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Event Overviews


50 Word Overview

Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant.


100 Word Overview

We are amidst the most dramatic shift in consumer expectations in a lifetime. The entire fabric of our lives has changed and, in turn, so too has the way we want to interact with brands. Marketing must change to align with this shift, now.

Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth. 

Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant.


250 Word Overview

We are amidst one of the most dramatic societal shifts of our time. The world has been forced to accelerate digitalization and humans are primed to adopt new technology. Now is the time to radically invest in innovation and create a better future with technology.

Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth. 

Four industry shaping key discussions:

  • CMO Strategy & Trends: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.
  • Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.
  • Agile Content & Creative: Cut through the noise with impactful interactions that inspire and create a lasting connection. Use this shared global experience to connect on an emotional level, telling stories that are hyper relevant, but grounded in brand.
  • Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success.

Register now to join 5000+ marketing leaders and ensure your brand remains hyper-relevant.

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We are excited to be partnered with Reuters Events for Strategic Marketing USA! We are offering a limited amount of free passes, so check the speaker line-up and register here: <<request tracked URL>> @REMarketingCX

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We are excited to be partnered with Reuters Events for Strategic Marketing USA! We are offering a limited amount of free passes, so check the speaker line-up and register here: <<request tracked URL>>

We are amidst the most dramatic shift in consumer expectations in a lifetime.

The entire fabric of our lives has changed and, in turn, so too has the way we want to interact with brands. Marketing must change to align with this shift, now.

Reuters Events: Strategic Marketing USA (Nov 5-6, Global Online Edition) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.

Register now and ensure your brand remains hyper-relevant: <<request tracked URL>>

Article

Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing

The last 6 months have been a whirlwind and keeping up with customer expectations is almost impossible, let alone getting campaigns together in a timely manner. (You’re not alone, it’s been a tough slog.)

Consequently, most of the marketing community - not unlike the rest of the world - are exhausted and anxious to get their strategy back on track.

Here’s where we come in… Reuters Events: Strategic Marketing USA (Nov 5-6, Online & On-Demand) brings together 5000+ CMOs and marketers to set benchmarks, showcase innovation, and map the future of marketing – a future where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth

Free registration for a limited time only – Sign up now!

Strategic Marketing USA (Nov 5-6, Online & On-Demand) is another edition to Reuters Events strategic series of board level meetings. Rather than discussing the how to’s of marketing, this is the meeting place of the world’s most influential CMOs where news will break, benchmarks will be set, and marketing leaders attending will pioneer the way forward. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend.

Four essential themes for 2020:

  • CMO Strategy & Trends: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.
  • Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.
  • Agile Content & Creative: Cut through the noise with impactful interactions that inspire and create a lasting connection. Use this shared global experience to connect on an emotional level, telling stories that are hyper relevant, but grounded in brand.
  • Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success.

Check out the detailed Strategic Marketing USA agenda here!

“Thinking it terms of functional boundaries – where marketing produces “traffic” and product drives “conversion” and customer service “saves” the experience, is very much outdated. The role of the CMO, or a chief growth officer, is to do everything it takes to drive the growth of the business – be it through advertising, PR, product, or customer service. We need to stop being functional specialists, often speaking about the brand most of the time, and become true business leaders, who are able to use a wide toolbox of functional expertise to grow the business.” - Alex Weinstein, Senior Vice President, Growth, Grubhub

CMOs and marketing leaders shaping the future of marketing weigh in as speakers, including:

  • Penny Baldwin, CMO, Qualcomm
  • Ira Rubenstein, CMO, PBS
  • Evan Jones, CMO, Fender
  • Leela Srinivasan, CMO, SurveyMonkey
  • Kevin Peck, SVP, Global Branding, AT&T
  • Andrew Strickman, Chief Creative Officer, com
  • Doug, Jensen, SVP, Estée Lauder
  • Alex Weinstein, SVP Growth, Grubhub
  • Connie Chan Wang, Director, Global Brand Marketing, LinkedIn
  • Erica Chan, Head of Brand and Marketing, com

View the full speaker line-up for Strategic Marketing USA!

