Studies show that almost half of all US product searches begin on Amazon. If you’re a brand executive trying to navigate the Amazon challenge, you need a clear, well-articulated Amazon strategy. After you understand the opportunities and challenges of what you want to accomplish as a retailer, and how Amazon can help, you can tailor a strategy that aligns with the most effective solutions to capture max profit.
In this session, learn how to capitalize on the channel with the right blend of control, scale, and profit – including how to:
- Gain control of your products and pricing on Amazon over grey marketers and counterfeiters
- Optimize Amazon catalog listings whether you have Brand Registry control or not
- Get Amazon Retail executives to pay attention to your brand
- Accelerate new product sales without big budget national ad campaigns
- Capture strong “first-mover advantage” in Amazon top position listings in your category