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25-26 June, 2019|London UK

Marketing Leaders from Europe's most high profile and innovative brands

Presenting real life case studies, insights and advice we have compiled the most senior European marketers to offer you the crucial information and lessons you need to succeed in this new landscape.


Amanda Hill

Amanda Hill

Chief Marketing and Customer Officer, Harrods

Debora Koyama

Debora Koyama

Chief Marketing Officer, Mondelez International

Franck Kermarrec

Franck Kermarrec

Chief Marketing Officer, Millennium Hotels and Resorts

Amber Kirby

Amber Kirby

Customer Experience Director, Eurostar

Margaret Franco

Margaret Franco

Senior Vice President Europe, Middle East and Africa, Dell

Bastien Schupp

Bastien Schupp

Vice President Global Brand Strategy and Marketing Communications, Groupe Renault

Marcello Calabrò

Marcello Calabrò

Global Head of Marketing, UniCredit Corporate & Investment Banking

Andrea D'Aloia

Andrea D'Aloia

Brand Director EMEA, Burger King

Christoph Kullnig

Christoph Kullnig

Vice President Marketing and Brand, Runtastic

Arjen Vissers

Arjen Vissers

Managing Director Marketing & Communications, Aon

Michał Szaniecki

Michał Szaniecki

Managing Director SEAT and Cupra, Volkswagen Group

Lucien van der Hoeven

Lucien van der Hoeven

General Manager EMEA, Analytics Partners

Najlaa Taqi-Eddin

Najlaa Taqi-Eddin

Chief Marketing Officer, Golden Gate consulting

Martina Poulopati

Martina Poulopati

Global Brand Communication Manager, Essity

Stefan Schafer

Stefan Schafer

Vice President Cloud Marketing and Partnering, Huawei Technologies

Neil Walker

Neil Walker

Head of EMEA Channel and Event Marketing, Fujitsu

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Neil Walker leads Channel Marketing strategy and execution for PFU (EMEA) Limited – a Fujitsu company, where he created and is responsible for the award winning Partner loyalty program – Imaging Rewards.

Prior to PFU (EMEA) Limited, Neil helped a number of organisations accelerate their partner enablement activities supporting revenue growth and partner engagement goals. Before that, Neil held senior EMEA marketing roles at Cisco Systems, where he formed and led customer advisory boards, built strategic partnerships with key technology companies, managed a $5B+ product portfolio .... and became a keen cyclist

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Alessandra Alari

Alessandra Alari

Head of Search and Mobile UX, UK and Ireland, Google

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Alessandra is armed with a degree in Philosophy of Science, an executive business education at SDA Bocconi and Duke University, as well as 17 years experience advising global brands on their digital strategy. In January 2019, she completed an MSc in Human-Computer Interaction Design under the Engineering and Computer Science department at City, University of London. Alessandra is now Head of Search and Digital User Experience at Google UK, Google’s most sophisticated market globally and 2nd largest outside the US, where she is showing to C-level decision makers how to transform their business using mobile technologies and Google platforms.

Hanns Schempp

Hanns Schempp

Executive Marketing Advisor Europe, Deutsche Telekom

Bart Visser

Bart Visser

Director of Brand Marketing, Spark Networks

Sophie Clarke

Sophie Clarke

Director Social Media EMEA, Radisson Hotel Group

Mark Evans

Mark Evans

Marketing Strategy Director, Direct Line Group

Richard Pash

Richard Pash

UK Marketing Director, Zurich Insurance Group

Tim Atkinson

Tim Atkinson

Business Development Manager, Communications Products and Services, EMEA, Google

Dave Chaffey

Dave Chaffey

Co-Founder and Content Director, Smart Insights

Norbert Richard Meinike

Norbert Richard Meinike

Director of Marketing, Blacklane

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Norbert Richard Meinike gives digital and physical services brand identities to launch, pivot and dominate their industries. Norbert is Director of Marketing for Blacklane, the global chauffeur service. He is building and executing a worldwide brand and marketing strategy for travelers and chauffeurs. He came from Deutsche Telekom, where he was Vice President, Marketing for the voice and video communication service immmr.

