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October 21 - 22, 2019|New York, US

2018 Agenda

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Opening Keynotes - (24th & 25th October)
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Evolving consumer engagement

From the Super Bowl to the Olympics, NBC Sports Group’s CMO Jenny Storms shares the keys to navigating an ever-changing sports media landscape, and highlights marketing success stories to best approach and engage with consumers.

NBC Sports Group Jennifer Storms Chief Marketing Officer NBC Sports Group

___TIME___
Putting Fans at the Center

Fans are the future of the media business. In an environment of near-infinite choice, consumers are increasingly turning to content that engages them, is emotionally resonant, and enables them to forge social bonds and their own identities. Fandom provides community and a sense of belonging. Turner’s Global Chief Communications and Corporate Marketing Officer Molly Battin knows all about what building a fandom entails. A 17-year veteran of the company, Molly has seen firsthand the changes in the industry and the mindset shift to experiential marketing. Molly will share Turner’s new global brand campaign, “We Make Fans,” from strategy through execution, and the impact it has on creating new and inspiring old fans.

Turner Molly Battin Executive Vice President and Global Chief Communications and Corporate Marketing Officer Turner

___TIME___
The Intersection of Innovation and Marketing in the Insurance Industry

In 2017, Nationwide expanded Terrance’s Chief Marketing Officer role to include overseeing a new organization called the Emerging Businesses Group. The logic is simple, although our businesses models are complex: marketers intimately know our customers and our Emerging Businesses teams are dedicated to solving their needs and friction points in new and unique ways. The insurance industry is made up of trillions of dollars of premium, making it ripe for disruption from non-traditional competitors and startups. Our category must think differently and prepare for a future that is evolving faster than any other time, driven by technology advances and consumer behaviors. Terrance will provide an overview of why and how establishing an Innovation group and Emerging Businesses team focused on the future is one way Nationwide is preparing for what’s next.

Nationwide Terrance Williams Chief Marketing Officer and President of Emerging Nationwide

___TIME___
BASF’S Brand Evolution from Concept to Results

Hear how BASF has evolved both regionally and globally for an even greater impact. BASF will share direct examples of they have evolved their brand and message from videography to creative storytelling that have proven measurable results.

BASF Robin Rotenberg Vice President Corporate Communications and Chief Communications Officer BASF

___TIME___
Launching a new brand in today’s competitive environment: Hitachi Vantara’s Journey

Find out why a century-old company decided to launch a new brand in 2017 and how CCO Mary Ann Gallo ensured that communications played an integral role in making the launch a success. Understand how she worked to gain buy in from individuals inside and outside of the company, ensured all touchpoints were consistent, and created excitement through robust press coverage and parties for Hitachi employees around the world. She will describe the challenges she overcame and how you can apply similar tactics to your own company moments.

Hitachi Vantara Mary Ann Gallo Chief Communications Officer Hitachi Vantara

___TIME___
Making Marketing Count with Minimal Budget

Hear how PBS, a non-profit battling to cut through the noise created by those mega budgets are keeping ahead and delivering astonishing results with millions of viewers. PBS will share how they build and run campaigns through a combination of storytelling, multichannel marketing and unconventional platforms to reach across generations.

PBS Ira Rubenstein Chief Digital and Marketing Officer PBS

___TIME___
The Marketing Trifecta: Content, Purpose, Action

For 130 years, National Geographic has dominated global conversations on topics that matter, infusing every piece of content their audiences engage with, with their mission and brand purpose. Leaning into shifts in consumer preference and utilizing new storytelling technology, the team continues to amplify the premium, science-based storytelling the brand has long been known for. And in doing so, they’re better connecting with global audiences, deepening people’s understanding of the world and their role within it, building a new community of engaged fans and -- most importantly -- using the power of the yellow border to inspire action that changes the world.

National Geographic Jill Cress Chief Marketing Officer National Geographic

___TIME___
CMO Panel: The use of data analytics, content and digital channels to fuel audience engagement

More information coming soon...

ebay-stubhub Olivier Ropars Vice President eBay Chief Marketing Officer StubHub

WWE Brian Finn Chief Marketing & Communications Officer WWE

National Geographic Jill Cress Chief Marketing Officer National Geographic

Credit Karma Greg Lull Chief Marketing Officer Credit Karma

___TIME___
10 Things to Know About Customer Experience in Digital Commerce

With 48% of products now purchased online (vs. 45% instore), customer experience (or CX) in digital commerce is more important than ever (Deloitte). If those numbers aren't motivation enough, consider this: 61% of U.S. adults who shop online are unlikely to return to a site that doesn't offer a satisfactory experience (Forrester). And customers' expectations for their digital commerce experiences are only increasing. So how can you upgrade your customer experience in today's digital commerce world? Join us for this keynote with CX solutions expert, Paul Price, to learn ten ways you can improve your CX.

CoCreativ Paul Price Group CEO CoCreativ

___TIME___
Making healthcare human: how a 185-year-old brand found its voice

Like so many major corporations, McKesson – the oldest and largest healthcare services company in the nation – had ticked all the boxes. Mission, purpose, values, results – they had it all. And they had five adjectives in their brand guidelines that described what they wanted their personality to be to the world. But all those words lacked something special. They lacked soul. And in an industry where startups are shaking things up, McKesson’s jargon-heavy corporate-speak wasn’t going to cut it anymore. Find out how the 185-year-old healthcare brand is using language to reinvent itself (yet again), and turning a new voice into a movement from within.

McKesson Catherine Brew-Cain Senior Director, Brand Marketing McKesson

The Writer Anelia Varela Chief creative officer The Writer

___TIME___
Why the time is now for marketers to stop shouting and start listening to customers

All marketing should be intriguing, engaging, relevant and appreciated. But today, too many marketers are focused on shouting at their customers instead of listening to what they actually want. In this keynote, Jude McColgan will share why it’s time to put an end to generic marketing and how brands can use machine learning and intelligence to provide meaningfulness and personalization in every interaction with their customers.

