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October 24 - 25|New York, US

Globally Renowned Speakers for America’s Biggest Brands


Jill Cress

Jill Cress

Chief Marketing Officer, National Geographic

Penny Baldwin

Penny Baldwin

SVP, Chief Marketing Officer, Qualcomm Technologies, Inc.

Terrance Williams

Terrance Williams

Chief Marketing Officer and President, Emerging Businesses, Nationwide

Molly Battin

Molly Battin

Executive Vice President and Global Chief Communications and Corporate Marketing Officer, Turner

Jennifer Storms

Jennifer Storms

Chief Marketing Officer, NBC Sports Group

Mary Ann Gallo

Mary Ann Gallo

Chief Communications Officer, Hitachi Vantara

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Mary Ann Gallo leads the global organization responsible for driving the Hitachi Vantara brand through compelling storytelling. As vice president and chief communications officer, Gallo is responsible for the company’s brand and creative services, global public relations, investor relations, industry analyst relations, social media, executive and internal communications, global events and customer advocacy groups.

Prior to joining Hitachi in 2009, Gallo led Global Communications for virtualization leader, VMware. Prior to VMware, Gallo was vice president and group head of the Enterprise Software and Security Group at Edelman, the world’s largest independent public relations agency. Her clients at Edelman Silicon Valley included TIBCO, Symantec, iPass and start-ups in the security space. Gallo’s 20-plus years in marketing and journalism fields have also included several senior marketing roles at technology startups like Luminous Networks, an optical networking company and Resonate, a software performance management company.

Gallo began her professional career as a radio and television broadcast reporter and leverages those storytelling skills today. Gallo was a reporter/anchor for the CNN-radio affiliate, KLIV in Silicon Valley and was an on-air television reporter for CBS-affiliate, KBIM-TV in New Mexico.

Gallo has completed executive leadership programs at the Tuck School of Business, Dartmouth, IMD Business School in Lausanne, Switzerland and the WOMEN Unlimited LEAD program. Gallo is an avid proponent of diversity issues and founded the Women of Hitachi program. She also serves on the Board of Advisors for U-Jam Fitness, an athletic dance fitness program featured at gyms and fitness centers around the world.

Brian Flinn

Brian Flinn

Chief Marketing & Communications Officer, WWE

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Brian Flinn is the Chief Marketing & Communications Officer at WWE, overseeing all marketing and corporate communications functions for the brand, including global consumer marketing, WWE Network marketing, creative services, special events, publicity, media relations and corporate communications.

A key member of WWE’s senior management team, Flinn joined WWE in 2012 as Senior Vice President, Marketing and was promoted to Senior Vice President, Marketing & Communications later that year. Previously, Flinn held leadership roles at the NBA, including Senior Vice President, Marketing.

Robin Rotenberg

Robin Rotenberg

Chief Communications Officer , BASF

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Robin C. Rotenberg, BASF Corporation’s Vice President, Corporate Communications and Chief Communications Officer, leads all strategic and tactical elements of BASF’s internal and external communications in North America. In her current role, which she assumed on February 1, 2009, she is responsible for media relations, marketing communications, advertising, executive communications, community relations, employee communications, trade shows and special events, and brand management.

Prior to her current position, Ms. Rotenberg served as President of BASF Canada, a position she had held since April of 2005. In this role, she was responsible for all BASF businesses in Canada, including Agricultural Products and Nutrition, Chemicals, Performance Products and Plastics. In addition, Ms. Rotenberg had responsibility for the management of BASF Canada’s internal services including Communications, Legal, Human Resources, Finance and Logistics.

Prior to her tenure as President, Ms. Rotenberg was BASF Canada’s General Counsel and Corporate Secretary, with responsibility for Communications, Legal, Insurance, and Real Estate issues.

Ms. Rotenberg earned a Juris Doctor from the University of Western Ontario and was subsequently called to the Ontario Bar in 1987. She holds a Bachelor of Arts degree in Political Studies and a Bachelor of Education degree from Queen’s University, Kingston, Ontario.

In 2012, Ms. Rotenberg and her department received PRSA’s Pyramid Award, Best Special Program category, for the development and implementation of BASF’s science education programs throughout North America.

A native of Toronto, Ms. Rotenberg lives in northern New Jersey with her husband, has three children and a grandson.

