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2019 Agenda at a Glance

We are currently pulling together the agenda and speaker list for 2019. If you would like to be part of the research or join the speaking list, please put forward your suggestions to paul@incite-group.com

Reinvention of Marketing
Reinvent and Define your brand purpose

Customer decisions are no longer made based on what you tell them, but rather how they feel. Heritage brands are now having to reinvent themselves for a new generation of customer. In this session legendary brands will share how they have defined their manifesto, expanded their customer audience, and redefined their purpose

The Marketing Evolution: Growth, Expansion and Technology

Hear how brands will plan for customer growth from advancing technological capabilities to building a cohesive strategy and adopting new marketing platforms. Hear from leading CMOs on how the marketing role is evolving to be at the center of the entire business. Learn how your role will changing and how the term ‘marketing’ might be lost forever

The Marketing Mix: How to structure and resource your growing team

Hear how companies are undergoing internal restructures to reposition marketing beyond advertising and redesigning in-house operations vs outsourced needs

Customer Understanding and Personalized Experiences
Create data-driven personalized experiences at moments that matter

Map out sophisticated user journeys and identify points to deliver unique data-driven journeys for your customer at the moments that matter, ensuring your Tech Stack is working across channels. How to balance delivering personalized messaging based on customer information vs customer reluctance and privacy

How to build capabilities around insights to ensure you are an insight led organization

Review your marketing team’s capabilities to ensure you are putting in place the right points to capture, review and analyze customer insights to radically improve messaging, product and customer experience

Prioritize the most impactful touchpoints for personalization

Make strides in data quality and analytics to power impactful and targeted conversations. Analyze data to identify which digital channels / touchpoint on the customer journey will incorporate personalized messages based on location/behavior/persona’s

Customer 360-degree journey mapping

Identify your customers interests and pain points to build customer journey reports using data insights, models and data interactions. Identify and redesign your data touchpoints to ensure you have the right insights to personalize content engagement

Data Strategy

With the rise of data at marketer’s fingers tips understand how marketing’s relationship with data teams are changing, review how you are managing data and the skillset of your marketers

How to manage and harmonize your Tech stack

Hear how brands are building their Tech Stacks to work together, creating a consistent view of the customer across platform and allowing real-time personalization to take place. Put in place the right technology to collect consumer insights and support different decisions in order to enhance customer engagement

Engagement and Story Inspiring
Personalizing Content: Identify different segments and create personas within audiences.

Collaborate across the business to identify who your audience is, breakdown customer needs by both physiographic and behavioral elements to identify different audiences to personalize engagement

Story inspiring

Inspire customers to act, as millennials expect brands to stand for something revise your brand focus to have a cause which ties to your marketing message. Learn how to really connect with customers on what they want which also standing for something in the market place.

Always-On Content Marketing

Go beyond short-term campaigns and build a ‘always on’ system which brings together data capabilities and AI to drive constant conversations that pull together customer insights with automation to ensure your customer is engaged at the times of their choice

Inspire and Have a purpose

Position yourself as having an active role in your customers life. Ensure you understand the tensions in your consumers lives that you can serve and inspire. Revaluate your content strategy and find your brand purpose to drive a relationship with your customer beyond your products

How to create a consistent omnichannel content strategy

How to align your content strategy to ensure your customer engagement speaks from the same brand voice, whilst appealing to different customer needs across multiple platforms

Mobile Marketing

Integrate your marketing and mobile strategy to ensure you build a relationship between mobile interactions and website, social and other touchpoints. How to sync mobile data and customer knowledge across all platform to create a fuller picture of your customer

Customer Retention and Engagement

How to educate and engage current customers about of brand products/services in an authentic, engaging and valuable way. How to review current customers buying patterns, interests and offer dynamic marketing that gives relevant information about brand offerings they may be interested in.

Customer Loyalty – Reinvent your loyalty marketing program

Hear how brands are approaching their loyalty programs to offer unique, valuable interactions to existing customers that not only keep customers but also upsell.

Maintain global content and brand consistency whilst being locally relevant

Implement new research strategy, define markets and develop your content and production framework to identify high profile global campaigns vs local specific campaigns. Ensure you have the right balance to identify virality to inspire all markets vs personalized content for specific regions.

Video content marketing

How to embrace new video marketing strategies it takes the next step towards personalized video engagement

Attribution & Performance
Multi-Touch Attribution

Identify attribution across the entire customer journey from social media, web to offline. Develop your attribution metrics beyond first touch to take accountability across all customer interactions to get a true value of performance and identify where engagement matters most

Deeper measurement strategies for success

How to revise your ROI strategy to look deeper into digital impressions, social engagement, long-term brand recognition

Predictive Marketing; Be ahead of your customer

Anticipate your customer needs through better insights to drive targeted, valuable engagement that is one step ahead of their journey

Leverage insights to allocate marketing spend from digital and social media to traditional advertising

Look deeper into customer data to determine spend across demographics, customer channels and more to identify where you should be prioritizing within the marketing mix

Put in place an impact measurement approach using data and insights to identify how customer are responding to different messaging. Ensure these insights are leveraged to determine both the good and the bad to help inform the next prioritization

Content Performance

Leverage data analytics to identify content performance across platforms and journey. Understand at what point in your customers journey content is working best and measure multiple performance indicators from Influencer audience, virality, share ability, sentiment metrics, engagement, bounce rate, journey drivers and more.

Omnichannel Marketing
How to create a consistent omnichannel content strategy

How to align your marketing mix to ensure your customer engagement speaks from the same brand voice, whilst appealing to different customer needs across platforms

Know your customers next move to provide timely and relevant interactions

Analyze the right data to understand your customers journey through desktop, mac book, smartphone and beyond to sequence predictive messaging on what information they will need next.

Social Media Marketing
Social Content – Making it stand out

With less organic reach, you need to take a more selective approach to social media marketing. Ensure you have a comprehensive strategy of when and where to post, and investing in paid opportunities to increase engagement

Influencers & Micro Influencers

Revise your influencer strategy to identify not just relevant influencers but those with the right audiences. Data analyze to connect the dots with influencers reach and relevancy. How to put in place the best strategy to research and create the right message.

Quantifying content ROI across social media

How to tie social media activity across multiple channels, looking beyond sentiment and measuring results

Social Customer Experience

Integrate your marketing teams with the rest of the business to ensure you create a consistent customer experience when in social media. Ensure marketing and customer support align on tone, voice, imagery, content and are streamlined to engage customers consistently.

Implementing AR into your social media efforts

Review the new opportunities to showcase products in a whole new light. Put in place a manageable AR customization strategy to cut through the noise on social media

Empower your employees to amplify your brand story

Hear how Thomson Reuters are going above and beyond with their employee advocacy program to deliver a sophisticated content editorial strategy that leverages unique expertise, geographies, networks and more. Learn how to develop your advocacy program to incentivize your employees whilst delivering business results.

Reinvention of Marketing
Reinvent and Define your brand purpose

Customer decisions are no longer made based on what you tell them, but rather how they feel. Heritage brands are now having to reinvent themselves for a new generation of customer. In this session legendary brands will share how they have defined their manifesto, expanded their customer audience, and redefined their purpose

The Marketing Evolution: Growth, Expansion and Technology

Hear how brands will plan for customer growth from advancing technological capabilities to building a cohesive strategy and adopting new marketing platforms. Hear from leading CMOs on how the marketing role is evolving to be at the center of the entire business. Learn how your role will changing and how the term ‘marketing’ might be lost forever

The Marketing Mix: How to structure and resource your growing team

Hear how companies are undergoing internal restructures to reposition marketing beyond advertising and redesigning in-house operations vs outsourced needs

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Customer Understanding and Personalized Experiences
Create data-driven personalized experiences at moments that matter

Map out sophisticated user journeys and identify points to deliver unique data-driven journeys for your customer at the moments that matter, ensuring your Tech Stack is working across channels. How to balance delivering personalized messaging based on customer information vs customer reluctance and privacy

How to build capabilities around insights to ensure you are an insight led organization

Review your marketing team’s capabilities to ensure you are putting in place the right points to capture, review and analyze customer insights to radically improve messaging, product and customer experience

Prioritize the most impactful touchpoints for personalization

Make strides in data quality and analytics to power impactful and targeted conversations. Analyze data to identify which digital channels / touchpoint on the customer journey will incorporate personalized messages based on location/behavior/persona’s

Customer 360-degree journey mapping

Identify your customers interests and pain points to build customer journey reports using data insights, models and data interactions. Identify and redesign your data touchpoints to ensure you have the right insights to personalize content engagement

Data Strategy

With the rise of data at marketer’s fingers tips understand how marketing’s relationship with data teams are changing, review how you are managing data and the skillset of your marketers

How to manage and harmonize your Tech stack

Hear how brands are building their Tech Stacks to work together, creating a consistent view of the customer across platform and allowing real-time personalization to take place. Put in place the right technology to collect consumer insights and support different decisions in order to enhance customer engagement

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Engagement and Story Inspiring
Personalizing Content: Identify different segments and create personas within audiences.

Collaborate across the business to identify who your audience is, breakdown customer needs by both physiographic and behavioral elements to identify different audiences to personalize engagement

Story inspiring

Inspire customers to act, as millennials expect brands to stand for something revise your brand focus to have a cause which ties to your marketing message. Learn how to really connect with customers on what they want which also standing for something in the market place.

Always-On Content Marketing

Go beyond short-term campaigns and build a ‘always on’ system which brings together data capabilities and AI to drive constant conversations that pull together customer insights with automation to ensure your customer is engaged at the times of their choice

Inspire and Have a purpose

Position yourself as having an active role in your customers life. Ensure you understand the tensions in your consumers lives that you can serve and inspire. Revaluate your content strategy and find your brand purpose to drive a relationship with your customer beyond your products

How to create a consistent omnichannel content strategy

How to align your content strategy to ensure your customer engagement speaks from the same brand voice, whilst appealing to different customer needs across multiple platforms

Mobile Marketing

Integrate your marketing and mobile strategy to ensure you build a relationship between mobile interactions and website, social and other touchpoints. How to sync mobile data and customer knowledge across all platform to create a fuller picture of your customer

Customer Retention and Engagement

How to educate and engage current customers about of brand products/services in an authentic, engaging and valuable way. How to review current customers buying patterns, interests and offer dynamic marketing that gives relevant information about brand offerings they may be interested in.

Customer Loyalty – Reinvent your loyalty marketing program

Hear how brands are approaching their loyalty programs to offer unique, valuable interactions to existing customers that not only keep customers but also upsell.

Maintain global content and brand consistency whilst being locally relevant

Implement new research strategy, define markets and develop your content and production framework to identify high profile global campaigns vs local specific campaigns. Ensure you have the right balance to identify virality to inspire all markets vs personalized content for specific regions.

Video content marketing

How to embrace new video marketing strategies it takes the next step towards personalized video engagement

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Attribution & Performance
Multi-Touch Attribution

Identify attribution across the entire customer journey from social media, web to offline. Develop your attribution metrics beyond first touch to take accountability across all customer interactions to get a true value of performance and identify where engagement matters most

Deeper measurement strategies for success

How to revise your ROI strategy to look deeper into digital impressions, social engagement, long-term brand recognition

Predictive Marketing; Be ahead of your customer

Anticipate your customer needs through better insights to drive targeted, valuable engagement that is one step ahead of their journey

Leverage insights to allocate marketing spend from digital and social media to traditional advertising

Look deeper into customer data to determine spend across demographics, customer channels and more to identify where you should be prioritizing within the marketing mix

Put in place an impact measurement approach using data and insights to identify how customer are responding to different messaging. Ensure these insights are leveraged to determine both the good and the bad to help inform the next prioritization

Content Performance

Leverage data analytics to identify content performance across platforms and journey. Understand at what point in your customers journey content is working best and measure multiple performance indicators from Influencer audience, virality, share ability, sentiment metrics, engagement, bounce rate, journey drivers and more.

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Omnichannel Marketing
How to create a consistent omnichannel content strategy

How to align your marketing mix to ensure your customer engagement speaks from the same brand voice, whilst appealing to different customer needs across platforms

Know your customers next move to provide timely and relevant interactions

Analyze the right data to understand your customers journey through desktop, mac book, smartphone and beyond to sequence predictive messaging on what information they will need next.

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Social Media Marketing
Social Content – Making it stand out

With less organic reach, you need to take a more selective approach to social media marketing. Ensure you have a comprehensive strategy of when and where to post, and investing in paid opportunities to increase engagement

Influencers & Micro Influencers

Revise your influencer strategy to identify not just relevant influencers but those with the right audiences. Data analyze to connect the dots with influencers reach and relevancy. How to put in place the best strategy to research and create the right message.

Quantifying content ROI across social media

How to tie social media activity across multiple channels, looking beyond sentiment and measuring results

Social Customer Experience

Integrate your marketing teams with the rest of the business to ensure you create a consistent customer experience when in social media. Ensure marketing and customer support align on tone, voice, imagery, content and are streamlined to engage customers consistently.

Implementing AR into your social media efforts

Review the new opportunities to showcase products in a whole new light. Put in place a manageable AR customization strategy to cut through the noise on social media

Empower your employees to amplify your brand story

Hear how Thomson Reuters are going above and beyond with their employee advocacy program to deliver a sophisticated content editorial strategy that leverages unique expertise, geographies, networks and more. Learn how to develop your advocacy program to incentivize your employees whilst delivering business results.

Paul Bergamini

Paul Bergamini

Project Director
Incite Group

UK: +44 (0) 207 375 7229

Email: paul@incite-group.com

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown