Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.
Purchase Now

Conference Agenda

October 20th
6:30-8:00pm Optional Early Registration and networking drinks hosted by Investis Digital.


Day One - 21st October

8:00am
Registration Opens
Orange Room
8:45am

8:55am
Welcome Speech

Incite Group Aaron Jackson Senior Conference Organiser Incite Group

8:55am

9:00am
Chairperson’s Introduction

The Craftsman Agency Gina Michnowicz CEO, Executive Creative Director The Craftsman Agency

9:00am

9:20am
Building Brand Loyalty: The Spartan Race Story.

Spartan Race Carola Jain Chief Marketing Officer Spartan Race

9:20am

9:50am
Powering the Next Generation of Marketing Insights Through Human Data

As a chief marketing officer and transformative business leader, I am obsessed with data, exploring how data can help us frame issues, seek solutions and measure progress. Numbers are in my DNA from my studies at MIT and my business journeys at Booz Allen, American Express, Travelocity, Nutrisystem and now Northwestern Mutual.

But increasingly, I’m concerned about the dispassionate and ubiquitous application of data by business leaders who are looking to drive transformative growth for their brand. In the search for targeted outreach, higher sales, and accelerated ROI, many data-driven marketers are forgetting a fundamental truth: behind all the data lakes, bots, and trend lines are people. People that we must connect with before we can expect them to purchase. People that must trust us before they will invest in us. And that is only possible through emotion.

Please join me in discussing my approach to marketing with a focus on strategies that build in an intrinsic link between IQ and EQ.  We’ll explore the power of emotion in establishing, sustaining and amplifying data-driven tactics, how to fuse big data with big emotion, the role of digital processes and human interaction, and the need for both pivot tables and personal stories.  We’ll discuss a marketing philosophy for bringing these worlds together and the mindset we need to nurture in order to harness numbers and narratives simultaneously.  And I’ll share a bit about how this mutually-re-enforcing model delivered a 477% increase in leads and 66% jump in unique website visits following the launch of Northwestern Mutual’s Spend Your Life Living campaign.

Northwestern Mutual Aditi Javeri Gokhale Chief Commercial Officer & President, Investment Products and Services Northwestern Mutual

9:50am

10:20am
Why you don't want a partner as an agency

And other lessons from an odds-defying client/agency relationship

Hunter Hindman Founder, Chief Creative Officer ARGONAUT

Katie Miller Chief Marketing Officer ARGONAUT

Alan Stout Head of Strategy ARGONAUT

10:20am

10:50am
Coffee Break
10:50am

11:10am
GenZ Comes of Age – What is next?

Explore how Truth Initiative, the national public health organization behind the truth youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action.

  • Employ multimethod approaches to inform and evaluate your creative work and messaging.
  • Position your brand as a trusted advisor

Truth Initiative Eric Asche Chief Marketing and Strategy Officer Truth Initiative

11:10am

11:35am
Metrics That Matter – Becoming a Data Driven Organization

Digital marketing has equipped modern marketers with more data than ever before. To become a truly digital first organization it is vital you utilize this data to drive innovation and understand performance. Learn how data can transform your marketing department by informing your content strategy, optimizing your customer journey and giving you a deep understanding of your marketing funnel.

  • Today’s customers expect to be served relevant, tailored content throughout the customer journey. Hear how to deliver this with a data led storytelling strategy.
  • What matters most? Find out what your dashboard should be tracking and what it means for your marketing funnel.
  • Use data to inspire ambitious ideas, pioneer new technologies and embrace change.

The Estée Lauder Companies Inc Doug Jensen VP, CRM and Corporate Marketing Analytics The Estée Lauder Companies Inc

The Estée Lauder Companies Inc Diana Pessin Senior Vice President, Media Strategy, Audience & Analytics WarnerMedia Entertainment

New Knowledge Jonathon Morgan CEO New Knowledge

Maru Todd Trautz Chief Innovation & Solutions Officer Maru

11:35am

11:55am
Brand by Humanization

What is the single most important component of your brand story? For many years at Smartling, it was technology, but this ran its course. If commerce is driven by words, global commerce is fueled by language translation. This is the premise of Move the World with Words, a brand marketing campaign that illuminates content translators. We made a conscious decision to market our B2B business like a B2C - and focused relentlessly on changing the industry’s perspective on who we are, and why we exist. Discover how we renewed our story by humanizing content translators, the engine to our service, and how you can do the same.

Smartling Adrian K. Cohn Director of Brand Strategy and Communications Smartling

11:55pm

12:15pm
A Brave New World – Developing a Culture of Marketing Innovation

Marketing is dead! …at least according to Harvard Business Review, Forbes and Gartner it is. The reality isn’t doom and gloom, but it is becoming increasingly difficult to reach your customer. Innovation is crucial. Ensure that you are prepared to swiftly take advantage of new opportunities. Develop a strategy that inspires ambitious ideas, pioneers new technologies and embraces change.

ADT Shannon Hendrickson Sr. Director, Marketing ADT

12:15pm

12:45pm
The Entreprenista Podcast Live: Rebuilding A Century-Old Organization - Innovation And Female Empowerment

Mishka Pitter-Armand will join the Co-CEO’s of Socialfly and Co-Hosts of the Entreprenista Podcast Stephanie Cartin & Courtney Spritzer for an intimate conversation that will dive into the relaunch of the Girl Scouts G.I.R.L brand platform. Mishka is currently leading the revitalization of the 100+ year old organization, and putting Girl Scouts on the map as the premier leadership development brand for girls and women. She develops innovative ways of working across the organization and fostering more fluid integration between functions: member acquisition and retention, GS Cookie, licensing and strategic partnerships. She will share how she was able to increase public awareness of the hundred-plus-year old scouting organization through this approach and take the Girl Scouts brand beyond boxes of cookies.

Girl Scouts of the USA Mishka Pitter-Armand Vice President Brand Marketing Girl Scouts of the USA

The Entreprenista Podcast Stephanie Cartin Host The Entreprenista Podcast

The Entreprenista Podcast Courtney Spritzer Host The Entreprenista Podcast

12:45pm

1:45pm
Networking Lunch
Lunchtime Workshop: SELF-PUBLISHING SECRETS: Why Every Marketing Leader Should Have a Book and How You Can Write and Publish Yours in the Next 90 Days

In a world full of temporary fame and attention, marketers are turning back to the timeless to create lasting impact on the audiences they serve and even their own organizations - They’re turning to books.

I’m not just talking about launching a book funnel to enhance your current campaigns, although if you haven’t done this, you should.

