Pre-order your Brochure
Reserve your place

2019's Agenda - The Future of Marketing is Personal

Have any suggestions for 2020’s agenda or interested in participating as a speaker? Email paul@incite-group.com to discuss your thoughts


Day One - 25th June

Map your customers journey and engage at the right time
Chaired by Dave Chaffey, Co-Founder, Smart Insights
09:00
Panel Discussion: Create a 360-degree view of your customers journey to engage with the right message at the right time

Identify your customers interests and pain points to build a 360-degree customer journey report using data insights, models and interactions. Redesign your customer interaction touchpoints along their journey to ensure you have the biggest impact with the right message

Moderated by: Dave Chaffey Co-Founder Smart Insights

Marcello Calabro Global Head of Marketing Unicredit

Franck Kermarrec Chief Marketing Officer Millennium Hotels and Resorts

Norbert Meinike Director of Marketing Blacklane

09:45
Fireside chat - Moderated by Dave Chaffey, Co-Founder, Smart Insights

Amanda Hill Chief Marketing and Customer Officer Harrods

10:10
Manoeuvre and map the customer journey in an omnichannel world

Your customer doesn’t interact with your brand and receive marketing from one platform - you need to engage them across all platforms! Hear how your brand can create a marketing strategy that considers the desire for more omnichannel interactions and experiences.

Debora Koyama Chief Marketing Officer Mondelez International

10:35
Coffee and Networking Break
11:00
The role of the CMO in digital transformation

Margaret Franco Senior Vice President Europe, ME and Africa Dell

11:25
When things go wrong - Delivering great CX at all times

Amber Kirby Director of Customer Experience Eurostar

11:50
Simplicity to drive purpose for your customer and employee experience

It is nearly impossible to win today without a driving force which goes past profit and the paycheque. A defining purpose can provide this driving force, but it needs to be understood by your people and your customers. For many brands, this is too often not the case. A dangerous game.

Joe Goldberg Head of Strategy Siegel and Gale

12:15
Lunch and Networking Break
Personalise experiences and delight consumers
13:30
Deliver personalised content messaging at the right time

Leverage readily available customer data to identify different messages/information your different customers want and at what time in order to create inspiring content that will cut through the noise

Bastien Schupp Vice President Global Brand Strategy and Marketing Communications Groupe Renault

14:15
Panel discussion: Create data-driven personalised experiences at moments that matter

Understand your customer base, needs and desires through better data analysis in order to identify different customer segments and points in the customer journey whereby personalised messages would be most impactful

Moderated by: Dave Chaffey Co-Founder Smart Insights

Cec Richards CEO Slenky

Arjen Vissers EMEA Marketing Director Aon

Taboola

14:40
Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular and consumers demanding fast and smooth experiences on mobile. AMP pages are simple to implement and can connect your brand faster with your consumers. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized with ads like your existing web properties.

Alessandra Alari Head of Search and Digital UX, Large Customer Sales Google

15:05
Coffee and Networking Break
15:50
It's time to give your customers what they really want

Intent-driven customer journeys

Darren Loveday SVP Customer Engagement Thunderhead

16:15
The Transformative Power of a Big Brand Idea
  • Finding the insight that is hiding in plain sight
  • Taking the brave road with a big idea
  • Delivering an organisation wide turnaround

Mark Evans Marketing Director Direct Line Group

16:40
Business Messaging: Meet Consumers Where They Are

Millions of businesses rely on SMS to communicate with mobile consumers. Though SMS meets the consumers' needs for instant notification, it lacks the interactivity and personalization consumers expect. RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

Tim Atkinson Business Development Manager, Communications Products and Services, EMEA Google

17:05
The Future of Brand Marketing is not Personal

Lucien van der Hoeven General Manager EMEA Analytics Partners

17:30
Networking and Drinks Reception

Day Two - 26th June

Brand purpose and position
Moderated by James Sandberg, Founder, Customer Devoted
09:00
Think like a challenger!

An overview of how Burger King used the "forever2nd" position in its industry to its benefit and delivered truly unique marketing campaigns

Andrea D'Aloia Brand Director EMEA Burger King

09:25
Case Study: Volkswagen's journey to a superior customer journey
  • The Magical Formula for successful CJ – from right approach to understanding the CJ, engaging your team and activating customers
  • How it’s all about being simple & human – irrespective of the advanced tech you use

Michal Szaniecki Managing Director SEAT and Cupra Volkswagen Group

09:50
How we got baby boomers back into dating - Spark Networks Case Study

In December 2017 Spark Networks launched SilverSingles, a premium dating brand for singles over 50. In this talk, Bart Visser will share how the second largest dating organisation in the world evolved its performance DNA into a brand-first approach to launch the most successful product release in company history.

Bart Visser Director of Brand Marketing Spark Networks

10:15
Panel discussion: Embed your values and brand DNA in marketing

Brand purpose has become an essential facet for successfully reaching out and resonating with customers. To ensure it's apparent within marketing you need to make sure that your brands values and DNA are embedded in all your communications with the marketplace

Moderated by: James Sandberg

Cec Richards CEO Slenky

Sarah Kelleher Senior Brand Manager Trustpilot

Laboni Saha Founder and Creative Director L Saha

11:00
Coffee and Networking Break
11:25
Getting it wrong? Or getting it right?

Getting your strategy correct in a digital world is challenging and complex. How do you juggle the long-term development needs of your brand with the short-term, immediate business goals? How do strategies change for businesses of different maturity, size, complexity and markets?

Richard Pash UK Marketing Director Zurich

11:50
Blacklane Case Study: Refreshing an entire industry

Blacklane is not only rebranding a seven-year-old company, but also refreshing an entire industry. The company is replacing legacy images of impersonal chauffeurs with vibrant photos featuring their personalities, local expertise and soft skills. But the deeper change was internal, uniting 350 people on a bold new vision. Norbert will share how Blacklane's marketing team:

  • Aligned executives, product, engineering and customer service teams.
  • Evoked authenticity, diversity and quality.
  • Evolved from a performance focus to a multi-dimensional brand, performance and design unit.

Norbert Meinike Director of Marketing Blacklane

12:15
Lunch and Networking Break
Digital transformation and company culture
Moderated by Stefan Schafer, Vice President Cloud Marketing, Huawei Technologies
13:15
Driving customer engagement, reaching new audiences and boosting sales with an EMEA-wide multichannel loyalty program.

Neil Walker Head of EMEA Channel and Event Marketing Fujitsu

13:40
Building an umbrella brand with the launch of radissonhotels.com

Learn how Radisson Hotel Group has built a brand new website to enable an umbrella brand to market all the brands within the company portfolio for a frictionless travel experience, and how this has streamlined presence across digital channels with particular focus on social media and the key role of visual content.

Sophie Clarke Director, Social Media EMEA Radisson Hotel Group

14:05
IRONMAN – Anything is possible - Bringing the sport of triathlon into the digital age

Peter Gallagher Director of Global Partnerships Ironman

14:30
Creating content that converts

Discover how being a better friend to your audience by finding and defining your brand’s ownable topic space can help you create content that both delights your prospects and drives sales pipeline

Josie Salkey Senior Manager, Global Editorial Strategy Sage

14:55
Fireside Chat

Najlaa Taqi-Eddin Golden Gate Consulting

15:20
Conference Ends

Day One - 25th June

Map your customers journey and engage at the right time
Chaired by Dave Chaffey, Co-Founder, Smart Insights
09:00
Panel Discussion: Create a 360-degree view of your customers journey to engage with the right message at the right time

Identify your customers interests and pain points to build a 360-degree customer journey report using data insights, models and interactions. Redesign your customer interaction touchpoints along their journey to ensure you have the biggest impact with the right message

Moderated by: Dave Chaffey Co-Founder Smart Insights

Marcello Calabro Global Head of Marketing Unicredit

Franck Kermarrec Chief Marketing Officer Millennium Hotels and Resorts

Norbert Meinike Director of Marketing Blacklane

09:45
Fireside chat - Moderated by Dave Chaffey, Co-Founder, Smart Insights

Amanda Hill Chief Marketing and Customer Officer Harrods

10:10
Manoeuvre and map the customer journey in an omnichannel world

Your customer doesn’t interact with your brand and receive marketing from one platform - you need to engage them across all platforms! Hear how your brand can create a marketing strategy that considers the desire for more omnichannel interactions and experiences.

Debora Koyama Chief Marketing Officer Mondelez International

10:35
Coffee and Networking Break
11:00
The role of the CMO in digital transformation

Margaret Franco Senior Vice President Europe, ME and Africa Dell

11:25
When things go wrong - Delivering great CX at all times

Amber Kirby Director of Customer Experience Eurostar

11:50
Simplicity to drive purpose for your customer and employee experience

It is nearly impossible to win today without a driving force which goes past profit and the paycheque. A defining purpose can provide this driving force, but it needs to be understood by your people and your customers. For many brands, this is too often not the case. A dangerous game.

Joe Goldberg Head of Strategy Siegel and Gale

12:15
Lunch and Networking Break
Personalise experiences and delight consumers
13:30
Deliver personalised content messaging at the right time

Leverage readily available customer data to identify different messages/information your different customers want and at what time in order to create inspiring content that will cut through the noise

Bastien Schupp Vice President Global Brand Strategy and Marketing Communications Groupe Renault

14:15
Panel discussion: Create data-driven personalised experiences at moments that matter

Understand your customer base, needs and desires through better data analysis in order to identify different customer segments and points in the customer journey whereby personalised messages would be most impactful

Moderated by: Dave Chaffey Co-Founder Smart Insights

Cec Richards CEO Slenky

Arjen Vissers EMEA Marketing Director Aon

Taboola

14:40
Telling Better Stories Across the Open Web

Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular and consumers demanding fast and smooth experiences on mobile. AMP pages are simple to implement and can connect your brand faster with your consumers. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized with ads like your existing web properties.