Ira Rubenstein

Ira Rubenstein

Chief Digital and Marketing Officer, PBS

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As Chief Digital and Marketing Officer, Ira Rubenstein leads digital consumer experiences and marketing for PBS. In this role, Mr. Rubenstein focuses on continuing PBS’ digital evolution through the development, implementation and scaling of world-class digital services and marketing content strategies. He also oversees the business intelligence group and leads comprehensive marketing programs to acquire, retain and engage audiences across platforms for the benefit of member stations.

Mr. Rubenstein joined PBS in 2014 as Senior Vice President and General Manager, PBS Digital, and led the expansion of PBS’ general audience and children’s content to mobile devices, over-the-top (OTT) services and other digital platforms. His accomplishments include an updated PBS.org, which yielded dramatic growth in traffic to station websites and online station donations. He spearheaded the development of Passport, a video offering available through member stations that provides donors on-demand access to a rich library of public television programming. He also led the expansion of PBS Digital Studios, PBS’ network of online-original content.

Mr. Rubenstein has more than 20 years of experience leading digital entertainment businesses. Prior to PBS, he was Chief Executive Officer and a member of the Board of Directors for mobile media company MeeMee Media. Mr. Rubenstein also served as Executive Vice President, Digital Marketing for 20th Century Fox where he established the Digital Marketing organization and led the team behind ground breaking social and mobile campaigns for PrometheusChronicleRise of the Planet of the ApesX-Men: First Class, and other major motion pictures.

Before joining Fox in 2011, Mr. Rubenstein was Executive Vice President of Marvel Entertainment’s Global Digital Media Group. During his tenure, he led strategic global digital initiatives related to websites, digital comics, games, digital video distribution, and launched the award-winning Marvel Digital Comics iPad app.

Mr. Rubenstein joined Marvel after more than 12 years at Sony, most recently as Executive Vice President, Content Strategy and Acquisitions. In that position, Mr. Rubenstein led the organization’s acquisition of content for all Sony devices and negotiated global content deals with major networks, movie studios, game companies and music labels. While at Sony, he also developed worldwide digital marketing, product and distribution strategy for Sony Pictures, and oversaw the rapid growth of sonypictures.com, which ultimately became a top 10 entertainment site. In addition, he led the establishment of Movielink, a first-of-its-kind online, video on-demand service, and managed the digital growth of the studio’s most important brands, including Wheel of FortuneJEOPARDY! and Seinfeld.

Mr. Rubenstein holds a B.A. in Management Science from the University of California, San Diego and has an M.F.A. from the Peter Stark Producing Program at the University of Southern California. He is a member of the Academy of Motion Pictures Arts and Sciences, the Academy of Television Arts and Sciences and the Producers Guild of America. In addition to awards for his work from Clio, Promax, Key Art, the Webby Awards, and others, Mr. Rubenstein has twice appeared on The Hollywood Reporter’s “Digital Power 50” list and has also been featured on the PGA’s “Digital 50” list, which recognizes new media innovators.

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Ricardo Marques

Ricardo Marques

VP Marketing Budweiser, Anheuser-Busch InBev

Alegra O'Hare

Alegra O'Hare

VP Brand Communications, adidas Originals and Style

Liz Matthews

Liz Matthews

Senior Vice President Global Brand and Creative, Dell

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Full speaker list • Full conference agenda • Audience breakdown

Kristi Argyilan

Kristi Argyilan

Senior Vice President, Media, Guest Engagement & Measurement, Target

Mary Ann Reilly

Mary Ann Reilly

SVP of North America Marketing, Visa

Quinn O'Brien

Quinn O'Brien

Vice President, Global Brand Marketing, Lenovo

Tracy Harlow

Tracy Harlow

Vice President, Digital Strategy & Brand Engagement , Walmart

Amy Weisenbach

Amy Weisenbach

Vice President, Brand Marketing, NY Times

Alison Herzog

Alison Herzog

Director, Global Social Business & Digital Strategy , Dell

Luis Spencer Freitas

Luis Spencer Freitas

Digital Marketing Director , Pernod Ricard USA

Ellen Gerstein

Ellen Gerstein

Head of Content, Pfizer

Casey Hall

Casey Hall

Director, Social Media, Thomson Reuters

Paul Price

Paul Price

Group CEO, CoCreativ

Tamara Alesi

Tamara Alesi

VP, Head of Performance Marketing, Birchbox

John Wall

John Wall

Vice President Content & Creative, QVC

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Full speaker list • Full conference agenda • Audience breakdown

