The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience.

Whether it’s a physical installation or digital, think outside the box and allow you customer to interact with your brand in a more engaging way.

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience. Learn how to marry an imaginative mindset with a disciplined analytical one, to drive great storytelling and even better results.

• Key metrics and strategies for measuring success and engagement.
• Develop a comprehensive picture of storytelling returns.
• Use data to inspire future campaigns.

Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence they need to think like a publisher and not a marketer. Learn how the modern marketer can create and distribute engaging content on an enterprise scale just like a publisher

• Find or create engaging stories that are authentic to your product and brand.
• Embed brand identity into every piece of content.
• Break through the noise with content that connects, not just sells.

Tap into current events and cultural phenomena and boost the reach, relevancy and effectiveness of your content.

• Enable agility with effective budget planning, team structure and cross agency collaboration.
• Use recent news stories and events to communicate your brand values.
• Create an exciting cultural calendar to inform your production plans ahead of time.

Today’s customer is tired of marketing. To truly engage them you need to stir genuine emotion, but this is tough to achieve with generic emails and banner ads alone. Through experiential marketing a consumer can see, hear, touch and feel. It allows them to really understand a brand inside and out and even become a part of that brand themselves.

• Create a closer bond between your consumer and your brand by immersing them in a fun and memorable experience.
• Supercharge the shareability of your event, to engage a wider audience.

Cut through the noise with tailored messaging at moments that matter. Leverage customer insights to identify opportune moments to deliver unique, customized experiences.

What opportunities are there to deliver personalized messaging?

Think small - translate larger brand narrative into specific messaging for smaller targeted

Map out sophisticated user journeys and provide unique data-driven experiences for your customer. Utilize customer information, interaction triggers and more to deliver targeted messaging and meaningful creative.

• Deliver a holistic seamless experience across multiple channels.
• Find the right mix of touchpoints, triggers and insights to tailor the experience.

Today’s customers expect to be served relevant, personalized content but rarely do they fit into neat little boxes. What is the most effective way to segment customers and how personalized do you need to be effective?

• How tailored does your messaging need to be, in order to be effective?
• Where and when? Which touchpoints / channels benefit most from tailored messaging
• How can you take only small number of inputs/customer interactions and still deliver effective personalization?

As with all areas of marketing, audience is just the start. You can’t give an influencer a lazy hastily thought through idea, or even poor-quality content, and expect them to redeem it with their audience. Learn to integrate influencers as a creative extension of broader digital campaigns. Even better create a long-term partnership and tell an authentic and consistent story to an influencers’ audience over time.

Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful.  Ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.

• Analyze audiences to identify influencers with the right balance of reach and relevancy for your brand.
• Influencer coaching – strategies to get the most out of the influencers you work with.

Learn about the benefits of a comprehensive employee advocacy program—and strategies for implementing one in your organization/ sales team.

• Get good uptake, help your employees see the benefits.
• Build a content library and ensure the right people get the right content.
• Practical tips to keep your employees informed, engaged, and authentic.
• How to measure real business outcomes from your advocacy programs.

As intimidating as streaming live might be to some, it is an unmissable opportunity favored by both your customers and Facebook’s newsfeed algorithm. Develop a consistent strategy to efficiently build brand credibility, reach new customers and engage in real time.

• Build an emotional & personal connection through two-way storytelling.
• Leverage the platform to keep the pulse on customer interests & opportunities.

The impermanent nature of ephemeral content such as Instagram and Snapchat stories is incredibly popular with the millennial demographic and a great opportunity to boost your organic reach.

• Elicit an Immediate Response – Create a sense of urgency fueled by a fear of missing out.
• Tailor your content and messaging to a short time frame.
• Develop a strategy that allows you to create a large amount of content with less effort and lower overheads.

The role of the Chief Marketing Officer (CMO) undergoes more change than any other member of the C-suite. No longer responsible for simply owning the brand and delivering creativity in the business, a modern CMO must provide real growth and tangible ROI. An open discussion on how CMOs need to adapt and transform, or face being replaced by new titles like Chief Growth Officer and Chief Customer Officer.

Each day businesses connect with their clients through billions of emails and SMS messages. Yet these formats have remained largely unchanged for over 10 years. That is all about to change, as marketers can now augment their messages with rich media, personalization and interactivity, all backed up with advanced analytics.

It sounds contradictory, but could AI and machine learning be the key to empowering marketers to deliver authentic experiences?

• Learn how AI-driven insights can give marketers a new understanding of their customer.
• Deliver personalized experiences at an unprecedented scale.