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October 21 - 22, 2019|New York, US

Conference Agenda

October 20th
6:30-8:00pm Optional Early Registration and networking drinks hosted by Investis Digital.


Day One - 21st October

8:00am
Registration Opens
8:45am
Welcome Speech

Incite Group Aaron Jackson Project Director Incite Group

Fireside Conversation: Storytelling & Brand - A CMO’s Perspective

TIAA’s strong values and their commitment to their customers have remained strong for over a century. However their approach to telling this story and the makeup of their marketing team has never looked more different. Hear how CMO Mark Elliot has bought a data driven approach to the organisation’s storytelling efforts, whilst still embedding the company’s values at the core of everything they do.

TIAA Mark Elliot Chief Marketing Officer TIAA

Metrics That Matter – Becoming a Data Driven Organization

Digital marketing has equipped modern marketers with more data than ever before. To become a truly digital first organization it is vital you utilize this data to drive innovation and understand performance. Learn how data can transform your marketing department by informing your content strategy, optimizing your customer journey and giving you a deep understanding of your marketing funnel.

  • Today’s customers expect to be served relevant, tailored content throughout the customer journey. Hear how to deliver this with a data led storytelling strategy.
  • What matters most? Find out what your dashboard should be tracking and what it means for your marketing funnel.
  • Use data to inspire ambitious ideas, pioneer new technologies and embrace change

Northwestern Mutual Aditi Javeri Gokhale Chief Marketing Officer Northwestern Mutual

Chat Between Client + Agency: Balancing the Long and Short

ARGONAUT Founder Hunter Hindman and Cricket Wireless CMO Tiffany Baehman discuss building a lasting, sustainable brand in a highly competitive, transactional category

Tiffany Baehman Chief Marketing Officer Cricket Wireless

Hunter Hindman Founder, Chief Creative Officer ARGONAUT

10:30am
Coffee Break
11:00am
GenZ Comes of Age – What is next?

Explore how Truth Initiative, the national public health organization behind the truth youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action.

  • Employ multimethod approaches to inform and evaluate your creative work and messaging.
  • Position your brand as a trusted advisor

Truth Initiative Eric Asche Chief Marketing and Strategy Officer Truth Initiative

Metrics That Matter – Becoming a Data Driven Organization

Digital marketing has equipped modern marketers with more data than ever before. To become a truly digital first organization it is vital you utilize this data to drive innovation and understand performance. Learn how data can transform your marketing department by informing your content strategy, optimizing your customer journey and giving you a deep understanding of your marketing funnel.

  • Today’s customers expect to be served relevant, tailored content throughout the customer journey. Hear how to deliver this with a data led storytelling strategy.
  • What matters most? Find out what your dashboard should be tracking and what it means for your marketing funnel.
  • Use data to inspire ambitious ideas, pioneer new technologies and embrace change.

The Estée Lauder Companies Inc Doug Jensen VP, CRM and Corporate Marketing Analytics The Estée Lauder Companies Inc

The Estée Lauder Companies Inc Diana Pessin Senior Vice President, Media Strategy, Audience & Analytics WarnerMedia Entertainment

Maru Todd Trautz Chief Innovation & Solutions Officer Maru

Sponsorship Opportunities Available

If you are interested in sharing how your technology or service has had a positive impact on a big brand, contact Scott Robertson via scott@incite-group.com

A Brave New World – Developing a Culture of Marketing Innovation

Marketing is dead! …at least according to Harvard Business Review, Forbes and Gartner it is. The reality isn’t doom and gloom, but it is becoming increasingly difficult to reach your customer. Innovation is crucial. Ensure that you are prepared to swiftly take advantage of new opportunities. Develop a strategy that inspires ambitious ideas, pioneers new technologies and embraces change.

ADT Jochen Koedijk Chief Marketing Officer ADT

The Entreprenista Podcast Live: Rebuilding A Century-Old Organization - Innovation And Female Empowerment

Mishka Pitter-Armand will join the Co-CEO’s of Socialfly and Co-Hosts of the Entreprenista Podcast Stephanie Cartin & Courtney Spritzer for an intimate conversation that will dive into the relaunch of the Girl Scouts G.I.R.L brand platform. Mishka is currently leading the revitalization of the 100+ year old organization, and putting Girl Scouts on the map as the premier leadership development brand for girls and women. She develops innovative ways of working across the organization and fostering more fluid integration between functions: member acquisition and retention, GS Cookie, licensing and strategic partnerships. She will share how she was able to increase public awareness of the hundred-plus-year old scouting organization through this approach and take the Girl Scouts brand beyond boxes of cookies.

Girl Scouts of the USA Mishka Pitter-Armand Vice President Brand Marketing Girl Scouts of the USA

The Entreprenista Podcast Stephanie Cartin Host The Entreprenista Podcast

The Entreprenista Podcast Courtney Spritzer Host The Entreprenista Podcast

12:45pm
Networking Lunch
1:45pm
Engaging Storytelling at Scale - Think like a Publisher Not a Marketer

Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence they need to think like a publisher and not a marketer. Learn how the modern marketer can create and distribute engaging content on an enterprise scale just like a publisher.

  • Find or create engaging stories that are authentic to your product and brand.
  • Embed brand identity into every piece of content.
  • Break through the noise with content that connects, not just sells.

Group Nine Media Christa Carone President Group Nine Media

Harman Katie Raymond Head of Digital and Social Media Harman

Harman Matt Wurst Managing Director, U.S. Webedia

Taking Personalization to the next level - Customizing the Consumer Journey

Cut through the noise with tailored messaging at moments that matter. Leverage customer insights to identify opportune moments to deliver unique, customized experiences.

  • What opportunities are there to deliver personalized messaging?
  • Think small - translate larger brand narrative into specific messaging for smaller targeted.

Mondelēz International Cristina Chiesa US Insights & Analytics Director, Cookies and Crackers Portfolio Mondelēz International

Facebook Jennifer Ng Manager, Marketing Science Facebook

Policygenius Jonathan Metrick Chief Marketing Officer Policygenius

Jafco Foods Brittany Bang SVP Brand Strategy Jafco Foods

Harman Jaclyn Kalb US Co-Lead Frontify

How Media Companies are evolving the business, art, and science of Social Branded Content

The rapidly growing consumption of short-form content on social platforms caused Branded Content advertising budgets to skyrocket by 34% in 2018, making the total addressable market approximately $23B. Brands are discovering that the secret sauce is leveraging Publisher and Creator 1st party data and authenticity for the distribution of Social Branded Content. Learn how media companies are evolving their strategies and approach to help marketers boost relevancy, reach, and revenue.

CitizenNet, A Condé Nast Company Adam Hua SVP, Channel Marketing & Business Development CitizenNet, A Condé Nast Company

Condé Nast Brittany Thompson Senior Director, Platform Strategy Condé Nast

Viacom Karen Porcelli Senior Director of Social Intelligence and Measurement, Viacom Velocity Viacom

Buzzfeed Ken Blom SVP Ad Strategy Buzzfeed

Live Nation Sam Sichel VP Digital Product Development Live Nation

Facebook Craig Goodfriend Industry Manager – Sports & Publishing Facebook

Sponsorship Opportunities Available

If you are interested in sharing how your technology or service has had a positive impact on a big brand, contact Scott Robertson via scott@incite-group.com

Storytelling Deconstructed - The Hard Data Behind Emotive Creative.

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience. Learn how to marry an imaginative mindset with a disciplined analytical one, to drive great storytelling and even better results.

  • Key metrics and strategies for measuring success and engagement.
  • Develop a comprehensive picture of storytelling returns.
  • Use data to inspire future campaigns.

Facebook Lara Andrews Lead Creative Researcher Facebook

Building Strategic Advantage Through Marketing Your Company Culture

United Wholesale Mortgage Bridget McKinley AVP, Digital Marketing United Wholesale Mortgage

A Brief Encounter – Tell Social Media Stories to Increase your Reach

Group Nine Media Bobby LaCivita Vice President of Research & Measurement Group Nine Media

3:30pm
Coffee Break
4:00pm
It’s all About Experience – The Future of Storytelling

The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience.

Whether it’s a physical installation or digital, think outside the box and allow you customer to interact with your brand in a more engaging way.

trumans Alex Read Chief Marketing Officer Trumans

The Ever-Evolving Customer Journey Will Drive the Future of Content

For any brand or organization, content means something different, whether it is because every brand has its own set of stories to tell, or because every brand's customers are unique and rapidly changing, or in many cases, both. So it comes as no surprise that content for these changing customers, must also evolve. Brands understand the importance of strategic content and who should be creating it, it is now a matter of what the next iteration of content looks like. Hear from Paige Winburn, Global Head of Content Strategy, MetLife, on understanding ways to keep up with your evolving customer base and how to incorporate data and insights to develop a more customer-centric approach to content. She'll talk about the ways we can be smarter about storytelling, talking to customers, understanding the customer journey, and how personalizing content will manifest itself in the next few years.

MetLife Paige Winburn Global Head of Content Strategy MetLife

Data Driven Influencer Selection

Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful. Ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.

  • Analyze audiences to identify influencers with the right balance of reach and relevancy for your brand.
  • Influencer coaching – strategies to get the most out of the influencers you work with.

univision James Heath Director of Analytics and Audience Development Univision Creator Network

the_craftsman_agency Jack Edgar Brand and Strategy The Craftsman Agency

Finally, proof of the undeniable financial contribution of Brand: How to measure it and how to maximize it.

CMOs know Brand contributes significantly to the bottom line. Most, however, can’t prove it because attribution is a team sport and it has been impossible to credibly integrate marketing and non-marketing data. See how Brand Economics can demonstrate the undeniable link between brand and financial performance. Forget Marketing ROI. Think Brand ROI.

Brand Economics explains how typical brand measurement fails; how to integrate brand and organizational performance metrics; how to prove the financial outcome of a strategy; how to quantify whether business units enhance or impair brand’s revenue performance, and more.

For CMOs fighting to prove brand’s financial impact, Brand Economics is the ultimate weapon.

Strata Insights Tracy Chong President & Brand Economist Strata Insights

Strata Insights Mark Radha CEO & Chief Brand Economist Strata Insights

Optimizing the customer journey to drive increased conversion and revenue.

LimeLight Jennifer Daly Director of Marketing LimeLight

TBA

JennAir Jon Hall Product and Brand Marketing Director JennAir

Take a Position – Embrace Brand Values and Market with Purpose

Your consumer wants your brand to take a position to have a purpose. As many as 55% of consumers are willing to pay more to a brand that aligns with their beliefs. It doesn’t need to be Colin Kaepernick controversial, but your brand purpose and values need to be communicated authentically through everything you do.

  • Utilize customer insights to craft a simple, shareable narrative.
  • Connect your customers with something they believe in. Be the conduit between customers and cause.

Pepsico Stacy Taffet Marketing Vice President, Hydration Portfolio Pepsico

Email for the Future

More than 270B emails are sent each day. Gmail recently added support for dynamic content within email by using the fast and secure AMP framework, enabling emails to provide more engaging, interactive and actionable user experiences. AMP Email is a new innovation that allows email senders to create emails that deliver real-time information and allow consumers to take interactive actions directly within the email. Join Jon, a PM from Gmail, to learn how you can engage your audiences in a new way and about how major brands have already seen a 100% increase in clicks using this technology.

Google Jon Harmer Product Lead, AMP Email Google

5:00pm
Networking Drinks hosted by Collective Intelligence

Day Two - 22nd October

9:00am
Applying and Scaling DIY & Partnership Marketing

In this fireside chat, Mike Ciprari, Co-Founder of SJC Custom Drums, reveals how the DIY and partner marketing techniques he used to build a multi-million dollar international brand can be applied and scaled in your organization.

Mike Ciprari Co-Founder SJC Custom Drums

Devin Halliday Host/ Author Belonging Factor Podcast/Book

The Secrets to Localizing Global Campaigns at Scale: Faking it till you make it

Despite the globalization of everything, consumers have come to expect more relevant and targeted messaging than ever before (add data point) - this creates a challenge for marketers launching campaigns simultaneously in markets around the world. Translation alone doesn’t cut it and cultural mis-steps, amplified across social media, have caused immense harm to some big-name brands in the past year.

In this session, Marianne Bunton, Director of Enterprise Product Marketing at Shutterstock, addresses the challenges of creating authentic localized campaigns at scale. Actionable takeaways include how to scale content across multiple countries, case studies on brands who are nailing localization, and a checklist of factors to consider when localizing your campaigns.

Shutterstock Marianne Bunton Director of Enterprise Product Marketing Shutterstock

The Cost of Privacy in a Hyper-Connected World

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.

Key takeaways for attendees include:

  • Current consumer sentiment with regards to privacy and security
  • Cost to companies that have had private customer data compromised
  • What we as marketers need to be aware of in an era of overwhelming data about consumers
  • What’s next with security/privacy as 5G comes online and IoT explodes
  • Steps you can take to mitigate risk and use privacy as a differentiator

McAfee Gary Davis Chief Consumer Security Evangelist McAfee

10:30am
Coffee Break
11:00am
Speaking Frankly – How one brand is breaking its bad writing habits

After years of focusing on visual identity, Franklin Templeton’s brand team realized their pictures could only tell so many words – and their actual words were lacking. They sounded like everyone else in asset management: formal, verbose, and overly technical. Find out how they turned it around by rethinking their language, and ultimately reinventing their brand.

  • How do you find a voice that’s true to your brand?
  • How do you change 10,000 people’s writing habits, for good?
  • How do you win over the skeptics?

Franklin Templeton Kevin Knighten Global Brand Director Franklin Templeton

The Writer Anelia Varela Chief creative officer The Writer

Because, Whatever – How My/Mo Mochi Ice Cream Inspired Consumers to Embrace Their Whatever Moments

America's fastest growing frozen novelty brand, My/Mo Mochi Ice Cream, launched its nationwide “Because, Whatever” campaign series this summer. During this session, CMO Russell Barnett will talk about the inspiration behind the campaign and how it bridges the fun and playfulness of their brand with the everyday lives of their customers. Hear how the campaign helped create an emotional connection between the product and its fans, what Russell learned along the way and how it will shape their next campaign.