Localytics Jude McColgan CEO Localytics

___TIME___
Reinvention of Marketing
___TIME___
People are King, Content is Queen.

Creating a great brand goes beyond product. Consumers are looking to connect and engage with a brand that has purpose and to successfully do so you need to ensure you focus on the people, strategy and communication. Alegra O'Hare, the brand genius behind adidas Originals, will share her three T’s (Team, Tactics, Tension) as the core pillars that create an outstanding brand.

adidas Originals & Style Alegra O'Hare Vice President of Global Communications adidas Originals & Style

___TIME___
PANEL: Creating integrated brand experiences at every touch point, inside and outside
  • Creating integrated brand experiences at every touchpoint, inside and outside
  • Building a master brand that matches the quality of multiple product brands
  • Creating a single brand image that speaks to the soul of the company – and building that brand image from within
  • Making Lenovo meaningful across a full range of products and customers – which varies in each market and each customer
  • How Lenovo manages to get inside the heads and hearts of customers to evolve with them and meet them where they are

Lenovo Maureen Ahmad Director for brand strategy and content Lenovo

Dell Alison Herzog Director, Global Social Business & Digital Strategy Dell

Bloomberg Media Group Matt Howell Global Head of Strategy and Customer Experience Bloomberg Media Group

The Reset Sonia Hunt Chief Marketing Officer The Reset

iFOLIO® Jean Marie Richardson Founder and CEO iFOLIO®

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Becoming AI First

More information coming soon...

Verizon Fios Justin Reilly Former Head of Customer Experience Innovation Verizon Fios

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How Walmart is tearing down silos to deliver creative, engaging, reputation-enhancing stories to audiences near and far

Walmart is two years into a multi-year effort to revamp its comms structure and engagement strategy with a focus on delivering content that moves the needle through owned, earned, paid and shared channels all over the world. In this session, you will learn how one of the world’s largest and most matrixed companies went from an Internal/External comms model to an “Eternal” one, and how doing the same for your brand could pay dividends for stakeholders throughout the organization…and beyond.

Walmart Tracy Harlow Vice President, Digital Strategy & Brand Engagement Walmart

Walmart Blake Jackson Sr. Director of Brand Content Walmart

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Reinvent your brand positioning, purpose and customer connection

As data becomes the new currency and the consumer more elusive, brand marketers have the opportunity to create cultural resonance with a wonderfully diverse multigenerational audience. Creating this brand connection through compelling storytelling while delivering on the acquisition funnel with the smart use of data and technology is arguably the left-right brain combination that brands and their agency partners will be challenged with. Glean insight on their new masterbrand campaign and how Prudential is creating powerful stories for their consumers, personalizing experiences, activating influencers and balancing in-house versus external resources.

Prudential Financial, Inc. Niharika Shah Vice President and Head of Brand Marketing & Advertising Prudential Financial, Inc.

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Leveraging Branding to Drive Engagement and Change Perceptions

A discussion around the unique challenges and opportunities of building a consumer-facing brand within an established investment bank: the story of Marcus by Goldman Sachs.

Marcus by Goldman Sachs Chris Villarreal Vice President of Integrated Marketing Marcus by Goldman Sachs

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Amazon & You: A Brand Executive’s Dilemma

Studies show that almost half of all US product searches begin on Amazon. If you’re a brand executive trying to navigate the Amazon challenge, you need a clear, well-articulated Amazon strategy. After you understand the opportunities and challenges of what you want to accomplish as a retailer, and how Amazon can help, you can tailor a strategy that aligns with the most effective solutions to capture max profit.

In this session, learn how to capitalize on the channel with the right blend of control, scale, and profit – including how to:

  • Gain control of your products and pricing on Amazon over grey marketers and counterfeiters
  • Optimize Amazon catalog listings whether you have Brand Registry control or not
  • Get Amazon Retail executives to pay attention to your brand
  • Accelerate new product sales without big budget national ad campaigns
  • Capture strong “first-mover advantage” in Amazon top position listings in your category

roi_revolution Timothy Seward Founder & CEO ROI Revolution, Inc.

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PANEL: What brand marketers need to know about Connected TV / OTT

Consumers have already moved to Connected TV (CTV) / OTT viewing: In fact, three in four U.S. households consume content on streaming services. While advertisers and brand marketers know they must be there, there’s tremendous fragmentation across the rapidly evolving OTT landscape.

What are the key considerations for developing an effective CTV / OTT buying strategy to reach the right audiences? This panel will share best practices, insights and latest trends in CTV & OTT advertising including:

  • Tips for effective CTV/OTT buying and planning
  • Deciphering OTT inventory quality
  • National versus local advertising
  • Best practices in OTT targeting & new measurement capabilities
  • Case studies: how agencies and brands are reaping the rewards and quantifying campaign results

TEGNA Joel Fineman Director, Publisher Development Premion (a division of TEGNA)

DISH Media Sales Kevin Arrix Senior Vice President DISH Media Sales

Modi Media Garrett Winkler Media Director, Connected TV Lead Modi

4INFO Tim Jenkins CEO 4INFO

Moderator: Mediapost Alex Weprin Editor Mediapost

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Labatt Case Study: Why every marketer should be rushing to test their digital ads

Labatt is one company that’s way ahead of the curve, understanding the significance of employing a ‘channel first design strategy’ in marketing. They also know the importance of ascertaining customer feedback, creating the right content for the channels that best reach their audiences—existing and new. In this session, Raj Manocha will share how, by testing digital content on Methodify’s automated research platform, Labatt's digital ads have become some of the strongest performing assets across Anheuser-Busch InBev globally.

Delvinia Raj Manocha Executive Vice President Delvinia

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Customer Understanding and Personalized Experiences
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Customizing the Consumer Journey

More than ever, brands must look to employ consumer-centric marketing strategies tailored toward their target audiences. How do brands reach these audiences in an authentic way that cuts through the clutter? By building capabilities around insights to deliver unique, customized experiences at opportune moments. Mary Ann Reilly, Visa Senior Vice President, North America Marketing, explains how Visa’s data-driven marketing model has helped create bigger wins and opportunities around the world.