Brian Border

Brian Border

‎Vice President of CRM, Shutterfly

Monica Wiant

Monica Wiant

Vice President and Social Media Manager, U.S. Bank

Brian Kraemer

Brian Kraemer

Director, Global Social Media, Hyatt Hotels Corporation

Justin Reilly

Justin Reilly

Head of Customer Experience Innovation, Verizon Fios

Andy Gorski

Andy Gorski

Sr. Director of Marketing, Best Buy

Dana Strokovsky

Dana Strokovsky

Global Director, Social Media and Content Marketing, Mcdonalds

Blake Jackson

Blake Jackson

Sr. Director of Brand Content, Walmart

Scott Weisenthal

Scott Weisenthal

VP, Global Creative + Content Marketing, Marriott International

Chris Villarreal

Chris Villarreal

Vice President of Integrated Marketing , Marcus by Goldman Sachs

Courtney Harwood

Courtney Harwood

VP of Global Digital Marketing, Xerox

Paige Winburn

Paige Winburn

Vice President and Global Head of Content Strategy, MetLife

Niharika Shah

Niharika Shah

VP, Head of Brand Marketing & Advertising, Prudential Financial

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Full speaker list • Full conference agenda • Audience breakdown

Marcello Coltro

Marcello Coltro

Senior Vice President Marketing, Digital & Creative, NBCUniversal Media, LLC

Erica Kaufman

Erica Kaufman

Director, Global Content Strategy , Mattel, Inc.

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Full speaker list • Full conference agenda • Audience breakdown

Expert Moderators

Joe Gagliese

Joe Gagliese

Co-Founder and CEO, Viral Nation

Travis Hawley

Travis Hawley

Social Media Influencer & VP, Business Development, Viral Nation

Rebecca Murtagh

Rebecca Murtagh

Thought-Leader, Futurist, Keynote Speaker, Entrepreneur and Author

Dhariana Lozano

Dhariana Lozano

Co-Founder, Supremacy Marketing

Alegra O'Hare

Alegra O'Hare

VP Brand Communications,
adidas Originals and Style

Take a look at our recent bitesize Q&A with Adidas Originals Brand Genius

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Incite Group: For 2018 Incite Group has made a bold statement ‘Marketing is Dead: Engagement is Alive’ what are your thoughts on marketing’s role to drive engagement?

Alegra: People will engage more if they see beyond the product, but something that has an added value that only that brand can give which, in turn, will drive more long-term business.  Sustainability and a clear point of view on issues that shape society is fundamental, and has to be done in an authentic way.  I love the “Fearless Girl” statue and what the State Street Global Advisors wanted to stand for, it is a great example of how marketing drives engagement.

Incite Group: What is your main goal for 2018? And how are you going to get there?

Alegra: To not be complacent and keep challenging the status quo with regards to how we express our brand through digital.  Also, to focus on what matters most to the consumer.

Incite Group: How do you see marketing’s role changing in the foreseeable future?

Alegra: Marketing’s role is to create in the long-term a cultural brand, not just to communicate and sell in the short-term.  This approach will dictate which brands and companies will survive and thrive.

Incite Group: Customer Journey Mapping is being spoken about more and more, what changes are you making to understand your customer more deeply?

Alegra: We have to brief in each piece of content with a specific purpose.  The consumer journey is the starting point for a surgically-precise deliverables list.  Mapping out the scenario and creating a framework with a focus between social and .com is vital.

Incite Group: Engagement and Story Inspiring will be a key focus at the Brand Marketing Summit, how are you changing/redefining your content strategy?

Alegra: We are trying to focus on doing more with less.  A lot of stories and content don’t have any impact on the consumer, and are a waste of time and resources.  Constant attention to WHY content is being created has got to be on top of any marketer’s mind.

Incite Group: What advice would you give to brands trying to accelerate their marketing initiatives? 

Alegra: Watch the competition but don’t benchmark them.  It’s important to have a distinct point of view in the market.

Jill Cress

Jill Cress

Chief Marketing Officer,
National Geographic

Take a look at our recent Q&A with leading pioneer from the nations favourite brand

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Incite Group: For 2018 Incite Group has made a bold statement ‘Marketing is Dead: Engagement is Alive’ what are your thoughts on marketing’s role to drive engagement?

Jill : I’m not sure it’s that black and white, but I do understand what they’re getting at. Whereas gimmick-y campaigns or catchy jingles might’ve done the trick just a decade ago, consumers today are increasingly wary of advertisers trying to eat up the few moments of silence they have left. We now get bombarded with so much content that anything not immediately relevant, authentic or interesting gets quickly ignored or pushed aside.

