Secure your place today to avoid missing out.
Have any suggestions for 2020’s agenda or interested in participating as a speaker? Email firstname.lastname@example.org to discuss your thoughts
Identify your customers interests and pain points to build a 360-degree customer journey report using data insights, models and interactions. Redesign your customer interaction touchpoints along their journey to ensure you have the biggest impact with the right message
Global Head of Marketing
Chief Marketing Officer
Millennium Hotels and Resorts
Director of Marketing
Chief Marketing and Customer Officer
Your customer doesn’t interact with your brand and receive marketing from one platform - you need to engage them across all platforms! Hear how your brand can create a marketing strategy that considers the desire for more omnichannel interactions and experiences.
Chief Marketing Officer
Senior Vice President Europe, ME and Africa
Director of Customer Experience
It is nearly impossible to win today without a driving force which goes past profit and the paycheque. A defining purpose can provide this driving force, but it needs to be understood by your people and your customers. For many brands, this is too often not the case. A dangerous game.
Head of Strategy
Siegel and Gale
Leverage readily available customer data to identify different messages/information your different customers want and at what time in order to create inspiring content that will cut through the noise
Vice President Global Brand Strategy and Marketing Communications
Understand your customer base, needs and desires through better data analysis in order to identify different customer segments and points in the customer journey whereby personalised messages would be most impactful
EMEA Marketing Director
Content consumption on mobile is changing, with engaging, full-screen storytelling formats becoming increasingly popular and consumers demanding fast and smooth experiences on mobile. AMP pages are simple to implement and can connect your brand faster with your consumers. AMP stories enables the creation of visual content that is fast, open, and user-first in a way that is simple. Now, these stories can be monetized with ads like your existing web properties.
Head of Search and Digital UX, Large Customer Sales
Intent-driven customer journeys
SVP Customer Engagement
Direct Line Group
Millions of businesses rely on SMS to communicate with mobile consumers. Though SMS meets the consumers' needs for instant notification, it lacks the interactivity and personalization consumers expect. RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.
Business Development Manager, Communications Products and Services, EMEA
Lucien van der Hoeven
General Manager EMEA
An overview of how Burger King used the "forever2nd" position in its industry to its benefit and delivered truly unique marketing campaigns
Brand Director EMEA
Managing Director SEAT and Cupra
In December 2017 Spark Networks launched SilverSingles, a premium dating brand for singles over 50. In this talk, Bart Visser will share how the second largest dating organisation in the world evolved its performance DNA into a brand-first approach to launch the most successful product release in company history.
Director of Brand Marketing
Brand purpose has become an essential facet for successfully reaching out and resonating with customers. To ensure it's apparent within marketing you need to make sure that your brands values and DNA are embedded in all your communications with the marketplace
Senior Brand Manager
Founder and Creative Director
Getting your strategy correct in a digital world is challenging and complex. How do you juggle the long-term development needs of your brand with the short-term, immediate business goals? How do strategies change for businesses of different maturity, size, complexity and markets?
UK Marketing Director
Blacklane is not only rebranding a seven-year-old company, but also refreshing an entire industry. The company is replacing legacy images of impersonal chauffeurs with vibrant photos featuring their personalities, local expertise and soft skills. But the deeper change was internal, uniting 350 people on a bold new vision. Norbert will share how Blacklane's marketing team:
Head of EMEA Channel and Event Marketing
Learn how Radisson Hotel Group has built a brand new website to enable an umbrella brand to market all the brands within the company portfolio for a frictionless travel experience, and how this has streamlined presence across digital channels with particular focus on social media and the key role of visual content.
Director, Social Media EMEA
Radisson Hotel Group
Director of Global Partnerships
Discover how being a better friend to your audience by finding and defining your brand’s ownable topic space can help you create content that both delights your prospects and drives sales pipeline
Senior Manager, Global Editorial Strategy
Golden Gate Consulting
Full speaker list • Full conference agenda • Audience breakdown
Incite Group by Reuters Events
US: 1 800 814 3459 ex.7229/a>
UK: +44 (0) 207 375 7229
Complete speaker line-up • Program for all tracks & sessions • Audience breakdown
Incite Group is a trading name of FC Business Intelligence Ltd. Registered in England and Wales no.4388971. Registered address 7-9 Fashion Street, London, E1 6PX, UK. Contact Us.
Website Development by Fruitbowl Media Ltd.