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This is a Call to End Inauthentic, Impersonal Marketing


With an influx of new technology and big data, the past decade was a learning curve for the next phase of marketing – one where brands are purpose-driven, campaigns are truly data-backed, and personalization makes marketing valuable. It’s time to look at the whole customer journey and the deliver the ultimate experience.

It’s been a decade of data-fueled opportunity and we’ve seen some of the most effective marketing campaigns in history, but we’ve also witnessed some of the most damaging – customer expectations are at an all-time high and brand trust at an all-time low. So the question is: how can we harness evolving martech, retain the human-element, and authentically connect with our customers?

The challenges are four-fold:
1

Brand Story & the Future of the CMO: How can we create an authentic purpose-driven, data-backed brand story that engages all generations and customer groups in a diverse audience?

2

Compelling Content & Creative Storytelling: How can we cut through the digital noise with compelling content that creates a genuine bond with your customer through a shared, memorable experience?

3

Martech Innovation & Customer Insights: How will new disruptive tech change the way we connect with our customers and save businesses millions with marketing automation?

4

Influencers & Social Success: How can we amplify reach and build trust with less effort and lower overheads? Video, influencers and the formula for social success.

Recognized as the meeting of the marketing elite, the Incite Group have created a platform to inspire and empower marketing leaders for over 10 years. Now, as Reuters Events, the Incite Marketing Summit is gathering 600+ CMOs, innovators, and experts for the largest strategy-focused meeting in its history.

A holistic cross-industry, cross-discipline approach to effective and authentic marketing driven by innovation. Come and celebrate this next phase with the marketing elite – and bring back brand trust.

Track diagram: {Landline phone icon} Contact Center & Traditional Service {arrow poiting to} Omnichannel Support {arrow pointing to} Customer Success & Loyalty; {Cellphone icon} Social Customer Care & New Channels {arrow poiting to} Omnichannel Support {arrow pointing to} Customer Success & Loyalty; {Bar chart icon} Customer Experience & Analytics {arrow poiting to} Omnichannel Support {arrow pointing to} Customer Success & Loyalty

Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

60+ CMOs and Marketing Experts Take the Stage

The Incite Marketing Summit Series brings together those leading the way in marketing strategy and innovation, with a speaker line-up of customer-centric leaders from the biggest global brands dedicated to building the most authentic brand story. Look at who we had involved this year!

Olivier Ropars
Olivier Ropars

Stubhub

Chief Marketing Officer

Chris Curtin
Chris Curtin

Visa

Chief Brand & Innovation Marketing Officer

Ira Rubenstein
Ira Rubenstein

PBS

Chief Digital and Marketing Officer

Doug Jensen
Doug Jensen

Estée Lauder

SVP, CRM, Corporate Marketing Analytics and Innovation Insights

Alex Weinstein
Alex Weinstein

Grubhub

SVP Growth

Erica Chan
Erica Chan

Alibaba.com

Head of Brand and Marketing

Leela Srinivasan
Leela Srinivasan

SurveyMonkey

Chief Marketing Officer

Connie Chan Wang
Connie Chan Wang

LinkedIn

Director, Global Brand Marketing

Carol Tran
Carol Tran

Dolby

Head of Growth

Will Cady
Will Cady

Reddit

Head of Brand Strategy

Erin Gulden
Erin Gulden

US Bank

Vice President, Inbound Marketing

Rob Deline
Rob Deline

Intel

Vice President, Global Marketing

Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

40+ Case Studies and Interactive Sessions to Transform your Marketing Strategy

With horizontal tracks and vertical themes, designed in collaboration with our executive advisory board, the agenda is focused on transforming marketing to deliver on the digital opportunity of 2020 and equip leaders with the tools and strategies they need to engage their audience with impactful marketing.

  • The Future of Marketing: CMOs share their plans for keeping brand relevancy in an ever-changing world, finding brand purpose, reinventing a legacy and creating a culture of innovation.
  • Understanding and Personalizing Customer Journeys: Fully understand your customer and their journey to unlock data-driven personalized experiences at moments that matter.
  • Emotive Creative and Engaging Storytelling: Cut through the noise with impactful interactions that inspire. Tell stories that engage on an emotional level but are grounded in brand.
  • Impactful Influencer Marketing and Innovative Social Content: Amplify your reach! Create and distribute a large amount of content with less effort and lower overheads. The formula for social success: collaborate with the right influencer, empower employees, leverage live streaming and engage with ephemeral.

Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Mission Statement:

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Customer expectations are at an all-time high and brand trust at an all-time low. Now, more than ever, we must come together as a community to eradicate the “quantity over quality” mentality that has consumed marketing and redefined the role of the CMO. We must reinvent our proposition and become true business leaders.


Join the movement to end inauthentic, impersonal marketing and bring back brand trust.

}

Your Weekly Incite Marketing Summit Update:

  • Pre-order the Info Pack: We'll be releasing the event brochure with full speaker line-up, business critical agenda, and networking opportunities. Be the first to get the Info Pack!
  • Join the Incite Marketing Advisory Board: Are you a thought leader in the marketing space? Or do you know someone who is? Apply or nominate here!
  • New Sponsor: Aspire IQ will be leading the way as one of our top sponsors in 2020… Join them as a sponsor here!
  • Launch Passes Available: Our discounted Launch Passes are limited and are projected to sell out within three weeks… Register now before they sell out!

Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

The Industry's Chosen Themes:

Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Where CMOs & Executives Come to Map the Future of Marketing

Meet the Industry’s Key Decision Makers

Simply the most senior and influential gathering in the US

This is your opportunity to meet with 600+ CMOs and marketing leaders ready to enact change. From content and creative to social and brand strategy, this is the best place to meet with senior marketing leaders from the world’s biggest brands

Access the attendee snapshot here

Learn from Marketing Trailblazers

Case studies and interactive sessions that change the industry

No buzzwords for buzzwords’ sake. You want strategic guidance from your peers based on actual evidence and current market conditions. Take back to your office case-study advice and make real changes inside your company

Explore the conference agenda here

Partner with the Elite of Marketing

Access exclusive live demos and a curated exhibition

Cut through the clutter of companies that are not relevant for you and find the perfect match for your business priority under one roof. This is your chance to become part of elite building the partnerships that are shaping the connected ecosystem

Discover the networking opportunities

Brella

New Brella networking: Only the Best Networking at Incite’s Marketing Summits

We believe in maximising your experience on site, and that’s why we’ve invested time and energy to ensure you meet everyone you’d like to. Aside from conference sessions that encourage interaction between the marketing leaders and innovators, we also use an excellent networking app called ‘ Brella.’ Before you arrive at the event you can schedule a series of short 1:1 meetings with your key targets. This is a very effective way of ordering your networking goals and taking even more value from the conference. This is free to all conference attendees.

Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

What Marketing Executives Have to Say?

Why are you looking forward to the Incite Marketing Summit?

What You’ll Get at #INCITESUMMIT

The Incite Marketing Summit was created for learning and networking and we believe these two pieces go hand-in-hand – you learn as you network, and you network as you learn. As a result, we’ve designed the agenda with a balance of interactive discussions and networking icebreakers. Here’s how you can network, learn and experience NYC all in one.

Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

600+ Marketing Leaders & Experts Under One Roof!

The biggest brands in the US with a reputation for excellent marketing are gathering at the Incite Marketing Summit to build their 2020 marketing strategy and engage their audience with an authentic brand story. The Incite Marketing Summit is the who's who of the marketing community and you won’t find better networking anywhere.

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Executives, Directors and Leaders focused on:

  • Personalization
  • Customer Engagement
  • Brand Management
  • Creative / Content Strategy
  • Advertising
  • Social Media
  • Influencer Marketing
  • Digital Communications
  • Digital Marketing
  • SEO / SEM
  • CRM
  • Quality Assurance
  • Data / Analytics
  • User Experience
  • Customer Experience
  • Ecommerce Marketing Strategy
  • Performance Marketing / PPC
  • Customer Understanding
  • Programmatic Advertising
  • Media Buying / Advertising

Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

The Marketing Department Comes Together for Unparalleled Networking

With 70% brand attendance from the companies focused on delivering the ultimate experience, the Incite Marketing Summit is the premier opportunity to meet with those changing the way we engage our audiences. Audience participation is encouraged, and interactive sessions will give unparalleled networking opportunities to anyone looking to make connections and share insight.

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Pre-order the detailed event info pack

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

5 Reasons 2020 is the Year to Attend

1

GROW YOUR NETWORK with 600+ peers from across marketing verticals: Benchmark, debate and learn with those influencing the direction of the marketing

2

LEARN YOUR WAY with 3 full streams: Don’t get stuck in a session that isn’t relevant to you, tailor your journey with our multi-track system and ensure you leave with answers

3

STRATEGIZE AND PLAN with 40+ brand speakers: No more blue-sky discussion. Leave with the tools and strategies to enact impact-driven change in 2019 with our strategy-focused agenda

4

DEEP DIVE WORKSHOPS and interactive learning: Attend one of five classroom workshops to brainstorm with like-minded peers and set a strategy to implement learnings on your return to the office

5

INTERACTIVE SESSIONS and a focus on team-building opportunities: From morning yoga to pre-conference networking drinks and workshops, you won’t be stuck in a boring conference room – death by PowerPoint is not an option

How can I register?

Your Incite Marketing Summit ticket includes:

  1. Access to 25+ exhibiting companies, live demos and tech showcases
  2. Be part of the social wave; Twitter, LinkedIn, press and live discussion
  3. Exclusive networking drinks following Day 1
  4. Access to all conference keynotes and immersive sessions on both days
  5. Excellent breakfast, lunch, refreshments and drinks
  6. 60+ practical case studies and talks delivered by decision makers and thought leaders
  7. Interactive panel discussions, seminars and social meets
  8. Login to the Brella event networking app, to schedule 1:1 meetings and more
  9. Access to the speaker presentations and recordings of each session following the event

Good to hear you’ll be joining us at Incite Marketing Summit! For your convenience, you have several options to purchase your pass:


Pay with credit card

Just go through the registration process by hitting the button. If you own a discount code you’ll be able to use this in the course of the registration process.


Pay via invoice and bank transfer

Just go through the registration process by hitting the button. If you own a discount code you’ll be able to use this in the course of the registration process. Our accounts team will send you your invoice. If you have any queries please email Accounts Receivable at AR@fc-bi.com


Group Registration Offers

The more the merrier, the most popular way to attend the Incite Marketing Summit. If you have a group of 2+ or plan to bring several clients, you can benefit from up to $600 off each pass. Contact Jasmine for our lucrative group discounts.

This will be the most beneficial two days out of the office all year... reserve your place now before it’s too late!


Any questions?


Jasmine Kees

Jasmine Kees

Global Project Director
Incite Group

UK: +44 (0) 207 375 7532

Email: jasmine@incite-group.com