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October 24 - 25|New York, US

Conference Agenda

Reinvention of Marketing
08:30 - 09:00
Reinvent and Define your brand purpose

Customer decisions are no longer made based on what you tell them, but rather how they feel. Heritage brands are now having to reinvent themselves for a new generation of customer. In this session legendary brands will share how they have defined their manifesto, expanded their customer audience, and redefined their purpose

09:00 - 09:30
The Marketing Evolution: Growth, Expansion and Technology

Hear how brands will plan for customer growth from advancing technological capabilities to building a cohesive strategy and adopting new marketing platforms. Hear from leading CMOs on how the marketing role is evolving to be at the center of the entire business. Learn how your role will changing and how the term ‘marketing’ might be lost forever

09:30 - 10:00
The Marketing Mix: How to structure and resource your growing team

Hear how companies are undergoing internal restructures to reposition marketing beyond advertising and redesigning in-house operations vs outsourced needs

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Full speaker list • Full conference agenda • Audience breakdown

Customer Understanding and Personalized Experiences
08:30 - 09:00
Create data-driven personalized experiences at moments that matter

Map out sophisticated user journeys and identify points to deliver unique data-driven journeys for your customer at the moments that matter, ensuring your Tech Stack is working across channels. How to balance delivering personalized messaging based on customer information vs customer reluctance and privacy

09:00 - 09:30
How to build capabilities around insights to ensure you are an insight led organization

Review your marketing team’s capabilities to ensure you are putting in place the right points to capture, review and analyze customer insights to radically improve messaging, product and customer experience

09:30 - 10:00
Prioritize the most impactful touchpoints for personalization

Make strides in data quality and analytics to power impactful and targeted conversations. Analyze data to identify which digital channels / touchpoint on the customer journey will incorporate personalized messages based on location/behavior/persona’s

09:30 - 10:00
Predictive Marketing; Be ahead of your customer

Anticipate your customer needs through better insights to drive targeted, valuable engagement that is one step ahead of their journey

09:30 - 10:00
Customer 360-degree journey mapping

Identify your customers interests and pain points to build customer journey reports using data insights, models and data interactions. Identify and redesign your data touchpoints to ensure you have the right insights to personalize content engagement

09:30 - 10:00
Data Strategy

With the rise of data at marketer’s fingers tips understand how marketing’s relationship with data teams are changing, review how you are managing data and the skillset of your marketers

09:30 - 10:00
Brand Safety

Understand how to maintain brand safety using programmatic marketing

09:30 - 10:00
How to manage and harmonize your Tech stack-

Hear how brands are building their Tech Stacks to work together, creating a consistent view of the customer across platform and allowing real-time personalization to take place. Put in place the right technology to collect consumer insights and support different decisions in order to enhance customer engagement

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Full speaker list • Full conference agenda • Audience breakdown

Engagement and Story Inspiring
08:30 - 09:00
Personalizing Content: Identify different segments and create personas within audiences.

Collaborate across the business to identify who your audience is, breakdown customer needs by both physiographic and behavioral elements to identify different audiences to personalize engagement

09:00 - 09:30
Story inspiring

Inspire customers to act, as millennials expect brands to stand for something revise your brand focus to have a cause which ties to your marketing message. Learn how to really connect with customers on what they want which also standing for something in the market place.

09:30 - 10:00
Always-On Content Marketing

Go beyond short-term campaigns and build a ‘always on’ system which brings together data capabilities and AI to drive constant conversations that pull together customer insights with automation to ensure your customer is engaged at the times of their choice

09:30 - 10:00
Inspire and Have a purpose

Position yourself as having an active role in your customers life. Ensure you understand the tensions in your consumers lives that you can serve and inspire. Revaluate your content strategy and find your brand purpose to drive a relationship with your customer beyond your products

09:30 - 10:00
Content Performance

Leverage data analytics to identify content performance across platforms and journey. Understand at what point in your customers journey content is working best and measure multiple performance indicators from Influencer audience, virality, share ability, sentiment metrics, engagement, bounce rate, journey drivers and more.

09:30 - 10:00
Content DNA

What are the elements of successful content case study

09:30 - 10:00
Mobile Marketing

Integrate your marketing and mobile strategy to ensure you build a relationship between mobile interactions and website, social and other touchpoints. How to sync mobile data and customer knowledge across all platform to create a fuller picture of your customer

09:30 - 10:00
Customer Retention and Engagement

How to educate and engage current customers about of brand products/services in an authentic, engaging and valuable way. How to review current customers buying patterns, interests and offer dynamic marketing that gives relevant information about brand offerings they may be interested in.

09:30 - 10:00
Maintain global content and brand consistency whilst being locally relevant

Implement new research strategy, define markets and develop your content and production framework to identify high profile global campaigns vs local specific campaigns. Ensure you have the right balance to identify virality to inspire all markets vs personalized content for specific regions.

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Full speaker list • Full conference agenda • Audience breakdown

Attribution & Performance
08:30 - 09:00
Multi-Touch Attribution

Identify attribution across the entire customer journey from social media, web to offline. Develop your attribution metrics beyond first touch to take accountability across all customer interactions to get a true value of performance and identify where engagement matters most

09:00 - 09:30
Deeper measurement strategies for success

How to revise your ROI strategy to look deeper into digital impressions, social engagement, long-term brand recognition

09:00 - 09:30
Leverage insights to allocate marketing spend from digital and social media to traditional advertising

Look deeper into customer data to determine spend across demographics, customer channels and more to identify where you should be prioritizing within the marketing mix Put in place an impact measurement approach using data and insights to identify how customer are responding to different messaging. Ensure these insights are leveraged to determine both the good and the bad to help inform the next prioritization

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Full speaker list • Full conference agenda • Audience breakdown

Omnichannel Marketing
08:30 - 09:00
How to create a consistent omnichannel content strategy

How to align your marketing mix to ensure your customer engagement speaks from the same brand voice, whilst appealing to different customer needs across platforms

09:00 - 09:30
Know your customers next move to provide timely and relevant interactions

Analyze the right data to understand your customers journey through desktop, mac book, smartphone and beyond to sequence predictive messaging on what information they will need next.

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Full speaker list • Full conference agenda • Audience breakdown

Social Media Marketing
08:30 - 09:00
Social Content – Making it stand out

With less organic reach, you need to take a more selective approach to social media marketing. Ensure you have a comprehensive strategy of when and where to post, and investing in paid opportunities to increase engagement

09:00 - 09:30
Influencers & Micro Influencers

Revise your influencer strategy to identify not just relevant influencers but those with the right audiences. Data analyze to connect the dots with influencers reach and relevancy. How to put in place the best strategy to research and create the right message.

09:00 - 09:30
Quantifying content ROI across social media

How to tie social media activity across multiple channels, looking beyond sentiment and measuring results

09:00 - 09:30
Social Customer Experience

Integrate your marketing teams with the rest of the business to ensure you create a consistent customer experience when in social media. Ensure marketing and customer support align on tone, voice, imagery, content and are streamlined to engage customers consistently.

09:00 - 09:30
Video content marketing

How to embrace new video marketing strategies it takes the next step towards personalized video engagement

09:00 - 09:30
Implementing AR into your social media efforts

Review the new opportunities to showcase products in a whole new light. Put in place a manageable AR customization strategy to cut through the noise on social media

Hayley Dunn

Hayley Dunn

Head of Strategy
Incite Group

US: 1 800 814 3459 ex.7236

UK: +44 (0) 207 375 7236

Email: hayley@incite-group.com

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