“Brilliant brands, brilliant missions, and brilliant minds all in one place to share, listen, and learn from – it’s a collaborative, crowdsourced economy” – Alison Herzog, Director, Global Social Business & Digital Strategy, Dell

Reuters Events: Strategic Marketing USA will be live November 9-10th and available on-demand for a limited time after. Primarily made up of CMO case studies and panel discussions, the agenda will feature discussion streams and Q&A from the audience consistently throughout the two days. Additional workshops and roundtables will also be run sporadically throughout and following the summit. Attended by 5000+ marketing leaders, this is the must-attend meeting of 2020.

Registration is free for a limited time only, so check out the website here: https://events.incite-group.com/east/


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Press Release(s)

14 July, 2020

Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing

Reuters Events are making waves in the virtual events space with their newest board level meeting uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend.

Reuters Events have launched Strategic Marketing USA (Nov 5-6, Online & On-Demand), another edition to their strategic series of board level meetings. Rather than discussing the how to’s of marketing, this is the meeting place of the world’s most influential CMOs where news will break, benchmarks will be set, and the marketing leaders attending will pioneer the way forward.

“We are amidst the most dramatic shift in consumer expectations in a lifetime. The entire fabric of our lives has changed and, in turn, so too has the way we want to interact with brands. Marketing must change to align with this shift, now.” – Jasmine Kees, Strategic Director, Reuters Events.

Four essential themes for 2020:

  • CMO Strategy & Trends: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.
  • Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.
  • Agile Content & Creative: Cut through the noise with impactful interactions that inspire and create a lasting connection. Use this shared global experience to connect on an emotional level, telling stories that are hyper relevant, but grounded in brand.
  • Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success.

“Thinking it terms of functional boundaries – where marketing produces “traffic” and product drives “conversion” and customer service “saves” the experience, is very much outdated. The role of the CMO, or a chief growth officer, is to do everything it takes to drive the growth of the business – be it through advertising, PR, product, or customer service. We need to stop being functional specialists, often speaking about the brand most of the time, and become true business leaders, who are able to use a wide toolbox of functional expertise to grow the business.” - Alex Weinstein, Senior Vice President, Growth, Grubhub

CMOs and marketing leaders shaping the future of marketing weigh in as speakers, including:

  • Penny Baldwin, CMO, Qualcomm
  • Ira Rubenstein, CMO, PBS
  • Evan Jones, CMO, Fender
  • Leela Srinivasan, CMO, SurveyMonkey
  • Kevin Peck, SVP, Global Branding, AT&T
  • Andrew Strickman, Chief Creative Officer, com
  • Doug, Jensen, SVP, Estée Lauder
  • Alex Weinstein, SVP Growth, Grubhub
  • Connie Chan Wang, Director, Global Brand Marketing, LinkedIn
  • Erica Chan, Head of Brand and Marketing, com

“Brilliant brands, brilliant missions, and brilliant minds all in one place to share, listen, and learn from – it’s a collaborative, crowdsourced economy” – Alison Herzog, Director, Global Social Business & Digital Strategy, Dell

Reuters Events: Strategic Marketing USA will be live November 9-10th and available on-demand for a limited time after. Primarily made up of CMO case studies and panel discussions, the agenda will feature discussion streams and Q&A from the audience consistently throughout the two days. Additional workshops and roundtables will also be run sporadically throughout and following the summit. Attended by 5000+ marketing leaders, this is the must-attend meeting of 2020.

Registration is free for a limited time only, so check out the website here: https://events.incite-group.com/east/

Notes to editor:

The Incite Group is a business intelligence sector of Reuters Events devoted to helping large corporations serve their customers better. Customer Marketing, Engagement & Service is being disrupted across many industries, creating challenges and opportunities for executives whose role is to engage with and delight the customer. New technology, innovative business models along with mobile & digital transformation is changing the face of how businesses engage with their customers. Companies must seize the opportunities this transformation brings. We run a series of worldwide conferences, “by brands for brands”. Our events bring together leaders from across Marketing, Mobile, Social & Customer Care. Please contact: Jasmine Kees – jasmine@incite-group.com for details


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