Visa Mary Ann Reilly SVP of North America Marketing Visa

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Inspire your consumers with customized engagement

Kristi Argyilan, SVP of Media and Guest Engagement for Target will discuss how one of the biggest and most beloved retail brands in America is revolutionizing its marketing by thinking smaller – expanding its focus from huge brand love marketing to more customized efforts designed to meet the needs of specific consumer segments.

Target Kristi Argyilan Senior Vice President, Media, Guest Engagement & Measurement Target

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Create data-driven personalized experiences at moments that matter

Map out sophisticated user journeys and identify points to deliver unique data-driven journeys for your customer at the moments that matter, ensuring your Tech Stack is working across channels. How to balance delivering personalized messaging based on customer information, triggers and more to create a new and sophisticated strategy.

Best Buy Andy Gorski Sr. Director of Marketing Best Buy

___TIME___
How Budweiser unlocks powerful brand stories.

Budweiser will share their 3-stage journey from Problem, Solution to Results to cut through the clutter, create relevancy and connect with customers at key moments. In this session Budweiser will share how they connected the brand at key controlled moments for greater impact.

Anheuser-Busch InBev Ricardo Marques Group VP Marketing Core and Value Brands Anheuser-Busch InBev

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One-to-One: How a leading retailer turned LESS spend into IMPROVED ROI

NVISION Alan Lazzaro VP, Business Development & Consulting NVISION

NVISION Tom Bannan Director NVISION

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How the H*** do you get Started with Personalization?

Today’s customers expect to be served relevant, personalized content but rarely do they fit into neat little boxes. Where do you start in understanding customers at a deeper level? How do you deliver them personalized content that drives sales, conversions and awareness? Magnolia powers personalized digital experiences for leading global enterprises and is ready to share strategies for demystifying your personalization efforts.

Magnolia Brian Warrick Executive Vice President & GM, North America Magnolia

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Engaging Your Audience Through Gamification
  • What is a Gamified Ad?
  • How can brands leverage game mechanics to engage their audience in meaningful ways?
  • Take an in-depth look at how Kellogg’s and Imagine Dragons have successfully leveraged gamification through the use of mini-game advertisements to engage users.

Gameloft Casey Campbell Senior Director of Advertising, North America Gameloft

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Engagement and Story Inspiring
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Story inspiring

Inspire customers to act, as millennials expect brands to stand for something revise your brand focus to have a cause which ties to your marketing message. Learn how to really connect with customers on what they want which also standing for something in the market place.

NBCUniversal International Networks Marcello Coltro Senior Vice President responsible for Marketing, Creative, and Digital NBCUniversal International Networks

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No Content Marketing? No Brand.

In today’s day companies have lots of data at their fingertips and the smart ones have a brand purpose that guides their marketing decision making. While a brand purpose can be soft, built around emotion, data is the opposite. Data is void of emotion, it is factual, but as a result sometimes dry and impersonal. Bringing these two together when building your content roadmap can uniquely and strategically position a company for success with its customer base.

Dell Technologies Liz Matthews Senior Vice President, Global Brand and Experiential Marketing Dell Technologies

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Panel: Content DNA – The Fundamentals of successful, integrated and personalized content

Create impactful content that is integrated, customer-led and unique. Hear how big brands leaders are transforming their content engagement to cut through the noise and tackle customer needs hands on. This session will inspire a new way of thinking to ensure you transform your content engagement across all channels.

QVC John Wall Vice President Content & Creative QVC

MetLife Paige Meginley Winburn Vice President, Global Head of Content Strategy MetLife

Alkemy-X Megan Oepen Brand Story Developer Alkemy-X

Go To Team Shawn Moffatt Managing Partner Go To Team

DIRECTV LA Mariana Saddakni Head of Social and Digital DIRECTV – AT&T INTERNATIONAL.

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Finding the Sweet Spot: Content, Technology, and Distribution

In the U.S alone, consumers spend 8.7 billion minutes a month with content as they make their travel decisions. This represents an incredible storytelling opportunity for Marriott Creative + Content Marketing, a robust ecosystem that brings together unmatched storytelling, innovative technology, and a massive distribution network that rivals the largest media companies. Learn how Marriott is engaging customers and creating brand advocates by connecting content, technology and distribution in a way that truly drives the business.

Marriott International Scott Weisenthal VP, Global Creative + Content Marketing Marriott International

___TIME___
Scaling Branded Visual Content

As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day looking at digital media on mobile devices. It’s no surprise that this behavior is driving mobile ad spend and an increasing demand for engaging content with shorter time frames to get it done. In this session, Paul Cowan, VP of Enterprise and SMB Marketing at Shutterstock, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers.

Shutterstock Paul Cowan VP of Enterprise and SMB Marketing Shutterstock

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Can you speak to different consumers, with different intent levels, in different places (and measure it all)?

A long question with a short answer: Content Networking. Not all engagement is created equal; content and engagement pioneers, Dialect, get that. The agency has developed a method of networking content and media, across all social platforms and through partnerships with the biggest global media outlets, for a true eyeball-to-wallet customer journey. The right type of content, at the right moment, on the right platform, for the right customer - and all of it measurable. Learn from Dialect CEO, John Gower and Global Content Director, Stephen Pierce, how you can use the Content Networking approach to speak to your customers’ passions in the most relevant and mutually profitable way.

Dialect Inc John Gower CEO Dialect Inc

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Attribution & Performance
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Multi-Touch Attribution

Identify attribution across the entire customer journey from social media, web to offline. Develop your attribution metrics beyond first touch to take accountability across all customer interactions to get a true value of performance and identify where engagement matters most

Speaker to be announced

___TIME___
Leading a Marketing Revolution: Lessons in driving game-changing business transformation

Amid slowing industry growth, Shutterfly has embarked on a multi-year initiative to reinvent its marketing program. By delivering data-driven personalized experiences across channels, the company is fostering deeper customer relationships, resulting in increased engagement and long-term value. Hear how Shutterfly is bringing this ambitious vision to life and how it has overcome numerous challenges along the way.