Before that, he was the Chief Marketing Officer of German startup Zoobe, which reinvented mobile messaging with 3D characters and voice. Norbert built an international user base with more than 10 million downloads and partnerships with Sony Pictures and 20th Century Fox. Earlier in his career, he worked for advertising agency J. Walter Tompson, freenet.de AG, the Avatar-based chatroom Twinity, and online shoe retailer mirapodo.de by Otto.

Josie Salkey

Josie Salkey

Senior Manager Global Editorial Strategy, Sage

Sarah Kelleher

Sarah Kelleher

Senior Brand Manager, Global, Trustpilot

Peter Gallagher

Peter Gallagher

Director of Global Partnerships, Ironman

Tunç Berkman

Tunç Berkman

Chief Marketing Officer and Sales VP, Vestel

Joe Goldberg

Joe Goldberg

Head of Strategy, Siegel+Gale

Marc Thomas

Marc Thomas

MD UK & Israel, Taboola

Speaker Photo

Michal Szaniecki

Managing Director, SEAT and Cupra,
Volkswagen Group

Take a look at our recent bitesize Q&A with Volkswagen Group

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Could you tell us a bit about your current role and responsibilities surrounding marketing?

As Marketing Director Volkswagen, I had a unique pleasure of shaping & leading the customer journey and customer experience revolution for the brand. In my current role as a Managing Director SEAT & Cupra I joined a great explorative adventure with my team to build incredibly emotional automotive brands, for which the truly motivating nature of customer experience is still to be discovered.

What are your top 3 priorities for 2019 when it comes to your brands marketing strategy?

  1. Maximize conversions alongside the customer journey
  2. Build emotional resonance to invite more consumers and derationalise the pricing component
  3. Build added value for consumers to navigate them to trade-up

What new technologies or trends do you see impacting marketing and customer engagement in the wider industry this year?

AI & ML are well set, now the time has come to gain even more actionability & simplicity with data management & visualization to detect & monetize behavioral patterns in big data quicker than competition. And I’m still waiting for more profound & disciplined use of non-conscious choice savvy & neuroscience in shaping marketing strategies.

How important to your brand is understanding the customer journey and delivering personalized experiences to your customers?

There is nothing more important than that. With the 900 interactions & 3-6 months long process to just 1 transaction – there are plenty of chances to win & lose your consumers along the way. Understanding the customer journey and drivers and barriers along the way directly impacts your P&L.

As a speaker at this year’s show, what are you hoping to learn and take away from the summit?

This is always a great opportunity to listen to, share & transplant CJ & CX ideas from diverse industries you would never think to get inspirations from – and to find missing components to your CJ puzzle.

Speaker Photo

Bart Visser

Director of Brand Marketing,
Spark Networks

Take a look at our recent bitesize Q&A with Spark Networks

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Could you tell us a bit about your current role and responsibilities surrounding marketing?

As Director of Brand Marketing I spend a lot of time working out how to best grow our portfolio brands and I am lucky enough to be involved with pretty much every step along the way. This means I get to work with various teams to create a narrative around a brand, establishing the visual and copy strategy, translating that into marketing assets, and lastly creating omnichannel marketing campaigns to support the user growth.

What are your top 3 priorities for 2019 when it comes to your brands marketing strategy?

Improvement on Omnichannel marketing – creating a seamless experience for an array of portfolio brands is a daunting task, but essential to ensure marketing efficiencies and improved brand recognition. Actionable Brand Documentation – Although important for the strategic members of the team, brand documentation can be too cumbersome and create more confusion then clarity. Knowing what’s what empowers individuals to make the right decisions faster and keeps the wheels rolling. Continued testing! Understanding which what formats/channels work for which brands and in which markets is not only a great creative exercise for myself and the teams, it also ensures we continue to improve our marketing strategy and efficiency.

What new technologies or trends do you see impacting marketing and customer engagement in the wider industry this year?

In terms of technology there has been a lot of talk about VR and AR in the past years, and there definitely are some cool examples on how they are being used to expand the customer experience. Personally, I think examples like the AR make up experience from L’Oreal on Facebook is incredibly exciting, and I would expect a great deal more to be done in this area. The red line however is Story Driven Marketing. Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through ‘immersive’ experiences. It is easy to see how AR or VR can play a role in this trend, but essentially any technology, new or old, that can be used to tell a compelling story will be able to take the stage and brands will continue to focus on the Storytelling path throughout 2019.

How important to your brand is understanding the customer journey and delivering personalized experiences to your customers?