I’m talking about YOU, a marketing leader, telling YOUR story and writing and publishing YOUR own book.

Join me for lunch to find out how you can write and publish a bestselling book in 90 days and unlock the Author Advantage that so many pioneering leaders before you have used to change the world.

Self-Publishing School Taylor McArthur Marketing Specialist Self-Publishing School

Orange Room
Blue Room
Pink Room
1:45pm

2:30pm
How Media Companies are evolving the business, art, and science of Social Branded Content

The rapidly growing consumption of short-form content on social platforms caused Branded Content advertising budgets to skyrocket by 34% in 2018, making the total addressable market approximately $23B. Brands are discovering that the secret sauce is leveraging Publisher and Creator 1st party data and authenticity for the distribution of Social Branded Content. Learn how media companies are evolving their strategies and approach to help marketers boost relevancy, reach, and revenue.

CitizenNet, A Condé Nast Company Adam Hua SVP, Channel Marketing & Business Development CitizenNet, A Condé Nast Company

Condé Nast Brittany Thompson Senior Director, Platform Strategy Condé Nast

Viacom Karen Vega Senior Director of Social Intelligence and Measurement, Viacom Velocity Viacom

Buzzfeed Ken Blom SVP Ad Strategy Buzzfeed

Live Nation Sam Sichel VP Digital Product Development Live Nation

Facebook Craig Goodfriend Industry Manager – Sports & Publishing Facebook

Taking Personalization to the next level - Customizing the Consumer Journey

Cut through the noise with tailored messaging at moments that matter. Leverage customer insights to identify opportune moments to deliver unique, customized experiences.

  • What opportunities are there to deliver personalized messaging?
  • Think small - translate larger brand narrative into specific messaging for smaller targeted.

Mondelēz International Cristina Chiesa US Insights & Analytics Director, Cookies and Crackers Portfolio Mondelēz International

Facebook Jennifer Ng Manager, Marketing Science Facebook

Policygenius Jonathan Metrick Chief Marketing Officer Policygenius

Jafco Foods Brittany Bang SVP Brand Strategy Jafco Foods

Harman Jaclyn Kalb General Manager, US. Frontify

Engaging Storytelling at Scale - Think like a Publisher Not a Marketer

Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence they need to think like a publisher and not a marketer. Learn how the modern marketer can create and distribute engaging content on an enterprise scale just like a publisher.

  • Find or create engaging stories that are authentic to your product and brand.
  • Embed brand identity into every piece of content.
  • Break through the noise with content that connects, not just sells.

Group Nine Media Christa Carone President Group Nine Media

Harman Katie Raymond Head of Digital and Social Media Harman

Revelation Matt Wurst Managing Director, U.S. Revelation

MetLife Paige Winburn Global Head of Content Strategy MetLife

Uber Ryan Reynolds Global Social and Content Marketing Lead Uber

Jeremy Goldman Innovation & Digital Thought Leader

2:30pm

3:00pm
Quantifying Emotion and Measuring the Power of Storytelling with Neuroscience

Emotions play an important role in advertising, from impacting brand affinity to driving consumer action: but measuring emotions has historically been an elusive and biased affair. Breaking the mould of traditional research, neuroscience has let us tap into the source and re-examine emotion as a quantifiable aspect of storytelling in advertising.

Learn how neuroscience informed one company’s shift from explanatory messaging to emotional storytelling, and how it would ultimately redefine its brand.

spark_neuro Spencer Gerrol Founder & CEO SPARK Neuro

Understanding the Journey: Building Your Owned Audience

Two things will help make you successful with your digital marketing; a well-defined customer journey and a strategy that moves your prospects through each stage of the journey. Yet study after study indicate that most organizations do not have a documented content or digital marketing strategy or a well-defined customer journey. There is a strong correlation between not having a written strategy and failing at digital marketing. And, not aligning that strategy with your customer journey leaves a lot of opportunity on the table. This session will hone in on the importance of the Customer Journey – Awareness, Consideration, Decision and Advocacy. And, will give you the tools you need to start the process of creating a strategy, based on that customer journey, for your organization.

Company_Name Samantha Kermode Director, Strategic Development Investis Digital

Disinformation: Battle for the Brands

In this session we unpack the ‘fake news’ to explore what it really is, what it means for brands and their marketing teams, why it’s a concern and what you can do about it.

Crisp Emma Monks VP Crisis Intelligence Crisp

3:00pm

3:30pm
Storytelling Deconstructed - The Hard Data Behind Emotive Creative.

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience. Learn how to marry an imaginative mindset with a disciplined analytical one, to drive great storytelling and even better results.

  • Key metrics and strategies for measuring success and engagement.
  • Develop a comprehensive picture of storytelling returns.
  • Use data to inspire future campaigns.

Facebook Lara Andrews Lead Creative Researcher Facebook

Building Strategic Advantage Through Marketing Your Company Culture

United Wholesale Mortgage Bridget McKinley AVP, Digital Marketing United Wholesale Mortgage

Capturing Meaningful Attention with Video on Social

Group Nine Media is home to category-leading brands (NowThis, The Dodo, Thrillist, and Seeker) across multiple editorial categories, and reaches nearly 75% of Millennials ages 18-34 each month, primarily via mobile-first video. Much of the company’s video success is driven by a thorough insights process that focuses on creative detail, audience-specific content, and relying on the metrics that really matter. Hear from Bobby LaCivita, VP of Research and Measurement at Group Nine on how the company leverages TV-quality, mobile video to capture viewers' habitual attention.

Group Nine Media Bobby LaCivita Vice President of Research & Measurement Group Nine Media

3:30pm

4:00pm
Coffee Break
4:00pm

4:30pm
The Ever-Evolving Customer Journey Will Drive the Future of Content

For any brand or organization, content means something different, whether it is because every brand has its own set of stories to tell, or because every brand's customers are unique and rapidly changing, or in many cases, both. So it comes as no surprise that content for these changing customers, must also evolve. Brands understand the importance of strategic content and who should be creating it, it is now a matter of what the next iteration of content looks like. Hear from Paige Winburn, Global Head of Content Strategy, MetLife, on understanding ways to keep up with your evolving customer base and how to incorporate data and insights to develop a more customer-centric approach to content. She'll talk about the ways we can be smarter about storytelling, talking to customers, understanding the customer journey, and how personalizing content will manifest itself in the next few years.

MetLife Paige Winburn Global Head of Content Strategy MetLife

Why did the Chicken cross the road? – How food on demand is changing traditional restaurant marketing.

