Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.
Download your Brochure
Reserve your place

November 27 - 28, 2018|San Francisco, USA

2018’s action-packed agenda!

Take an early look at this year’s Open Mobile Summit agenda. 2018’s agenda offers insights into the changing connected ecosystem through case-studies, interactive panel discussions and all of the latest digital product insights.

Make sure to check back regularly for the latest updates on sessions and speakers!

Day One - 27th November

Open Product in the Age of the Connected Consumer
08:30 - 09:00
Create a singular view across all digital products

As product expands to incorporate numerous platforms the importance of delivering a consistent message has never been as crucial.

08:30 - 09:00
Panel Discussion: Moving on from mobile – Personalization strategies for the connected consumer

Understand how brands are delighting their customers and managing digital strategies that deliver personalized products.

08:30 - 09:00
Personalizing connected experiences for your consumers to cut through the noise

How to increase customer engagement by delivering a truly personalized experience through every brand touchpoint.

08:30 - 09:00
Case Study: How the Wall St Journal is changing its approach to developing products, getting even closer to our customers

In recent months the product team has become part of the "PDE" Product Design and Engineering single team with a dual report to both the newsroom and the technology teams and shifted to OKRs (Objectives and Key Results.) They have also created several roles in the team to meet the needs of our internal and external customers including: advertisers, members and editors. Find out how WSJ are prioritizing product in a rapid-moving industry.

08:30 - 09:00
Providing connected experiences and the implications of IoT on brand interactions

As the Internet of Things opens more potential avenues of engagement for brands, discover how new touchpoints and devices can be leveraged to provide great connected experiences.

Reach and engage your customers in a fragmented landscape
Integrating new technology into your digital strategy
10:30 - 11:00
Panel discussion: Create impactful engagement by delivering personalized interactions

With a new wealth of data touchpoints at the fingertips of brands it is becoming increasingly possible to tailor interactions to individual consumers. This segment will show how brands can engage customers to become super users.

How voice assistants are revolutionizing search and brand interactions

When deciding on new technologies brands need to assess how useful they will be in the long term, one innovation that is proving its usefulness is voice technology and conversational interfaces. This session we will discuss how brands are utilizing voice.

10:30 - 11:00
Customer retention and a data-driven approach to measuring success

With so many touch points to gauge information from and communicate through, marketers need to assess how and what can be useful when delivering clear and personalized messages. In this session we cover what solutions they use and how they attribute success.

Leveraging bot technology to offer more well-informed customer service

Bots are an example of the strides AI has made. Brands are now seeing the value in both automating customer interactions as well as utilizing data they have on consumers to deliver a personalized interaction that improves each time.

10:30 - 11:00
Leveraging location to cut through the noise to deliver relevant content and offers

A big step in the direction of fully personalized content depends on location services technology. This innovation will be covered and how the technology is enabling brands to cut through the noise to deliver truly localized experiences.

Changing consumer habits: Mobile payments and digital wallets

The advantages of mobile payments using near field communications are numerous, from safety through to ease of use for the consumer. We will be analyzing the future for digital wallets and what lessons can be learnt from driving adoption when it comes to new technology.

10:30 - 11:00
The customer journey: Providing consumers with a seamless experience

As consumers interact with a brand across multiple touch points and devices the need to have a seamless customer journey from initial outreach through to the browsing and payment stages has never been more crucial. How brands unify their customers experience and what impact this has on engagement strategies will be covered.

Delivering on the hype: Real world uses for VR/AR technology

As AR and VR have developed there have been numerous stand out cases where the technology has proved suitable for the mainstream. Discover how brands are planning to incorporate both AR and VR into their online strategy.

10:30 - 11:00
How to acquire users in the digital age

In an industry with an inherently high churn of consumers such as real estate, the process of customer acquisition is essential. Find out how Realtor.com have tackled issues such as algorithm changes, a crowded marketplace and putting the quality of their product first.

Native v Progressive web apps: Providing consumers with an exemplary experience

While native apps can deliver a sophisticated product on a platform or operating system, progressive apps are being assessed as a way of presenting a product over multiple channels. Hear what brands are using both native and progressive for - and their findings.

10:30 - 11:00
How AI and machine learning is revolutionizing methods of engagement

AI and machine learning is changing the way product, design and engagement teams approach the consumer. In this section we look specifically at how brand engagement teams are using them to encourage consumers to interact and improve their experiences.

