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The Incite Marketing Summit
Fall, 2020|New York City, USA
With horizontal tracks and vertical themes, designed in collaboration with our executive advisory board, the agenda is focused on transforming marketing to deliver on the digital opportunity of 2020 and equip leaders with the tools and strategies they need to engage their audience with impactful marketing.
To be the first to receive the full conference agenda, be sure to get the info pack.
Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.
Nike sacrificed everything to believe in Kapernick, Toms donated one for one and Patagonia’s 1% lives with environmental purpose. The truth is as many as 55% of consumers are willing to pay more to a brand that aligns with their beliefs. What is the purpose of your brand? What do you stand for? And perhaps most importantly of all, how do you communicate it authentically?
This industry moves fast and your brand story needs consistency. If your business is going to thrive, you need the right people, with the right skills, in the right roles. Develop a holistic structure that inspires ambitious ideas, pioneers new technologies and collaborates effectively for integrated marketing.
The role of the Chief Marketing Officer undergoes more change than any other member of the C-suite. No longer responsible for simply owning the brand and delivering creativity in the business, a modern CMO must provide real growth and tangible ROI.
Amazon do it well, but there have been a few creepy personalization campaigns in recent years (not naming names, Target…). Today’s customers expect to be served relevant, personalized content, but rarely do they fit into neat little boxes, and different generations expect different levels of personalization. So, what is the most effective way to segment customers and how targeted does messaging need to be for maximum effect?
Teenagers are ever-evolving, which means you must continually update your strategy to stay relevant. Millennials want one thing, Gen Z another, and boomers? Entirely different again. So, how do we keep up with the desires of each generation, whilst staying true to our brand?
In this session, we will be breaking into our core discipline groups and discussing the challenges and opportunities of the next few years ahead of us. Let’s dive into your unique challenges with like-minded peers.
Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.
Cut through the noise with impactful interactions that inspire. Tell stories that engage on an emotional level but are grounded in brand.
The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience. Whether it’s a physical installation or digital, think outside the box and allow your customer to interact with your brand in a more engaging way.
They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience.
Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence, they need to think like a publisher and not a salesperson. Learn how the modern marketer can create and distribute engaging content on an enterprise scale, just like a publisher.
Oreo wowed us at the Superbowl, but real-time marketing is not a new strategy. So, what’s the 411 – how can you tap into current events and cultural phenomena and boost the reach, relevancy and effectiveness of your content?
As intimidating as streaming live might be to some, it is an unmissable opportunity favored by both your customers and Facebook’s newsfeed algorithm. Develop a consistent strategy to efficiently build brand credibility, reach new customers and engage in real time.
Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.
Fully understand your customer and their journey to unlock data-driven personalized experiences at moments that matter.
Put simply, how can we collate, store, and harness big data effectively? Customer data is spread across so many different channels, layered on platform after platform, and often controlled by 3rd parties. In order to effectively personalize experiences and prove ROI, marketing teams need to have a handle on their own data.
It sounds contradictory, but could AI and machine learning be the key to empowering marketers to deliver authentic experiences? Dive into how AI and the CMO can work together to enhance and manage customer insights, content and lead generation, marketing automation, programmatic advertising, and even brand strategy and experience.
When a CMO is unable to prove ROI, major distrust emerges within an organization. We may live in a world driven by intuition, but according to growth leaders globally, the marketing department must be grounded in data and feedback loops.
One of the most poignant issues we face as marketers is the over-saturation of the digital space. It’s not new, but it evolves each year, and we have to stay ahead of the curve. So, how do we cut through the noise with tailored messaging at moments that matter? How can we leverage customer insights to identify opportune moments to deliver unique, customized experiences?
Customer journeys are more complex than ever before, and first/last touch attribution is no longer an effective way to measure the performance of your marketing. However, multi-touch attribution is hard to implement and far from perfect. Take a holistic approach to measuring the impact of each channel and touch point of the customer journey.
Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.
Amplify your reach! Create and distribute a large amount of content with less effort and lower overheads. The formula for social success: collaborate with the right influencer’s, empower employees, leverage live streaming and engage with ephemeral.
Facebook and Google have ruled the digital marketing space since the dawn of time (or what seems like forever), but in recent years, the volatile nature and oversaturation of the most popular platforms is drawing marketing campaigns to new channels. Gen Z have already escaped, when will you join them?
The impermanent nature of ephemeral content such as Instagram and Snapchat stories is incredibly popular with the millennial demographic and a great opportunity to boost your organic reach.
70% of people don't trust traditional brand advertising. However, when a person or organization they trust recommends your brand, you’ve got their attention. Now, use it wisely!
Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful. You must ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.
Do your employees believe in your brand? Learn about the benefits of a comprehensive employee advocacy program and strategies for implementing one in your organization / sales team. Untapped influencer gold.
Delivering a quality product is no longer enough to engage your customers. Consumers now expect brands to have a purpose and give back to humanity. What does your brand stand for and how can you share an authentic, engaging narrative, grounded in brand?
The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience. Whether it’s a physical installation or digital, how are the world leaders making marketing valuable and what is the secret sauce for driving brand affinity?
In a world where 70% of people don't trust traditional brand advertising, partnering with media and influencers could be our best bet to win back consumer trust. From micro-influencers to huge media partnerships, how can you amplify reach and build trust with less effort and lower overheads?
Oversaturated? Cluttered? Digital noise? That’s old news. Our role as marketers has always been to stand out, and the digital medium provides us with new opportunities to personalize experiences and make marketing valuable. So, how can we create hyper-relevant ads and personalize experiences with historical and real-time data, alongside AI capabilities, to make an impact at every touchpoint?
Consumers expect nothing less than personalized marketing. As a result, it’s no surprise that understanding your customer is key to success in 2020 and beyond; wants, habits, buying patterns and more. Create the rules, define the personas, amplify the content, plan back and inject that into all the layers of your strategy!
Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.
Nike sacrificed everything to believe in Kapernick, Toms donated one for one and Patagonia’s 1% lives with environmental purpose. The truth is as many as 55% of consumers are willing to pay more to a brand that aligns with their beliefs. What is the purpose of your brand? What do you stand for? And perhaps most importantly of all, how do you communicate it authentically?
This industry moves fast and your brand story needs consistency. If your business is going to thrive, you need the right people, with the right skills, in the right roles. Develop a holistic structure that inspires ambitious ideas, pioneers new technologies and collaborates effectively for integrated marketing.
The role of the Chief Marketing Officer undergoes more change than any other member of the C-suite. No longer responsible for simply owning the brand and delivering creativity in the business, a modern CMO must provide real growth and tangible ROI.
Amazon do it well, but there have been a few creepy personalization campaigns in recent years (not naming names, Target…). Today’s customers expect to be served relevant, personalized content, but rarely do they fit into neat little boxes, and different generations expect different levels of personalization. So, what is the most effective way to segment customers and how targeted does messaging need to be for maximum effect?
Teenagers are ever-evolving, which means you must continually update your strategy to stay relevant. Millennials want one thing, Gen Z another, and boomers? Entirely different again. So, how do we keep up with the desires of each generation, whilst staying true to our brand?
In this session, we will be breaking into our core discipline groups and discussing the challenges and opportunities of the next few years ahead of us. Let’s dive into your unique challenges with like-minded peers.
Full speaker list • Full conference agenda • Audience breakdown
Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.
Cut through the noise with impactful interactions that inspire. Tell stories that engage on an emotional level but are grounded in brand.
The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience. Whether it’s a physical installation or digital, think outside the box and allow your customer to interact with your brand in a more engaging way.
They may be crying at Cannes, but just how engaging was that tear jerking creative? How much revenue did it generate? And what affect did it have on your overall brand? Sometimes we need to know the hard numbers behind an emotional experience.
Creative is no longer about creating commercials. Today’s brands need to tell engaging and emotive stories, that connect their brand to multiple audiences. In essence, they need to think like a publisher and not a salesperson. Learn how the modern marketer can create and distribute engaging content on an enterprise scale, just like a publisher.
Oreo wowed us at the Superbowl, but real-time marketing is not a new strategy. So, what’s the 411 – how can you tap into current events and cultural phenomena and boost the reach, relevancy and effectiveness of your content?
