to be agile and responsive

This talk will go through how you can surprise and delight your customers, motivate your team with culture and how using the human touch keeps both external and internal relationships at a world class level.

With your consumer potentially interacting with your brand across multiple platforms it is critical that their journey is seamless, and you remove as much friction as possible. CS teams need to establish a system where data from across the customer journey is brought together so agents have the necessary information to hand when called upon. Find out how to deliver an effortless omnichannel experience for your customer

With the customer journey spread across multiple channels the customer journey could become disjointed and the customer may have to repeat steps and information when speaking to an agent or a chatbot. Here we discuss how system integration is key to helping brands deliver a customer experience that works throughout the whole journey

Customer service and marketing teams are becoming more closely aligned with CMO's recognising that customer departments can help them understand their consumer, driving growth and loyalty. In this session we discuss how customer care can facilitate highly effective marketing, converting loyalty to growth

With brands aiming for constant and in some cases, relentless growth, it's important to have a clear strategy for ensuring your customer infrastructure is prepared. Growing CS teams, developing a hybrid structure with both automated technology and agents are just some of the solutions we will cover here and the practical implications of each

For smaller organisations who may lack the resources of an international conglomerate, outsourcing can provide the best of both worlds. But what kind of challenges arise and how can you see these off before they impact your customers perception of your brand?

While you need to prepare for escalation your priority should be to resolve any query at the first point of contact. Customers don’t want to repeat themselves and so you need to ensure that agents are up to date or mentored effectively. Strategize and train your way to customer satisfaction