The consumer demands of a restaurant to be considered for a meal is rapidly changing with accessibility and a digital first mind set at the forefront of creating loyalty. How is the 67 year old Church’s Chicken brand meeting these changing consumer behaviors with food on demand to stay relevant and drive new revenue.

Church's Chicken Alan Magee Vice President Digital Marketing & Technology Church's Chicken

Data Driven Influencer Selection

Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful. Ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.

  • Analyze audiences to identify influencers with the right balance of reach and relevancy for your brand.
  • Influencer coaching – strategies to get the most out of the influencers you work with.

univision James Heath Director of Analytics and Audience Development Univision Creator Network

the_craftsman_agency Jack Edgar Brand and Strategy The Craftsman Agency

4:30pm

5:00pm
Finally, proof of the undeniable financial contribution of Brand: How to measure it and how to maximize it.

CMOs know Brand contributes significantly to the bottom line. Most, however, can’t prove it because attribution is a team sport and it has been impossible to credibly integrate marketing and non-marketing data. See how Brand Economics can demonstrate the undeniable link between brand and financial performance. Forget Marketing ROI. Think Brand ROI.

Brand Economics explains how typical brand measurement fails; how to integrate brand and organizational performance metrics; how to prove the financial outcome of a strategy; how to quantify whether business units enhance or impair brand’s revenue performance, and more.

For CMOs fighting to prove brand’s financial impact, Brand Economics is the ultimate weapon.

Strata Insights Tracy Chong President & Brand Economist Strata Insights

Strata Insights Mark Radha CEO & Chief Brand Economist Strata Insights

Brand Emotion: How do consumers really feel about your brand?

According to a MIT study, 90 percent of information transmitted to our brain is visual. In fact, the human brain processes images in just 13 milliseconds, which is 60,000 times faster than text. Since we are visual by nature, shouldn’t we be using this skill to understand emotion? Fast, instinctive and emotional feelings have the greatest impact on consumer behavior. Understanding people at this level gives you direction on how to forge a closer connection with your customers.

Todd Trautz, Chief Innovation Officer at global insights company, Maru/Matchbox, will share his latest thinking on the importance of building connections with consumers on an emotional level. He will showcase a patented visual semiotics methodology that helps understand:

  • How an audience perceives your brand now and what it could be in the future.
  • How your brand compares to key competitors.
  • What your emotional signature says about your brand.

LimeLight Todd Trautz Chief Innovation & Solutions Officer Maru

Reject the Status Quo – Progress-Driven Marketing Ignites Category Revolution

Following a traditional, cookie-cutter marketing approach is the best way for a brand to get left behind. Take a deep dive into the comprehensive, award-winning marketing effort to launch the rebranding of JennAir, a campaign that revolutionized the appliance category. Learn how to bring progress to the forefront of your own organization’s marketing efforts. The session will focus on:

  • Brand Leadership (Bound By Nothing™) — A brand campaign that spurred a category revolution
  • Product Leadership — Driving an organization forward without compromising values
  • Experiential Shopping — Strategically defying convention to inspire an industry
  • Digital Integration – Elevate customer experiences through seamless connectivity and personalization

JennAir Jon Hall Product and Brand Marketing Director JennAir

5:00pm

5:30pm
Take a Position – Embrace Brand Values and Market with Purpose

Your consumer wants your brand to take a position to have a purpose. As many as 55% of consumers are willing to pay more to a brand that aligns with their beliefs. It doesn’t need to be Colin Kaepernick controversial, but your brand purpose and values need to be communicated authentically through everything you do.

  • Utilize customer insights to craft a simple, shareable narrative.
  • Connect your customers with something they believe in. Be the conduit between customers and cause.

Pepsico Stacy Taffet Marketing Vice President, Hydration Portfolio Pepsico

Email for the Future

More than 270B emails are sent each day. Gmail recently added support for dynamic content within email by using the fast and secure AMP framework, enabling emails to provide more engaging, interactive and actionable user experiences. AMP Email is a new innovation that allows email senders to create emails that deliver real-time information and allow consumers to take interactive actions directly within the email. Join Jon, a PM from Gmail, to learn how you can engage your audiences in a new way and about how major brands have already seen a 100% increase in clicks using this technology.

Google Patrick Kettner Partner DevRel Google

 
5:30pm
Networking Drinks hosted by Collective Intelligence

Day Two - 22nd October

Orange Room
9:00am

9:30am
Applying and Scaling DIY & Partnership Marketing

In this fireside chat, Mike Ciprari, Co-Founder of SJC Custom Drums, reveals how the DIY and partner marketing techniques he used to build a multi-million dollar international brand can be applied and scaled in your organization.

Mike Ciprari Co-Founder SJC Custom Drums

Devin Halliday Host/ Author Belonging Factor Podcast/Book

9:30am

10:00am
The Secrets to Localizing Global Campaigns at Scale: Faking it till you make it

Despite the globalization of everything, consumers have come to expect more relevant and targeted messaging than ever before - this creates a challenge for marketers launching campaigns simultaneously in markets around the world. Translation alone doesn’t cut it and cultural mis-steps, amplified across social media, have caused immense harm to some big-name brands in the past year.

In this session, Marianne Bunton, Director of Enterprise Product Marketing at Shutterstock, addresses the challenges of creating authentic localized campaigns at scale. Actionable takeaways include how to scale content across multiple countries, case studies on brands who are nailing localization, and a checklist of factors to consider when localizing your campaigns.

Shutterstock Marianne Bunton Director of Enterprise Product Marketing Shutterstock

10:00am

10:30am
The Cost of Privacy in a Hyper-Connected World

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.

Key takeaways for attendees include:

  • Current consumer sentiment with regards to privacy and security
  • Cost to companies that have had private customer data compromised
  • What we as marketers need to be aware of in an era of overwhelming data about consumers
  • What’s next with security/privacy as 5G comes online and IoT explodes
  • Steps you can take to mitigate risk and use privacy as a differentiator

McAfee Gary Davis Chief Consumer Security Evangelist McAfee

10:30am

11:00am
Coffee Break
11:00am

11:30am
Speaking Frankly – How one brand is breaking its bad writing habits

After years of focusing on visual identity, Franklin Templeton’s brand team realized their pictures could only tell so many words – and their actual words were lacking. They sounded like everyone else in asset management: formal, verbose, and overly technical. Find out how they turned it around by rethinking their language, and ultimately reinventing their brand.

  • How do you find a voice that’s true to your brand?
  • How do you change 10,000 people’s writing habits, for good?
  • How do you win over the skeptics?

Franklin Templeton Kevin Knighten Global Brand Director Franklin Templeton

The Writer Anelia Varela Chief creative officer The Writer

11:30am

12:00pm
Because, Whatever – How My/Mo Mochi Ice Cream Inspired Consumers to Embrace Their Whatever Moments

America's fastest growing frozen novelty brand, My/Mo Mochi Ice Cream, launched its nationwide “Because, Whatever” campaign series this summer. During this session, CMO Russell Barnett will talk about the inspiration behind the campaign and how it bridges the fun and playfulness of their brand with the everyday lives of their customers. Hear how the campaign helped create an emotional connection between the product and its fans, what Russell learned along the way and how it will shape their next campaign.

My/Mo Mochi Ice Cream Russell Barnett Chief Marketing Officer My/Mo Mochi Ice Cream

12:00pm

12:30pm
Networking Lunch
Millennials Decoded: Insights on the Fastest Growing Business Owner Segment

Millennial Small Business Owners (MSBOs) aren’t all just kombucha and avocados. They’re the future, and they command billions in spending power. And, if you’re not actively working to understand them, you’re missing out. Cargo’s Dan Gliatta & Miki Velemirovich share key learnings and insights that could help market to Millennial SBOs more effectively.

At the end of this session you will be able to:

  • Speak to MSBO brands the way they want to be spoken to
  • Understand why perceptions are much different than reality when it comes to MSBOs
  • Predict your marketing effectiveness when trying to reach Millennials

Cargo Dan Gliatta Founder Cargo

Cargo Canada Miki Velemirovich President Cargo Canada

12:30pm

1:00pm
It’s all About Experience – The Future of Storytelling

The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience.

Whether it’s a physical installation or digital, think outside the box and allow you customer to interact with your brand in a more engaging way.

Truman’s Alex Reed Chief Marketing Officer Truman’s

1:00pm

2:00pm
Networking Lunch
Orange Room
Pink Room
2:00pm

2:30pm
Refreshing Evergreen Content: How, When and Why

Creating new content is not always the answer to better content marketing. In this session you will find out how Condé Nast optimized existing content using key insights from SEO research—and increased traffic more than 200%. This session reveals the details you need to optimize and refresh evergreen content that works harder for you month after month.

Condé Nast John Shehata VP, Audience Development Strategy Condé Nast

How Direct to Consumer Brands Can Bridge the Gap Between Digital and Physical Experiences

Visible Megan Monaghan Director of Brand Marketing Visible

2:30pm

3:00pm
Diversity As a Superpower: How Briogeo “Co-Created” a Brand for Women Everywhere

Nancy Twine is the CEO and Founder of the popular clean haircare line, Briogeo. Since launching less than six years ago, Briogo has seen massive growth and has become the number-one selling haircare line at Sephora.

But Briogeo is about more than just hair. It’s about a diverse community of women.

In this session, Anand Kishore, founder and executive chairman of AspireIQ, will speak with Nancy about how she was able to build a multi-million dollar brand by placing diversity at the core of everything Briogeo does. Attendees will learn:

  • Why a diverse community helps you stand out in a crowded market
  • Why taking a direct-to-consumer approach opens up new opportunities
  • Why co-creating your brand with customers through direct feedback empowers you to tell a better story

Briogeo Nancy Twine CEO and Founder Briogeo

Briogeo Anand Kishore Founder and Executive Chairman AspireIQ

A Marketer’s Guide to the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data, but it's causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.

  • Understand the implications and industry impact of the new CCPA for marketers
  • Learn how to comply with the CCPA, including: "do not sell", right to request and right to delete personal information
  • Discover how to build an on-brand and compliant CCPA marketing strategy

Condé Nast Stephanie Hanson Director, OneTrust PreferenceChoice One Trust

3:00pm

3:30pm
Utilize Customer Experiences to Create an Engaging Brand Story

Hear how Orangetheory Fitness’s ‘More Life’ campaign used member stories to create an authentic and engaging narrative around their brand. Chief Brand Office Kevin Keith explains how they differentiated the company from their competitors by aligning their brand story with the values of their customer.

Orangetheory Fitness Kevin Keith Chief Marketing Officer Orangetheory Fitness

How Wu-Tang Clan is Changing Cultural Perceptions About Veganism Through Authentic Brand Partnerships

Until recently, veganism has had an image problem. While it’s becoming more mainstream with brands like Impossible Foods, many consumers - particularly men in traditional gender stereotyped roles - don’t see it as a culturally acceptable option, even though they may agree with it socially.

Imagine how that changed for many when RZA, from legendary hip hop band Wu-Tang Clan (who also happens to be vegan) teamed up with White Castle to promote its latest vegan-friendly endeavor, Impossible Sliders in a bold brand partnership.

Hear from Mustafa Shaikh, Co-Founder and President at 36 Chambers, a lifestyle company co-founded with RZA, that specializes in music, fashion and art, on how to change cultural perceptions through brand positioning and partnerships. Mustafa will also talk about the future plans in play to bring veganism to the masses, in a category outside of food.

36 Chambers Mustafa Shaikh Co-founder and President 36 Chambers

3:30pm

4:00pm
Say Hello to the Age of Conversation

There has been a huge consumer shift to messaging. Now brands are using conversation to engage their customers in more authentic and human manner than ever before.

  • Hear insights about the way people are connecting with businesses across Facebook’s messaging platforms.
  • See examples of how brands use conversation to reduce friction in the customer journey.
  • Find out how AI drives conversations at scale.

Facebook Lauren Marie-Kehe Global Business Marketing, Messaging Facebook

Marketing Strategies for Highly Regulated Industries

For over 20 years, Chris Husong, VP of Marketing & Communications for Elixinol, has elevated brands in highly regulated industries, including marijuana and hemp. Husong’s approach isn’t taught in MBA programs, it’s honed over decades of real-world brand success within regulated industries, in both emerging and enterprise environments. From traditional media to digital and out of home advertisements, Elixinol’s marketing has received global accolades and helped Elixinol become one of the world’s most highly valued CBD brands. Husong’s marketing strategies are focused and disciplined while remaining nimble enough to be opportunistic. No matter your business’ size, you’ll learn strategies and tactics you can begin implementing immediately, including long-term building blocks and immediate activation opportunities. Husong will openly share the most important strategies to building a successful brand in today’s highly competitive, but restrictive, marketing environment.

Chris Husong Head of Marketing Green Sky Strategy

4:00pm
Conference Ends

Day One - 21st October

8:00am
Registration Opens
Orange Room
8:45am

8:55am
Welcome Speech

Incite Group Aaron Jackson Senior Conference Organiser Incite Group

8:55am

9:00am
Chairperson’s Introduction

The Craftsman Agency Gina Michnowicz CEO, Executive Creative Director The Craftsman Agency

9:00am

9:20am
Building Brand Loyalty: The Spartan Race Story.

Spartan Race Carola Jain Chief Marketing Officer Spartan Race

9:20am

9:50am
Powering the Next Generation of Marketing Insights Through Human Data

As a chief marketing officer and transformative business leader, I am obsessed with data, exploring how data can help us frame issues, seek solutions and measure progress. Numbers are in my DNA from my studies at MIT and my business journeys at Booz Allen, American Express, Travelocity, Nutrisystem and now Northwestern Mutual.

But increasingly, I’m concerned about the dispassionate and ubiquitous application of data by business leaders who are looking to drive transformative growth for their brand. In the search for targeted outreach, higher sales, and accelerated ROI, many data-driven marketers are forgetting a fundamental truth: behind all the data lakes, bots, and trend lines are people. People that we must connect with before we can expect them to purchase. People that must trust us before they will invest in us. And that is only possible through emotion.

Please join me in discussing my approach to marketing with a focus on strategies that build in an intrinsic link between IQ and EQ.  We’ll explore the power of emotion in establishing, sustaining and amplifying data-driven tactics, how to fuse big data with big emotion, the role of digital processes and human interaction, and the need for both pivot tables and personal stories.  We’ll discuss a marketing philosophy for bringing these worlds together and the mindset we need to nurture in order to harness numbers and narratives simultaneously.  And I’ll share a bit about how this mutually-re-enforcing model delivered a 477% increase in leads and 66% jump in unique website visits following the launch of Northwestern Mutual’s Spend Your Life Living campaign.

Northwestern Mutual Aditi Javeri Gokhale Chief Commercial Officer & President, Investment Products and Services Northwestern Mutual

9:50am

10:20am
Why you don't want a partner as an agency

And other lessons from an odds-defying client/agency relationship

Hunter Hindman Founder, Chief Creative Officer ARGONAUT

Katie Miller Chief Marketing Officer ARGONAUT

Alan Stout Head of Strategy ARGONAUT

10:20am

10:50am
Coffee Break
10:50am

11:10am
GenZ Comes of Age – What is next?

Explore how Truth Initiative, the national public health organization behind the truth youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action.

  • Employ multimethod approaches to inform and evaluate your creative work and messaging.
  • Position your brand as a trusted advisor

Truth Initiative Eric Asche Chief Marketing and Strategy Officer Truth Initiative

11:10am

11:35am
Metrics That Matter – Becoming a Data Driven Organization

Digital marketing has equipped modern marketers with more data than ever before. To become a truly digital first organization it is vital you utilize this data to drive innovation and understand performance. Learn how data can transform your marketing department by informing your content strategy, optimizing your customer journey and giving you a deep understanding of your marketing funnel.

  • Today’s customers expect to be served relevant, tailored content throughout the customer journey. Hear how to deliver this with a data led storytelling strategy.
  • What matters most? Find out what your dashboard should be tracking and what it means for your marketing funnel.
  • Use data to inspire ambitious ideas, pioneer new technologies and embrace change.

The Estée Lauder Companies Inc Doug Jensen VP, CRM and Corporate Marketing Analytics The Estée Lauder Companies Inc

The Estée Lauder Companies Inc Diana Pessin Senior Vice President, Media Strategy, Audience & Analytics WarnerMedia Entertainment

New Knowledge Jonathon Morgan CEO New Knowledge

Maru Todd Trautz Chief Innovation & Solutions Officer Maru

11:35am

11:55am
Brand by Humanization

What is the single most important component of your brand story? For many years at Smartling, it was technology, but this ran its course. If commerce is driven by words, global commerce is fueled by language translation. This is the premise of Move the World with Words, a brand marketing campaign that illuminates content translators. We made a conscious decision to market our B2B business like a B2C - and focused relentlessly on changing the industry’s perspective on who we are, and why we exist. Discover how we renewed our story by humanizing content translators, the engine to our service, and how you can do the same.

Smartling Adrian K. Cohn Director of Brand Strategy and Communications Smartling

11:55pm

12:15pm
A Brave New World – Developing a Culture of Marketing Innovation

Marketing is dead! …at least according to Harvard Business Review, Forbes and Gartner it is. The reality isn’t doom and gloom, but it is becoming increasingly difficult to reach your customer. Innovation is crucial. Ensure that you are prepared to swiftly take advantage of new opportunities. Develop a strategy that inspires ambitious ideas, pioneers new technologies and embraces change.

ADT Shannon Hendrickson Sr. Director, Marketing ADT

12:15pm

12:45pm
The Entreprenista Podcast Live: Rebuilding A Century-Old Organization - Innovation And Female Empowerment

Mishka Pitter-Armand will join the Co-CEO’s of Socialfly and Co-Hosts of the Entreprenista Podcast Stephanie Cartin & Courtney Spritzer for an intimate conversation that will dive into the relaunch of the Girl Scouts G.I.R.L brand platform. Mishka is currently leading the revitalization of the 100+ year old organization, and putting Girl Scouts on the map as the premier leadership development brand for girls and women. She develops innovative ways of working across the organization and fostering more fluid integration between functions: member acquisition and retention, GS Cookie, licensing and strategic partnerships. She will share how she was able to increase public awareness of the hundred-plus-year old scouting organization through this approach and take the Girl Scouts brand beyond boxes of cookies.

Girl Scouts of the USA Mishka Pitter-Armand Vice President Brand Marketing Girl Scouts of the USA

The Entreprenista Podcast Stephanie Cartin Host The Entreprenista Podcast

The Entreprenista Podcast Courtney Spritzer Host The Entreprenista Podcast

12:45pm

1:45pm
Networking Lunch
Lunchtime Workshop: SELF-PUBLISHING SECRETS: Why Every Marketing Leader Should Have a Book and How You Can Write and Publish Yours in the Next 90 Days

In a world full of temporary fame and attention, marketers are turning back to the timeless to create lasting impact on the audiences they serve and even their own organizations - They’re turning to books.

I’m not just talking about launching a book funnel to enhance your current campaigns, although if you haven’t done this, you should.

I’m talking about YOU, a marketing leader, telling YOUR story and writing and publishing YOUR own book.

Join me for lunch to find out how you can write and publish a bestselling book in 90 days and unlock the Author Advantage that so many pioneering leaders before you have used to change the world.

Self-Publishing School Taylor McArthur Marketing Specialist Self-Publishing School

Orange Room
Blue Room
Pink Room
1:45pm

2:30pm
How Media Companies are evolving the business, art, and science of Social Branded Content

The rapidly growing consumption of short-form content on social platforms caused Branded Content advertising budgets to skyrocket by 34% in 2018, making the total addressable market approximately $23B. Brands are discovering that the secret sauce is leveraging Publisher and Creator 1st party data and authenticity for the distribution of Social Branded Content. Learn how media companies are evolving their strategies and approach to help marketers boost relevancy, reach, and revenue.

CitizenNet, A Condé Nast Company Adam Hua SVP, Channel Marketing & Business Development CitizenNet, A Condé Nast Company

Condé Nast Brittany Thompson Senior Director, Platform Strategy Condé Nast

Viacom Karen Vega Senior Director of Social Intelligence and Measurement, Viacom Velocity Viacom

Buzzfeed Ken Blom SVP Ad Strategy Buzzfeed

Live Nation Sam Sichel VP Digital Product Development Live Nation

Facebook Craig Goodfriend Industry Manager – Sports & Publishing Facebook

Taking Personalization to the next level - Customizing the Consumer Journey

Cut through the noise with tailored messaging at moments that matter. Leverage customer insights to identify opportune moments to deliver unique, customized experiences.

  • What opportunities are there to deliver personalized messaging?
  • Think small - translate larger brand narrative into specific messaging for smaller targeted.

Mondelēz International Cristina Chiesa US Insights & Analytics Director, Cookies and Crackers Portfolio Mondelēz International

Facebook Jennifer Ng Manager, Marketing Science Facebook

Policygenius Jonathan Metrick Chief Marketing Officer Policygenius

Jafco Foods Brittany Bang SVP Brand Strategy Jafco Foods

Harman Jaclyn Kalb General Manager, US. Frontify

Engaging Storytelling at Scale - Think like a Publisher Not a Marketer

Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence they need to think like a publisher and not a marketer. Learn how the modern marketer can create and distribute engaging content on an enterprise scale just like a publisher.

  • Find or create engaging stories that are authentic to your product and brand.
  • Embed brand identity into every piece of content.
  • Break through the noise with content that connects, not just sells.

Group Nine Media Christa Carone President Group Nine Media

Harman Katie Raymond Head of Digital and Social Media Harman

Revelation Matt Wurst Managing Director, U.S. Revelation

MetLife Paige Winburn Global Head of Content Strategy MetLife

Uber Ryan Reynolds Global Social and Content Marketing Lead Uber

Jeremy Goldman Innovation & Digital Thought Leader

2:30pm

3:00pm
Quantifying Emotion and Measuring the Power of Storytelling with Neuroscience

Emotions play an important role in advertising, from impacting brand affinity to driving consumer action: but measuring emotions has historically been an elusive and biased affair. Breaking the mould of traditional research, neuroscience has let us tap into the source and re-examine emotion as a quantifiable aspect of storytelling in advertising.

Learn how neuroscience informed one company’s shift from explanatory messaging to emotional storytelling, and how it would ultimately redefine its brand.

spark_neuro Spencer Gerrol Founder & CEO SPARK Neuro

Understanding the Journey: Building Your Owned Audience

Two things will help make you successful with your digital marketing; a well-defined customer journey and a strategy that moves your prospects through each stage of the journey. Yet study after study indicate that most organizations do not have a documented content or digital marketing strategy or a well-defined customer journey. There is a strong correlation between not having a written strategy and failing at digital marketing. And, not aligning that strategy with your customer journey leaves a lot of opportunity on the table. This session will hone in on the importance of the Customer Journey – Awareness, Consideration, Decision and Advocacy. And, will give you the tools you need to start the process of creating a strategy, based on that customer journey, for your organization.

Company_Name Samantha Kermode Director, Strategic Development Investis Digital

Disinformation: Battle for the Brands

In this session we unpack the ‘fake news’ to explore what it really is, what it means for brands and their marketing teams, why it’s a concern and what you can do about it.

Crisp Emma Monks VP Crisis Intelligence Crisp

3:00pm

3:30pm
Storytelling Deconstructed - The Hard Data Behind Emotive Creative.

They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience. Learn how to marry an imaginative mindset with a disciplined analytical one, to drive great storytelling and even better results.

  • Key metrics and strategies for measuring success and engagement.
  • Develop a comprehensive picture of storytelling returns.
  • Use data to inspire future campaigns.

Facebook Lara Andrews Lead Creative Researcher Facebook

Building Strategic Advantage Through Marketing Your Company Culture

United Wholesale Mortgage Bridget McKinley AVP, Digital Marketing United Wholesale Mortgage

Capturing Meaningful Attention with Video on Social

Group Nine Media is home to category-leading brands (NowThis, The Dodo, Thrillist, and Seeker) across multiple editorial categories, and reaches nearly 75% of Millennials ages 18-34 each month, primarily via mobile-first video. Much of the company’s video success is driven by a thorough insights process that focuses on creative detail, audience-specific content, and relying on the metrics that really matter. Hear from Bobby LaCivita, VP of Research and Measurement at Group Nine on how the company leverages TV-quality, mobile video to capture viewers' habitual attention.

Group Nine Media Bobby LaCivita Vice President of Research & Measurement Group Nine Media

3:30pm

4:00pm
Coffee Break
4:00pm

4:30pm
The Ever-Evolving Customer Journey Will Drive the Future of Content

For any brand or organization, content means something different, whether it is because every brand has its own set of stories to tell, or because every brand's customers are unique and rapidly changing, or in many cases, both. So it comes as no surprise that content for these changing customers, must also evolve. Brands understand the importance of strategic content and who should be creating it, it is now a matter of what the next iteration of content looks like. Hear from Paige Winburn, Global Head of Content Strategy, MetLife, on understanding ways to keep up with your evolving customer base and how to incorporate data and insights to develop a more customer-centric approach to content. She'll talk about the ways we can be smarter about storytelling, talking to customers, understanding the customer journey, and how personalizing content will manifest itself in the next few years.

MetLife Paige Winburn Global Head of Content Strategy MetLife

Why did the Chicken cross the road? – How food on demand is changing traditional restaurant marketing.

The consumer demands of a restaurant to be considered for a meal is rapidly changing with accessibility and a digital first mind set at the forefront of creating loyalty. How is the 67 year old Church’s Chicken brand meeting these changing consumer behaviors with food on demand to stay relevant and drive new revenue.