As intimidating as streaming live might be to some, it is an unmissable opportunity favored by both your customers and Facebook’s newsfeed algorithm. Develop a consistent strategy to efficiently build brand credibility, reach new customers and engage in real time.
Full speaker list • Full conference agenda • Audience breakdown
Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.
Fully understand your customer and their journey to unlock data-driven personalized experiences at moments that matter.
Put simply, how can we collate, store, and harness big data effectively? Customer data is spread across so many different channels, layered on platform after platform, and often controlled by 3rd parties. In order to effectively personalize experiences and prove ROI, marketing teams need to have a handle on their own data.
It sounds contradictory, but could AI and machine learning be the key to empowering marketers to deliver authentic experiences? Dive into how AI and the CMO can work together to enhance and manage customer insights, content and lead generation, marketing automation, programmatic advertising, and even brand strategy and experience.
When a CMO is unable to prove ROI, major distrust emerges within an organization. We may live in a world driven by intuition, but according to growth leaders globally, the marketing department must be grounded in data and feedback loops.
One of the most poignant issues we face as marketers is the over-saturation of the digital space. It’s not new, but it evolves each year, and we have to stay ahead of the curve. So, how do we cut through the noise with tailored messaging at moments that matter? How can we leverage customer insights to identify opportune moments to deliver unique, customized experiences?
Customer journeys are more complex than ever before, and first/last touch attribution is no longer an effective way to measure the performance of your marketing. However, multi-touch attribution is hard to implement and far from perfect. Take a holistic approach to measuring the impact of each channel and touch point of the customer journey.
Full speaker list • Full conference agenda • Audience breakdown
Let’s start with the real-time statistics and dive into your unique challenges, industry opportunities and strategies the audience are focused on. We’ll be using live polling software, Slido.
Amplify your reach! Create and distribute a large amount of content with less effort and lower overheads. The formula for social success: collaborate with the right influencer’s, empower employees, leverage live streaming and engage with ephemeral.
Facebook and Google have ruled the digital marketing space since the dawn of time (or what seems like forever), but in recent years, the volatile nature and oversaturation of the most popular platforms is drawing marketing campaigns to new channels. Gen Z have already escaped, when will you join them?
The impermanent nature of ephemeral content such as Instagram and Snapchat stories is incredibly popular with the millennial demographic and a great opportunity to boost your organic reach.
70% of people don't trust traditional brand advertising. However, when a person or organization they trust recommends your brand, you’ve got their attention. Now, use it wisely!
Influencer marketing is great way to both amplify your reach and build brand relevancy but finding a charismatic or informative influencer isn’t enough to be successful. You must ensure you are reaching the right demographics with a strategy driven by data and grounded in audience insight.
Do your employees believe in your brand? Learn about the benefits of a comprehensive employee advocacy program and strategies for implementing one in your organization / sales team. Untapped influencer gold.
Full speaker list • Full conference agenda • Audience breakdown
Delivering a quality product is no longer enough to engage your customers. Consumers now expect brands to have a purpose and give back to humanity. What does your brand stand for and how can you share an authentic, engaging narrative, grounded in brand?
The premise is simple: In a world filled with advertising, cut through the noise and create a genuine bond with your customer, through a shared memorable experience. Whether it’s a physical installation or digital, how are the world leaders making marketing valuable and what is the secret sauce for driving brand affinity?
In a world where 70% of people don't trust traditional brand advertising, partnering with media and influencers could be our best bet to win back consumer trust. From micro-influencers to huge media partnerships, how can you amplify reach and build trust with less effort and lower overheads?
Oversaturated? Cluttered? Digital noise? That’s old news. Our role as marketers has always been to stand out, and the digital medium provides us with new opportunities to personalize experiences and make marketing valuable. So, how can we create hyper-relevant ads and personalize experiences with historical and real-time data, alongside AI capabilities, to make an impact at every touchpoint?
Consumers expect nothing less than personalized marketing. As a result, it’s no surprise that understanding your customer is key to success in 2020 and beyond; wants, habits, buying patterns and more. Create the rules, define the personas, amplify the content, plan back and inject that into all the layers of your strategy!
Complete speaker line-up • Program for all tracks & sessions • Audience breakdown
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