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Brands have access to more customer data and information than ever before. This data can allow you to tailor marketing to ensure relevancy of campaigns and each interaction with the customer. Understand how to differentiate messaging, identify customer segments and leverage AI for automated experiences
With so many touchpoints and technologies available to consumers, they now have more opportunities to interact with both you and your competitors. Position yourself correctly and engage your audience through the right channels
Emerging technologies such as voice search and chatbots have changed the way consumers search for products. Brands need to have a strategy in place to ensure they are easily accessible and ready to make the transition for the connected consumer
Foster an environment which is geared towards innovation and constantly moving forward with new partnerships and the greatest chance to stay at the forefront of your customers mind. Whether through external partners or internal culture it is imperative you retain fluidity in your approach
Marketers are in a unique position. We touch upon all the customer-facing elements of the business and can offer insights from across the whole brand journey. With such a unique perspective, it’s time the marketing department owns the customer in the boardroom and decision-making process. Find out how to empower your customer and move marketing forward
Tap into your customers passions and drive the case internally for embracing purpose-driven marketing. Prove ROI and enhance brand reputation through the championing of a worthwhile cause which matches yours and your audience’s priorities and values
With so many different and innovative campaigns and technologies being integrated into marketing, how do you prove the value of innovation to your board?
Convince your CMO how innovation directly feeds into the bottom line
Explore how to find a cause which couples well with your brand mission, from selection through to delivery. Ensure your campaign resonates with your audience and delivers real change. Leverage partnerships for the greater good
With the CMO now touching upon every part of the customer journey, the role has transformed from traditionally just marketing to a role in customer experience, sales, technology, content and more. Find out how the role of the CMO has changed and what widespread digital transformation means for marketing departments
Outside of the movement towards hyper personalisation, there has been a reassessment of traditional partnerships. By figuring out how to leverage brand partnerships you can utilise a perfect platform and enhance your reputation to reach more engaged consumers than ever before
Understand your customers journey through desktop, mac book, smartphone and beyond to deliver engagement on the right channels at the right time. Decide which platforms your brand needs to be represented and move away from a clunky, disjointed brand experience
For years brands have partnered with brands who share a similar demographic or appeal. Relatively newer is the explosion of influencers. With more and more people following the opinions of influencers, some of the power has been taken away from brands. You need to figure out how to work with influencers, which partnerships will be best for you and who to align with in this increasingly complex environment
Start ups and newer brands have the advantage of being digital-first from the off. If you’re not digital first then it’s time to shift your mindset, phase out legacy systems and break down siloes to become agile, but how?
Instilling the ‘essence’ of your brand is essential is so important for building trust and a relationship with your audience. How do you break down silos and creativity barriers to demonstrate what makes you unique in every interaction?
Technology is moving faster than marketers can assess and install. Separating the hype from the real deal when it comes to technological trends is crucial to cost-efficiency and a seamless customer experience with you brand. Decide which tech trends you need to be seriously considering in 2020 and beyond
Imprinting your brand values and mission with authentic storytelling can be a powerful brand enhancer. In this talk we will look at how you can demonstrate your brand values within every single interaction with your community
Unleash the potential of data and perform tailored outreach to customers with the highest chance of success. Understand your customer, their needs and automate interactions which will reach them in the right place at the right time
Consumers are saturated with marketing emails, SMS messages and throughout their day to day lives through every possible channel. Take an in-depth look at how one brand lifted their content above the competition through the creation of thought-provoking content across multiple forms
In recent years a number of the standout marketing campaigns have been as a result of effective collaboration between brands and agencies.
Bringing a third party into the marketing mix can bring a fresh approach and ignite your audience’s interest. Find out how to perfect this dynamic and what to look for in the perfect agency/brand relationship
Your audience are on social media. With such an omnipresence in your customers lives it is important the content you share on social media and your approach resonate. Uncover, using real life stories, how to use social channels as an extension of your brand personality
Panel Discussion: What makes great branded content?
During this session we will look at the different components of a successful and effective branded content campaign; How brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback
An interactive conversation following on from the previous panel discussion. We take an in-depth look at how to create a successful branded content marketing campaign with emotive storytelling, creativity and conveying your brand values - ultimately selling more products and services
Identify your customers interests and pain points using data insights, models and interactions. Understand your customers needs and deliver solutions when they need them. How to stay at the forefront of their mind
Your customer doesn’t interact with your brand and receive marketing from one platform - you need to engage them across all platforms! Hear how your brand can create a marketing strategy that considers the desire for more omnichannel interactions and experiences
Strive to achieve a detailed customer journey map through extensive research and persona building. Consider how to know your customers’ needs and reflect these in every stage of your journey planning
Focus on upselling opportunities and the provision of a fantastic ongoing experience to both increase revenue and engagement. Look at how to customer journey mapping tools can remove friction and keep customers on board.
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