Shutterfly Brian Border Vice President of CRM Shutterfly

___TIME___
Tired of Vanity KPIs? Discover How Adobe Ties Content to B2B Deals for Real ROI Measurement

Are you still competing with paid search for your marketing dollars? While we can all agree that content marketing is at least as important, the main difference is they can show ROI and you can’t. Until now. Learn how to stitch your CRM data to web analytics for the unvarnished truth about how your content contributes to revenue. Mark Boothe will share how he is relying on this data to optimize social media spend in support of content that affects the most deals. Content does support revenue and you can have hard data to report on and increase the effectiveness of your own content marketing strategy.

Key Takeaways:

  • Learn from Adobe’s journey of working with content ROI data and the impact it’s had on their strategy.
  • Discover how to justify your content marketing budget in the dollar-figure language the C-suite is fluent in.
  • See how data can give you insights to develop a content strategy for the entire customer journey.
  • Learn how you can tie your online content to leads, sales pipeline, and offline deals.
  • Find out what you need to link marketing analytics and CRM tools.

Stoke Analytics Sam Fonoimoana Founder Stoke Analytics

Adobe Experience Cloud Mark Boothe Head of Social Media Adobe Experience Cloud

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Social Media Marketing
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Combat Organic Reach Challenges, Advance your Social Engagement and Drive Bottom Line Revenue

Hear how social media marketing can raise brand awareness whilst driving ROI.  In this session, Hyatt will share:

  • The Philosophy: What it means for social media to be modern day marketing
  • How social media is redefining the marketing world
  • Cut through the social landscape with impactful content
  • social media measurement and tying this back to driving the business

Hyatt Brian Kraemer Director, Social Media Hyatt

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Panel: Influencers & Micro Influencers

Revise your influencer strategy to identify not just relevant influencers but those with the right audiences. Data analyze to connect the dots with influencers reach and relevancy. How to put in place the best strategy to research and create the right message.

Lego James Gregson Senior Global Social Media Manager Lego

U.S. Bank Katie Berry Assistant Vice President - Social Media Strategy U.S. Bank

Sage Software Melissa Romo Global Head of Social Media & Content Sage Software

Capital One Shannon Jones Senior Director, Marketing Capital One

Moderator: Viral Nation Joe Gagliese Co-Founder and CEO Viral Nation

___TIME___
Empower your employees to amplify your brand story

Hear how Thomson Reuters are going above and beyond with their employee advocacy program to deliver a sophisticated content editorial strategy that leverages unique expertise, geographies, networks and more. Learn how to develop your advocacy program to incentivize your employees whilst delivering business results.

Thomson Reuters Casey Hall Director, Social Media Thomson Reuters

___TIME___
Striking the Balance Between Organic & Paid Content Marketing

Over the past several years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a creative, fun and engaging experience across all leading social platforms, delivering meaningful interactions with millions of fans every day. As social platforms and their algorithm’s evolve, so has The LEGO Group’s approach to content marketing. In this presentation, James will take you through that evolution, and share details on how LEGO strikes a balance between organic content marketing and paid content marketing.

LEGO James Gregson Senior Global Social Media Manager LEGO

___TIME___
Social Centre of Experience
Hear how Social Centre of Experience is proving a huge success. Learn how DTV global has put in place the team structure, infrastructure and analytics to boost brand success.

DIRECTV LA Mariana Saddakni Head of Social and Digital DIRECTV – AT&T INTERNATIONAL.

09:30 - 10:00
The Power of Intent

Everyday, millions of people are posting their wants and needs on social. Brands need a way to listen for that intent and respond in real-time at scale. That's where Reply-Based Advertising™ comes in. Join this session to learn from Erik Swain, President of Respondology, how MARS Chocolates, Sony Pictures, Las Vegas Tourism and other brands are harnessing intent and the power of AI + human review to advertise to people who just broadcasted to the world they are in-market to buy their product.

Respondology Erik swain President Respondology

09:30 - 10:00
Social Content – Making it stand out

With less organic reach, you need to take a more selective approach to social media marketing. Ensure you have a comprehensive strategy of when and where to post, and investing in paid opportunities to increase engagement

ADP Renee Edwards Director Social Media ADP

Pitney Bowes Bart Casabona Director, Brand, Social and Agency Management Pitney Bowes

Xerox Courtney Harwood VP of Global Digital Marketing Xerox

The Reset Sonia Hunt Chief Marketing Officer The Reset

Moderator: Viral Nation Travis Hawley Social Media Influencer & VP, Business Development Viral Nation

09:30 - 10:00
Marketing is Dead: Social Engagement is Alive

Hear from award-winning Sage Software, the UK’s largest tech company and global SaaS provider, on how their blog Sage Advice won “Best Business and Tech Blog in the UK” with a strategy focused on engaging, not selling. Learn how Sage’s social engagement has gone above and beyond, and how the Sage Advice team proved that engagement drives revenue impact.

Sage Software Melissa Romo Global Head of Social Media & Content Sage Software

09:30 - 10:00
The Future of Influencer Marketing: Measuring Influencers' Creativity & ROI

In a recent Forrester survey, 55% of marketers responded that the best way they had to measure value from their content was views, shares, or likes. This kind of measurement is only slightly better than none at all; in some instances, it is actually negative. Customer-obsessed marketers must be able to connect content to business performance. Increasingly, the content that consumers trust today is content from other consumers or influencers, and Mavrck is one of a select few influencer marketing platforms built for the enterprise. In this session, learn how brands like Express, Nike, and Oreo have scaled and measured the impact of their influencer marketing programs.

Mavrck Liz Gottbrecht VP of Marketing Mavrck

___TIME___
Opening Keynotes - (24th & 25th October)
___TIME___
Evolving consumer engagement

From the Super Bowl to the Olympics, NBC Sports Group’s CMO Jenny Storms shares the keys to navigating an ever-changing sports media landscape, and highlights marketing success stories to best approach and engage with consumers.

NBC Sports Group Jennifer Storms Chief Marketing Officer NBC Sports Group

___TIME___
Putting Fans at the Center

Fans are the future of the media business. In an environment of near-infinite choice, consumers are increasingly turning to content that engages them, is emotionally resonant, and enables them to forge social bonds and their own identities. Fandom provides community and a sense of belonging. Turner’s Global Chief Communications and Corporate Marketing Officer Molly Battin knows all about what building a fandom entails. A 17-year veteran of the company, Molly has seen firsthand the changes in the industry and the mindset shift to experiential marketing. Molly will share Turner’s new global brand campaign, “We Make Fans,” from strategy through execution, and the impact it has on creating new and inspiring old fans.

Turner Molly Battin Executive Vice President and Global Chief Communications and Corporate Marketing Officer Turner

___TIME___
The Intersection of Innovation and Marketing in the Insurance Industry

In 2017, Nationwide expanded Terrance’s Chief Marketing Officer role to include overseeing a new organization called the Emerging Businesses Group. The logic is simple, although our businesses models are complex: marketers intimately know our customers and our Emerging Businesses teams are dedicated to solving their needs and friction points in new and unique ways. The insurance industry is made up of trillions of dollars of premium, making it ripe for disruption from non-traditional competitors and startups. Our category must think differently and prepare for a future that is evolving faster than any other time, driven by technology advances and consumer behaviors. Terrance will provide an overview of why and how establishing an Innovation group and Emerging Businesses team focused on the future is one way Nationwide is preparing for what’s next.

Nationwide Terrance Williams Chief Marketing Officer and President of Emerging Nationwide

___TIME___
BASF’S Brand Evolution from Concept to Results

Hear how BASF has evolved both regionally and globally for an even greater impact. BASF will share direct examples of they have evolved their brand and message from videography to creative storytelling that have proven measurable results.

BASF Robin Rotenberg Vice President Corporate Communications and Chief Communications Officer BASF

___TIME___
Launching a new brand in today’s competitive environment: Hitachi Vantara’s Journey

Find out why a century-old company decided to launch a new brand in 2017 and how CCO Mary Ann Gallo ensured that communications played an integral role in making the launch a success. Understand how she worked to gain buy in from individuals inside and outside of the company, ensured all touchpoints were consistent, and created excitement through robust press coverage and parties for Hitachi employees around the world. She will describe the challenges she overcame and how you can apply similar tactics to your own company moments.

Hitachi Vantara Mary Ann Gallo Chief Communications Officer Hitachi Vantara

___TIME___
Making Marketing Count with Minimal Budget

Hear how PBS, a non-profit battling to cut through the noise created by those mega budgets are keeping ahead and delivering astonishing results with millions of viewers. PBS will share how they build and run campaigns through a combination of storytelling, multichannel marketing and unconventional platforms to reach across generations.

PBS Ira Rubenstein Chief Digital and Marketing Officer PBS

___TIME___
The Marketing Trifecta: Content, Purpose, Action

For 130 years, National Geographic has dominated global conversations on topics that matter, infusing every piece of content their audiences engage with, with their mission and brand purpose. Leaning into shifts in consumer preference and utilizing new storytelling technology, the team continues to amplify the premium, science-based storytelling the brand has long been known for. And in doing so, they’re better connecting with global audiences, deepening people’s understanding of the world and their role within it, building a new community of engaged fans and -- most importantly -- using the power of the yellow border to inspire action that changes the world.

National Geographic Jill Cress Chief Marketing Officer National Geographic

___TIME___
CMO Panel: The use of data analytics, content and digital channels to fuel audience engagement

More information coming soon...

ebay-stubhub Olivier Ropars Vice President eBay Chief Marketing Officer StubHub

WWE Brian Finn Chief Marketing & Communications Officer WWE

National Geographic Jill Cress Chief Marketing Officer National Geographic

Credit Karma Greg Lull Chief Marketing Officer Credit Karma

___TIME___
10 Things to Know About Customer Experience in Digital Commerce

With 48% of products now purchased online (vs. 45% instore), customer experience (or CX) in digital commerce is more important than ever (Deloitte). If those numbers aren't motivation enough, consider this: 61% of U.S. adults who shop online are unlikely to return to a site that doesn't offer a satisfactory experience (Forrester). And customers' expectations for their digital commerce experiences are only increasing. So how can you upgrade your customer experience in today's digital commerce world? Join us for this keynote with CX solutions expert, Paul Price, to learn ten ways you can improve your CX.

CoCreativ Paul Price Group CEO CoCreativ

___TIME___
Making healthcare human: how a 185-year-old brand found its voice

Like so many major corporations, McKesson – the oldest and largest healthcare services company in the nation – had ticked all the boxes. Mission, purpose, values, results – they had it all. And they had five adjectives in their brand guidelines that described what they wanted their personality to be to the world. But all those words lacked something special. They lacked soul. And in an industry where startups are shaking things up, McKesson’s jargon-heavy corporate-speak wasn’t going to cut it anymore. Find out how the 185-year-old healthcare brand is using language to reinvent itself (yet again), and turning a new voice into a movement from within.

McKesson Catherine Brew-Cain Senior Director, Brand Marketing McKesson

The Writer Anelia Varela Chief creative officer The Writer

___TIME___
Why the time is now for marketers to stop shouting and start listening to customers

All marketing should be intriguing, engaging, relevant and appreciated. But today, too many marketers are focused on shouting at their customers instead of listening to what they actually want. In this keynote, Jude McColgan will share why it’s time to put an end to generic marketing and how brands can use machine learning and intelligence to provide meaningfulness and personalization in every interaction with their customers.

