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27 - 28 November, 2018|San Francisco, USA

2018’s action-packed agenda!

Take an early look at this years Open Mobile Summit agenda. 2018’s agenda offers insights into the changing connected ecosystem through case-studies, interactive panel discussions and all of the latest digital product insights.

Make sure to check back regularly for the latest updates on sessions and speakers!

Sherif Mityas
Sherif Mityas

TGI Friday's

Chief Experience Officer

Michael Gough
Michael Gough

Uber

Vice President – Product Design

Katharine Bailey
Katharine Bailey

Wall Street Journal

Senior Vice President Digital Product/Head of Product

Jason Jedlinski
Jason Jedlinski

USA Today Network

Head of Consumer Product

Robin Daniels
Robin Daniels

Linkedin

Global Head of Product, Growth and Activation Marketing

Haden Kirkpatrick
Haden Kirkpatrick

Esurance

Vice President Strategy and Innovation

Sang Ahn
Sang Ahn

Samsung Pay

Vice President and General Manager

Patrick Aluise
Patrick Aluise

Moviebill

Senior Vice President – Head of Digital and Augmented Reality

Phillip Nelson
Phillip Nelson

Glassdoor

Director of Product, Job Search, UX Lead

Genevieve Owyang
Genevieve Owyang

Realtor.com

Mobile Marketing Director

Jonathan Toler
Jonathan Toler

Kloeckner Metals Corporation

Head of Product and Innovation

The number of connected devices that consumers use has increased and now includes a wide spectrum of devices such as mobile, tablets, desktop, conversational interfaces and wearables. Consumers are more informed than ever before with more available options and want a seamless connected experience across their customer journey.

Heads of product, innovation, marketing and design from brands need to figure out ways in which they can utilise these technologies and the data they collect to deliver a seamless and personalised experience.


Day One - 27th November

Open Product in the Age of the Connected Consumer
08:30 - 09:00
Using product to create a singular customer view across all brand interactions

As product expands its horizons to incorporate numerous platforms the importance of delivering a consistent message has never been as crucial.

08:30 - 09:00
Integrating mobile into the wider connected environment

Find out how traditional mobile product teams can adapt and grow to incorporate mobile into the wider connected environment.

08:30 - 09:00
Personalization of digital experiences for individual customers

Increase your customer engagement by delivering a truly personalized experience through every brand touchpoint.

08:30 - 09:00
Providing connected experiences and the implications of IoT on brand interactions

As the Internet of Things opens more potential avenues of engagement for brands, discover how new touchpoints and devices can be leveraged to provide great connected experiences.

Marketing to digital customers in an increasingly fragmented landscape
Driving customer engagement and integrating new technologies into your digital strategy
10:30 - 11:00
Marketing tools and analytics: Attributing success

With so many touch points to gauge information from and communicate through, marketers need to assess how and what can be useful when delivering clear and personalised messages.

Voice assistants

When deciding on new technologies brands need to assess how useful they will be in the long term, one innovation that is proving its usefulness is voice technology and conversational interfaces. This session we will discuss how brands are utilizing voice.

10:30 - 11:00
Customer retention and increasing site stickiness

Developing product strategies, meeting consumers where they are in the connected world and bridging different front ends is crucial to successful engagement. Find out how companies are improving their content across platforms to ensure high retention.

Automation of customer interactions through bot technology

Bots are an example of the strides AI has made. Brands are now seeing the value in both automating customer interactions as well as utilizing data they have on consumers to deliver a personalised interaction that improves each time.

10:30 - 11:00
Leveraging location to encourage customer engagement

A big step in the direction of fully personalised content depends on location services technology. This innovation will be covered and how the technology is enabling brands to cut through the noise to deliver localized experiences.

Changing consumer habits: Mobile payments and digital wallets

The advantages of mobile payments using near field communications are numerous, from safety through to ease of use for the consumer. We will be analysing the future for digital wallets and what lessons can be learnt from driving adoption when it comes to new technology.

10:30 - 11:00
Personalizing customer experiences and brand offers

With a new wealth of data touchpoints at the fingertips of marketers it is becoming increasingly possible to tailor marketing material to individual customers. This segment will show how the process of marketing is being revolutionized by digital data.

Delivering on the hype: Real world uses for VR/AR technology

As AR and VR have developed there have been numerous stand out cases where the technology has proved suitable for the mainstream. Discover how brands are planning to incorporate both AR and VR into their online strategy.

10:30 - 11:00
Successfully managing engagement through direct communications

Whether through push notifications, localized data or personalised content. We will be covering how brands can reach out to consumers without being too intrusive and keep them coming back, engaging with their brand on a long-term basis.

Native v Progressive web apps

While native apps can deliver a sophisticated product on a platform or operating system progressive apps are being assessed as a way of presenting a product over multiple channels. Hear what brands are using both native and progressive for and their findings.

Day Two - 28th November

How Artificial Intelligence and data is being applied to tailor experiences throughout the customer journey
08:30 - 09:00
The impact of AI on the customer journey

AI’s implications are wide ranging and offer an exciting future for the customer experience, find out how brands are currently using AI and planning to improve in the future.

08:30 - 09:00
Data analysis and utilization for product management

The key to delivering personalised content and engaging your customers, both current and future, is the strategic use of data. This segment will delve into how brands can use the data they have to increase customer satisfaction and deliver exciting, relevant content.

08:30 - 09:00
From “Artificial Intelligence” to “Augmented Intelligence”

Much ado has been made about the power and potential for Artificial Intelligence to change the way we do business. For many services (financial, insurance, etc.) consumers don’t want “automation”, they want “augmentation”—technology used to make them smarter and better consumers, not to put their business on autopilot.

Harmonizing product, marketing and design to delight users and engage consumers
The role of design teams in formulating a seamless customer experience
10:30 - 11:00
Utilizing content marketing to stimulate interest and engagement between consumer and brand

We discuss how marketing, product and design teams are working together to formulate content-based marketing strategies and what this means for customer engagement.

Designing for a connected consumer: Multi-platform design

With more connected platforms, having a clear and usable product when your consumer is facing a touch point of the brand has never been more important. Discover how UX teams are facing up to the challenges of creating beautiful and useful products.

10:30 - 11:00
Successfully managing your tech stack: The cases for outsourcing and developing internal capabilities

As brands expand across platforms and OS’s it becomes increasingly important to find a suitable tech stack and ability to modify content across the board. This section explores what brands want from their design partners.

Voice and conversational interfaces: The challenge of disappearing user interfaces

As traditional interfaces switch to more conversational ones, design teams are tasked with incorporating these interfaces into customer interactions. We cover how brands are overcoming the unique design challenges posed.

10:30 - 11:00
Integrating legacy systems into a modern digital approach

When digital sites are crucial to a company’s operations it can be difficult to update and improve systems while still meeting customer’s needs. Hear about how major brands have evolved their online presence.

Maximizing an apps capability across all operating systems and platforms

While hardware and OS’s have improved rapidly the use of apps has still not yet been fully exploited and some apps are guilty of remaining “dumb products”. Find out how to maximize an apps capability and improve user experience.

10:30 - 11:00
Data security: Delivering a safe experience

With numerous high-profile breaches and data law changes affecting industries it has never been more important to explore solutions to vulnerabilities.

Designing for all demographics

Across the board of devices and consumers it is essential to be consistent in your message and delivering an accessible product for all, find out how brands are taking these factors into consideration when designing their apps.

Day One - 27th November

Open Product in the Age of the Connected Consumer
08:30 - 09:00
Using product to create a singular customer view across all brand interactions

As product expands its horizons to incorporate numerous platforms the importance of delivering a consistent message has never been as crucial.

08:30 - 09:00
Integrating mobile into the wider connected environment

Find out how traditional mobile product teams can adapt and grow to incorporate mobile into the wider connected environment.

08:30 - 09:00
Personalization of digital experiences for individual customers

Increase your customer engagement by delivering a truly personalized experience through every brand touchpoint.

08:30 - 09:00
Providing connected experiences and the implications of IoT on brand interactions

As the Internet of Things opens more potential avenues of engagement for brands, discover how new touchpoints and devices can be leveraged to provide great connected experiences.

Marketing to digital customers in an increasingly fragmented landscape
Driving customer engagement and integrating new technologies into your digital strategy
10:30 - 11:00
Marketing tools and analytics: Attributing success

With so many touch points to gauge information from and communicate through, marketers need to assess how and what can be useful when delivering clear and personalised messages.

Voice assistants

When deciding on new technologies brands need to assess how useful they will be in the long term, one innovation that is proving its usefulness is voice technology and conversational interfaces. This session we will discuss how brands are utilizing voice.

10:30 - 11:00
Customer retention and increasing site stickiness

Developing product strategies, meeting consumers where they are in the connected world and bridging different front ends is crucial to successful engagement. Find out how companies are improving their content across platforms to ensure high retention.

