TIAA’s strong values and their commitment to their customers have remained strong for over a century. However their approach to telling this story and the makeup of their marketing team has never looked more different. Hear how CMO Mark Elliot has bought a data driven approach to the organisation’s storytelling efforts, whilst still embedding the company’s values at the core of everything they do.

ARGONAUT Founder Hunter Hindman and Cricket Wireless CMO Tiffany Baehman discuss building a lasting, sustainable brand in a highly competitive, transactional category

Explore how Truth Initiative, the national public health organization behind the truth youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action.

• Employ multimethod approaches to inform and evaluate your creative work and messaging.
• Position your brand as a trusted advisor

Digital marketing has equipped modern marketers with more data than ever before. To become a truly digital first organization it is vital you utilize this data to drive innovation and understand performance. Learn how data can transform your marketing department by informing your content strategy, optimizing your customer journey and giving you a deep understanding of your marketing funnel.

• Today’s customers expect to be served relevant, tailored content throughout the customer journey. Hear how to deliver this with a data led storytelling strategy.
• What matters most? Find out what your dashboard should be tracking and what it means for your marketing funnel.
• Use data to inspire ambitious ideas, pioneer new technologies and embrace change.

If you are interested in sharing how your technology or service has had a positive impact on a big brand, contact Scott Robertson via scott@incite-group.com

Marketing is dead! …at least according to Harvard Business Review, Forbes and Gartner it is. The reality isn’t doom and gloom, but it is becoming increasingly difficult to reach your customer. Innovation is crucial. Ensure that you are prepared to swiftly take advantage of new opportunities. Develop a strategy that inspires ambitious ideas, pioneers new technologies and embraces change.

Mishka Pitter-Armand will join the Co-CEO’s of Socialfly and Co-Hosts of the Entreprenista Podcast Stephanie Cartin & Courtney Spritzer for an intimate conversation that will dive into the relaunch of the Girl Scouts G.I.R.L brand platform. Mishka is currently leading the revitalization of the 100+ year old organization, and putting Girl Scouts on the map as the premier leadership development brand for girls and women. She develops innovative ways of working across the organization and fostering more fluid integration between functions: member acquisition and retention, GS Cookie, licensing and strategic partnerships. She will share how she was able to increase public awareness of the hundred-plus-year old scouting organization through this approach and take the Girl Scouts brand beyond boxes of cookies.

If you are interested in sharing how your technology or service has had a positive impact on a big brand, contact Scott Robertson via scott@incite-group.com

In this fireside chat, Mike Ciprari, Co-Founder of SJC Custom Drums, reveals how the DIY and partner marketing techniques he used to build a multi-million dollar international brand can be applied and scaled in your organization.

Despite the globalization of everything, consumers have come to expect more relevant and targeted messaging than ever before (add data point) - this creates a challenge for marketers launching campaigns simultaneously in markets around the world. Translation alone doesn’t cut it and cultural mis-steps, amplified across social media, have caused immense harm to some big-name brands in the past year.

In this session, Marianne Bunton, Director of Enterprise Product Marketing at Shutterstock, addresses the challenges of creating authentic localized campaigns at scale. Actionable takeaways include how to scale content across multiple countries, case studies on brands who are nailing localization, and a checklist of factors to consider when localizing your campaigns.

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.

Key takeaways for attendees include:

• Current consumer sentiment with regards to privacy and security
• Cost to companies that have had private customer data compromised
• What we as marketers need to be aware of in an era of overwhelming data about consumers
• What’s next with security/privacy as 5G comes online and IoT explodes
• Steps you can take to mitigate risk and use privacy as a differentiator

After years of focusing on visual identity, Franklin Templeton’s brand team realized their pictures could only tell so many words – and their actual words were lacking. They sounded like everyone else in asset management: formal, verbose, and overly technical. Find out how they turned it around by rethinking their language, and ultimately reinventing their brand.

• How do you find a voice that’s true to your brand?
• How do you change 10,000 people’s writing habits, for good?
• How do you win over the skeptics?

America's fastest growing frozen novelty brand, My/Mo Mochi Ice Cream, launched its nationwide “Because, Whatever” campaign series this summer. During this session, CMO Russell Barnett will talk about the inspiration behind the campaign and how it bridges the fun and playfulness of their brand with the everyday lives of their customers. Hear how the campaign helped create an emotional connection between the product and its fans, what Russell learned along the way and how it will shape their next campaign.

There has been a major shift in the power of influence and the necessity of brand/influencer collaborations, particularly to win over Millenials and Gen Z customers. Through our partnership with the world’s leading beauty and fashion brands, we’ve discovered the key tenants of a strong influencer marketing program and will share 3 rules to follow to ensure you’re amplifying your brand message, building a passionate community, and connecting your social media efforts to revenue.