My/Mo Mochi Ice Cream Russell Barnett Chief Marketing Officer My/Mo Mochi Ice Cream

New Rules for Influencer Marketing

There has been a major shift in the power of influence and the necessity of brand/influencer collaborations, particularly to win over Millenials and Gen Z customers. Through our partnership with the world’s leading beauty and fashion brands, we’ve discovered the key tenants of a strong influencer marketing program and will share 3 rules to follow to ensure you’re amplifying your brand message, building a passionate community, and connecting your social media efforts to revenue.

Octoly Melanie Rodriguez VP, Operations & Marketing Octoly

TBA

Company_Name Jonathan Beamer Chief Marketing Officer Monster

1:00pm
Networking Lunch
2:00pm
TBA

Condé Nast John Shehata VP, Audience Development Strategy Condé Nast

The Brand Story: "Growing Up" but not "Selling Out"

In today’s world of major consolidation, it seems a new merger or acquisition is announced every day. Aside from rapidly changing industry landscapes, this constant movement also creates real challenges for companies when it comes to branding – the bigger the portfolio, the greater the challenge in managing your brand or brands. As someone who has experience on how to go to market and architect a portfolio, learn how Kevin Peck speaks to the difficulties and opportunities that come with developing a portfolio of brands, the importance of maintaining brand values and customer perception, and how to effectively navigate your organization as you grow your business.

  • Understand the things to consider when deciding if your company should keep or retire a brand
  • Learn how to think of yourself as a change agent, not just a brand builder
  • See how you can get your company’s leaders to build the brand into every decision they make

AT&T Kevin Peck SVP of Brand, Strategy, Design and Brand Management AT&T

Fighting Stigma to Build a Global Cannabis Brand

On October 17th, 2018 Canada became only the second country in the world to federally legalize recreational Cannabis. Overnight, legalization made it possible for citizens to buy and enjoy cannabis without fear of arrest or criminal prosecution, but what it did not change overnight was stigma - some people’s long-held and deep-rooted negative perceptions about people who use cannabis.

HEXO, one of the largest licensed growers of cannabis in Canada, dug deep into cultural, industry and consumer truths to create a new brand for the recreational market, placing all its bets on what it discovered, which was surprising - for today’s modern culture obsessed with productivity, it turns out cannabis consumers are not the couch-potatoes they’re painted to be

HEXO Corp Adam Miron Co-founder HEXO Corp

Utilize Customer Experiences to Create an Engaging Brand Story

Hear how Orangetheory Fitness’s ‘More Life’ campaign used member stories to create an authentic and engaging narrative around their brand. Chief Brand Office Kevin Keith explains how they differentiated the company from their competitors by aligning their brand story with the values of their customer.

Orangetheory Fitness Kevin Keith Chief Marketing Officer Orangetheory Fitness

Marketing Strategies for Highly Regulated Industries

For over 20 years, Chris Husong, VP of Marketing & Communications for Elixinol, has elevated brands in highly regulated industries, including marijuana and hemp. Husong’s approach isn’t taught in MBA programs, it’s honed over decades of real-world brand success within regulated industries, in both emerging and enterprise environments. From traditional media to digital and out of home advertisements, Elixinol’s marketing has received global accolades and helped Elixinol become one of the world’s most highly valued CBD brands. Husong’s marketing strategies are focused and disciplined while remaining nimble enough to be opportunistic. No matter your business’ size, you’ll learn strategies and tactics you can begin implementing immediately, including long-term building blocks and immediate activation opportunities. Husong will openly share the most important strategies to building a successful brand in today’s highly competitive, but restrictive, marketing environment.

Elixinol Chris Husong VP of Marketing and Communications Elixinol

Why did the Chicken cross the road? – How food on demand is changing traditional restaurant marketing.

The consumer demands of a restaurant to be considered for a meal is rapidly changing with accessibility and a digital first mind set at the forefront of creating loyalty. How is the 67 year old Church’s Chicken brand meeting these changing consumer behaviors with food on demand to stay relevant and drive new revenue.

Church's Chicken Alan Magee Vice President Digital Marketing & Technology Church's Chicken

Say Hello to the Age of Conversation

There has been a huge consumer shift to messaging. Now brands are using conversation to engage their customers in more authentic and human manner than ever before.

  • Hear insights about the way people are connecting with businesses across Facebook’s messaging platforms.
  • See examples of how brands use conversation to reduce friction in the customer journey.
  • Find out how AI drives conversations at scale.

Facebook Lauren Marie-Kehe Global Business Marketing, Messaging Facebook

How Direct to Consumer Brands Can Bridge the Gap Between Digital and Physical Experiences

Visible Beth Veen Head of Brand Strategy Visible

4:30pm
Conference Ends

Day One - 21st October

8:00am
Registration Opens
8:45am
Welcome Speech

Incite Group Aaron Jackson Project Director Incite Group

Fireside Conversation: Storytelling & Brand - A CMO’s Perspective

TIAA’s strong values and their commitment to their customers have remained strong for over a century. However their approach to telling this story and the makeup of their marketing team has never looked more different. Hear how CMO Mark Elliot has bought a data driven approach to the organisation’s storytelling efforts, whilst still embedding the company’s values at the core of everything they do.

TIAA Mark Elliot Chief Marketing Officer TIAA

Metrics That Matter – Becoming a Data Driven Organization

Digital marketing has equipped modern marketers with more data than ever before. To become a truly digital first organization it is vital you utilize this data to drive innovation and understand performance. Learn how data can transform your marketing department by informing your content strategy, optimizing your customer journey and giving you a deep understanding of your marketing funnel.

  • Today’s customers expect to be served relevant, tailored content throughout the customer journey. Hear how to deliver this with a data led storytelling strategy.
  • What matters most? Find out what your dashboard should be tracking and what it means for your marketing funnel.
  • Use data to inspire ambitious ideas, pioneer new technologies and embrace change

Northwestern Mutual Aditi Javeri Gokhale Chief Marketing Officer Northwestern Mutual

Chat Between Client + Agency: Balancing the Long and Short

ARGONAUT Founder Hunter Hindman and Cricket Wireless CMO Tiffany Baehman discuss building a lasting, sustainable brand in a highly competitive, transactional category

Tiffany Baehman Chief Marketing Officer Cricket Wireless

Hunter Hindman Founder, Chief Creative Officer ARGONAUT

10:30am
Coffee Break
11:00am
GenZ Comes of Age – What is next?

Explore how Truth Initiative, the national public health organization behind the truth youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action.

  • Employ multimethod approaches to inform and evaluate your creative work and messaging.
  • Position your brand as a trusted advisor

Truth Initiative Eric Asche Chief Marketing and Strategy Officer Truth Initiative

Metrics That Matter – Becoming a Data Driven Organization

Digital marketing has equipped modern marketers with more data than ever before. To become a truly digital first organization it is vital you utilize this data to drive innovation and understand performance. Learn how data can transform your marketing department by informing your content strategy, optimizing your customer journey and giving you a deep understanding of your marketing funnel.

  • Today’s customers expect to be served relevant, tailored content throughout the customer journey. Hear how to deliver this with a data led storytelling strategy.
  • What matters most? Find out what your dashboard should be tracking and what it means for your marketing funnel.
  • Use data to inspire ambitious ideas, pioneer new technologies and embrace change.

The Estée Lauder Companies Inc Doug Jensen VP, CRM and Corporate Marketing Analytics The Estée Lauder Companies Inc

The Estée Lauder Companies Inc Diana Pessin Senior Vice President, Media Strategy, Audience & Analytics WarnerMedia Entertainment

Maru Todd Trautz Chief Innovation & Solutions Officer Maru

Sponsorship Opportunities Available

If you are interested in sharing how your technology or service has had a positive impact on a big brand, contact Scott Robertson via scott@incite-group.com

A Brave New World – Developing a Culture of Marketing Innovation

Marketing is dead! …at least according to Harvard Business Review, Forbes and Gartner it is. The reality isn’t doom and gloom, but it is becoming increasingly difficult to reach your customer. Innovation is crucial. Ensure that you are prepared to swiftly take advantage of new opportunities. Develop a strategy that inspires ambitious ideas, pioneers new technologies and embraces change.

ADT Jochen Koedijk Chief Marketing Officer ADT

The Entreprenista Podcast Live: Rebuilding A Century-Old Organization - Innovation And Female Empowerment

Mishka Pitter-Armand will join the Co-CEO’s of Socialfly and Co-Hosts of the Entreprenista Podcast Stephanie Cartin & Courtney Spritzer for an intimate conversation that will dive into the relaunch of the Girl Scouts G.I.R.L brand platform. Mishka is currently leading the revitalization of the 100+ year old organization, and putting Girl Scouts on the map as the premier leadership development brand for girls and women. She develops innovative ways of working across the organization and fostering more fluid integration between functions: member acquisition and retention, GS Cookie, licensing and strategic partnerships. She will share how she was able to increase public awareness of the hundred-plus-year old scouting organization through this approach and take the Girl Scouts brand beyond boxes of cookies.

Girl Scouts of the USA Mishka Pitter-Armand Vice President Brand Marketing Girl Scouts of the USA

The Entreprenista Podcast Stephanie Cartin Host The Entreprenista Podcast

The Entreprenista Podcast Courtney Spritzer Host The Entreprenista Podcast

12:45pm
Networking Lunch
1:45pm
Engaging Storytelling at Scale - Think like a Publisher Not a Marketer

Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence they need to think like a publisher and not a marketer. Learn how the modern marketer can create and distribute engaging content on an enterprise scale just like a publisher.

  • Find or create engaging stories that are authentic to your product and brand.
  • Embed brand identity into every piece of content.
  • Break through the noise with content that connects, not just sells.

Group Nine Media Christa Carone President Group Nine Media

Harman Katie Raymond Head of Digital and Social Media Harman

Harman Matt Wurst Managing Director, U.S. Webedia

Taking Personalization to the next level - Customizing the Consumer Journey

Cut through the noise with tailored messaging at moments that matter. Leverage customer insights to identify opportune moments to deliver unique, customized experiences.

  • What opportunities are there to deliver personalized messaging?
  • Think small - translate larger brand narrative into specific messaging for smaller targeted.

Mondelēz International Cristina Chiesa US Insights & Analytics Director, Cookies and Crackers Portfolio Mondelēz International

Facebook Jennifer Ng Manager, Marketing Science Facebook

Policygenius Jonathan Metrick Chief Marketing Officer Policygenius

Jafco Foods Brittany Bang SVP Brand Strategy Jafco Foods

Harman Jaclyn Kalb US Co-Lead Frontify

How Media Companies are evolving the business, art, and science of Social Branded Content

The rapidly growing consumption of short-form content on social platforms caused Branded Content advertising budgets to skyrocket by 34% in 2018, making the total addressable market approximately $23B. Brands are discovering that the secret sauce is leveraging Publisher and Creator 1st party data and authenticity for the distribution of Social Branded Content. Learn how media companies are evolving their strategies and approach to help marketers boost relevancy, reach, and revenue.

CitizenNet, A Condé Nast Company Adam Hua SVP, Channel Marketing & Business Development CitizenNet, A Condé Nast Company

Condé Nast Brittany Thompson Senior Director, Platform Strategy Condé Nast

Viacom Karen Porcelli Senior Director of Social Intelligence and Measurement, Viacom Velocity Viacom

Buzzfeed Ken Blom SVP Ad Strategy Buzzfeed

Live Nation Sam Sichel VP Digital Product Development Live Nation

Facebook Craig Goodfriend Industry Manager – Sports & Publishing Facebook

Sponsorship Opportunities Available

If you are interested in sharing how your technology or service has had a positive impact on a big brand, contact Scott Robertson via scott@incite-group.com

Storytelling Deconstructed - The Hard Data Behind Emotive Creative.

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience. Learn how to marry an imaginative mindset with a disciplined analytical one, to drive great storytelling and even better results.

  • Key metrics and strategies for measuring success and engagement.
  • Develop a comprehensive picture of storytelling returns.
  • Use data to inspire future campaigns.

Facebook Lara Andrews Lead Creative Researcher Facebook

Building Strategic Advantage Through Marketing Your Company Culture

United Wholesale Mortgage Bridget McKinley AVP, Digital Marketing United Wholesale Mortgage

A Brief Encounter – Tell Social Media Stories to Increase your Reach

Group Nine Media Bobby LaCivita Vice President of Research & Measurement Group Nine Media

3:30pm
Coffee Break
4:00pm
It’s all About Experience – The Future of Storytelling

The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience.

Whether it’s a physical installation or digital, think outside the box and allow you customer to interact with your brand in a more engaging way.

trumans Alex Read Chief Marketing Officer Trumans

The Ever-Evolving Customer Journey Will Drive the Future of Content

For any brand or organization, content means something different, whether it is because every brand has its own set of stories to tell, or because every brand's customers are unique and rapidly changing, or in many cases, both. So it comes as no surprise that content for these changing customers, must also evolve. Brands understand the importance of strategic content and who should be creating it, it is now a matter of what the next iteration of content looks like. Hear from Paige Winburn, Global Head of Content Strategy, MetLife, on understanding ways to keep up with your evolving customer base and how to incorporate data and insights to develop a more customer-centric approach to content. She'll talk about the ways we can be smarter about storytelling, talking to customers, understanding the customer journey, and how personalizing content will manifest itself in the next few years.

MetLife Paige Winburn Global Head of Content Strategy MetLife

Data Driven Influencer Selection

Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful. Ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.

  • Analyze audiences to identify influencers with the right balance of reach and relevancy for your brand.
  • Influencer coaching – strategies to get the most out of the influencers you work with.

univision James Heath Director of Analytics and Audience Development Univision Creator Network

the_craftsman_agency Jack Edgar Brand and Strategy The Craftsman Agency

Finally, proof of the undeniable financial contribution of Brand: How to measure it and how to maximize it.

CMOs know Brand contributes significantly to the bottom line. Most, however, can’t prove it because attribution is a team sport and it has been impossible to credibly integrate marketing and non-marketing data. See how Brand Economics can demonstrate the undeniable link between brand and financial performance. Forget Marketing ROI. Think Brand ROI.

