Insights

Reuters Events Marketing Sector is at the center of industry conversations with the most senior executives across the world.

During this time, we want to encourage the marketing industry to continue collaborating and sharing best practices, from the comfort of your own home. That’s why we are developing the Reuters Events Marketing Best Practice Library, uniting thousands of leaders in one place to discuss the essential topics of this year and those to come.

Below you’ll find webinars, whitepapers, interviews, and live discussions focused on the most poignant marketing trends and challenges of 2020. Sign-up for them individually or apply to become a member and receive all exclusive content straight to your inbox

This acquisition allows us to combine Reuters globally trusted brand, scale and editorial excellence with Reuters Events deep expertise in highly specialized events and content for professionals

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Upcoming Webinars

Working with Influencers: Creating Authentic Engagement on Social and Beyond

From buzzword to marketing must-have, influencers had become a key pillar in any social marketing strategy. However, in the midst of a global economic crisis, while budgets are dwindling and there's a lot at stake. So, what are marketing departments prioritizing? And why?

Join CMOs and marketing execs from three of America's biggest brands for an in-depth look into how to amplify reach and build trust with less effort and lower overheads.

Speakers to be announced soon.

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Purpose-Driven, Mission-Led Marketing: Why Purpose is Paramount to Building Trust Today

The world is in crisis and consumers are looking for something to believe in. Right now, your brand purpose is more powerful than ever. How will your mission inspire your tribe?

How can you share an authentic, purpose-driven brand story that engages all generations and customer groups in a diverse audience?

Join CMOs and marketing execs from three of America's biggest brands for an in-depth look into the power of brand purpose, especially in times of uncertainty and crisis.

Speakers to be announced soon.

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On Demand

On-Demand Webinars


Realizing a "New Norm" for Marketing: Customer Insights & Expectations

Now, more than ever, marketing leaders need to pay aggressive attention to changing customer expectations, needs, wants and desires.

The economic impact of the global health crisis may vary depending on your industry, product, and geography, but the way customers choose to interact with brands will change irrespective of those factors.

Join 1000+ marketing leaders in the Reuters Event webinar, ‘Realizing a "New Norm" for Marketing: Customer Insights & Expectations’ to understand new consumer behavior and map your customer insights strategy as we move into a post-covid world.

As we pool resources to stay afloat during this challenging time, CMOs and marketing leaders are pivoting left and right, staying agile, and trying to understand this new consumer. No one knows for sure what the new norm is, but intuition isn't enough.

Join marketing leaders successfully navigating this crisis:

  • Andrew Strickman, SVP, Marketing, Realtor.com
  • Don McGuire, Vice President, Global Product Marketing, Qualcomm
  • Jonathon Morgan, CEO, Yonder
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A New Decade, A Martech Rehash: Can Authentic Marketing Bring Back Brand Trust?

Redefine Customer-Centricity for the Ultimate 2020 Marketing Strategy

2020 Marketing: How Will Your Brand Cut Through the Digital Noise?

The State of Marketing 2020

With almost 1000 responses from marketing leaders across the world, the Annual State of Marketing Report updates marketers on the latest trends, challenges, and best practice. In 2020, we focused the report on four key areas:


Report 1: Key Trends & Major Priorities
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Report 2: Content & Social Marketing
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Report 3: Investments & Budgets (Part 1*)

*Part 1 of the Investments & Budgets Report was written before the impacts of Covid-19 and the Global Economic Crisis hit. We are currently producing a second report focused on how budget and investments have changed over the past few months. Stay tuned for Part 2!

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Report 4: Data, KPIs and Personalization
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Speaker Q&As

Reuters Events take pride in bringing you insights from the most influential CMOs and marketing leaders in the world. Here you’ll find a few of our favorite interviews.


Alex Weinstein Senior Vice President, Growth Grubhub

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Connie Chan Wang Director, Global Brand Marketing LinkedIn

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Doug Jensen SVP CRM, Corporate Marketing Analytics & Innovation Insights Estée Lauder

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Erica Chan Head of Brand and Marketing Alibaba

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Erin Gulden VP, Inbound Marketing US Bank

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Hai Habot Senior Director, Incubation and Growth Stubhub

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Kathleen Berry Social Media Strategy Lead US Bank

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Kerry Ann Stimpson Chief Marketing Officer JMMB

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Will Cady Head of Brand Strategy Reddit

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Set Benchmarks, Showcase Innovation, Map the Future of Marketing

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Get in touch with the Reuters Events team