But I think this new “era of distraction” has created an exciting challenge for today’s marketers – and it’s one that’s forcing us to really understand our audiences, their motivations and their preferences at a core level. In order to reach today’s skeptical consumers, targeted and nearly undetectable engagement is key. You have to find ways to seamlessly connect with them where they are, and with content they actually want to engage with – in other words, marketing to them in ways that doesn’t seem like “marketing.”

To help promote National Geographic’s series “Genius,” for example, we created Genius Bot, a Facebook Messenger app that connected audiences directly with the show’s main character – Albert Einstein. Through Genius Bot, audiences were able to chat directly with Einstein within a venue designed to educate people on the show – adding a witty human touch to the campaign that engaged with fans on a uniquely personal level. Or, to promote our series "One Strange Rock," we created the first-ever Astronaut Reality Helmet for a truly ‘out of this world’ experience. The helmets were built with internal projection technology, free range-of-head movement and a visor with full field of view – providing a screening that gave viewers a brand new perspective of earth, without ever having to leave New York.

Incite Group: What is your main goal for 2018? And how are you going to get there?

Jill: In the past couple of years, we’ve embarked on a massive overhaul of brand strategy to harness the power of National Geographic’s iconic yellow border and bring the world to our consumers. And this year has been about doubling-down on that revamped marketing approach by developing new strategies that help us engage with and provide audiences the content experiences they want, on the platforms they want to experience it on.

We’re distributing programming on new platforms. We’re creating conversations with our unparalleled global audience. And we’re sharing stories that matter and resonate across ALL media assets. But our main goal is for these revamped strategies and tech-enabled storytelling abilities is that in sharing them with our audiences, we help ignite positive global change. And with an audience numbering in the hundreds of millions, we’re uniquely positioned to create serious impact.

In our most recent initiative, Planet or Plastic?, we successfully rallied our global community of 760M people into action around a single cause. Our multi-year brand initiative is geared at reducing the amount of single-use plastics polluting our oceans and environment in a way only National Geographic can – through storytelling and science. It’s these kind of marketing strategies we want to focus on as they have the potential for limitless positive impact – for our brand, for our consumers and for the world as a whole.

Incite Group: How do you see marketing’s role changing in the foreseeable future?

Jill:As consumers’ preferences change, so does our role in marketing to them. Our challenge is to meet their demands while maintaining profitability, and the first step in doing this successfully is to listen.

A prime example of this is the shift in consumers’ expectations of brand involvement in conversations on critical and often-controversial issues. From a media and content consumption standpoint, fluffy no longer cuts it – people are demanding harder-hitting news. And with this change, consumers also look to align themselves with brands that confidently take stands on societal issues. Brand marketers must do more than sell products, experiences and lifestyles; they must insert themselves into conversations on larger topical issues to remain relevant and respectable to today’s consumer.

Since its inception 130 years ago, National Geographic’s goal has been to dominate global conversations on topics that matter, and we’ve done so by infusing every piece of content with our mission and brand purpose. But now, more than ever, in our quest to facilitate connection and impact through storytelling, we have can’t-miss opportunities to explore many of today’s prominent societal issues right alongside our curious and engaged audiences – be it through the content we create, the dialogues we facilitate or the broader initiatives we enact as a company.

National Geographic has long taken on societal issues in a fact-based way. It’s core to who we are as a company and allows us to educate audiences in an accessible, engaging format. We’ve recently dedicated full issues of the National Geographic Magazine to critical – and to some, controversial – topics, such as gender and race, in an effort to begin conversations and foster positive change. And that drive to use storytelling as a path to understanding doesn’t stop with our print publications – much of our channel programming has been geared to do the same. In premiering Before the Flood, Leonardo DiCaprio’s climate change documentary, our aim was to ensure as many people as possible saw the documentary ahead of the U.S. Presidential elections to encourage understanding and social action.

With global media assets as a microphone, brands (and the marketers behind them) must increasingly step outside their comfort zones to take a stand on the issues no one likes to talk about.

Incite Group: Customer Journey Mapping is being spoken about more and more, what changes are you making to understand your customer more deeply?

Jill: With a wealth of IP data to pull from and an innate desire to understand and cater to our global audience, the “desire line” concept is our strategy – we design by observing and listening to our fans. We utilize foot traffic data to answer questions like: How do people want to engage with us? What problems can we solve for them? How can we provide meaning and value to their everyday lives?

Everything we do is created for our audiences, so how better to understand their wants and needs? The simple act of listening to and observing our global audiences (which now number in the hundreds of millions) has led to seismic innovations at National Geographic. These innovations have enhanced the quality of content audiences expect of the brand, while providing exponential results for brand partners at the very same time.

Using the urban planning concept of desire lines as our 2018 roadmap has proven quite successful, we tracked the pathways of our audiences around the globe and, from this intel, devised new strategies – across social, digital, print and linear platforms – that meet readers where they are.

We’ve found they expect visually engaging content and they expect it to be easily accessible. We’ve made changes accordingly to our programming schedule and have embraced new technologies to get content into the hands of our audiences quicker. We’ve leaned into new platforms, like IGTV and Facebook Watch, and continue to study their feedback.

Additionally, our observations have shown us that our audiences are looking for connection. To meet this desire, we have doubled down on our effort to offer interactive, engaging community platforms and have seen great results in our expansion of Safari Live and in our creation of our first Facebook community, Women of Impact.

By expanding Safari Live to Facebook Watch, we removed barriers for entry in accesses the once live-only show, which has opened doors to interactivity, audience communication and even led to an actual marriage between super fans.

Additionally, this April, we launched the Women of Impact community on Facebook to elevate the profile, expertise and conversations of inspirational women committed to changing the world for the better -- and the group now has over 39K active members. This sense of community is not just resonant with the #metoo movement, but serves as a force for good in the world and a space where members can share their personal stories, provide support and feedback, and ultimately, enact real change together.

Guided by our audience, we’ve been able to improve and develop products like Safari Live and Women of Impact, respectively, and ultimately help our audiences find their tribes and build communities, while offering up engaging, educational content as a common ground.

Incite Group: Engagement and Story Inspiring will be a key focus at the Brand Marketing Summit, how are you changing/redefining your content strategy?

Jill: In the television business, specifically, a long-standing marketing formula has been relied upon to drive ratings and ultimately sales – until now. Even with the strategy adapting over time, entertainment companies can attest that it’s not nearly as effective as it once was.

To not only flow with these changes in consumer behavior, but to really lean into the principles that this organization was founded on, our marketing priority now lies in true audience engagement – and when I started at National Geographic, this was my first challenge.

Leading a a massive overhaul of brand strategy, my goal was to harness the power of National Geographic’s iconic yellow border to bring the world to our consumers, across all platforms and channels in a way that felt tangible and authentic. To do this, our team broke from traditional programming promotion tactics, developed digital strategies that now allow our brand to engage with and provide audiences the content experiences they want on the platforms they want it on, dove head-first into immersive, tech-enabled experiences and used our global platform as a medium to open dialogues with audiences around the world.

Engagement is a great metric, but it’s more important to us that we engage with our audiences in meaningful, purpose-driven way. My favorite example of this – and one very close to my heart – is our Bravo Tango Brain Training app which was inspired by our scripted series, “The Long Road Home.” In producing the series, I gained new insight into the challenges soldiers face when returning home and with this came a realization that we had an opportunity to extend the impact of the show by addressing the lack of wellness options available to veterans. To do this, we teamed up with 360i and Google to release the Bravo Tango Brain Training app, the first-ever voice activated meditation app designed specifically for veterans suffering from PTSD. I love that by thinking purposefully, we were able to enhance mental health support for America’s veteran community and connect with our audiences on a much deeper level.

Incite Group: What advice would you give to brands trying to accelerate their marketing initiatives?

Jill: Embrace change.

Yes, today’s consumers want something different. They want advertising that isn’t your average ad in a magazine. They want their content in 6 second bursts. They want brands to meet them on platforms that were non-existent a decade ago. But it’s important for brands to recognize that these shifts in preference are not necessarily negative, nor do they mean that we must distance ourselves from the ideals our brands were founded on.

In fact, in my experience at National Geographic, embracing change and new storytelling technologies has allowed us to lean further into our core pillars and explore them in newfangled ways – right alongside our audiences. In respecting the wants and needs of our own consumers, we’ve been able to not only amplify the brand, but further our mission of helping countless consumers understand the world around them and their role within in it.

Incite Group: Can you share in one sentence why you are looking forward to uniting with innovative marketers at the Brand Marketing Summit to share your vision?

Jill: Our role as brand marketers is to inspire audiences, and our ability to do so begins by inspiring one another.

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Complete speaker line-up • Program for all tracks & sessions • Audience breakdown