Church's Chicken Alan Magee Vice President Digital Marketing & Technology Church's Chicken

Data Driven Influencer Selection

Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful. Ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.

  • Analyze audiences to identify influencers with the right balance of reach and relevancy for your brand.
  • Influencer coaching – strategies to get the most out of the influencers you work with.

univision James Heath Director of Analytics and Audience Development Univision Creator Network

the_craftsman_agency Jack Edgar Brand and Strategy The Craftsman Agency

4:30pm

5:00pm
Finally, proof of the undeniable financial contribution of Brand: How to measure it and how to maximize it.

CMOs know Brand contributes significantly to the bottom line. Most, however, can’t prove it because attribution is a team sport and it has been impossible to credibly integrate marketing and non-marketing data. See how Brand Economics can demonstrate the undeniable link between brand and financial performance. Forget Marketing ROI. Think Brand ROI.

Brand Economics explains how typical brand measurement fails; how to integrate brand and organizational performance metrics; how to prove the financial outcome of a strategy; how to quantify whether business units enhance or impair brand’s revenue performance, and more.

For CMOs fighting to prove brand’s financial impact, Brand Economics is the ultimate weapon.

Strata Insights Tracy Chong President & Brand Economist Strata Insights

Strata Insights Mark Radha CEO & Chief Brand Economist Strata Insights

Brand Emotion: How do consumers really feel about your brand?

According to a MIT study, 90 percent of information transmitted to our brain is visual. In fact, the human brain processes images in just 13 milliseconds, which is 60,000 times faster than text. Since we are visual by nature, shouldn’t we be using this skill to understand emotion? Fast, instinctive and emotional feelings have the greatest impact on consumer behavior. Understanding people at this level gives you direction on how to forge a closer connection with your customers.

Todd Trautz, Chief Innovation Officer at global insights company, Maru/Matchbox, will share his latest thinking on the importance of building connections with consumers on an emotional level. He will showcase a patented visual semiotics methodology that helps understand:

  • How an audience perceives your brand now and what it could be in the future.
  • How your brand compares to key competitors.
  • What your emotional signature says about your brand.

LimeLight Todd Trautz Chief Innovation & Solutions Officer Maru

Reject the Status Quo – Progress-Driven Marketing Ignites Category Revolution

Following a traditional, cookie-cutter marketing approach is the best way for a brand to get left behind. Take a deep dive into the comprehensive, award-winning marketing effort to launch the rebranding of JennAir, a campaign that revolutionized the appliance category. Learn how to bring progress to the forefront of your own organization’s marketing efforts. The session will focus on:

  • Brand Leadership (Bound By Nothing™) — A brand campaign that spurred a category revolution
  • Product Leadership — Driving an organization forward without compromising values
  • Experiential Shopping — Strategically defying convention to inspire an industry
  • Digital Integration – Elevate customer experiences through seamless connectivity and personalization

JennAir Jon Hall Product and Brand Marketing Director JennAir

5:00pm

5:30pm
Take a Position – Embrace Brand Values and Market with Purpose

Your consumer wants your brand to take a position to have a purpose. As many as 55% of consumers are willing to pay more to a brand that aligns with their beliefs. It doesn’t need to be Colin Kaepernick controversial, but your brand purpose and values need to be communicated authentically through everything you do.

  • Utilize customer insights to craft a simple, shareable narrative.
  • Connect your customers with something they believe in. Be the conduit between customers and cause.

Pepsico Stacy Taffet Marketing Vice President, Hydration Portfolio Pepsico

Email for the Future

More than 270B emails are sent each day. Gmail recently added support for dynamic content within email by using the fast and secure AMP framework, enabling emails to provide more engaging, interactive and actionable user experiences. AMP Email is a new innovation that allows email senders to create emails that deliver real-time information and allow consumers to take interactive actions directly within the email. Join Jon, a PM from Gmail, to learn how you can engage your audiences in a new way and about how major brands have already seen a 100% increase in clicks using this technology.

Google Patrick Kettner Partner DevRel Google

 
5:30pm
Networking Drinks hosted by Collective Intelligence

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

Day Two - 22nd October

Orange Room
9:00am

9:30am
Applying and Scaling DIY & Partnership Marketing

In this fireside chat, Mike Ciprari, Co-Founder of SJC Custom Drums, reveals how the DIY and partner marketing techniques he used to build a multi-million dollar international brand can be applied and scaled in your organization.

Mike Ciprari Co-Founder SJC Custom Drums

Devin Halliday Host/ Author Belonging Factor Podcast/Book

9:30am

10:00am
The Secrets to Localizing Global Campaigns at Scale: Faking it till you make it

Despite the globalization of everything, consumers have come to expect more relevant and targeted messaging than ever before - this creates a challenge for marketers launching campaigns simultaneously in markets around the world. Translation alone doesn’t cut it and cultural mis-steps, amplified across social media, have caused immense harm to some big-name brands in the past year.

In this session, Marianne Bunton, Director of Enterprise Product Marketing at Shutterstock, addresses the challenges of creating authentic localized campaigns at scale. Actionable takeaways include how to scale content across multiple countries, case studies on brands who are nailing localization, and a checklist of factors to consider when localizing your campaigns.

Shutterstock Marianne Bunton Director of Enterprise Product Marketing Shutterstock

10:00am

10:30am
The Cost of Privacy in a Hyper-Connected World

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.

Key takeaways for attendees include:

  • Current consumer sentiment with regards to privacy and security
  • Cost to companies that have had private customer data compromised
  • What we as marketers need to be aware of in an era of overwhelming data about consumers
  • What’s next with security/privacy as 5G comes online and IoT explodes
  • Steps you can take to mitigate risk and use privacy as a differentiator

McAfee Gary Davis Chief Consumer Security Evangelist McAfee

10:30am

11:00am
Coffee Break
11:00am

11:30am
Speaking Frankly – How one brand is breaking its bad writing habits

After years of focusing on visual identity, Franklin Templeton’s brand team realized their pictures could only tell so many words – and their actual words were lacking. They sounded like everyone else in asset management: formal, verbose, and overly technical. Find out how they turned it around by rethinking their language, and ultimately reinventing their brand.

  • How do you find a voice that’s true to your brand?
  • How do you change 10,000 people’s writing habits, for good?
  • How do you win over the skeptics?