Brand Economics explains how typical brand measurement fails; how to integrate brand and organizational performance metrics; how to prove the financial outcome of a strategy; how to quantify whether business units enhance or impair brand’s revenue performance, and more.

For CMOs fighting to prove brand’s financial impact, Brand Economics is the ultimate weapon.

Strata Insights Tracy Chong President & Brand Economist Strata Insights

Strata Insights Mark Radha CEO & Chief Brand Economist Strata Insights

Optimizing the customer journey to drive increased conversion and revenue.

LimeLight Jennifer Daly Director of Marketing LimeLight

TBA

JennAir Jon Hall Product and Brand Marketing Director JennAir

Take a Position – Embrace Brand Values and Market with Purpose

Your consumer wants your brand to take a position to have a purpose. As many as 55% of consumers are willing to pay more to a brand that aligns with their beliefs. It doesn’t need to be Colin Kaepernick controversial, but your brand purpose and values need to be communicated authentically through everything you do.

  • Utilize customer insights to craft a simple, shareable narrative.
  • Connect your customers with something they believe in. Be the conduit between customers and cause.

Pepsico Stacy Taffet Marketing Vice President, Hydration Portfolio Pepsico

Email for the Future

More than 270B emails are sent each day. Gmail recently added support for dynamic content within email by using the fast and secure AMP framework, enabling emails to provide more engaging, interactive and actionable user experiences. AMP Email is a new innovation that allows email senders to create emails that deliver real-time information and allow consumers to take interactive actions directly within the email. Join Jon, a PM from Gmail, to learn how you can engage your audiences in a new way and about how major brands have already seen a 100% increase in clicks using this technology.

Google Jon Harmer Product Lead, AMP Email Google

5:00pm
Networking Drinks hosted by Collective Intelligence

Register Now

Discount ends FRIDAY! Save $100 with our Last Chance discount.

Day Two - 22nd October

9:00am
Applying and Scaling DIY & Partnership Marketing

In this fireside chat, Mike Ciprari, Co-Founder of SJC Custom Drums, reveals how the DIY and partner marketing techniques he used to build a multi-million dollar international brand can be applied and scaled in your organization.

Mike Ciprari Co-Founder SJC Custom Drums

Devin Halliday Host/ Author Belonging Factor Podcast/Book

The Secrets to Localizing Global Campaigns at Scale: Faking it till you make it

Despite the globalization of everything, consumers have come to expect more relevant and targeted messaging than ever before (add data point) - this creates a challenge for marketers launching campaigns simultaneously in markets around the world. Translation alone doesn’t cut it and cultural mis-steps, amplified across social media, have caused immense harm to some big-name brands in the past year.

In this session, Marianne Bunton, Director of Enterprise Product Marketing at Shutterstock, addresses the challenges of creating authentic localized campaigns at scale. Actionable takeaways include how to scale content across multiple countries, case studies on brands who are nailing localization, and a checklist of factors to consider when localizing your campaigns.

Shutterstock Marianne Bunton Director of Enterprise Product Marketing Shutterstock

The Cost of Privacy in a Hyper-Connected World

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.

Key takeaways for attendees include:

  • Current consumer sentiment with regards to privacy and security
  • Cost to companies that have had private customer data compromised
  • What we as marketers need to be aware of in an era of overwhelming data about consumers
  • What’s next with security/privacy as 5G comes online and IoT explodes
  • Steps you can take to mitigate risk and use privacy as a differentiator

McAfee Gary Davis Chief Consumer Security Evangelist McAfee

10:30am
Coffee Break
11:00am
Speaking Frankly – How one brand is breaking its bad writing habits

After years of focusing on visual identity, Franklin Templeton’s brand team realized their pictures could only tell so many words – and their actual words were lacking. They sounded like everyone else in asset management: formal, verbose, and overly technical. Find out how they turned it around by rethinking their language, and ultimately reinventing their brand.

  • How do you find a voice that’s true to your brand?
  • How do you change 10,000 people’s writing habits, for good?
  • How do you win over the skeptics?

Franklin Templeton Kevin Knighten Global Brand Director Franklin Templeton

The Writer Anelia Varela Chief creative officer The Writer

Because, Whatever – How My/Mo Mochi Ice Cream Inspired Consumers to Embrace Their Whatever Moments

America's fastest growing frozen novelty brand, My/Mo Mochi Ice Cream, launched its nationwide “Because, Whatever” campaign series this summer. During this session, CMO Russell Barnett will talk about the inspiration behind the campaign and how it bridges the fun and playfulness of their brand with the everyday lives of their customers. Hear how the campaign helped create an emotional connection between the product and its fans, what Russell learned along the way and how it will shape their next campaign.

My/Mo Mochi Ice Cream Russell Barnett Chief Marketing Officer My/Mo Mochi Ice Cream

New Rules for Influencer Marketing

There has been a major shift in the power of influence and the necessity of brand/influencer collaborations, particularly to win over Millenials and Gen Z customers. Through our partnership with the world’s leading beauty and fashion brands, we’ve discovered the key tenants of a strong influencer marketing program and will share 3 rules to follow to ensure you’re amplifying your brand message, building a passionate community, and connecting your social media efforts to revenue.

Octoly Melanie Rodriguez VP, Operations & Marketing Octoly

TBA

Company_Name Jonathan Beamer Chief Marketing Officer Monster

1:00pm
Networking Lunch
2:00pm
TBA

Condé Nast John Shehata VP, Audience Development Strategy Condé Nast

The Brand Story: "Growing Up" but not "Selling Out"

In today’s world of major consolidation, it seems a new merger or acquisition is announced every day. Aside from rapidly changing industry landscapes, this constant movement also creates real challenges for companies when it comes to branding – the bigger the portfolio, the greater the challenge in managing your brand or brands. As someone who has experience on how to go to market and architect a portfolio, learn how Kevin Peck speaks to the difficulties and opportunities that come with developing a portfolio of brands, the importance of maintaining brand values and customer perception, and how to effectively navigate your organization as you grow your business.

  • Understand the things to consider when deciding if your company should keep or retire a brand
  • Learn how to think of yourself as a change agent, not just a brand builder
  • See how you can get your company’s leaders to build the brand into every decision they make

AT&T Kevin Peck SVP of Brand, Strategy, Design and Brand Management AT&T

Fighting Stigma to Build a Global Cannabis Brand

On October 17th, 2018 Canada became only the second country in the world to federally legalize recreational Cannabis. Overnight, legalization made it possible for citizens to buy and enjoy cannabis without fear of arrest or criminal prosecution, but what it did not change overnight was stigma - some people’s long-held and deep-rooted negative perceptions about people who use cannabis.

HEXO, one of the largest licensed growers of cannabis in Canada, dug deep into cultural, industry and consumer truths to create a new brand for the recreational market, placing all its bets on what it discovered, which was surprising - for today’s modern culture obsessed with productivity, it turns out cannabis consumers are not the couch-potatoes they’re painted to be

HEXO Corp Adam Miron Co-founder HEXO Corp

Utilize Customer Experiences to Create an Engaging Brand Story

Hear how Orangetheory Fitness’s ‘More Life’ campaign used member stories to create an authentic and engaging narrative around their brand. Chief Brand Office Kevin Keith explains how they differentiated the company from their competitors by aligning their brand story with the values of their customer.

Orangetheory Fitness Kevin Keith Chief Marketing Officer Orangetheory Fitness

Marketing Strategies for Highly Regulated Industries

For over 20 years, Chris Husong, VP of Marketing & Communications for Elixinol, has elevated brands in highly regulated industries, including marijuana and hemp. Husong’s approach isn’t taught in MBA programs, it’s honed over decades of real-world brand success within regulated industries, in both emerging and enterprise environments. From traditional media to digital and out of home advertisements, Elixinol’s marketing has received global accolades and helped Elixinol become one of the world’s most highly valued CBD brands. Husong’s marketing strategies are focused and disciplined while remaining nimble enough to be opportunistic. No matter your business’ size, you’ll learn strategies and tactics you can begin implementing immediately, including long-term building blocks and immediate activation opportunities. Husong will openly share the most important strategies to building a successful brand in today’s highly competitive, but restrictive, marketing environment.

Elixinol Chris Husong VP of Marketing and Communications Elixinol

Why did the Chicken cross the road? – How food on demand is changing traditional restaurant marketing.

The consumer demands of a restaurant to be considered for a meal is rapidly changing with accessibility and a digital first mind set at the forefront of creating loyalty. How is the 67 year old Church’s Chicken brand meeting these changing consumer behaviors with food on demand to stay relevant and drive new revenue.

Church's Chicken Alan Magee Vice President Digital Marketing & Technology Church's Chicken

Say Hello to the Age of Conversation

There has been a huge consumer shift to messaging. Now brands are using conversation to engage their customers in more authentic and human manner than ever before.

  • Hear insights about the way people are connecting with businesses across Facebook’s messaging platforms.
  • See examples of how brands use conversation to reduce friction in the customer journey.
  • Find out how AI drives conversations at scale.

Facebook Lauren Marie-Kehe Global Business Marketing, Messaging Facebook

How Direct to Consumer Brands Can Bridge the Gap Between Digital and Physical Experiences

Visible Beth Veen Head of Brand Strategy Visible

4:30pm
Conference Ends
Aaron Jackson

Aaron Jackson

Lead Project Director
Incite Group

US: 1 800 814 3459 ex.7244

UK: +44 (0) 207 375 7244

Email: aaron@incite-group.com

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