A fair bit. Since we mainly operate premium online dating brands that are aimed towards helping users find a serious, long term relationship, rather then short terms flings, signing up to our products is a deeply personal and emotional decision. Every person who comes to a stage in their life where they want to find something more meaningful does this for their own reasons, but through a lot of research we have been able to find red lines in specific target demographics and build our brand narrative towards that. For instance, a 55-year-old atheist will be on one of our websites with different expectations and for different reasons then a 24-year-old Christian. Tailoring the messaging, the visual strategy and even the product experience towards those expectations are crucial for us to be able to meet the needs of our users.

As a speaker at this year’s show, what are you hoping to learn and take away from the summit?

I am mainly looking forward to getting inspired by and discussing the creative solutions that Brand Marketeers around the world have conjured up to tackle the key issues in our industry.

Speaker Photo

Arjen Vissers

Managing Director – Marketing and Communications,
Aon

Take a look at our recent bitesize Q&A with Aon

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What are your top 3 priorities for 2019 when it comes to your brands marketing strategy?

Creating growth and building the brand by deploying a marketing strategy with a structured approach on several (future) client’s group (main topics: thematic & industry campaigns and Account Based Marketing). Secondly, creating insights by data & analytics obtained by Marketing Intelligence and finally Identifying & optimizing the buyer journey/user experience.

What new technologies or trends do you see impacting marketing and customer engagement in the wider industry this year?

  1. Marketing Intelligence/Data & analytics driven companies
  2. Marketing automation integration with CRM
  3. Digitalization already for a couple of years

How important to your brand is understanding the customer journey and delivering personalized experiences to your customers?

The customer journey is crucial and the foundation for the approach towards (future) clients. The ‘traditional’ push campaign and (cold) calling initiatives are diminishing in relevance fast. Understanding (future) clients and following, predicting and adapting their behavior is the key to future success.

As a speaker at this year’s show, what are you hoping to learn and take away from the summit?

Over the years I’ve experienced that marketing maturity differences between companies are growing in a rapid pace. Especially ‘traditional’ marketing vs ‘digital & data’ advanced marketing is a clear trend. During the summit I’m curious and interested in the latter group of peers who can share their experiences, pitfalls and successes.

Speaker Photo

Hanns Schempp

Executive Marketing Advisor Europe,
Deutsche Telekom

Take a look at our recent bitesize Q&A with Deutsche Telekom

Read more

Could you tell us a bit about your current role and responsibilities surrounding marketing?

As Head of B2B Marketing Europe at Deutsche Telekom, I helped our twelve subsidiaries across Central and Eastern Europe setting up our segment 2013 through 2017. Thanks to an exceptional team we achieved consistent growth from the onset by agile branding, operational, demand generating and communication efforts with a focus on business analytics and content-driven digital marketing communication by building international teams and communities. Today, I advise across DT group on transforming the marketing function based on this unique experience, as our brand and offering keeps evolving in connecting people across Europe to the opportunities of now.

What are your top 3 priorities for 2019 when it comes to your brands marketing strategy?

I believe that really no brand will remain in the market across the next decades without creating a self-sustaining, human-centric user and customer advocacy, beyond ever more experiential and personalized angles, that appreciates its customers in the daily realities that makes them thrive among competition much as we do ourselves.

What new technologies or trends do you see impacting marketing and customer engagement in the wider industry this year?

We will be seeing few wholly new actors on the marketing stage. Instead, digital channels will turn more conversational and re-inforce growing human scopes already seen in content. Beyond that, Voice and Artificial Intelligence have a good chance to begin significantly contributing to returns, much as customers will begin to realize how an unfolding time-save will free up their efforts to focus personal and commercial growth.

How important to your brand is understanding the customer journey and delivering personalized experiences to your customers?

Brands are emotionalized confluence of hopes, wants and needs our customers allow us to commercialize. If we appreciate people’s or companies’ journeys and situations, we can become almost a family member. But we must remain respectful towards our prospects’ and customers’ intuition and privacy regarding both. There is nothing that sets forming a friendship apart from forming a brand-driven commercial bond.

As a speaker at this year’s show, what are you hoping to learn and take away from the summit?

If we can agree that marketing is a pitched combination of art, wit and science I will certainly seek, as always, that holy grail marrying emotional bias, attribution and a straightforward interface.

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription