Map out sophisticated user journeys and identify points to deliver unique data-driven interactions for your customer at the moments that matter, ensuring your Tech Stack is working across channels. How to balance delivering personalized messaging based on customer information vs customer reluctance and privacy.

Review your marketing team’s capabilities to ensure you are putting in place the right points to capture, review and analyze customer insights to radically improve messaging, product and customer experience.

Make strides in data quality and analytics to power impactful and targeted conversations. Analyze data to identify which digital channels / touchpoint on the customer journey will incorporate personalized messages based on location, behavior, persona’s and more.

Identify your customers interests and pain points to build customer journey reports using data insights, models and data interactions. Identify and redesign your data touchpoints to ensure you have the right insights to personalize content engagement.

With the rise of data at marketer’s fingers tips understand how marketing’s relationship with data teams are changing, review how you are managing data and the skillset of your marketers.

Hear how brands are tackling brand safety threats and challenges through programmatic marketing to avoid inappropriate marketing placement.

Hear how brands are building their Tech Stacks to work together, creating a consistent view of the customer across platform and allowing real-time personalization to take place. Put in place the right technology to collect consumer insights and support different decisions to enhance customer engagement.

As millennials expect brands to stand for something revise your focus to have a cause which ties to your marketing message. Learn how to really connect with customers on what they want and standing for something in the market place.

Budweiser will share their 3-stage journey from Problem, Solution to Results to cut through the clutter, create relevancy and connect with customers at key moments. In this session Budweiser will share how they connected the brand at key controlled moments for greater impact.

Collaborate across the business to identify who your audience is, breakdown customer needs by both physiographic and behavioral elements to identify different audiences to personalize engagement.

Go beyond short-term campaigns and build a ‘always on’ system which brings together data capabilities and AI to drive constant conversations that pull together customer insights with automation to ensure your customer is engaged at the times of their choice.

Position yourself as having an active role in your customers life. Ensure you understand the tensions in your consumers lives that you can serve and inspire. Re-evaluate your content strategy and find your brand purpose to drive a relationship with your customer beyond your products.

Integrate your marketing and mobile strategy to ensure you build a relationship between mobile interactions, website, social and other touchpoints. How to sync mobile data and customer knowledge across all platforms to create a fuller picture of your customer.

How to educate and engage current customers about of brand products/services in an authentic, engaging and valuable way. How to review current customers buying patterns, interests and offer dynamic marketing that gives relevant information about brand offerings they may be interested in.

Implement new research strategy, define markets and develop your content and production framework to identify high profile global campaigns vs local specific campaigns. Ensure you have the right balance to identify virality to inspire all markets vs personalized content for specific regions.

How to embrace new video marketing strategies it takes the next step towards personalized video engagement.

Identify attribution across the entire customer journey from social media, web to offline. Develop your attribution metrics beyond first touch to take accountability across all customer interactions to get a true value of performance and identify where engagement matters most.

How to revise your ROI strategy to look deeper into digital impressions, social engagement, long-term brand recognition.

Anticipate your customer needs through better insights to drive targeted, valuable engagement that is one step ahead of their journey

Look deeper into customer data to determine spend across demographics, customer channels and more to identify where you should be prioritizing within the marketing mix

Put in place an impact measurement approach using data and insights to identify how customer are responding to different messaging. Ensure these insights are leveraged to determine both the good and the bad to help inform the next prioritization

Leverage data analytics to identify content performance across platforms and journey. Understand at what point in your customers journey content is working best and measure multiple performance indicators from Influencer audience, virality, share ability, sentiment metrics, engagement, bounce rate, journey drivers and more.

How to align your marketing mix to ensure your customer engagement speaks from the same brand voice, whilst appealing to different customer needs across platforms

Analyze the right data to understand your customers journey through desktop, mac book, smartphone and beyond to sequence predictive messaging on what information they will need next.

With less organic reach, you need to take a more selective approach to social media marketing. Ensure you have a comprehensive strategy of when and where to post, and invest in paid opportunities to increase engagement.

Revise your influencer strategy to identify not just relevant influencers but those with the right audiences. Data analyze to connect the dots with influencers reach and relevancy. How to put in place the best strategy to research and create the right message.

How to tie social media activity across multiple channels, looking beyond sentiment and measuring results.

Integrate your marketing teams with the rest of the business to ensure you create a consistent customer experience when in social media. Ensure marketing and customer support align on tone, voice, imagery, content and are streamlined to engage customers consistently.

Review the new opportunities to showcase products in a whole new light. Put in place a manageable AR customization strategy to cut through the noise on social media.

Hear how Thomson Reuters are going above and beyond with their employee advocacy program to deliver a sophisticated content editorial strategy that leverages unique expertise, geographies, networks and more. Learn how to develop your advocacy program to incentivize your employees whilst delivering business results.