Alessandra Alari Head of Search and Digital UX, Large Customer Sales Google

15:05
Coffee and Networking Break
15:50
It's time to give your customers what they really want

Intent-driven customer journeys

Darren Loveday SVP Customer Engagement Thunderhead

16:15
The Transformative Power of a Big Brand Idea
  • Finding the insight that is hiding in plain sight
  • Taking the brave road with a big idea
  • Delivering an organisation wide turnaround

Mark Evans Marketing Director Direct Line Group

16:40
Business Messaging: Meet Consumers Where They Are

Millions of businesses rely on SMS to communicate with mobile consumers. Though SMS meets the consumers' needs for instant notification, it lacks the interactivity and personalization consumers expect. RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

Tim Atkinson Business Development Manager, Communications Products and Services, EMEA Google

17:05
The Future of Brand Marketing is not Personal

Lucien van der Hoeven General Manager EMEA Analytics Partners

17:30
Networking and Drinks Reception

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Day Two - 26th June

Brand purpose and position
Moderated by James Sandberg, Founder, Customer Devoted
09:00
Think like a challenger!

An overview of how Burger King used the "forever2nd" position in its industry to its benefit and delivered truly unique marketing campaigns

Andrea D'Aloia Brand Director EMEA Burger King

09:25
Case Study: Volkswagen's journey to a superior customer journey
  • The Magical Formula for successful CJ – from right approach to understanding the CJ, engaging your team and activating customers
  • How it’s all about being simple & human – irrespective of the advanced tech you use

Michal Szaniecki Managing Director SEAT and Cupra Volkswagen Group

09:50
How we got baby boomers back into dating - Spark Networks Case Study

In December 2017 Spark Networks launched SilverSingles, a premium dating brand for singles over 50. In this talk, Bart Visser will share how the second largest dating organisation in the world evolved its performance DNA into a brand-first approach to launch the most successful product release in company history.

Bart Visser Director of Brand Marketing Spark Networks

10:15
Panel discussion: Embed your values and brand DNA in marketing

Brand purpose has become an essential facet for successfully reaching out and resonating with customers. To ensure it's apparent within marketing you need to make sure that your brands values and DNA are embedded in all your communications with the marketplace

Moderated by: James Sandberg

Cec Richards CEO Slenky

Sarah Kelleher Senior Brand Manager Trustpilot

Laboni Saha Founder and Creative Director L Saha

11:00
Coffee and Networking Break
11:25
Getting it wrong? Or getting it right?

Getting your strategy correct in a digital world is challenging and complex. How do you juggle the long-term development needs of your brand with the short-term, immediate business goals? How do strategies change for businesses of different maturity, size, complexity and markets?

Richard Pash UK Marketing Director Zurich

11:50
Blacklane Case Study: Refreshing an entire industry

Blacklane is not only rebranding a seven-year-old company, but also refreshing an entire industry. The company is replacing legacy images of impersonal chauffeurs with vibrant photos featuring their personalities, local expertise and soft skills. But the deeper change was internal, uniting 350 people on a bold new vision. Norbert will share how Blacklane's marketing team:

  • Aligned executives, product, engineering and customer service teams.
  • Evoked authenticity, diversity and quality.
  • Evolved from a performance focus to a multi-dimensional brand, performance and design unit.

Norbert Meinike Director of Marketing Blacklane

12:15
Lunch and Networking Break
Digital transformation and company culture
Moderated by Stefan Schafer, Vice President Cloud Marketing, Huawei Technologies
13:15
Driving customer engagement, reaching new audiences and boosting sales with an EMEA-wide multichannel loyalty program.

Neil Walker Head of EMEA Channel and Event Marketing Fujitsu

13:40
Building an umbrella brand with the launch of radissonhotels.com

Learn how Radisson Hotel Group has built a brand new website to enable an umbrella brand to market all the brands within the company portfolio for a frictionless travel experience, and how this has streamlined presence across digital channels with particular focus on social media and the key role of visual content.

Sophie Clarke Director, Social Media EMEA Radisson Hotel Group

14:05
IRONMAN – Anything is possible - Bringing the sport of triathlon into the digital age

Peter Gallagher Director of Global Partnerships Ironman

14:30
Creating content that converts

Discover how being a better friend to your audience by finding and defining your brand’s ownable topic space can help you create content that both delights your prospects and drives sales pipeline

Josie Salkey Senior Manager, Global Editorial Strategy Sage

14:55
Fireside Chat

Najlaa Taqi-Eddin Golden Gate Consulting

15:20
Conference Ends
Paul Bergamini

Paul Bergamini

Project Director
Incite Group by Reuters Events

Reuters Events

US: 1 800 814 3459 ex.7229/a>

UK: +44 (0) 207 375 7229

Email: paul@incite-group.com

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown