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25-26 June, 2019|London UK

2019's Agenda - The Future of Marketing is Personal

Traditional marketing won't cut it anymore, as your consumer expects more your marketing department needs to grow and meet their demands. After months of extensive research with top-level marketers we have formulated the agenda for 2019 to tackle your key priorities and challenges


Day One - 25th June

Map your customers journey and engage at the right time
Chaired by Dave Chaffey, Co-Founder, Smart Insights
09:00
Panel Discussion: Create a 360-degree view of your customers journey to engage with the right message at the right time

Identify your customers interests and pain points to build a 360-degree customer journey report using data insights, models and interactions. Redesign your customer interaction touchpoints along their journey to ensure you have the biggest impact with the right message

Moderated by: Dave Chaffey Co-Founder Smart Insights

Marcello Calabro Global Head of Marketing UniCredit Corporate & Investment Banking

Franck Kermarrec Chief Marketing Officer Millennium Hotels and Resorts

Norbert Meinike Director of Marketing Blacklane

09:45
Maximise the utility of consumer data

Your customers data is your most powerful resource for creating personalized digital experiences and marketing relevant offers and products. Align both sales and marketing activity in a GDPR compliant manner to streamline the data from both departments on the customer into one place, in turn capturing journey data

Amanda Hill Chief Marketing and Customer Officer Harrods

10:10
Manoeuvre and map the customer journey in an omnichannel world

Your customer doesn’t interact with your brand and receive marketing from one platform - you need to engage them across all platforms! Hear how your brand can create a marketing strategy that considers the desire for more omnichannel interactions and experiences.

Debora Koyama Chief Marketing Officer Mondelez International

10:35
Coffee and Networking Break
11:00
Identify the right channels for communication with your customer

Understand your customers journey through desktop, mac book, smartphone and beyond to deliver engagement on the right channels at the right time

Margaret Franco Senior Vice President Europe, ME and Africa Dell

11:25
How customer journey mapping can ensure maximum impact for content

With effective journey-mapping you can ensure that your customer receives the most impactful messaging and content at exactly the right time. Find out how content creation and correct timing can maximise engagement with your brands marketing

Andrea D'Aloia Brand Director EMEA Burger King

11:50
How to map touchpoints on the customer journey

Identify at what stage you should engage with customers, at what points they need communication. Know the full customer journey from start to finish and create a brand engagement that carries on after the point of sale

Siegel + Gale

12:15
Lunch and Networking Break
Personalise experiences and delight consumers
13:30
Deliver personalised content messaging at the right time

Leverage readily available customer data to identify different messages/information your different customers want and at what time in order to create inspiring content that will cut through the noise

Bastien Schupp Vice President Global Brand Strategy and Marketing Communications Groupe Renault

14:15
Panel discussion: Create data-driven personalised experiences at moments that matter

Understand your customer base, needs and desires through better data analysis in order to identify different customer segments and points in the customer journey whereby personalised messages would be most impactful

Cec Richards CEO Slenky

Arjen Vissers EMEA Marketing Director Aon

Franck Kermarrec Chief Marketing Officer Millennium Hotels and Resorts

14:40
Marketing and the Power of AI

The current capabilities of AI, where they are and will be used in the Marketing area, what limitations should be considered if we think about ethical aspects of usage of AI

Stefan Schafer Huawei

15:05
Coffee and Networking Break
15:50
Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular and consumers demanding fast and smooth experiences on mobile. AMP pages are simple to implement and can connect your brand faster with your consumers. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized with ads like your existing web properties.

Alessandra Alari Head of Search and Digital UX, Large Customer Sales Google

16:15
Localisation and segmentation

To create engaging and relevant content brands need to offer localised interactions on a global scale and figure out how to further segment their customers to ensure relevant outreach

Mark Evans Marketing Director Direct Line Group

16:40
Business Messaging: Meet Consumers Where They Are

Millions of businesses rely on SMS to communicate with mobile consumers. Though SMS meets the consumers' needs for instant notification, it lacks the interactivity and personalization consumers expect. RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

Tim Atkinson Google

17:05
The Future of Brand Marketing is not Personal

Mark Wilson Associate Vice President Analytics Partners

17:30
Networking and Drinks Reception

Day Two - 26th June

Brand purpose and position
09:00
Reinvent and define your brand purpose

Customer decisions are no longer made based on what you tell them, but rather how they feel. Heritage brands are now having to reinvent themselves for a new generation of customer. In this session legendary brands will share how they have defined their manifesto, expanded their customer audience, and redefined their purpose based on the modern-day customer

Martina Poulopati Global Brand Communication Manager Essity

09:25
Case Study: Volkswagen's journey to a superior customer journey
  • The Magical Formula for successful CJ – from right approach to understanding the CJ, engaging your team and activating customers
  • How it’s all about being simple & human – irrespective of the advanced tech you use

Michal Szaniecki Managing Director SEAT and Cupra Volkswagen Group

09:50
How we got baby boomers back into dating - Spark Networks Case Study

In December 2017 Spark Networks launched SilverSingles, a premium dating brand for singles over 50. In this talk, Bart Visser will share how the second largest dating organisation in the world evolved its performance DNA into a brand-first approach to launch the most successful product release in company history.

Bart Visser Director of Brand Marketing Spark Networks

10:15
Coffee and Networking Break
10:45
Panel discussion: Embed your values and brand DNA in marketing

Brand purpose has become an essential facet for successfully reaching out and resonating with customers. To ensure it's apparent within marketing you need to make sure that your brands values and DNA are embedded in all your communications with the marketplace

Cec Richards CEO Slenky

Sarah Kelleher Senior Brand Manager Trustpilot

11:10
Getting it wrong? Or getting it right?

Getting your strategy correct in a digital world is challenging and complex. How do you juggle the long-term development needs of your brand with the short-term, immediate business goals? How do strategies change for businesses of different maturity, size, complexity and markets?

Richard Pash UK Marketing Director Zurich

11:35
Blacklane Case Study: Refreshing an entire industry

Norbert Meinike Director of Marketing Blacklane

12:00
Lunch and Networking Break
Digital transformation and company culture
13:00
Driving customer engagement, reaching new audiences and boosting sales with an EMEA-wide multichannel loyalty program.

Neil Walker Head of EMEA Channel and Event Marketing Fujitsu

13:25
The marketing mix: How to structure and resource your growing team

Hear how companies are undergoing internal restructures to reposition marketing as the face of, and driver for the business. Hear how organisations are restructuring to bring together marketing, digital, sales, customer service to build a true CX experience

Sophie Clarke Director, Social Media EMEA Radisson Hotel Group

13:50
How to build capabilities around insights to ensure you are an insight led organisation

Review your marketing team’s capabilities to ensure you are putting in place the right points to capture, review and analyse customer insights to radically improve messaging, product and customer experience

Josie Salkey Interim Managing Editor, Social and Content Shared Services Sage

14:15
Coffee and Networking Break
14:40
Measuring social media performance and attributing success

Social media is a powerful tool for outreach and engaging your customers, but brands need to effectively measure what works and what doesn’t when it comes to their social media strategy

Peter Gallagher Director of Global Partnerships Ironman

15:05
Drive change and innovation within large organisations

A major campaign for marketers at major brands and large organisations is the inability to innovate and change like their smaller counterparts. In this session you'll find out how you can combine the dynamism of a start-up within your current parameters and resources

Hanns Schempp Executive Marketing Advisor Deutsche Telekom

15:30
Reshape your organization to consumer journey first thinking, not mass production of content

With the shift in focus towards customer journey mapping and proactively acting upon consumer preferences you must shift your content-strategy to reflect this enhanced requirement. Moving away from mass produced content and to a more tailored approach, discover how to steer your organisation in this new, exciting direction

