2020's Agenda - The Future of Marketing is Personal

08:55
Opening Remarks
09:00
Panel Discussion: The Future of Marketing is Now

Brands have access to more customer data and information than ever before. This data can allow you to tailor marketing to ensure relevancy of campaigns and each interaction with the customer. Understand how to differentiate messaging, identify customer segments, and leverage AI for automated experiences

Logitech Johann Evanno Head of Marketing Music + Streamers & Creators EAMEA Logitech

Bose Corporation Ian McGibbon Global Marketing Director, Brand Partnerships Bose Corporation

Branded Content Marketing Association Andrew Canter Global CEO Branded Content Marketing Association

Blacklane Norbert Meinike Director of Marketing Blacklane

09:30
Agile Leadership During Covid-19: Managing the New Normal

Mastercard Jeannette Liendo Senior Vice President of Marketing and Communications Mastercard

09:45
Align Yourself with the Right Cause and Drive Social Change

Explore how to find a cause which couples well with your brand mission, from selection through to delivery. Ensure your campaign resonates with your audience and delivers real change. Leverage partnerships for the greater good

Arçelik Zeynep Yalim Uzun Chief Marketing Officer Arçelik

10:00
Become a Thought Leader and Position your Brand as the Pacesetter

Consumers are saturated with marketing emails, SMS messages and throughout their day to day lives through every possible channel. Take an in-depth look at how one brand lifted their content above the competition through the creation of thought-provoking content across multiple forms

International SOS Kai Britt Boschmann Chief Marketing and Communications Officer International SOS

10:15
Speaker Q&A Session

Mastercard Jeannette Liendo Senior Vice President of Marketing and Communications Mastercard

Arçelik Zeynep Yalim Uzun Chief Marketing Officer Arçelik

International SOS Kai Britt Boschmann Chief Marketing and Communications Officer International SOS

10:30
Manage your Brand Through a Crisis

Rethinking the role and impact your brand has on customers lives and how COVID-19 has changed Vodafone’s perspective. Learn how to manage a crisis efficiently and what takeaways we can take from this turbulent time moving forward.

Vodafone Maria Koutsoudakis Brand Director Vodafone

10:45
Harness the Power and Skillset of Marketer to Drive Organisational Change

Getting company-wide buy in can be a difficult task and slow adoption of new practices can be a real detriment to progress. To accelerate change, drive digital transformation, overcome dated infrastructure, and digitise journeys you need to prove value. Learn how to lead from the front and use the repertoire of skills marketers bring to the table to overhaul your company’s approach.

Maersk Louisa Loran Vice President Maersk

11:00
Manage Towards the New Normal

2020 has been a tumultuous year - all brands have made drastic changes to how and where the engage with their customers and there are more changes to come. Consider how to retain your distinctive brand identity while adapting to a rapidly changing environment

Aston Martin Gerhard Fourie Director of Marketing and Brand Strategy Aston Martin

11:15
Speaker Q&A Session

Vodafone Maria Koutsoudakis Brand Director Vodafone

Maersk Louisa Loran Vice President Maersk

Aston Martin Gerhard Fourie Director of Marketing and Brand Strategy Aston Martin

11:30
Learn from the Crisis and Drive Digital Transformation

In a large organisation, as marketers we like to plan months and years ahead, and we need to deal with complex organisational structures. The ongoing crisis has helped us test how to become more agile and what opportunities to focus on, that could lead to lasting change. Outside of this we still need to keep an eye on long term changes on our industries and what new customer habits to prepare for. This is a great moment for digital transformation.

Nestle Andrea Koscis Head of Digital Transformation and eBusiness Development Nestle

11:45
The Role of Marketers in Digital Transformation and the Customer Journey

With the CMO now touching upon every part of the customer journey, the role has transformed from traditionally just marketing to a role in customer experience, sales, technology, content and more. Find out how the role of the CMO has changed and what widespread digital transformation means for marketing departments

Credit Suisse Andrea Bargetzi Head of Digital Marketing and Communications Credit Suisse

12:00
Hear your Brand Grow with Sound

Sound and music have the power to guide emotions, change behaviour and transform brand relationships. You need exceptional expertise to make the most of your brand in an increasingly complex and competitive world. Find out how sonic branding can enhance your customers relationship with your brand

Sixième Son Michael Boumendil President and Chief Creative Officer Sixième Son

12:15
Speaker Q&A Session

Nestle Andrea Koscis Head of Digital Transformation and eBusiness Development Nestle

Credit Suisse Andrea Bargetzi Head of Digital Marketing and Communications Credit Suisse

Sixième Son Michael Boumendil President and Chief Creative Officer Sixième Son

12:30
Maneuver and Understand the Multichannel Customer Journey

Your customer does not interact with your brand and receive marketing from one platform - you need to engage them across all platforms! Hear how your brand can create a marketing strategy that considers the desire for more omnichannel interactions and experiences

AXA Emmanuel Wehry Marketing and Commercial Animation Director AXA

12:45
The Value of Customer Insight in Delivering the Most Relevant Products and Service

Transport for London Christopher MacLeod Marketing Director Transport for London

13:00
All brands should be kids brands right now:

With six weeks of school summer holidays rapidly approaching and the usual getaways and activities not looking likely, never have brands had such an opportunity to prove their value to family life and cement their place in hearts and minds.

In this talk, Helenor Gilmour, Director of Insight at Beano will explain why all brands should be kids brands right now and will share how families are adapting to ‘lockdown life’ and what brands can learn from Beano who have been engaging this audience for over 80 years.

She’ll also share more about Generation Alpha, kids born after 2010, who are hugely influential in family purchasing decisions - from the weekly shop to where the family goes on holiday. And how this generation, who are led by their moral compass, want to solve the world’s problems and support ethics, purpose and sustainability. Brands that fail to appeal to them risk being removed from both the family home now and their adult consideration later.

Beano Helen Gilmour Director of Insight Beano

13:15
Speaker Q&A Session

AXA Emmanuel Wehry Marketing and Commercial Animation Director AXA

Transport for London Christopher MacLeod Marketing Director Transport for London

Beano Helen Gilmour Director of Insight Beano

13:30
What now? How to stay relevant in this new (ab)normal

Charles Schwab Tim Rickards Marketing Director Activation and Engagement Charles Schwab

13:45
From Marketing Agility to Brand Resilience.

In every crisis lies a seed of opportunity for transformation. Learn how brands adopt a new framework and a mindset of agility to achieve brand resilience.

Roche Maital Rasmussen Head of Global Marketing Roche

14:00
Marketing Through the Covid Crisis

SurveyMonkey Leela Srinivasan Chief Marketing Officer SurveyMonkey

Paul Bergamini

Paul Bergamini

Project Director
Incite Group by Reuters Events

Reuters Events

US: 1 800 814 3459 ex.7229

UK: +44 (0) 207 375 7229

Email: paul@incite-group.com

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