Localytics Jude McColgan CEO Localytics

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

___TIME___
Reinvention of Marketing
___TIME___
People are King, Content is Queen.

Creating a great brand goes beyond product. Consumers are looking to connect and engage with a brand that has purpose and to successfully do so you need to ensure you focus on the people, strategy and communication. Alegra O'Hare, the brand genius behind adidas Originals, will share her three T’s (Team, Tactics, Tension) as the core pillars that create an outstanding brand.

adidas Originals & Style Alegra O'Hare Vice President of Global Communications adidas Originals & Style

___TIME___
PANEL: Creating integrated brand experiences at every touch point, inside and outside
  • Creating integrated brand experiences at every touchpoint, inside and outside
  • Building a master brand that matches the quality of multiple product brands
  • Creating a single brand image that speaks to the soul of the company – and building that brand image from within
  • Making Lenovo meaningful across a full range of products and customers – which varies in each market and each customer
  • How Lenovo manages to get inside the heads and hearts of customers to evolve with them and meet them where they are

Lenovo Maureen Ahmad Director for brand strategy and content Lenovo

Dell Alison Herzog Director, Global Social Business & Digital Strategy Dell

Bloomberg Media Group Matt Howell Global Head of Strategy and Customer Experience Bloomberg Media Group

The Reset Sonia Hunt Chief Marketing Officer The Reset

iFOLIO® Jean Marie Richardson Founder and CEO iFOLIO®

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Becoming AI First

More information coming soon...

Verizon Fios Justin Reilly Former Head of Customer Experience Innovation Verizon Fios

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How Walmart is tearing down silos to deliver creative, engaging, reputation-enhancing stories to audiences near and far

Walmart is two years into a multi-year effort to revamp its comms structure and engagement strategy with a focus on delivering content that moves the needle through owned, earned, paid and shared channels all over the world. In this session, you will learn how one of the world’s largest and most matrixed companies went from an Internal/External comms model to an “Eternal” one, and how doing the same for your brand could pay dividends for stakeholders throughout the organization…and beyond.

Walmart Tracy Harlow Vice President, Digital Strategy & Brand Engagement Walmart

Walmart Blake Jackson Sr. Director of Brand Content Walmart

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Reinvent your brand positioning, purpose and customer connection

As data becomes the new currency and the consumer more elusive, brand marketers have the opportunity to create cultural resonance with a wonderfully diverse multigenerational audience. Creating this brand connection through compelling storytelling while delivering on the acquisition funnel with the smart use of data and technology is arguably the left-right brain combination that brands and their agency partners will be challenged with. Glean insight on their new masterbrand campaign and how Prudential is creating powerful stories for their consumers, personalizing experiences, activating influencers and balancing in-house versus external resources.

Prudential Financial, Inc. Niharika Shah Vice President and Head of Brand Marketing & Advertising Prudential Financial, Inc.

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Leveraging Branding to Drive Engagement and Change Perceptions

A discussion around the unique challenges and opportunities of building a consumer-facing brand within an established investment bank: the story of Marcus by Goldman Sachs.

Marcus by Goldman Sachs Chris Villarreal Vice President of Integrated Marketing Marcus by Goldman Sachs

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Amazon & You: A Brand Executive’s Dilemma

Studies show that almost half of all US product searches begin on Amazon. If you’re a brand executive trying to navigate the Amazon challenge, you need a clear, well-articulated Amazon strategy. After you understand the opportunities and challenges of what you want to accomplish as a retailer, and how Amazon can help, you can tailor a strategy that aligns with the most effective solutions to capture max profit.

In this session, learn how to capitalize on the channel with the right blend of control, scale, and profit – including how to:

  • Gain control of your products and pricing on Amazon over grey marketers and counterfeiters
  • Optimize Amazon catalog listings whether you have Brand Registry control or not
  • Get Amazon Retail executives to pay attention to your brand
  • Accelerate new product sales without big budget national ad campaigns
  • Capture strong “first-mover advantage” in Amazon top position listings in your category

roi_revolution Timothy Seward Founder & CEO ROI Revolution, Inc.

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PANEL: What brand marketers need to know about Connected TV / OTT

Consumers have already moved to Connected TV (CTV) / OTT viewing: In fact, three in four U.S. households consume content on streaming services. While advertisers and brand marketers know they must be there, there’s tremendous fragmentation across the rapidly evolving OTT landscape.

What are the key considerations for developing an effective CTV / OTT buying strategy to reach the right audiences? This panel will share best practices, insights and latest trends in CTV & OTT advertising including:

  • Tips for effective CTV/OTT buying and planning
  • Deciphering OTT inventory quality
  • National versus local advertising
  • Best practices in OTT targeting & new measurement capabilities
  • Case studies: how agencies and brands are reaping the rewards and quantifying campaign results

TEGNA Joel Fineman Director, Publisher Development Premion (a division of TEGNA)

DISH Media Sales Kevin Arrix Senior Vice President DISH Media Sales

Modi Media Garrett Winkler Media Director, Connected TV Lead Modi

4INFO Tim Jenkins CEO 4INFO

Moderator: Mediapost Alex Weprin Editor Mediapost

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Labatt Case Study: Why every marketer should be rushing to test their digital ads

Labatt is one company that’s way ahead of the curve, understanding the significance of employing a ‘channel first design strategy’ in marketing. They also know the importance of ascertaining customer feedback, creating the right content for the channels that best reach their audiences—existing and new. In this session, Raj Manocha will share how, by testing digital content on Methodify’s automated research platform, Labatt's digital ads have become some of the strongest performing assets across Anheuser-Busch InBev globally.

Delvinia Raj Manocha Executive Vice President Delvinia

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Full speaker list • Full conference agenda • Audience breakdown

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Customer Understanding and Personalized Experiences
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Customizing the Consumer Journey

More than ever, brands must look to employ consumer-centric marketing strategies tailored toward their target audiences. How do brands reach these audiences in an authentic way that cuts through the clutter? By building capabilities around insights to deliver unique, customized experiences at opportune moments. Mary Ann Reilly, Visa Senior Vice President, North America Marketing, explains how Visa’s data-driven marketing model has helped create bigger wins and opportunities around the world.

