The Industry Shaping Agenda

In these conditions, a marketing department will either crumble or thrive. As we see the light at the end of this global crisis, the defining factor will lie in our ability to not only adapt, but to innovate. This comprehensive industry shaping agenda will shed light upon your biggest challenges and concerns.

Opening CMO Strategy & Post-Covid-19 Trends

11:00am–11:15am

Live Polling with Slido

Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.

11:00am–11:15am

Purpose Before Profit: Positioning Your Brand in an Unprecedented Crisis

What is your mission? Are you championing a cause? How are you helping citizens of the world through this crisis? By prioritizing these answers in your marketing, profit scales in the mid-long term, but tip this on its head and focus solely on profit, you'll see it disappear in the mid-long term.

11:00am–11:15am

Moving From Reactive to Proactive, From Adapt to Innovate

We are in a very reactive state, unsure of what our customers will need next. However, those that will take time to look at the bigger picture, assess their entire business, and understand what is resonating with their core customer group, will come out on top. Even if you are struggling to pivot, how can you take a small step back to assess the market and what is available to you? It's time to ride the innovation wave.

11:00am–11:15am

Agile Marketing is the New Norm: But is it the Only Way?

The significant disruption brought on by Covid-19 has been a catalyst for the adoption of agile methodology. Although most businesses are unable to call themselves truly agile, the implementation of some agile principles have accelerated their ability to innovate during the crisis. Which hybrid restructures have been used across industry and how can you minimize innovation fatigue by rewiring decision making?

11:00am–11:15am

Budgets, Investments & Rebuilding the Marketing Workforce

The economic challenges of Covid-19 have been felt across industry - Budgets were frozen, many businesses issued large scale redundancies, and marketing investment was a newly foreign concept. However, as we make our way into a post-Covid-19 world, businesses have an opportunity to recreate their marketing teams. From a rehiring strategy to gaining investment in new areas, this is a strategy reset.

11:00am–11:15am

The Re-Emergence of Brand Awareness & 121/DTC marketing

Relying on brick-and-mortar was not an option during the Covid-19 lockdown and brand awareness became acutely important. In turn, businesses reconnected with their customers in a new, more 121, personalized and commonly digital approach.

Customer Insights

11:00am–11:15am

The Impact of a Global Health Crisis on Consumer Behaviour

11:00am–11:15am

Ride the Innovation Wave: Accelerate Digitalization Across the Marketing Department

11:00am–11:15am

Connecting the Data Dots: Feedback Loops and Internal Collaboration

Content, Creative & Brand Story

11:00am–11:15am

The Resurgence of Creative in a Data-Driven World

11:00am–11:15am

Evolving Content Production to Meet Lower Budgets

11:00am–11:15am

Capturing Lightning in a Bottle – Relevant & Timely Creative

Social & Influencers

11:00am–11:15am

A Dramatic Shift to Desktop: Where Are Consumers Spending Their Time?

11:00am–11:15am

A Brief Encounter: Tell Short Stories with Ephemeral Content to Increase your reach

11:00am–11:15am

An Audience is Only a Start, Arm Influencers with Quality Creative & Ample Direction