As Director of Product Design at StubHub, Safia Ali leads the organization that is accountable for product experiences on all browsers (mWeb), native apps (iOs & Android), bots, wearables and other platforms at StubHub. During her career, she’s witnessed firsthand how UX needs have shifted from web to mobile to wearables to voice-activated devices.
Along with a fearless team of visual designers, interactions designers, content writers and prototypers, Safia is elevating design thinking at StubHub and partnering with a cross-functional group – including product marketing and engineering – to deliver an engaging, simple experience for StubHub’s tens of millions of customers across 48 countries. Safia joined StubHub to create a user experience that helps fans create lifelong memories.
With nearly two decades of experience in UX design, Safia leads a team that is responsible for creating experiences for StubHub users across browsers, apps, wearables, connected TV devices, chatbots and other platforms. Prior to StubHub, she led teams at Intuit for TurboTax, DemandForce and Intuit Health.
Originally from Pakistan, Safia Ali has always loved art and design. During her youth, she was enrolled in a co-ed art school – an extremely progressive move at the time – where she excelled in photography, fashion, and graphic design. Safia holds a Master’s degree in Web design from the Academy of Art College in San Francisco.
A strong advocate for women in tech, Safia has shared her own advice on developing an executive presence. She encourages women to know their strengths and master them; work smarter, not harder; hone their people skills; speak with confidence; and trust their instincts.