Najlaa Taqi-Eddin Golden Gate Consulting

Day One - 25th June

Map your customers journey and engage at the right time
Chaired by Dave Chaffey, Co-Founder, Smart Insights
09:00
Panel Discussion: Create a 360-degree view of your customers journey to engage with the right message at the right time

Identify your customers interests and pain points to build a 360-degree customer journey report using data insights, models and interactions. Redesign your customer interaction touchpoints along their journey to ensure you have the biggest impact with the right message

Moderated by: Dave Chaffey Co-Founder Smart Insights

Marcello Calabro Global Head of Marketing UniCredit Corporate & Investment Banking

Franck Kermarrec Chief Marketing Officer Millennium Hotels and Resorts

Norbert Meinike Director of Marketing Blacklane

09:45
Maximise the utility of consumer data

Your customers data is your most powerful resource for creating personalized digital experiences and marketing relevant offers and products. Align both sales and marketing activity in a GDPR compliant manner to streamline the data from both departments on the customer into one place, in turn capturing journey data

Amanda Hill Chief Marketing and Customer Officer Harrods

10:10
Manoeuvre and map the customer journey in an omnichannel world

Your customer doesn’t interact with your brand and receive marketing from one platform - you need to engage them across all platforms! Hear how your brand can create a marketing strategy that considers the desire for more omnichannel interactions and experiences.

Debora Koyama Chief Marketing Officer Mondelez International

10:35
Coffee and Networking Break
11:00
Identify the right channels for communication with your customer

Understand your customers journey through desktop, mac book, smartphone and beyond to deliver engagement on the right channels at the right time

Margaret Franco Senior Vice President Europe, ME and Africa Dell

11:25
How customer journey mapping can ensure maximum impact for content

With effective journey-mapping you can ensure that your customer receives the most impactful messaging and content at exactly the right time. Find out how content creation and correct timing can maximise engagement with your brands marketing

Andrea D'Aloia Brand Director EMEA Burger King

11:50
How to map touchpoints on the customer journey

Identify at what stage you should engage with customers, at what points they need communication. Know the full customer journey from start to finish and create a brand engagement that carries on after the point of sale

Siegel + Gale

12:15
Lunch and Networking Break
Personalise experiences and delight consumers
13:30
Deliver personalised content messaging at the right time

Leverage readily available customer data to identify different messages/information your different customers want and at what time in order to create inspiring content that will cut through the noise

Bastien Schupp Vice President Global Brand Strategy and Marketing Communications Groupe Renault

14:15
Panel discussion: Create data-driven personalised experiences at moments that matter

Understand your customer base, needs and desires through better data analysis in order to identify different customer segments and points in the customer journey whereby personalised messages would be most impactful

Cec Richards CEO Slenky

Arjen Vissers EMEA Marketing Director Aon

Franck Kermarrec Chief Marketing Officer Millennium Hotels and Resorts

14:40
Marketing and the Power of AI

The current capabilities of AI, where they are and will be used in the Marketing area, what limitations should be considered if we think about ethical aspects of usage of AI

Stefan Schafer Huawei

15:05
Coffee and Networking Break
15:50
Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular and consumers demanding fast and smooth experiences on mobile. AMP pages are simple to implement and can connect your brand faster with your consumers. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized with ads like your existing web properties.

Alessandra Alari Head of Search and Digital UX, Large Customer Sales Google

16:15
Localisation and segmentation

To create engaging and relevant content brands need to offer localised interactions on a global scale and figure out how to further segment their customers to ensure relevant outreach

Mark Evans Marketing Director Direct Line Group

16:40
Business Messaging: Meet Consumers Where They Are

Millions of businesses rely on SMS to communicate with mobile consumers. Though SMS meets the consumers' needs for instant notification, it lacks the interactivity and personalization consumers expect. RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

Tim Atkinson Google

17:05
The Future of Brand Marketing is not Personal

Mark Wilson Associate Vice President Analytics Partners

17:30
Networking and Drinks Reception

Register Now

There are only a limited number of passes left - Secure your place to this sell out event!

Day Two - 26th June

Brand purpose and position
09:00
Reinvent and define your brand purpose

Customer decisions are no longer made based on what you tell them, but rather how they feel. Heritage brands are now having to reinvent themselves for a new generation of customer. In this session legendary brands will share how they have defined their manifesto, expanded their customer audience, and redefined their purpose based on the modern-day customer

Martina Poulopati Global Brand Communication Manager Essity

09:25
Case Study: Volkswagen's journey to a superior customer journey
  • The Magical Formula for successful CJ – from right approach to understanding the CJ, engaging your team and activating customers
  • How it’s all about being simple & human – irrespective of the advanced tech you use

Michal Szaniecki Managing Director SEAT and Cupra Volkswagen Group

09:50
How we got baby boomers back into dating - Spark Networks Case Study

In December 2017 Spark Networks launched SilverSingles, a premium dating brand for singles over 50. In this talk, Bart Visser will share how the second largest dating organisation in the world evolved its performance DNA into a brand-first approach to launch the most successful product release in company history.

Bart Visser Director of Brand Marketing Spark Networks

10:15
Coffee and Networking Break
10:45
Panel discussion: Embed your values and brand DNA in marketing

Brand purpose has become an essential facet for successfully reaching out and resonating with customers. To ensure it's apparent within marketing you need to make sure that your brands values and DNA are embedded in all your communications with the marketplace

Cec Richards CEO Slenky

Sarah Kelleher Senior Brand Manager Trustpilot

11:10
Getting it wrong? Or getting it right?

Getting your strategy correct in a digital world is challenging and complex. How do you juggle the long-term development needs of your brand with the short-term, immediate business goals? How do strategies change for businesses of different maturity, size, complexity and markets?

Richard Pash UK Marketing Director Zurich

11:35
Blacklane Case Study: Refreshing an entire industry

Norbert Meinike Director of Marketing Blacklane

12:00
Lunch and Networking Break
Digital transformation and company culture
13:00
Driving customer engagement, reaching new audiences and boosting sales with an EMEA-wide multichannel loyalty program.

Neil Walker Head of EMEA Channel and Event Marketing Fujitsu

13:25
The marketing mix: How to structure and resource your growing team

Hear how companies are undergoing internal restructures to reposition marketing as the face of, and driver for the business. Hear how organisations are restructuring to bring together marketing, digital, sales, customer service to build a true CX experience

Sophie Clarke Director, Social Media EMEA Radisson Hotel Group

13:50
How to build capabilities around insights to ensure you are an insight led organisation

Review your marketing team’s capabilities to ensure you are putting in place the right points to capture, review and analyse customer insights to radically improve messaging, product and customer experience

Josie Salkey Interim Managing Editor, Social and Content Shared Services Sage

14:15
Coffee and Networking Break
14:40
Measuring social media performance and attributing success

Social media is a powerful tool for outreach and engaging your customers, but brands need to effectively measure what works and what doesn’t when it comes to their social media strategy

Peter Gallagher Director of Global Partnerships Ironman

15:05
Drive change and innovation within large organisations

A major campaign for marketers at major brands and large organisations is the inability to innovate and change like their smaller counterparts. In this session you'll find out how you can combine the dynamism of a start-up within your current parameters and resources

Hanns Schempp Executive Marketing Advisor Deutsche Telekom

15:30
Reshape your organization to consumer journey first thinking, not mass production of content

With the shift in focus towards customer journey mapping and proactively acting upon consumer preferences you must shift your content-strategy to reflect this enhanced requirement. Moving away from mass produced content and to a more tailored approach, discover how to steer your organisation in this new, exciting direction

Najlaa Taqi-Eddin Golden Gate Consulting

Paul Bergamini

Paul Bergamini

Project Director
Incite Group

UK: +44 (0) 207 375 7229

Email: paul@incite-group.com

Don't miss out - register now

There are only a limited number of passes left - Secure your place to this sell out event!