Automation of customer interactions through bot technology

Bots are an example of the strides AI has made. Brands are now seeing the value in both automating customer interactions as well as utilizing data they have on consumers to deliver a personalised interaction that improves each time.

10:30 - 11:00
Leveraging location to encourage customer engagement

A big step in the direction of fully personalised content depends on location services technology. This innovation will be covered and how the technology is enabling brands to cut through the noise to deliver localized experiences.

Changing consumer habits: Mobile payments and digital wallets

The advantages of mobile payments using near field communications are numerous, from safety through to ease of use for the consumer. We will be analysing the future for digital wallets and what lessons can be learnt from driving adoption when it comes to new technology.

10:30 - 11:00
Personalizing customer experiences and brand offers

With a new wealth of data touchpoints at the fingertips of marketers it is becoming increasingly possible to tailor marketing material to individual customers. This segment will show how the process of marketing is being revolutionized by digital data.

Delivering on the hype: Real world uses for VR/AR technology

As AR and VR have developed there have been numerous stand out cases where the technology has proved suitable for the mainstream. Discover how brands are planning to incorporate both AR and VR into their online strategy.

10:30 - 11:00
Successfully managing engagement through direct communications

Whether through push notifications, localized data or personalised content. We will be covering how brands can reach out to consumers without being too intrusive and keep them coming back, engaging with their brand on a long-term basis.

Native v Progressive web apps

While native apps can deliver a sophisticated product on a platform or operating system progressive apps are being assessed as a way of presenting a product over multiple channels. Hear what brands are using both native and progressive for and their findings.

Register Now

Save $400 with our Early-Bird discount. Expires Today!

Day Two - 28th November

How Artificial Intelligence and data is being applied to tailor experiences throughout the customer journey
08:30 - 09:00
The impact of AI on the customer journey

AI’s implications are wide ranging and offer an exciting future for the customer experience, find out how brands are currently using AI and planning to improve in the future.

08:30 - 09:00
Data analysis and utilization for product management

The key to delivering personalised content and engaging your customers, both current and future, is the strategic use of data. This segment will delve into how brands can use the data they have to increase customer satisfaction and deliver exciting, relevant content.

08:30 - 09:00
From “Artificial Intelligence” to “Augmented Intelligence”

Much ado has been made about the power and potential for Artificial Intelligence to change the way we do business. For many services (financial, insurance, etc.) consumers don’t want “automation”, they want “augmentation”—technology used to make them smarter and better consumers, not to put their business on autopilot.

Harmonizing product, marketing and design to delight users and engage consumers
The role of design teams in formulating a seamless customer experience
10:30 - 11:00
Utilizing content marketing to stimulate interest and engagement between consumer and brand

We discuss how marketing, product and design teams are working together to formulate content-based marketing strategies and what this means for customer engagement.

Designing for a connected consumer: Multi-platform design

With more connected platforms, having a clear and usable product when your consumer is facing a touch point of the brand has never been more important. Discover how UX teams are facing up to the challenges of creating beautiful and useful products.

10:30 - 11:00
Successfully managing your tech stack: The cases for outsourcing and developing internal capabilities

As brands expand across platforms and OS’s it becomes increasingly important to find a suitable tech stack and ability to modify content across the board. This section explores what brands want from their design partners.

Voice and conversational interfaces: The challenge of disappearing user interfaces

As traditional interfaces switch to more conversational ones, design teams are tasked with incorporating these interfaces into customer interactions. We cover how brands are overcoming the unique design challenges posed.

10:30 - 11:00
Integrating legacy systems into a modern digital approach

When digital sites are crucial to a company’s operations it can be difficult to update and improve systems while still meeting customer’s needs. Hear about how major brands have evolved their online presence.

Maximizing an apps capability across all operating systems and platforms

While hardware and OS’s have improved rapidly the use of apps has still not yet been fully exploited and some apps are guilty of remaining “dumb products”. Find out how to maximize an apps capability and improve user experience.

10:30 - 11:00
Data security: Delivering a safe experience

With numerous high-profile breaches and data law changes affecting industries it has never been more important to explore solutions to vulnerabilities.

Designing for all demographics

Across the board of devices and consumers it is essential to be consistent in your message and delivering an accessible product for all, find out how brands are taking these factors into consideration when designing their apps.

Paul Bergamini

Paul Bergamini

Project Director
Incite Group

UK: +44 (0) 207 375 7229

Email: paul@incite-group.com

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