Visa Mary Ann Reilly SVP of North America Marketing Visa

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Inspire your consumers with customized engagement

Kristi Argyilan, SVP of Media and Guest Engagement for Target will discuss how one of the biggest and most beloved retail brands in America is revolutionizing its marketing by thinking smaller – expanding its focus from huge brand love marketing to more customized efforts designed to meet the needs of specific consumer segments.

Target Kristi Argyilan Senior Vice President, Media, Guest Engagement & Measurement Target

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Create data-driven personalized experiences at moments that matter

Map out sophisticated user journeys and identify points to deliver unique data-driven journeys for your customer at the moments that matter, ensuring your Tech Stack is working across channels. How to balance delivering personalized messaging based on customer information, triggers and more to create a new and sophisticated strategy.

Best Buy Andy Gorski Sr. Director of Marketing Best Buy

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How Budweiser unlocks powerful brand stories.

Budweiser will share their 3-stage journey from Problem, Solution to Results to cut through the clutter, create relevancy and connect with customers at key moments. In this session Budweiser will share how they connected the brand at key controlled moments for greater impact.

Anheuser-Busch InBev Ricardo Marques Group VP Marketing Core and Value Brands Anheuser-Busch InBev

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One-to-One: How a leading retailer turned LESS spend into IMPROVED ROI

NVISION Alan Lazzaro VP, Business Development & Consulting NVISION

NVISION Tom Bannan Director NVISION

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How the H*** do you get Started with Personalization?

Today’s customers expect to be served relevant, personalized content but rarely do they fit into neat little boxes. Where do you start in understanding customers at a deeper level? How do you deliver them personalized content that drives sales, conversions and awareness? Magnolia powers personalized digital experiences for leading global enterprises and is ready to share strategies for demystifying your personalization efforts.

Magnolia Brian Warrick Executive Vice President & GM, North America Magnolia

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Engaging Your Audience Through Gamification
  • What is a Gamified Ad?
  • How can brands leverage game mechanics to engage their audience in meaningful ways?
  • Take an in-depth look at how Kellogg’s and Imagine Dragons have successfully leveraged gamification through the use of mini-game advertisements to engage users.

Gameloft Casey Campbell Senior Director of Advertising, North America Gameloft

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Full speaker list • Full conference agenda • Audience breakdown

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Engagement and Story Inspiring
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Story inspiring

Inspire customers to act, as millennials expect brands to stand for something revise your brand focus to have a cause which ties to your marketing message. Learn how to really connect with customers on what they want which also standing for something in the market place.

NBCUniversal International Networks Marcello Coltro Senior Vice President responsible for Marketing, Creative, and Digital NBCUniversal International Networks

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No Content Marketing? No Brand.

In today’s day companies have lots of data at their fingertips and the smart ones have a brand purpose that guides their marketing decision making. While a brand purpose can be soft, built around emotion, data is the opposite. Data is void of emotion, it is factual, but as a result sometimes dry and impersonal. Bringing these two together when building your content roadmap can uniquely and strategically position a company for success with its customer base.

Dell Technologies Liz Matthews Senior Vice President, Global Brand and Experiential Marketing Dell Technologies

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Panel: Content DNA – The Fundamentals of successful, integrated and personalized content

Create impactful content that is integrated, customer-led and unique. Hear how big brands leaders are transforming their content engagement to cut through the noise and tackle customer needs hands on. This session will inspire a new way of thinking to ensure you transform your content engagement across all channels.

QVC John Wall Vice President Content & Creative QVC

MetLife Paige Meginley Winburn Vice President, Global Head of Content Strategy MetLife

Alkemy-X Megan Oepen Brand Story Developer Alkemy-X

Go To Team Shawn Moffatt Managing Partner Go To Team

DIRECTV LA Mariana Saddakni Head of Social and Digital DIRECTV – AT&T INTERNATIONAL.

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Finding the Sweet Spot: Content, Technology, and Distribution

In the U.S alone, consumers spend 8.7 billion minutes a month with content as they make their travel decisions. This represents an incredible storytelling opportunity for Marriott Creative + Content Marketing, a robust ecosystem that brings together unmatched storytelling, innovative technology, and a massive distribution network that rivals the largest media companies. Learn how Marriott is engaging customers and creating brand advocates by connecting content, technology and distribution in a way that truly drives the business.

Marriott International Scott Weisenthal VP, Global Creative + Content Marketing Marriott International

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Scaling Branded Visual Content

As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day looking at digital media on mobile devices. It’s no surprise that this behavior is driving mobile ad spend and an increasing demand for engaging content with shorter time frames to get it done. In this session, Paul Cowan, VP of Enterprise and SMB Marketing at Shutterstock, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels, learning which channels to prioritize for maximum engagement and types of content that resonate with customers.

Shutterstock Paul Cowan VP of Enterprise and SMB Marketing Shutterstock

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Can you speak to different consumers, with different intent levels, in different places (and measure it all)?

A long question with a short answer: Content Networking. Not all engagement is created equal; content and engagement pioneers, Dialect, get that. The agency has developed a method of networking content and media, across all social platforms and through partnerships with the biggest global media outlets, for a true eyeball-to-wallet customer journey. The right type of content, at the right moment, on the right platform, for the right customer - and all of it measurable. Learn from Dialect CEO, John Gower and Global Content Director, Stephen Pierce, how you can use the Content Networking approach to speak to your customers’ passions in the most relevant and mutually profitable way.

Dialect Inc John Gower CEO Dialect Inc

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Full speaker list • Full conference agenda • Audience breakdown

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Attribution & Performance
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Multi-Touch Attribution

Identify attribution across the entire customer journey from social media, web to offline. Develop your attribution metrics beyond first touch to take accountability across all customer interactions to get a true value of performance and identify where engagement matters most

Speaker to be announced

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Leading a Marketing Revolution: Lessons in driving game-changing business transformation

Amid slowing industry growth, Shutterfly has embarked on a multi-year initiative to reinvent its marketing program. By delivering data-driven personalized experiences across channels, the company is fostering deeper customer relationships, resulting in increased engagement and long-term value. Hear how Shutterfly is bringing this ambitious vision to life and how it has overcome numerous challenges along the way.