Franklin Templeton Kevin Knighten Global Brand Director Franklin Templeton

The Writer Anelia Varela Chief creative officer The Writer

11:30am

12:00pm
Because, Whatever – How My/Mo Mochi Ice Cream Inspired Consumers to Embrace Their Whatever Moments

America's fastest growing frozen novelty brand, My/Mo Mochi Ice Cream, launched its nationwide “Because, Whatever” campaign series this summer. During this session, CMO Russell Barnett will talk about the inspiration behind the campaign and how it bridges the fun and playfulness of their brand with the everyday lives of their customers. Hear how the campaign helped create an emotional connection between the product and its fans, what Russell learned along the way and how it will shape their next campaign.

My/Mo Mochi Ice Cream Russell Barnett Chief Marketing Officer My/Mo Mochi Ice Cream

12:00pm

12:30pm
Networking Lunch
Millennials Decoded: Insights on the Fastest Growing Business Owner Segment

Millennial Small Business Owners (MSBOs) aren’t all just kombucha and avocados. They’re the future, and they command billions in spending power. And, if you’re not actively working to understand them, you’re missing out. Cargo’s Dan Gliatta & Miki Velemirovich share key learnings and insights that could help market to Millennial SBOs more effectively.

At the end of this session you will be able to:

  • Speak to MSBO brands the way they want to be spoken to
  • Understand why perceptions are much different than reality when it comes to MSBOs
  • Predict your marketing effectiveness when trying to reach Millennials

Cargo Dan Gliatta Founder Cargo

Cargo Canada Miki Velemirovich President Cargo Canada

12:30pm

1:00pm
It’s all About Experience – The Future of Storytelling

The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience.

Whether it’s a physical installation or digital, think outside the box and allow you customer to interact with your brand in a more engaging way.

Truman’s Alex Reed Chief Marketing Officer Truman’s

1:00pm

2:00pm
Networking Lunch
Orange Room
Pink Room
2:00pm

2:30pm
Refreshing Evergreen Content: How, When and Why

Creating new content is not always the answer to better content marketing. In this session you will find out how Condé Nast optimized existing content using key insights from SEO research—and increased traffic more than 200%. This session reveals the details you need to optimize and refresh evergreen content that works harder for you month after month.

Condé Nast John Shehata VP, Audience Development Strategy Condé Nast

How Direct to Consumer Brands Can Bridge the Gap Between Digital and Physical Experiences

Visible Megan Monaghan Director of Brand Marketing Visible

2:30pm

3:00pm
Diversity As a Superpower: How Briogeo “Co-Created” a Brand for Women Everywhere

Nancy Twine is the CEO and Founder of the popular clean haircare line, Briogeo. Since launching less than six years ago, Briogo has seen massive growth and has become the number-one selling haircare line at Sephora.

But Briogeo is about more than just hair. It’s about a diverse community of women.

In this session, Anand Kishore, founder and executive chairman of AspireIQ, will speak with Nancy about how she was able to build a multi-million dollar brand by placing diversity at the core of everything Briogeo does. Attendees will learn:

  • Why a diverse community helps you stand out in a crowded market
  • Why taking a direct-to-consumer approach opens up new opportunities
  • Why co-creating your brand with customers through direct feedback empowers you to tell a better story

Briogeo Nancy Twine CEO and Founder Briogeo

Briogeo Anand Kishore Founder and Executive Chairman AspireIQ

A Marketer’s Guide to the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data, but it's causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.

  • Understand the implications and industry impact of the new CCPA for marketers
  • Learn how to comply with the CCPA, including: "do not sell", right to request and right to delete personal information
  • Discover how to build an on-brand and compliant CCPA marketing strategy

Condé Nast Stephanie Hanson Director, OneTrust PreferenceChoice One Trust

3:00pm

3:30pm
Utilize Customer Experiences to Create an Engaging Brand Story

Hear how Orangetheory Fitness’s ‘More Life’ campaign used member stories to create an authentic and engaging narrative around their brand. Chief Brand Office Kevin Keith explains how they differentiated the company from their competitors by aligning their brand story with the values of their customer.

Orangetheory Fitness Kevin Keith Chief Marketing Officer Orangetheory Fitness

How Wu-Tang Clan is Changing Cultural Perceptions About Veganism Through Authentic Brand Partnerships

Until recently, veganism has had an image problem. While it’s becoming more mainstream with brands like Impossible Foods, many consumers - particularly men in traditional gender stereotyped roles - don’t see it as a culturally acceptable option, even though they may agree with it socially.

Imagine how that changed for many when RZA, from legendary hip hop band Wu-Tang Clan (who also happens to be vegan) teamed up with White Castle to promote its latest vegan-friendly endeavor, Impossible Sliders in a bold brand partnership.

Hear from Mustafa Shaikh, Co-Founder and President at 36 Chambers, a lifestyle company co-founded with RZA, that specializes in music, fashion and art, on how to change cultural perceptions through brand positioning and partnerships. Mustafa will also talk about the future plans in play to bring veganism to the masses, in a category outside of food.

36 Chambers Mustafa Shaikh Co-founder and President 36 Chambers

3:30pm

4:00pm
Say Hello to the Age of Conversation

There has been a huge consumer shift to messaging. Now brands are using conversation to engage their customers in more authentic and human manner than ever before.

  • Hear insights about the way people are connecting with businesses across Facebook’s messaging platforms.
  • See examples of how brands use conversation to reduce friction in the customer journey.
  • Find out how AI drives conversations at scale.

Facebook Lauren Marie-Kehe Global Business Marketing, Messaging Facebook

Marketing Strategies for Highly Regulated Industries

For over 20 years, Chris Husong, VP of Marketing & Communications for Elixinol, has elevated brands in highly regulated industries, including marijuana and hemp. Husong’s approach isn’t taught in MBA programs, it’s honed over decades of real-world brand success within regulated industries, in both emerging and enterprise environments. From traditional media to digital and out of home advertisements, Elixinol’s marketing has received global accolades and helped Elixinol become one of the world’s most highly valued CBD brands. Husong’s marketing strategies are focused and disciplined while remaining nimble enough to be opportunistic. No matter your business’ size, you’ll learn strategies and tactics you can begin implementing immediately, including long-term building blocks and immediate activation opportunities. Husong will openly share the most important strategies to building a successful brand in today’s highly competitive, but restrictive, marketing environment.

Chris Husong Head of Marketing Green Sky Strategy

4:00pm
Conference Ends
Aaron Jackson

Aaron Jackson

Lead Project Director
Incite Group

US: 1 800 814 3459 ex.7244

UK: +44 (0) 207 375 7244

Email: aaron@incite-group.com

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription