Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

What is your mission? Are you championing a cause? How are you helping citizens of the world through this crisis? By prioritizing these answers in your marketing, profit scales in the mid-long term, but tip this on its head and focus solely on profit, you'll see it disappear in the mid-long term.

We are in a very reactive state, unsure of what our customers will need next. However, those that will take time to look at the bigger picture, assess their entire business, and understand what is resonating with their core customer group, will come out on top. Even if you are struggling to pivot, how can you take a small step back to assess the market and what is available to you? It's time to ride the innovation wave.

The significant disruption brought on by Covid-19 has been a catalyst for the adoption of agile methodology. Although most businesses are unable to call themselves truly agile, the implementation of some agile principles have accelerated their ability to innovate during the crisis. Which hybrid restructures have been used across industry and how can you minimize innovation fatigue by rewiring decision making?

The economic challenges of Covid-19 have been felt across industry - Budgets were frozen, many businesses issued large scale redundancies, and marketing investment was a newly foreign concept. However, as we make our way into a post-Covid-19 world, businesses have an opportunity to recreate their marketing teams. From a rehiring strategy to gaining investment in new areas, this is a strategy reset.

Relying on brick-and-mortar was not an option during the Covid-19 lockdown and brand awareness became acutely important. In turn, businesses reconnected with their customers in a new, more 121, personalized and commonly digital approach.