Shutterfly Brian Border Vice President of CRM Shutterfly

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Tired of Vanity KPIs? Discover How Adobe Ties Content to B2B Deals for Real ROI Measurement

Are you still competing with paid search for your marketing dollars? While we can all agree that content marketing is at least as important, the main difference is they can show ROI and you can’t. Until now. Learn how to stitch your CRM data to web analytics for the unvarnished truth about how your content contributes to revenue. Mark Boothe will share how he is relying on this data to optimize social media spend in support of content that affects the most deals. Content does support revenue and you can have hard data to report on and increase the effectiveness of your own content marketing strategy.

Key Takeaways:

  • Learn from Adobe’s journey of working with content ROI data and the impact it’s had on their strategy.
  • Discover how to justify your content marketing budget in the dollar-figure language the C-suite is fluent in.
  • See how data can give you insights to develop a content strategy for the entire customer journey.
  • Learn how you can tie your online content to leads, sales pipeline, and offline deals.
  • Find out what you need to link marketing analytics and CRM tools.

Stoke Analytics Sam Fonoimoana Founder Stoke Analytics

Adobe Experience Cloud Mark Boothe Head of Social Media Adobe Experience Cloud

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Full speaker list • Full conference agenda • Audience breakdown

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Social Media Marketing
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Combat Organic Reach Challenges, Advance your Social Engagement and Drive Bottom Line Revenue

Hear how social media marketing can raise brand awareness whilst driving ROI.  In this session, Hyatt will share:

  • The Philosophy: What it means for social media to be modern day marketing
  • How social media is redefining the marketing world
  • Cut through the social landscape with impactful content
  • social media measurement and tying this back to driving the business

Hyatt Brian Kraemer Director, Social Media Hyatt

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Panel: Influencers & Micro Influencers

Revise your influencer strategy to identify not just relevant influencers but those with the right audiences. Data analyze to connect the dots with influencers reach and relevancy. How to put in place the best strategy to research and create the right message.

Lego James Gregson Senior Global Social Media Manager Lego

U.S. Bank Katie Berry Assistant Vice President - Social Media Strategy U.S. Bank

Sage Software Melissa Romo Global Head of Social Media & Content Sage Software

Capital One Shannon Jones Senior Director, Marketing Capital One

Moderator: Viral Nation Joe Gagliese Co-Founder and CEO Viral Nation

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Empower your employees to amplify your brand story

Hear how Thomson Reuters are going above and beyond with their employee advocacy program to deliver a sophisticated content editorial strategy that leverages unique expertise, geographies, networks and more. Learn how to develop your advocacy program to incentivize your employees whilst delivering business results.

Thomson Reuters Casey Hall Director, Social Media Thomson Reuters

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Striking the Balance Between Organic & Paid Content Marketing

Over the past several years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a creative, fun and engaging experience across all leading social platforms, delivering meaningful interactions with millions of fans every day. As social platforms and their algorithm’s evolve, so has The LEGO Group’s approach to content marketing. In this presentation, James will take you through that evolution, and share details on how LEGO strikes a balance between organic content marketing and paid content marketing.

LEGO James Gregson Senior Global Social Media Manager LEGO

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Social Centre of Experience
Hear how Social Centre of Experience is proving a huge success. Learn how DTV global has put in place the team structure, infrastructure and analytics to boost brand success.

DIRECTV LA Mariana Saddakni Head of Social and Digital DIRECTV – AT&T INTERNATIONAL.

09:30 - 10:00
The Power of Intent

Everyday, millions of people are posting their wants and needs on social. Brands need a way to listen for that intent and respond in real-time at scale. That's where Reply-Based Advertising™ comes in. Join this session to learn from Erik Swain, President of Respondology, how MARS Chocolates, Sony Pictures, Las Vegas Tourism and other brands are harnessing intent and the power of AI + human review to advertise to people who just broadcasted to the world they are in-market to buy their product.

Respondology Erik swain President Respondology

09:30 - 10:00
Social Content – Making it stand out

With less organic reach, you need to take a more selective approach to social media marketing. Ensure you have a comprehensive strategy of when and where to post, and investing in paid opportunities to increase engagement

ADP Renee Edwards Director Social Media ADP

Pitney Bowes Bart Casabona Director, Brand, Social and Agency Management Pitney Bowes

Xerox Courtney Harwood VP of Global Digital Marketing Xerox

The Reset Sonia Hunt Chief Marketing Officer The Reset

Moderator: Viral Nation Travis Hawley Social Media Influencer & VP, Business Development Viral Nation

09:30 - 10:00
Marketing is Dead: Social Engagement is Alive

Hear from award-winning Sage Software, the UK’s largest tech company and global SaaS provider, on how their blog Sage Advice won “Best Business and Tech Blog in the UK” with a strategy focused on engaging, not selling. Learn how Sage’s social engagement has gone above and beyond, and how the Sage Advice team proved that engagement drives revenue impact.

Sage Software Melissa Romo Global Head of Social Media & Content Sage Software

09:30 - 10:00
The Future of Influencer Marketing: Measuring Influencers' Creativity & ROI

In a recent Forrester survey, 55% of marketers responded that the best way they had to measure value from their content was views, shares, or likes. This kind of measurement is only slightly better than none at all; in some instances, it is actually negative. Customer-obsessed marketers must be able to connect content to business performance. Increasingly, the content that consumers trust today is content from other consumers or influencers, and Mavrck is one of a select few influencer marketing platforms built for the enterprise. In this session, learn how brands like Express, Nike, and Oreo have scaled and measured the impact of their influencer marketing programs.

Mavrck Liz Gottbrecht VP of Marketing Mavrck

Aaron Jackson

Aaron Jackson

Lead Project Director
Incite Group

US: 1 800 814 3459 ex.7244

UK: +44 (0) 207 375 7244

Email: aaron@incite-group.com

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Complete speaker line-up • Program for all tracks & sessions • Audience breakdown