Panel discussion: Delighting consumers with innovative tech in every day interactions

With the emergence of a plethora of exciting technologies find out how you can incorporate their uses into your consumers every day lives and enrich the connected ecosystem.

Day Two - 28th November

Artificial Intelligence and Machine Learning
08:30 - 09:00
Improve your customers experience through successful implantation of AI

AI’s implications are wide ranging and offer an exciting future for the customer experience, find out how brands are currently using AI and what the future holds.

08:30 - 09:00
Panel Discussion: How AI and Machine learning will affect digital product satisfaction

The key to delivering personalised content and engaging your customers, both current and future, is the strategic use of data. This segment will delve into how brands can use the data they have to increase customer satisfaction and deliver exciting, relevant content.

08:30 - 09:00
From “Artificial Intelligence” to “Augmented Intelligence”

Much ado has been made about the power and potential for Artificial Intelligence to change the way we do business. For many services consumers don’t want “automation”, they want “augmentation”—technology used to make them smarter and better consumers. How can you meet this challenge?

08:30 - 09:00
AI and the Future of Work

Technological disruption driven by AI and ML is happening faster than ever before. With the availability of massive computing power and smarter algorithms, this trend will continue into the foreseeable future as AI establishes itself as a general-purpose technology. The impact of AI and other market transitions will transform the future of work as we know today. In this session, Robin will talk about 3 key paradigms that will govern the future of work – AI and automation, skills gap and the rise of independent work.

Enhancing internal digital capabilities
Designing a seamless user experience
10:30 - 11:00
Successfully managing your tech stack: The case for outsourcing and developing internal capabilities

As brands expand across platforms and OS’s it becomes increasingly important to find a suitable tech stack and ability to modify content across the board. This section explores what brands want from their technology partners

Designing for uncertainty

As the example of disruptive technology, Uber has set about redefining ride-hailing, taxi and transport completely. Find out how they are developing new tools to compensate and limit any uncertainty for consumers when using their range of apps.

10:30 - 11:00
Integrating legacy systems into a modern digital approach

When digital sites are crucial to a company’s operations it can be difficult to update and improve systems while still meeting customer’s needs. Hear how major brands have evolved their online presence without sacrificing their digital product’s utility for consumers.

Designing across multiple touchpoints: Multi-platform design

With more connected platforms, having a clear and usable product when your consumer is facing a touch point of the brand has never been more important. Discover how UX teams are facing up to the challenges of creating beautiful and useful products.

10:30 - 11:00
Ensuring a reliable product through testing and prototyping

Before a brands digital product can be allowed to reach consumers, it is vital that it is thoroughly tested and prototyped to identify any shortcomings and identifying potential improvements. Find out how development teams are testing products and the software which enables them to do so.

Accelerated Mobile Pages

Loading web pages faster is crucial to keeping connected consumer engaged. AMPs can improve both the responsiveness and UX of a mobile web page. Find out how brands can leverage AMPs and the advantages and negatives they need to balance to achieve great results.

10:30 - 11:00
Maximizing app capability across all operating systems and platforms

While hardware and OS’s have improved rapidly the use of apps has still not yet been fully exploited and some apps are guilty of remaining “dumb products”. Find out how to ensure that your app leaves a positive impression on your user.

Voice and conversational interfaces: The challenge of disappearing user interfaces

As traditional interfaces switch to more conversational ones, design teams are tasked with incorporating these interfaces into customer interactions. We cover how brands are overcoming the unique design challenges posed.

10:30 - 11:00
Data security: Delivering a safe experience

With numerous high-profile breaches and data law changes affecting industries it has never been more important to explore solutions to vulnerabilities.

Creating a frictionless customer journey

Customers now want their experience with a brand to be as frictionless as possible and purchasing to be straightforward and secure. This session will delve into how design teams are removing barriers to conversion and creating frictionless online experiences for their customers.

10:30 - 11:00
Combining front end consumer demands with back end development

As consumer demands and needs change rapidly the dynamic between front end consumer facing product management teams and back end technology teams has never been more crucial. This session will analyze how the two disciplines can combine to deliver effective digital product.

Designing for all demographics – Creating an inclusive approach

Across the board of devices and consumers it is essential to be consistent in your message and delivering an accessible product for all, find out how brands are taking these factors into consideration when designing their apps.

Day One - 27th November

Open Product in the Age of the Connected Consumer
08:30 - 09:00
Create a singular view across all digital products

As product expands to incorporate numerous platforms the importance of delivering a consistent message has never been as crucial.

08:30 - 09:00
Panel Discussion: Moving on from mobile – Personalization strategies for the connected consumer

Understand how brands are delighting their customers and managing digital strategies that deliver personalized products.

08:30 - 09:00
Personalizing connected experiences for your consumers to cut through the noise

How to increase customer engagement by delivering a truly personalized experience through every brand touchpoint.

08:30 - 09:00
Case Study: How the Wall St Journal is changing its approach to developing products, getting even closer to our customers

In recent months the product team has become part of the "PDE" Product Design and Engineering single team with a dual report to both the newsroom and the technology teams and shifted to OKRs (Objectives and Key Results.) They have also created several roles in the team to meet the needs of our internal and external customers including: advertisers, members and editors. Find out how WSJ are prioritizing product in a rapid-moving industry.

08:30 - 09:00
Providing connected experiences and the implications of IoT on brand interactions

As the Internet of Things opens more potential avenues of engagement for brands, discover how new touchpoints and devices can be leveraged to provide great connected experiences.

Reach and engage your customers in a fragmented landscape
Integrating new technology into your digital strategy
10:30 - 11:00
Panel discussion: Create impactful engagement by delivering personalized interactions

With a new wealth of data touchpoints at the fingertips of brands it is becoming increasingly possible to tailor interactions to individual consumers. This segment will show how brands can engage customers to become super users.

How voice assistants are revolutionizing search and brand interactions

When deciding on new technologies brands need to assess how useful they will be in the long term, one innovation that is proving its usefulness is voice technology and conversational interfaces. This session we will discuss how brands are utilizing voice.

10:30 - 11:00
Customer retention and a data-driven approach to measuring success

With so many touch points to gauge information from and communicate through, marketers need to assess how and what can be useful when delivering clear and personalized messages. In this session we cover what solutions they use and how they attribute success.

Leveraging bot technology to offer more well-informed customer service

Bots are an example of the strides AI has made. Brands are now seeing the value in both automating customer interactions as well as utilizing data they have on consumers to deliver a personalized interaction that improves each time.

10:30 - 11:00
Leveraging location to cut through the noise to deliver relevant content and offers

A big step in the direction of fully personalized content depends on location services technology. This innovation will be covered and how the technology is enabling brands to cut through the noise to deliver truly localized experiences.

Changing consumer habits: Mobile payments and digital wallets

The advantages of mobile payments using near field communications are numerous, from safety through to ease of use for the consumer. We will be analyzing the future for digital wallets and what lessons can be learnt from driving adoption when it comes to new technology.

10:30 - 11:00
The customer journey: Providing consumers with a seamless experience

As consumers interact with a brand across multiple touch points and devices the need to have a seamless customer journey from initial outreach through to the browsing and payment stages has never been more crucial. How brands unify their customers experience and what impact this has on engagement strategies will be covered.

Delivering on the hype: Real world uses for VR/AR technology

As AR and VR have developed there have been numerous stand out cases where the technology has proved suitable for the mainstream. Discover how brands are planning to incorporate both AR and VR into their online strategy.

10:30 - 11:00
How to acquire users in the digital age

In an industry with an inherently high churn of consumers such as real estate, the process of customer acquisition is essential. Find out how Realtor.com have tackled issues such as algorithm changes, a crowded marketplace and putting the quality of their product first.

Native v Progressive web apps: Providing consumers with an exemplary experience

While native apps can deliver a sophisticated product on a platform or operating system, progressive apps are being assessed as a way of presenting a product over multiple channels. Hear what brands are using both native and progressive for - and their findings.

10:30 - 11:00
How AI and machine learning is revolutionizing methods of engagement

AI and machine learning is changing the way product, design and engagement teams approach the consumer. In this section we look specifically at how brand engagement teams are using them to encourage consumers to interact and improve their experiences.

Panel discussion: Delighting consumers with innovative tech in every day interactions

With the emergence of a plethora of exciting technologies find out how you can incorporate their uses into your consumers every day lives and enrich the connected ecosystem.

Hot off the press - Download the detailed event brochure

Full speaker list • Full conference agenda • Audience breakdown

Day Two - 28th November

Artificial Intelligence and Machine Learning
08:30 - 09:00
Improve your customers experience through successful implantation of AI

AI’s implications are wide ranging and offer an exciting future for the customer experience, find out how brands are currently using AI and what the future holds.

08:30 - 09:00
Panel Discussion: How AI and Machine learning will affect digital product satisfaction

The key to delivering personalised content and engaging your customers, both current and future, is the strategic use of data. This segment will delve into how brands can use the data they have to increase customer satisfaction and deliver exciting, relevant content.

08:30 - 09:00
From “Artificial Intelligence” to “Augmented Intelligence”

Much ado has been made about the power and potential for Artificial Intelligence to change the way we do business. For many services consumers don’t want “automation”, they want “augmentation”—technology used to make them smarter and better consumers. How can you meet this challenge?

08:30 - 09:00
AI and the Future of Work

Technological disruption driven by AI and ML is happening faster than ever before. With the availability of massive computing power and smarter algorithms, this trend will continue into the foreseeable future as AI establishes itself as a general-purpose technology. The impact of AI and other market transitions will transform the future of work as we know today. In this session, Robin will talk about 3 key paradigms that will govern the future of work – AI and automation, skills gap and the rise of independent work.

Enhancing internal digital capabilities
Designing a seamless user experience
10:30 - 11:00
Successfully managing your tech stack: The case for outsourcing and developing internal capabilities

As brands expand across platforms and OS’s it becomes increasingly important to find a suitable tech stack and ability to modify content across the board. This section explores what brands want from their technology partners

Designing for uncertainty

As the example of disruptive technology, Uber has set about redefining ride-hailing, taxi and transport completely. Find out how they are developing new tools to compensate and limit any uncertainty for consumers when using their range of apps.

10:30 - 11:00
Integrating legacy systems into a modern digital approach

When digital sites are crucial to a company’s operations it can be difficult to update and improve systems while still meeting customer’s needs. Hear how major brands have evolved their online presence without sacrificing their digital product’s utility for consumers.

Designing across multiple touchpoints: Multi-platform design

With more connected platforms, having a clear and usable product when your consumer is facing a touch point of the brand has never been more important. Discover how UX teams are facing up to the challenges of creating beautiful and useful products.

10:30 - 11:00
Ensuring a reliable product through testing and prototyping

Before a brands digital product can be allowed to reach consumers, it is vital that it is thoroughly tested and prototyped to identify any shortcomings and identifying potential improvements. Find out how development teams are testing products and the software which enables them to do so.

Accelerated Mobile Pages

Loading web pages faster is crucial to keeping connected consumer engaged. AMPs can improve both the responsiveness and UX of a mobile web page. Find out how brands can leverage AMPs and the advantages and negatives they need to balance to achieve great results.

10:30 - 11:00
Maximizing app capability across all operating systems and platforms

While hardware and OS’s have improved rapidly the use of apps has still not yet been fully exploited and some apps are guilty of remaining “dumb products”. Find out how to ensure that your app leaves a positive impression on your user.

Voice and conversational interfaces: The challenge of disappearing user interfaces

As traditional interfaces switch to more conversational ones, design teams are tasked with incorporating these interfaces into customer interactions. We cover how brands are overcoming the unique design challenges posed.

10:30 - 11:00
Data security: Delivering a safe experience

With numerous high-profile breaches and data law changes affecting industries it has never been more important to explore solutions to vulnerabilities.

Creating a frictionless customer journey

Customers now want their experience with a brand to be as frictionless as possible and purchasing to be straightforward and secure. This session will delve into how design teams are removing barriers to conversion and creating frictionless online experiences for their customers.

10:30 - 11:00
Combining front end consumer demands with back end development

As consumer demands and needs change rapidly the dynamic between front end consumer facing product management teams and back end technology teams has never been more crucial. This session will analyze how the two disciplines can combine to deliver effective digital product.

Designing for all demographics – Creating an inclusive approach

Across the board of devices and consumers it is essential to be consistent in your message and delivering an accessible product for all, find out how brands are taking these factors into consideration when designing their apps.

Paul Bergamini

Paul Bergamini

Project Director
Incite Group

UK: +44 (0) 207 375 7229

Email: paul@incite-group.com

Hot off the press - Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown